Marina Gorbis's Blog, page 146

Why Has the EV Market Stalled?

If automakers want to boost sales, they must cater to a different set of interests and concerns.

How to Decide If AI Should Be Part of Your Growth Strategy

Five steps to help your company create a plan.

Lessons from the Bud Light Boycott, One Year Later

Six factors that make a brand more susceptible to consumer backlash.

GenAI Could Make Online Conversations More Civil

New research examines whether LLMs can teach people conflict-mediation techniques at scale.

Research: How Women Can Build High-Status Networks

Companies can help women overcome common obstacles they face when trying to forge powerful professional ties.

When Scaling Your Start-Up, Don’t Lose What Makes It Special

Focus on preserving three things: strategic business intent, a strong connection to customers, and a stellar employee experience.

When You Make the Leap to Manager

Organizational behavior expert Alison Wood Brooks takes questions from listeners who are struggling as first-time bosses.

How People Are Really Using GenAI

The top 100 use cases as reported by users on Reddit, Quora, and other forums.

How HSBC Transformed Its Customer Experience - SPONSOR CONTENT FROM HSBC

Sponsor content from HSBC.

Lessons from More Than 1,000 E-Commerce Pricing Tests

How to be more strategic about discounts, shipping and return policies, advertising channels, and more.