Rob Garner's Blog
October 14, 2013
The Real-Time Search And Social User Experience
This post first appeared on MediaPost Search Insider on December 7, 2011. I was reading a post by my good friend Mark Jackson today about the balance of search marketing as being a combination of both art and science. I couldn’t agree more, and have had this discussion many times over the years in both […]
August 20, 2013
Vote for my two SXSW Panel submissions
Very excited to be in the running to speak again at SXSW, having done so in 2011 and 2012. Please vote for the following panels if they interest you: Selling Guns to Gandhi: The Art of Content Buy-in: http://panelpicker.sxsw.com/vote/21297 The Digital Transformation of the Physical World http://panelpicker.sxsw.com/vote/23303
March 3, 2013
Download a Free Chapter in PDF of “Search and Social: The Definitive Guide to Real-Time Content Marketing”
In response to all of the hubbub and mis-information being spread around the topic of “real time marketing” and “real time content marketing” in the wake of the Super Bowl and the Oscars, Wiley and Sybex publishing are making the first chapter of the book available for consumption and sharing. So download this PDF below, [...]
February 24, 2013
Real-Time Content Marketing (RTCM) has arrived
Since the Super Bowl, there has been a lot of discussion about real time content marketing. I’m writing this post during the Oscars 2013, and there is a buzz on Twitter about which brands are doing it right and wrong. Some of the questions floating ask if RTCM is planned, is it really real-time? Why [...]
February 22, 2013
Feature Interview with Virginia Nussey for the Bruce Clay Blog
The Bruce Clay Blog published a lengthy interview I had with BC’s Virginia Nussey. Virginia had some really great questions, and this interview surfaced some of my key methods of thinking about real time content marketing, and the inter-relationship between search and social. http://www.bruceclay.com/newsletter/v... Big thanks again to Bruce Clay and Virginia for the interview.
February 21, 2013
Meeting Conversational Demand: A Factual Vs. PR-based Approach
This post first appeared on MediaPost Search Insider on January 19, 2011. This article builds on my last column, “Understanding Conversational Demand in Social and Search,” which I would recommend reading first. I looked at social conversation assessment in my last column, so the parallels should be more apparent now between query-based search demand, versus [...]
February 12, 2013
My interview with Nick Stamoulis of Brick Marketing
I love doing interviews more than just about anything else these days, and Brick Marketing has just published my latest one this morning right here: Interview with Search and Social Expert Rob Garner HUGE thanks to Nick Stamoulis, and Shawna Wright at Brick Marketing for he great questions and professionalism.
February 11, 2013
Please review “Search and Social” on Barnes and Noble, Amazon, and GoodReads
If you are coming back to this site, or have recently read or acquired by book, “Search and Social,” I would sincerely appreciate if you would review it for either Amazon.com, GoodReads, B&N, or all three if you are so inclined. I’m only asking for your honest opinion and review of the book. online shop [...]
February 3, 2013
Oreo nails it with a fluid Super Bowl Real-time Content Marketing Response
[Update: It has been reported that 360i is the agency behind the Oreo ad. ] I wrote a post earlier in the day discussing how marketers should be on the look out for content marketers and advertisers who are going to win big with earned media tonight, simply by being present an paying attention. In [...]
OREO nails it with a fluid Super Bowl Real-time Content Marketing Response
I wrote a post earlier in the day discussing how marketers should be on the look out for content marketers and advertisers who are going to win big with earned media tonight, simply by being present an paying attention. In my book, “Search and Social: The Defintive Guide to Real-Time Content Marketing,” I outline the [...]
