Marina Gorbis's Blog, page 26

Should Your Business Use a Generalist or Specialized AI Model?

Choosing wrong architecture can lead to inefficiency, create liability, and erode trust among stakeholders.

Shake Shack’s Digital Playbook: More Tech, Same Hospitality?

How a fast-casual favorite retools its guest experience with kiosks, apps, and a data-driven touch.

Presenting a New Strategy to the Board—and Winning Their Buy-In

The HBR Executive Playbook on building shared understanding and consensus in the room.

New Research on How to Get Workplace Rituals Right

A checklist of dos and don’ts to maximize engagement and mitigate common negative experiences.

Where Traditional Succession Planning Falls Short

And the key pivots needed to make it work.

Finding Joy When You Have Limited Free Time

A conversation with HBS professor Leslie Perlow on why small doses of joy can make you a better leader and lead you to a more satisfying life.

Doing Business in China: The Risks and Rewards

This is the most difficult period for investors since the dark days of 1989, according to Craig Allen, former president of the U.S.-China Business Council.

A Data-Based Approach to Delegating

Keeping a time log can help you make better decisions about what work to assign your team.

New Research on How Layoffs Affect the Labor Market

The collective impacts of job-cutting amid economic downturns can cause lasting damage to workers and labor markets.

Using Gen AI for Early-Stage Market Research

Synthetic customers aren’t a replacement for real ones, but studies show they could offer a powerful new lens for early insight.