Marina Gorbis's Blog, page 11

New Research Shows How an “Idea Marketplace” Can Boost Innovation

Employee insights are a valuable resource. Here’s how to tap into them.

Is Your Brand Optimized for AI Search?

How to think about your business’s online presence in the age of AI.

How to Reinvent a Legacy Brand—and Win

An HBR Executive exclusive Q&A with Lew Frankfort, the former CEO of Coach and author of the new book, Bag Man.

Costco’s Jim Sinegal on Building a Company That Will Endure

Five deeply held convictions shaped Costco’s culture.

Building a Customer-Centric Organization

The HBR Executive Playbook on building an organization where customer success is the foundation of long-term growth. 

The Importance of Trust and Transparency in Retail Media Networks

Retailers built their RMNs on supplier dollars. Now they must earn them.

When Your CEO’s Leadership Creates Chaos

Five ways to speak their language—while steadily shaping strategy and outcomes.

How SMEs Can Prepare for the EU’s AI Regulations

An increasingly complex regulatory landscape creates opportunities for small and medium-sized businesses to win on compliance.

The Art of the Executive Exit

Successfully transitioning out of a senior leadership role requires intention, structure, and emotional maturity.

Don’t Overthink Your Use of Exclamation Points!

A new study found the small mark can have gendered implications—but not the way you might suspect.