The Storytellers’ Secret: Why Business Storytelling Is A Must-Have Leadership Skill

(And Why Poor Communication Costs More Than You Think) Many years ago, I was desperate to unlock the storytellers’ secret. Except I didn’t know the secret was exactly this: they were storytellers. They were few very effective, highly influential global executives who communicated with precision and moved mountains using a secret technique — business storytelling. Of course, I wanted in. Let’s start with a not-so-slow unraveling of a hard truth: Most communication in the global workplace fails. Not because global leaders don’t speak clearly — but because what they say doesn’t connect. In fact, poor communication costs U.S. businesses an estimated $1.2 […]

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