Merce Cardus's Blog, page 119
December 8, 2014
The Book On The Taboo Against Knowing Who You Are
For chivalry is the debonair spirit of the knight who ‘plays with his life’ in the knowledge that even mortal combat is a game.
Alan Watts was a British-born philosopher, writer, and speaker, best known as interpreter and populariser of Eastern philosophy for a Western audience. InThe Book: On the Taboo Against Knowing Who You Are,Watts states the cure and cause of separateness that keeps us from embracing the richness of life.
He argues that the whole universe consists of a cosmic self-playing...
Brian Eno on Enthusiasm

Photo Credit: MichaelTapp via Compfight cc
ENTHUSIASM
~Strong excitement about something.
~Something causing a feeling of excitement and active interest.
Brian Eno is an English musician, composer, record producer, singer, and visual artist, known as one of the principal innovators of ambient music (likeNerve Net).
Watch his interview.
One of the things I want music to do is to offer people the chance to surrender.
Everything good proceeds from enthusiasm, the sense of ‘I really want to know how th...
MONDAY LINKS ~ Reads on Writing & Better Living: The Physiology of Fear and Attraction

Photo Credit: AlicePopkorn via Compfight cc
Quote of the day
The physiology of fear and attraction are so similar that we sometimes cannot tell them apart. In seeming paradox, wildly differing emotions can arise from the same areas of the brain and involve the same neurotransmitters.
~STANLEY SCHACHTER
BUSINESS
What Airbnb gets about culture that Uber doesn’t, HBR
TECHNOLOGY
Tock claims that payment in advance will benefit eaters and restaurants, Medium
PSYCHOLOGY
What I learned about fear, sex, desir...
December 5, 2014
Write Great Fiction: Plot & Structure
Plot n.![]()
1. A small piece of ground, generally used for burying dead people, including writers.
2. A plan, as for designing a building or novel.
James Scott says he has wasted ten years of prime writing life because of the Big Lie. Because writing can’t be taught. Until he himself discovered that the big lie was actually a lie. True enough, writing is a way of organizing experience and life itself, but a story requires a great plot. He presentsPlot & Structure

The LOCK s...
Embrace The Mess

Photo Credit: Wetzel! via Compfight cc
Perseverance
1. The endurance required to pursue a creative goal despite countless setbacks. 2.The will to resist procrastination and distraction.
Once a graffiti artist with no connections or fashion pedigree, Marc Eckō left the safety net of pharmacy school to start his own company. Armed only with hustle, sweat equity and creativity, he flipped a $5,000 bag of cash into a global corporation now worth hundreds of millions of dollars. Eckō is an American f...
WEEKEND LINKS ~ Reads on Writing & Better Living: Running Slows Down Aging

Photo Credit: Ulf Bodin via Compfight cc
Quote of the day
Running slows down aging. Walkers, on the other hand, slow down with age.As the years pass, there is a natural decline in people’s aerobic capacity. But old runners maintain their fuel economy.
~JUSTUS ORTEGA
PSYCHOLOGY
To get over something, write about it, HBR
RUNNING
Running will keep your body younger than walking, Quartz
SCIENCE
How science will shape human destiny and our daily lives by the year 2100 (Physics of the Future), MC’s Blog
ENTE...
December 4, 2014
How Science will Shape Human Destiny and Our Daily Lives by the Year 2100
It goes without saying that without the scientist, there’s no future.
In Physics of the Future, Michio Kaku explains that the key to understading the future is to grasp the fundamental laws of nature and then apply them to the inventions, machines, and therapies that will redefine our civilization far into the future.
Today we have a family grasp of the four forces. The first one, gravity, is now described through Einstein’s theory of general relativity and the other three, electromagnetic forc...
Be Careful What You Wish For

To visualize the future… you must know something of the past.
~THOMAS J. WATSON JR.
Keith Yamashita, author of Unstuck, shares his insights on leadership.He has worked with leaders at Apple, IBM, General Electric, Johnson & Johnson, eBay, Nike, and Gap, among others. Keith founded SYPartners — a firm steeped in the belief that transformation of individuals, teams, and institutions requires equal parts empathy, aspiration, and a bravery to act.
Lesson One:
Start from a pure place–...
THURSDAY LINKS ~ Reads on Writing & Better Living: Great Writing Is Humble

@James Pouliot – www.19rivoli.com
Quote of the day:
The best literature, as he sees it, is humble, rooted in the everyday, and based on looking very closely.
~PETER STAMM, author of All Days Are Night
MARKETING
Transform your business by being remarkable (Purple Cow), MC’s Blog
PSYCHOLOGY
How to be better writer: 6 tips from Harvard’s Steven Pinker (The Sense of Style), Time
The psychological secret behind viral Youtube Videos, New Republic
APPLE
Soon iPhones may protect themselves during a fall, Quart...
December 3, 2014
Transform Your Business By Being Remarkable
Marketers have been talking (and working) on the 5 Ps for centuries, but Marketing gurú Sean Godin considers that something disturbing has happened.
Remarkable Marketingis the art of building things worth noticing right into your product or service.
Purple Cowis about why you need to put a Purple Cowinto everything you build, why TV and mass media are no longer your secret weapons, and why the profession of marketing has been changed forever.
Why you need the Purple Cow
The old rules don’t work a...