Jeremy Miller's Blog

Need Help Coming Up with a Brand Name? 7 Questions We Ask Our Clients

Brand naming is one of the trickiest parts of the branding process. The stakes are high, because it's such an important decision. Here are 7 questions to evaluate if you've got a great brand name.

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62% of Companies Increased Prices

62% of companies implemented price hikes to combat inflation in the past 12 months. Avoiding price increases now can be riskier than implementing them when it’s too late. Here is why you should increase your prices in 2022.

You're reading 62% of Companies Increased Prices by Jeremy Miller, originally posted on Sticky Branding. Did you enjoy this article? If so, sign-up for more of Jeremy's articles at Sticky Branding.

Is Sales and Marketing Changed Forever? Remote Sales and Virtual Teams

The sales industry saw one of the biggest shifts due to the travel ban and lockdown imposed by the COVID-19 pandemic

You're reading Is Sales and Marketing Changed Forever? Remote Sales and Virtual Teams by Sarah Young, originally posted on Sticky Branding. Did you enjoy this article? If so, sign-up for more of Jeremy's articles at Sticky Branding.

Brand Naming Process: How to Name A Business or Product

An introduction to a brand naming process. Learn a systematic approach to generating and selecting brand names, and how to test them. It's a proven approach, but it does take time and creativity to get it right.

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How to Prepare Your Business for a Recession

Elon Musk has a “super bad feeling” about the economy, and he's not alone. I ran a poll on LinkedIn asking, "Is the economy headed for a recession?" 79% of respondents said yes. Here is timely advice on how to drive sales in a downturn.

You're reading How to Prepare Your Business for a Recession by Jeremy Miller, originally posted on Sticky Branding. Did you enjoy this article? If so, sign-up for more of Jeremy's articles at Sticky Branding.

Building a Community-Led Brand — Interview with Allan Perrottet, Co-Founder of T-Bô Menswear

T-Bô Menswear has engaged customers, with a 30% repeat order rate within 90 days! The secret is community. T-Bô is the first community-led menswear brand. Allan Perrottet, co-founder, comes on the Sticky Branding Podcast to share how.

You're reading Building a Community-Led Brand — Interview with Allan Perrottet, Co-Founder of T-Bô Menswear by Jeremy Miller, originally posted on Sticky Branding. Did you enjoy this article? If so, sign-up for more of Jeremy's articles at Sticky Branding.

Move Faster than Your Competitors — Interview with Chris White, CEO of Fruitland Manufacturing

When the rest of the industry retreated and cut costs at the start of the pandemic, Chris increased Fruitland’s sales and marketing budget. This was a bold move, because Chris had only purchased the company just 10 weeks earlier. Tune into this story of grit, innovation, leadership, and transitioning from a crisis to a comeback.

You're reading Move Faster than Your Competitors — Interview with Chris White, CEO of Fruitland Manufacturing by Jeremy Miller, originally posted on Sticky Branding. Did you enjoy this article? If so, sign-up for more of Jeremy's articles at Sticky Branding.

The Ice Cream Brand You’ve Tried but Didn’t Know — Interview with Ian Scates, President of Central Smith

Ian Scates, President of Central Smith, comes on the Sticky Branding Podcast to share his company’s story. He talks about the challenges Central Smith faced with the pandemic and the closure of restaurants across the country, and how they’ve positioned their business as the #1 co-packer of frozen desserts.

You're reading The Ice Cream Brand You’ve Tried but Didn’t Know — Interview with Ian Scates, President of Central Smith by Jeremy Miller, originally posted on Sticky Branding. Did you enjoy this article? If so, sign-up for more of Jeremy's articles at Sticky Branding.

Strategy Without Action Is Just Dreaming — with Jeremy Miller and Sarah Young

Jeremy Miller and Sarah Young do a deep dive on strategy execution in the Sticky Branding Podcast. Jeremy says, “Strategy without action is just dreaming.” The companies that have the most iconic brands are the best at strategy execution. But this is a process.

You're reading Strategy Without Action Is Just Dreaming — with Jeremy Miller and Sarah Young by Jeremy Miller, originally posted on Sticky Branding. Did you enjoy this article? If so, sign-up for more of Jeremy's articles at Sticky Branding.

Redefining Accessibility in Software — Interview with Abid Virani, COO at Fable

The digital world is not easy to use for about a billion people! Abid Virani, co-founder of Fables, comes on the Sticky Branding Podcast to discuss how Fable is working to change that.

You're reading Redefining Accessibility in Software — Interview with Abid Virani, COO at Fable by Jeremy Miller, originally posted on Sticky Branding. Did you enjoy this article? If so, sign-up for more of Jeremy's articles at Sticky Branding.