Taty Fittipaldi's Blog

Leadership Branding: Fixing Misaligned Perceptions In Complex Global Environments

In global organizations, performance alone doesn’t guarantee the progression to becoming a successful global leader. You can meet targets, exceed expectations, and lead teams to success — but if the collective perception of who you are doesn’t align with your leadership branding, you might find yourself stuck behind an invisible ceiling. It’s a reality many professionals face, especially in complex environments with layered hierarchies, cross-cultural dynamics, and legacy biases. In these settings, your brand isn’t just what you say or do — it’s what others believe you represent. And that belief is shaped less by data and more by stories. […]

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Coaching Myself: Essential Self-Coaching Tools & When To Work With A Professional Coach

Many professionals reach a point in their careers where they wonder, “Can I be coaching myself to improve my leadership and personal growth?” The good news is, yes — you can! Developing self-coaching skills allows individuals to enhance their decision-making, boost confidence, and stay accountable to their goals without relying on external support every step of the way. Across industries, thousands of successful global executives use self-coaching methods to navigate challenges in both their professional and personal lives. By applying structured techniques and a well-defined action plan, you can build resilience, refine leadership skills, and create sustainable habits for continuous […]

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Business Storytelling Examples: How Reframing Setbacks Fuels Stronger Resilience

When we think about types of storytelling examples, we often imagine compelling speeches, bestselling novels, traditional marketing or Hollywood narratives, or powerful brand messages. But what if I told you that the most influential success stories aren’t the ones we tell others, but rather the ones we tell ourselves? Our internal narratives — the way we frame our experiences, setbacks, and achievements — can be the a powerful tool and determining factor between success and failure. For leaders, this isn’t just philosophy; it’s a critical factor in decision-making. The way we interpret challenges directly impacts the choices we make, the […]

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How Business Storytelling Shapes Communication and Strengthens Corporate Culture and Leadership

If you ask most executives what shapes corporate culture and leadership, they’ll likely mention mission statements, company values, or leadership and decision-marker styles. And while those things matter, they don’t actually build culture on their own. A company’s organizational culture isn’t what’s written in a handbook — it’s what’s lived every day. It’s shaped by the behaviors leaders reinforce, the stories employees tell each other, and the way people experience the workplace. Strong cultures aren’t declared; they’re built through the stories that get told and retold. Think about it. When a new employee joins a company, how do they really […]

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The Types Of Storytelling Every Global Executive Must Master For Leadership Success

Learning about types of storytelling and its techniques for business was never of my interest in the beginning of my career, as I thought storytelling had nothing to do with leadership. Well, let me tell you a story. I was once having a strategy session with a company to talk about implementing my global leadership training program for their top talents, the business leader asked me if there was a class in my program about using storytelling in business. As a long-time executive, I’ve informally relied on many forms of storytelling throughout my career — especially over the last decade […]

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How To Improve Storytelling Skills: The Leadership Superpower Hiding In Plain Sight

I never thought of storytelling as a leadership or business skill. Marketing? Maybe. But leadership — as in guiding teams, making executive decisions, and driving business strategy? Not a chance. So, how to improve storytelling skills wasn’t exactly in my learning backlog. Over the years, however, I started to notice something. The leaders I admired most always squeezed a real-life story into their narratives. They never just stated facts or outlined a strategy — they connected a story to every point they wanted to make. More than that, they used stories to pre-suade me (borrowing a term from Cialdini) before […]

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The Worst 5 Storytelling Mistakes Business Story Tellers Make

As most story tellers, of course, I had to start this article with a personal story before talking about how storytelling can build trust and lead to successful global leadership. Back in 2017, my husband surprised me with a PlayStation game called Final Fantasy XIV. It’s a global, online fantasy game where players can fly, choose from a wide range of races, and interact with people from all over the world. Fantasy, diversity, and the ability to fly — he thought it was the perfect recipe to keep me entertained. His motto, after all, is, “Happy wife, happy life.” And […]

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The Storytellers’ Secret: Why Business Storytelling Is A Must-Have Leadership Skill

(And Why Poor Communication Costs More Than You Think) Many years ago, I was desperate to unlock the storytellers’ secret. Except I didn’t know the secret was exactly this: they were storytellers. They were few very effective, highly influential global executives who communicated with precision and moved mountains using a secret technique — business storytelling. Of course, I wanted in. Let’s start with a not-so-slow unraveling of a hard truth: Most communication in the global workplace fails. Not because global leaders don’t speak clearly — but because what they say doesn’t connect. In fact, poor communication costs U.S. businesses an estimated $1.2 […]

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Complex vs. Complicated: The Global Corporate Confirmation Bias Trap

In global leadership, leaders are constantly navigating between what is complicated vs. complex situations. Complicated systems or problems have many moving parts but can be solved with the right expertise and a solid process. Think of it like building a machine: each piece has a specific role, and once it’s put together, the solution becomes clear. On the other hand, complex systems or problems are far less predictable. They involve multiple variables that interact in ways we can’t always anticipate — like managing a diverse, multicultural team or making decisions in rapidly shifting markets. In the leadership context, handling confirmation bias […]

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Coaching Time: The Best Days For Executive Coaching Success

Have you ever wondered if the day of your professional coaching session could make or break your goal progress? Most people don’t realize that when you have your coaching sessions could be just as important as what you discuss. Through my research with hundreds of coaching clients, I’ve uncovered a surprising truth: the day you schedule your session can directly impact how quickly and effectively you move toward your goals. It’s interesting to see that very few people talk about it or even research it in the coaching business. Not even time management coaches share much about the topic. That’s […]

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