Transform Your Business By Being Remarkable

Marketers have been talking (and working) on the 5 Ps for centuries, but Marketing gurú Sean Godin considers that something disturbing has happened.

Remarkable Marketingis the art of building things worth noticing right into your product or service.

Purple Cowis about why you need to put a Purple Cowinto everything you build, why TV and mass media are no longer your secret weapons, and why the profession of marketing has been changed forever.

Why you need the Purple Cow

The old rules don’t work a...