Rob Garner's Blog, page 3
July 13, 2012
“Search and Social” book subtitle changed – here’s why
As I am nearing the end of the first draft of my book “Search and Social,” I realized that the topic and my work had become more refined than the term “real-time marketing.” Real-time marketing still forms the basis for the content approach, but as a general term, it refers to all aspects of a [...]
July 9, 2012
How the Internet Forgets: Before Egypt, ’06 U.S. Immigration Protests Were Organized On MySpace
This post first appeared on MediaPost Search Insider on February 25, 2011. The Internet may never forget, but clearly most people can’t seem to remember much about network history past their last few status updates. Had we all remembered the historic U.S. immigration protests of 2006, largely organized through MySpace and other network media channels, [...]
July 5, 2012
Social Relevance: Google+’s Algorithmic Implications On Networks
This post first appeared on MediaPost Search Insider on August 17, 2011. It has been over six weeks since the launch of Google+, and we are just now beginning to see the effects of what is to become Google’s own proprietary social network, competing with the likes of Facebook, Twitter and LinkedIn. Google has also [...]
May 23, 2012
Mel Gibson, Or Joplin? Once Again, Twitter Bests @CNN And @Foxnews For @Breakingnews
This post first appeared on MediaPost Search Insider on May 25, 2011. It’s a little over one year since the devastation in Joplin, and I’m still puzzled by the media coverage. More media coverage was given to the anniversary than the actual event. Thank goodness for Twitter, and the first responders who used it. ——————————————————- [...]
May 10, 2012
Cover image for book “Search and Social: The Complete Guide to Real-Time Marketing”
Here is the graphic for the book cover, in advance of the November book release.
May 7, 2012
SEMPO: Social PPC is Giving Google Adwords a Run for Its Money
This post first appeared on MediaPost Search Insider on April 27, 2011. SEMPO has released its comprehensive “State of Search” report for 2011, and there are many key findings that are of interest to practicing search marketers, search strategists and PPC media buyers, to name a few. Over 900 agencies and companies from 66 countries [...]
May 3, 2012
Working on a new book: Search and Social: The Complete Guide To Real-Time Marketing
Amazon has it listed now, so it must be official. I’m very pleased to formally announce that I am writing a book for Wiley/Sybex on the topic of search, social, and real-time marketing. The focus is on taking a participatory approach to digital publishing, with search and social at the core. I have provided a [...]
