Denise Duffield-Thomas's Blog, page 22

When will my money blocks go away?

Let's answer a question I get asked all the time; "Will my money blocks ever truly go away?"

Well, I got some good news for you, and I've got some bad news.

I get where this question is coming from because we often think that the goal of this kind of work and personal development is to have a complete absence of blocks. 

And really, that is not the case, and that's not even realistic. 

You don't need a complete absence of money blocks to succeed in life and business. And I am a perfect example of this. I always talk about the fact that I'm constantly working on my money blocks even though I teach this stuff.

Now, let me give you a little secret here. I talk about clearing money blocks all the time, but the truth is, I don't know how to help people completely clear their blocks. 

I help people dance with their money blocks. 

I help people become successful despite the fact that they have money blocks. 

But obviously, it sounds a lot sexier to say clearing money blocks. 

So the good and the bad news is there's always going to be something for you to be scared about in business and something for you to be blocked around. 

But the good news is that things that scare you today in business won't be the things that scare you tomorrow. 

So your money blocks still stay with you, but they have different forms and shapes.

Here's a perfect example of one of mine. 

You might have heard me talk about this, but I really want you to get this at a deeper level. 

One of my recurring money blocks is that I have to work hard to make money. 

That showed up right at the start of my business when I felt like making money from doing something I loved was icky. 

I felt guilty asking people for the sale because it was easy for me and so much fun. 

Who am I to get paid to do this? 

And that was true when I was charging $45 or $75 a session. 

That money block will continue on your journey if that's your primary money block. 

So for me, that working hard to make money block, when I started getting to the six-figure mark in business, I started resisting delegating because I felt that if someone else does it for me or someone else helps me, that's cheating, then I won't be earning that money. I won't be working hard for it. So it meant that I was pulling all-nighters because I refused to get help. I was burning myself out because I refused to delegate. 

So I was trying to make that self-fulfilling prophecy happen, right? Well, as long as I'm working hard, I'll be able to justify what I'm earning. 

So your money blocks will stay with you; they will shift and change over time. 

Plus, you will notice these money blocks come up at very crucial points in your life and business. 

For example, if you have a significant personal goal that you're really excited about, maybe buying a new house. 

That's when those old money blocks will resurface and try and sabotage you. 

You may be launching something in your business, or you may be creating a new program. 

But, unfortunately, your money blocks will try and sabotage you in sneaky little ways. 

Or maybe you feel a real calling to step up bigger in your life and business. Perhaps you've got a calling to be a little bit more visible. 

You may want to step up and create some global change. That kind of stuff is going to make you feel very vulnerable. 

And that's when your pesky money blocks are gonna come up again. 

But here's what people like us do. They start to see those money blocks as a sign from the Universe that they shouldn't progress any further.

It's like, oh my God, this just happened. Maybe the Universe doesn't want me to do this. 

Maybe it's a sign I should not launch this month.

Maybe I shouldn't do that thing that I want to do. 

Instead of seeing that as a sign from the Universe, why don't you see that as a little test?

Do you want to do this? 

Okay, all you have to do is step forward, and those money blocks will likely dissolve. 

They'll step aside for you to step into your next level of life and business.  

But you have to see them for what they are.

Where are your money blocks coming up right now? 

What do you need to move through this little test from the Universe and on to the next level?

xx Denise

How to make better hiring decisions

EPISODE 110
How to make better hiring decisions
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 In my recent survey, our community told me that hiring was one of the top challenges you face in your businesses. 

Hiring is such a big pain point for many, and I know you've got a lot of questions about it - how to hire your first assistant, who to hire next, and who's on my team. 

Who to hire and when is a big decision, so in this podcast episode, I'm explaining how the Money Archetype framework can help you build the dream team you deserve. 

The upside of hiring the right people is huge, and the downside of bad hires can derail your income and make you hate your business. 

You are not alone if you're feeling overwhelmed and frustrated by constantly making poor hiring decisions! 

Despite investing time and money into recruitment, many entrepreneurs may still struggle with high turnover rates and a lack of productivity from new hires, which hinders business growth.

There's no one-size-fits-all when it comes to hiring - it depends on your personality.

I've made so many hiring mistakes, whether it’s hiring people like me or hiring people of a similar Money Archetype or just hiring without clear job descriptions. 

Understanding your Money Archetype and those of your team can help you spot gaps and identify the type of person you're looking for, giving you a far deeper insight into how to bring the best out of your employees. 

In this podcast episode, you'll learn: 

The essential role Sacred Money Archetypes play in making informed hiring decisions.
Where you could be resisting and sabotaging your hiring decisions.
How to hire talent with unique strengths to compensate for your weaknesses.
How to make your first hire while avoiding unnecessary stress and complications.
More about my team and my past hiring mistakes (so you can avoid them and fast track your progress). 

I know that you understand the logic of getting help. You've heard it before; having a team and outsourcing some tasks makes sense. But thanks to our Archetype, we all sabotage it in our own unique way. 

Let's face it, this is a timely discussion, especially when we're all looking at the dollars in our business. A lot of people are cutting costs right now, stressed about the global economy, stressed about their local and country economies, and stressed about money.

That doesn't mean you have to do everything in your business. It means that you have to be smarter about who you hire to make sure that every dollar counts and that you're not making costly mistakes that you have made in the past or that you're afraid to make. 

Let's dive into how to use Money Archetypes to hire and grow your team so you can make more money and stress less.

xx Denise 
P.S. There's a complete Hiring module in my SMA business course to help you identify gaps, hire the right people and nurture your team. It's just one of the practical applications of the SMA framework I teach in the SMA course. 

 New classes for SMA Live start soon, and enrollment closes on Thursday, 18 May. 

 Come join us, and let's set up your business for more profit and ease - not only will you love the lifetime access to the business training, but for the next six weeks, you'll also get live weekly coaching with me and mentorship in our inspiring community. 

 Click here to find out more join today.

Finding more ideal clients using Money Archetypes

EPISODE 109
Finding your ideal clients using Money Archetypes
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I've got a juicy bonus podcast episode today all about how to use the Money Archetypes to understand and identify your ideal client. 

This is always a big pain point for people in all the business courses and coaching I've done. 

It's normal to stress about doing this wrong, picking the wrong niche, or worry about excluding people (I see you Nurturers wanting to help everyone 😘). 

So I'm excited to dive in, get practical, and give you a taster of what the Ideal Clients module is like inside the SMA business course. 

Enrollment for this year's Sacred Money Archetypes® Live closes this week, and I hope you're considering joining us.

For the next six weeks, we'll review your entire business from the top down - business model, systems, brand, marketing, hiring, and passive income - to identify leaks, gaps, and misalignment. ⁠

Then together, we'll redesign and tweak what's not working and double down on what is, so you can make more and stress less.⁠

It's really practical. It has helped hundreds of people like you around the world, and it's actually FUN. ⁠

You'll get my support to design a business that flows perfectly with your personality and makes you magnetic to your ideal clients ⁠(even if you don't have a business yet). 

You ca⁠n check out the course and register here. 

If the question "Who's your target audience?" stresses you out or fills you with dread, then today's episode will help. 

I'll share some simple tips on how to get clearer on your niche and what you need to do next to attract more of your dream clients. 

This is about creating a win-win in your business where you're leveraging your time by helping the people that you can serve best. 

You can work with anyone, but by learning the nuances of your Archetype and your client's Archetypes, you'll leverage all of your efforts, meaning you'll have more longevity and energy for your work. 

I hope to see you on the inside! 

 xx Denise 

 P.S. The Ideal Client module and Client Archetype Matrix are some of the most popular resources inside SMA and are just one example of how this course can help you simplify your business for more money and less stress.

 New classes for SMA Live start soon, and enrollment closes on Thursday, 18 May. 

 Come join us, and let's set up your business for more profit and ease - not only will you love the lifetime access to the business training, but for the next six weeks, you'll also get live weekly coaching with me and mentorship in our inspiring community. 

 Click here to find out more join today.

How to find your ideal business model using Money Archetypes

EPISODE 108
How to find your ideal business model using Money Archetypes
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How did you pick your business model?

Why do you run your business the way you do?

When you're driving along the road of entrepreneurship and making money, it can be hard to take your foot off the gas for just a second and ask, is this the right road? 

Too often, we're not even thinking about the destination; we just focus on getting to the next gas station. I've been there too. 

The current state of your products, services, and systems is probably a result of hundreds of decisions made on the fly over a couple of years.

And the result is a business that is generally sound - it helps some clients and makes some money. 

But under the hood, things might feel cobbled together. 

Is your business model optimal for YOU?

Were you told to do things a certain way? By a coach or mentor?

Are you doing things in business because everyone else does, or that's what your industry expects? 

Perhaps you learned to do business a certain way in a job, so when you went solo and needed to make money, you just kept doing things that way?

A better way is to start with your strengths and your personality's unique gifts and design a business model aligned with who you are and how you want to run your business. 

In today's podcast, we're discussing what business model and ways of working would best suit your Money Archetype.

Because when there's a mismatch, I can see the clashes coming a mile off! 

You're allowed to design your business in any way you want.

It's allowed to be easy, but it won't happen on its own. 

Listen to today's episode to;

Investigate the connection between your Money Archetype and your business model choices.
Understand why it's essential to customize your marketing approach, pricing structure, and team dynamics to fit your strengths. 
Embark on an entrepreneurial journey with a simplified approach that streamlines your growth.

By taking the time to understand your own Money Archetype and its implications, you can make more intentional, informed decisions about your marketing approach and grow your business in a way that feels true to who you are. 

Remember, success is not only about financial gains but also about creating a business that brings you joy, fulfillment, and freedom. 

What changes could you make to bring more joy and ease to your business?

 Show Links

Take or share the Money Archetypes Quiz at  denisedt.com/quiz
Watch the Leverage Your Strengths and Make More Money workshop for your Archetype at  denisedt.com/leverage
Find out more and join Sacred Money Archetypes Live at denisedt.com/sma (Fast Action Bonus available now but ending soon)
 

 P.S. If you want my help to redesign and simplify your business, then join us for my Sacred Money Archetypes® Live business course.

Enrollment is open now, and new classes start soon.

You'll get advanced training and coaching from me to review every aspect of your business model, systems, and marketing using the SMA framework and my best advice to set up your business for more profit and ease.

Click here to find out more, and join now to claim your fast action bonus.

"I’m a rebel in my industry; I’ve always done things a little bit differently. I’ve always marched to the beat of my own drum. For me, SMA was like a deep permission - I've literally been this way forever. And now it's really up to me to embrace it and bring it into every part of my business." Kierra Jones,. Visibility & Sales Messaging and Mindset Coach, USA  (Maverick)

"It was eye opening to understand where my self-sabotage is coming from and that there are gifts that can be brought to light from those parts of my personality as a Romantic, Celebrity, Maverick. SMA has helped me understand my business blocks. I'm thinking about how I can emphasize my primary archetypes and sprinkle in the others. I believe it's my time and I'm ready for the next step." Michelle Stevens, Body Compassion & Movement Mentor, US (Romantic)

 

How to hiring your dream team using Money Archetypes

Just because you CAN do everything in your business yourself doesn't mean you should, especially if it keeps you from growing and expanding sustainably.

As the saying goes;

"If you want to go fast, go alone.
If you want to go far, go together."

Let me reassure you that there is no "perfect" way to build a team but there are some important considerations based on your Archetypes.

In a traditional corporate sense, a team usually means employees, which might scare you. But being successful in your business doesn't necessarily require a big team.

When you're building your ideal business, a dream team can be anyone who helps your dreams come true.

For me, that includes everyone who helps me with my house, my dogs, my kids, my body, my health, and my business.

Building a Dream Team is another way to earn more while working less.

There are no rules on how you do this.

We're creating more ease and abundance for you, not creating more stress or a big team for the sake of it.

Using SMA will help you hire the right people for the job, so you don't have to do everything yourself!

Let me tell you about my hiring sabotages

I'm sure you understand the logic of getting help, but we all sabotage it in our own unique way, including me!

When I started my business, a friend said, "You can't get to six figures without hiring a team."

My response? "Watch me!"

Which is perfectly representative of my Ruler / Maverick hiring sabotages. I was willing to work harder than anyone else to prove I could, which was silly.

Yes, I could do most things in my business, but it wasn't always my zone of genius (shout out to Gay Hendricks).

My next hiring challenge was hiring mini-mes!

I didn't even realize I was doing it. I just wrote a job description that sounded fun (to me), short-listed people who sounded fun and then hired people who gave a great interview.

Guess what happened? Those fun Rulers / Mavericks would quit immediately after our onboarding session because I sparked their imagination and desire to have their own business.

Why was I surprised? I was not a good employee myself!

I had a lot of other big challenges:

Expecting people to read my mind
Being unrealistic about deadlines
Not being clear enough on my expectations
Hiring nice people because I felt sorry for them
Getting bored with training people after hiring them
Jumping into hiring without clear tasks to give people
Not giving feedback when people did the wrong thing
Being an introvert and not wanting to speak to people
Hiring a particular role because others thought I should
Spending money in the wrong places and the wrong order
Keeping the wrong people for too long because I felt terrible about firing them

But I kept trying.

I got to 7-figures with just me and an assistant and almost $5m annually with a small handful of people. Of course, adding more people is not always the answer, but whatever the size, it's essential to have the right people doing the right roles.

Personally, I HATE managing people. It's not in my zone of genius (Connector and Nurturer are some of my lowest Archetypes.) Even in my corporate career, I was always the "lone wolf" who sought out projects where I didn't have to work with anyone.

But I've built a team on my terms.

So remember - It's okay just to do the things in your business that you LOVE and make money - and outsource the rest.

Maybe you can relate to some of these challenges?

If you want my help to hire a dream team that fits with your Archetypes, come and join our Live SMA course starting next week.

xx Denise

 

How to identify your ideal client using Money Archetypes

Who is your perfect match? 👩‍❤️‍👩

Choosing the right clients for your business isn't a life-long decision like marriage, but it has the potential to make your business much more fun and satisfying.

You can work with anyone, but learning the nuances of the Archetypes will magnetize your marketing and help you feel energized about your work.

As you work with more clients, you'll discover that some people or problems will feel easier to work with than others.

Some things to consider:

>> Is your ideal client you?
Sometimes your ideal client is an earlier, younger, or less experienced version of yourself.

Often we do this without realizing it. We market ourselves by discussing our experiences and creating products and services to please ourselves.

You can teach them exactly what you did to overcome challenges or leverage your strengths.

>> Is your ideal client someone different from you?
Sometimes opposites attract! You might have a missing puzzle piece or complementary skill-set to help people with a completely different archetype to yours.

They might need your help to overcome something that comes naturally to you, or they need to borrow your energy for a particular reason or season in their life.

>> Or do you have multiple ideal clients?
You might have a unique product or service for different clients, or you might serve several archetypes.

You might see commonalities among your ideal clients, which makes it easier to market to both with the same campaign.

There are many layers to using the SMA framework to identify your ideal client and then tweaking your marketing accordingly.

In my SMA business course, we work through the 8 Archetypes to see which is your perfect match. I'll show you how to spot the Archetypes, their wants and needs and how you can best help them.

What Archetypes do you want to work with more?

xx Denise

P.S. Back in the 80s my mum was on the Australian dating show "Perfect Match". She didn't find her match that time, but I promise that finding your ideal client will be much easier!

My $1m Money Archetypes launch debrief (part 2)

EPISODE 107
My $1m Money Archetypes launch debrief (Part 2)
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Today I’ve got a bonus podcast episode for you, which is part 2 of the debrief of my Money Archetypes Launch. 

In part 1, I shared how I relaunched my SMA business course last year and did something completely different that led to astonishing results. If you missed part 1, you can listen here.

The launch debrief continues in today’s episode and this will be perfect if you want to increase your sales by connecting with specific segments of your market. 

In this episode, you’ll learn to:

Master the art of customizing your sales approach based on Sacred Money Archetypes®.
Delve into the intricacies of your audience's purchasing habits and preferences.
Streamline product launch expenses and align them with realistic expectations.
Break through fear, anxiety, and roadblocks that may impact your business journey.
Pinpoint your target audience so marketing campaigns strike a chord and yield better results.

There’s so many fascinating stats in this episode including unsubscribe rates, refund rates and sales by different Archetypes. 

Show Links

Take or share the Money Archetypes Quiz at denisedt.com/quiz
Watch the Leverage Your Strengths and Make More Money workshop for your Archetype at denisedt.com/leverage
Find out more and join Sacred Money Archetypes Live at denisedt.com/sma (Fast Action Bonus available now but ending soon)
Read the full Launch Debrief articles here: Part 1 | Part 2

This month, I’m launching this year’s live Sacred Money Archetypes® course, where you can work with me as your business coach to apply the SMA framework to your marketing and launches. 

 You can find out more about the course and watch my free workshop here.  

"It has helped me realise that I can run my business the way I want to. Being equal parts Nurturer & Ruler, I often have a tug-of-war within myself about how I can best help people.  This course has shone a light on all of those gifts that I have and it was so fun to go through.  The support throughout the course was fantastic!" Laurel Goulden-James, Life Coach, Canada (Nurturer/Ruler)

I hope you can see yourself in the Archetype set and costumes and you come join us in the live course! 

It’s your time and you’re ready for the next step.

 

How Money Archetypes helped almost 10x my launch (part 1)

EPISODE 106
How Money Archetypes helped almost 10x my launch (Part 1)
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After another disappointing launch, I was frustrated and confused.

I realized my business course just wasn’t resonating as I had hoped and something had to change.

So I decided to do something completely different.

I had been a certified Sacred Money Archetypes® coach for years, but it wasn’t until last year that I finally applied the SMA framework to my own launch.

I took a deep breath and threw my heart and soul into the launch, creating a campaign that spoke to the eight individual archetypes.

I relaunched my SMA business course, but it was more like eight launches in one.

It felt like a huge risk, but I believed it was worth it.

And it was – the results were astonishing.

We had almost ten times the sales compared to my previous launches, all because I finally understood my audience and communicated the message clearly.

I learned that to truly connect with people; you have to speak their language and understand their dreams and pain points.

This week’s podcast is part one of a tell-all debrief of my most fun and complex launch ever. 

Plus, I’ll reveal more about the stats and results from my $1m+ campaign.

You can click here to play along with this year’s launch and watch the 8 different workshops I created about using SMA in your business.

Using the Archetypes in your launch copy and promotion is just one application of how SMA can transform your business.

This is serious rocket fuel for engagement in your next launch.

Intrigued?

xx Denise

P.S. It’s SMAy, and this month we’re talking about all of the practical money-making applications of the SMA framework in your business.

I’ve created eight different versions of the Leverage Your Strengths and Make More Money workshop for you to get customized training on the money pitfalls and challenges facing your Archetype.

Click here to register and watch the workshop for your Archetype.

After the success of last year’s launch, I’m getting ready for this year’s live Sacred Money Archetypes business course.

If you’re looking for a more personalized approach to business and a focus on adding more ease and profit, then join me to learn how to leverage the strengths of your Archetype in your business. 

"My biggest “aha” has been that I am an Accumulator and that is why I always feel stressed about money. I am working on believing that there is always enough money. I have the power to always create wealth, no matter what happens.  SMA has helped me to understand myself so much better. I’ve been able to put boundaries in place around my time and taking weekends off and taking care of myself. I’m also no longer discounting ANYTHING! My prices are my prices."

GAIL STARR
Kajabi Coach & Specialist, South Africa
Archetype: Accumulator

As a fast action bonus for joining, you’ll get EVERYTHING from my $1m launch… schedules, checklists, email copy, social posts, ads, and all of our sales tracking…

 This bonus is worth the enrollment fee alone, so click here to get all the details and join today. 

 

Passive Income: How to start and why you’ll resist it

EPISODE 105
Passive Income: How to start and why you'll resist it
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 Hi there, 

Growing up, I never imagined that there would be a day when I could make an income without putting in the usual one-to-one effort, like selling a product or service in person. 

Everything changed when I stumbled upon the concept of passive income in my early 20s. 

With the rise of the internet, I realized the traditional way of earning money was evolving.

So I started by writing an ebook and selling it online but I felt uneasy about being paid for something I had already created. 

This is the biggest mindset problem I see with passive income today, and why so many entrepreneurs are skeptical of the idea;

For some, passive income doesn’t feel real, and sometimes it doesn’t feel ethical.

The idea of creating something once and being paid multiple times goes against the money beliefs many of us have been raised with, so can bring up guilt or feel risky. 

In today’s podcast episode, I’m dispelling some myths about passive income to motivate you to get started on your next passive income stream.

Plus, we look at passive income through the Money Archetypes lens.

Because each Archetype has its own specific blocks and challenges when it comes to passive income. 

Passive income can be a game-changer, especially for Accumulators, Rulers, and Mavericks, but all Archetypes have blocks and resistance to passive income.

 In today's episode, you'll learn:

How I got started with passive income and the blocks I had to overcome
Why each Money Archetype will resist passive income
Tackle common challenges associated with passive income.
How to uncover new passive income ideas and opportunities 
How to break free from the “I have to work hard for money” block 

If you haven’t yet taken the Money Archetype quiz, discover your Archetype and what it means for your passive income here.

In the world of entrepreneurship, passive income can be a challenging concept to embrace, but once you do, it can transform your income.

Let me know what your aha’s are from this episode and what’s stopping you from starting with passive income.

xx Denise

P.S. NEW WORKSHOP COMING SOON >> I’m excited to tell you that I have something exciting starting soon to help you grow your business. 

I know how hard it can be to find a mentor who understands your business.

Most business gurus teach what they know.

But ultimately, what works for them doesn’t automatically work for you.

So if you’re following cookie-cutter advice, it can lead to frustration or burnout.

Personally, I’ve wasted thousands of dollars following business advice that just didn’t feel authentic to me.

My million dollar lesson is that you have to build your business around your money personality - and have the courage to do business on your terms. 

I’m just about to open up my once-a-year business course where I teach you how to leverage your strengths and make more money using Money Archetypes. 

I’ll show you how to design your business, create marketing, passive income, grow a team and more - by doubling down on your strengths and learning to avoid your challenges. 

Plus, there’ll be an opportunity to work with me live as your coach and be part of an incredible community. 

Join the waitlist now at denisedt.com/sma to be the first to get all the details.

 

How to build your Money Team to grow your wealth

EPISODE 104
How to build your Money Team to grow your wealth
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Last year, I joined the local country women’s association near my farm, and we had a country fair selling scones and cakes. 

They said, “Denise, you’re young and spry; you should be on the cash register.”

And I thought… “No, I can’t; please don’t make me!”...

I didn’t want to have to make change and add up numbers with people watching. So I heated up scones instead.

Maths was really hard for me as a kid and still is. 

I use my calculator for everything and get the brain version of “tongue-tied” whenever I have to calculate anything (I suspect I have Dyscalculia, it’s like Dyslexia but with numbers).

For a long time, I was scared to hire “numbers” people in my business - I was intimidated by the idea of building a money team around me, like accountants, bookkeepers, or financial advisors because I felt like I would be tested or they’d realize I wasn’t good at maths. 

But being bad with numbers doesn’t have to mean being bad with money - this is a skill you can outsource. 

On today’s podcast episode, we’re talking about building your money team so you can grow and protect your money.

Whether you’re good with numbers or not, listen in to learn:

The benefits of hiring a bookkeeper, even when just starting out
How to be a good steward of your money, where you are right now
Who’s on my money team, and how they help me grow my wealth
Why different money personalities are vital when putting together your team
The type of advice and strategies I get from my Financial Planners

Let’s normalize conversations about money, wealth, and investing because until you see it, it will feel scary. 

You deserve to be surrounded by people who believe in your dreams and who see the next step for you.

Hiring people working in their zone of genius who are invested in the success of your business can bring accountability and help you go to the next level. 

So what’s the next upgrade for your money team? 

xx Denise