Marina Gorbis's Blog, page 712

The Kind of Authenticity Customers Will Pay More For

Research looks at how we value what’s “authentic.”

How to Onboard New Hires at Every Level

What a company with 120,000 employees learned about doing it well.

Why Talented People Fail Under Pressure

The worst thing you can do is overthink the task at hand.

You’re Invited: Bronson van Wyck and the Art of the Party

The founder of the Van Wyck & Van Wyck event production and design agency Bronson van Wyck talks about the marketing power of the perfect party.

How to Work with Someone Who Thinks They’re Always Right

Three tactics.

Beneficial Artificial Intelligence

Stuart Russell, coauthor of the standard text on AI, “Artificial Intelligence: A Modern Approach,” joins Azeem Azhar to discuss the progress of AI research and implementation and how to ensure the outcomes are beneficial.

The Financial Case for Good Retail Jobs

Here’s how to calculate the benefits.

Managing an Underperformer in a Family Business

Four steps to handle a tricky situation.

In the Platform Economy, Upwork Searches for Better Matches in the Cloud

Stephane Kasriel, the CEO of Upwork, the leading platform for freelance labor, considers different pricing solutions and ways to improve the matching process as part of a business model redesign.

How to Fix Your Hiring Process

Peter Cappelli, professor at the University of Pennsylvania’s Wharton School of Business and director of its Center for Human Resources, says managers at companies large and small are doing hiring all wrong. A confluence of changes, from the onslaught of online tools to a rise in recruitment outsourcing, have promised more efficiency but actually made us less effective at finding the best candidates. Cappelli says there are better, simpler ways to measure whether someone will be a good employee and advises companies to focus more on internal talent. He’s the author of the HBR article “Your Approach to Hiring is All Wrong.”