Rob Garner's Blog, page 2
February 3, 2013
The Super Bowl Provides Many Lessons in Real-Time Content Marketing
Today is the day of the Super Bowl, which is nothing short of an unofficial national holiday in the United States. Of course, with all eyes and ears focused on the game and the circus that surrounds it, search and social channels are all abuzz with related chatter. If you have heard me speak about [...]
February 2, 2013
Understanding ‘Conversational Demand’ In Social And Search
This post first appeared on MediaPost Search Insider on January 5, 2011. As I continue along in my sporadic series about brand content publishing in a real-time marketing environment, today I’m going to touch on the concept of assessing “conversational demand,” in social and network marketing, as opposed to just “keyword demand” in search. For [...]
February 1, 2013
My interview with Pete Prestipino and Website Magazine
I’ve been a longtime subscriber and reader of Website Magazine, so it was quite privelege to have an interview published today on the site. Read the full interview here: http://www.websitemagazine.com/conten... Thank you Pete, and Website Magazine!
January 27, 2013
New ICANN Domains: The Birth Of The Search-Optimized gTLD Registry
This post first appeared on MediaPost Search Insider on July 20, 2011. Back in 2008, I wrote a couple of columns for Search Insider about ICANN’s new vanity generic top-level domains (gTLDs), where a person or business could now register “.anything” for the purpose of creating an open registry, or reserving it for primary brand [...]
January 18, 2013
Search Beyond The Desktop
This post first appeared on MediaPost Search Insider on December 8, 2010. My last installment of Search Insider contained a list of columns that I’ve written over the last several years that pertained to search and Web design. In this installment, I’m going to discuss and list more of my columns that may hopefully cause [...]
January 8, 2013
In The Long Run, Balance Wins The Race
This post first appeared on MediaPost Search Insider on September 29, 2010. One of the main issues I encounter in search is how to balance approaches with other areas of the online marketing swarm, namely content development, public relations, social media and networks, and Web development. Each has its own critical importance to natural search [...]
January 2, 2013
Brands Defined By ‘What We Say About Ourselves’ and ‘What Others Say About Us’
This post first appeared on MediaPost Search Insider on March 2, 2011. Back in late 2006 I wrote a column for Search Insider describing how the link graph is symbolic of both what we say about ourselves as companies, and also externally what others think about our companies. it doesn’t take too much of a [...]
October 28, 2012
Just got my first copy of “Search and Social”
Received my review copies, and it appears that Amazon and Barnes and Noble start shipping this week. If you have a copy on order, hope you will take a read, and review it on Amazon.com and B&N.
August 22, 2012
Brands As Publishers On Google+
This post first appeared on MediaPost Search Insider on November 9, 2011. Just in case you haven’t heard by now, Google has launched its pages for Businesses, a complementary offering to Google+ personal profiles. Janet Driscoll Miller covered some of the basics in yesterday’s Search Insider, so I will cover some of the implications of [...]
July 16, 2012
Why the Share Graph May Be More Important To Search than the Social Graph
This post first appeared on MediaPost Search Insider on September 14, 2011. At SES San Francisco in the summer of 2010, I was on a panel where we discussed the topic of real-time search, representing the marketing and publishing point of view. My other co-panelists were all from the top real-time engines: Dylan Casey from [...]
