Denise Duffield-Thomas's Blog, page 21
May 10, 2023
How to identify your ideal client using Money Archetypes
Who is your perfect match? 👩❤️👩
Choosing the right clients for your business isn't a life-long decision like marriage, but it has the potential to make your business much more fun and satisfying.
You can work with anyone, but learning the nuances of the Archetypes will magnetize your marketing and help you feel energized about your work.
As you work with more clients, you'll discover that some people or problems will feel easier to work with than others.
Some things to consider:
>> Is your ideal client you?
Sometimes your ideal client is an earlier, younger, or less experienced version of yourself.
Often we do this without realizing it. We market ourselves by discussing our experiences and creating products and services to please ourselves.
You can teach them exactly what you did to overcome challenges or leverage your strengths.
>> Is your ideal client someone different from you?
Sometimes opposites attract! You might have a missing puzzle piece or complementary skill-set to help people with a completely different archetype to yours.
They might need your help to overcome something that comes naturally to you, or they need to borrow your energy for a particular reason or season in their life.
>> Or do you have multiple ideal clients?
You might have a unique product or service for different clients, or you might serve several archetypes.
You might see commonalities among your ideal clients, which makes it easier to market to both with the same campaign.
There are many layers to using the SMA framework to identify your ideal client and then tweaking your marketing accordingly.
In my SMA business course, we work through the 8 Archetypes to see which is your perfect match. I'll show you how to spot the Archetypes, their wants and needs and how you can best help them.
What Archetypes do you want to work with more?
xx Denise
P.S. Back in the 80s my mum was on the Australian dating show "Perfect Match". She didn't find her match that time, but I promise that finding your ideal client will be much easier!
May 5, 2023
My $1m Money Archetypes launch debrief (part 2)
My $1m Money Archetypes launch debrief (Part 2)
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Today I’ve got a bonus podcast episode for you, which is part 2 of the debrief of my Money Archetypes Launch.
In part 1, I shared how I relaunched my SMA business course last year and did something completely different that led to astonishing results. If you missed part 1, you can listen here.
The launch debrief continues in today’s episode and this will be perfect if you want to increase your sales by connecting with specific segments of your market.
In this episode, you’ll learn to:
Master the art of customizing your sales approach based on Sacred Money Archetypes®.
Delve into the intricacies of your audience's purchasing habits and preferences.
Streamline product launch expenses and align them with realistic expectations.
Break through fear, anxiety, and roadblocks that may impact your business journey.
Pinpoint your target audience so marketing campaigns strike a chord and yield better results.
There’s so many fascinating stats in this episode including unsubscribe rates, refund rates and sales by different Archetypes.
Show Links
Take or share the Money Archetypes Quiz at denisedt.com/quiz
Watch the Leverage Your Strengths and Make More Money workshop for your Archetype at denisedt.com/leverage
Find out more and join Sacred Money Archetypes Live at denisedt.com/sma (Fast Action Bonus available now but ending soon)
Read the full Launch Debrief articles here: Part 1 | Part 2
This month, I’m launching this year’s live Sacred Money Archetypes® course, where you can work with me as your business coach to apply the SMA framework to your marketing and launches.
You can find out more about the course and watch my free workshop here.
"It has helped me realise that I can run my business the way I want to. Being equal parts Nurturer & Ruler, I often have a tug-of-war within myself about how I can best help people. This course has shone a light on all of those gifts that I have and it was so fun to go through. The support throughout the course was fantastic!" Laurel Goulden-James, Life Coach, Canada (Nurturer/Ruler)
I hope you can see yourself in the Archetype set and costumes and you come join us in the live course!
It’s your time and you’re ready for the next step.
May 3, 2023
How Money Archetypes helped almost 10x my launch (part 1)
How Money Archetypes helped almost 10x my launch (Part 1)
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After another disappointing launch, I was frustrated and confused.
I realized my business course just wasn’t resonating as I had hoped and something had to change.
So I decided to do something completely different.
I had been a certified Sacred Money Archetypes® coach for years, but it wasn’t until last year that I finally applied the SMA framework to my own launch.
I took a deep breath and threw my heart and soul into the launch, creating a campaign that spoke to the eight individual archetypes.
I relaunched my SMA business course, but it was more like eight launches in one.
It felt like a huge risk, but I believed it was worth it.
And it was – the results were astonishing.
We had almost ten times the sales compared to my previous launches, all because I finally understood my audience and communicated the message clearly.
I learned that to truly connect with people; you have to speak their language and understand their dreams and pain points.
This week’s podcast is part one of a tell-all debrief of my most fun and complex launch ever.
Plus, I’ll reveal more about the stats and results from my $1m+ campaign.
You can click here to play along with this year’s launch and watch the 8 different workshops I created about using SMA in your business.
Using the Archetypes in your launch copy and promotion is just one application of how SMA can transform your business.
This is serious rocket fuel for engagement in your next launch.
Intrigued?
xx Denise
P.S. It’s SMAy, and this month we’re talking about all of the practical money-making applications of the SMA framework in your business.
I’ve created eight different versions of the Leverage Your Strengths and Make More Money workshop for you to get customized training on the money pitfalls and challenges facing your Archetype.
Click here to register and watch the workshop for your Archetype.
After the success of last year’s launch, I’m getting ready for this year’s live Sacred Money Archetypes business course.
If you’re looking for a more personalized approach to business and a focus on adding more ease and profit, then join me to learn how to leverage the strengths of your Archetype in your business.
"My biggest “aha” has been that I am an Accumulator and that is why I always feel stressed about money. I am working on believing that there is always enough money. I have the power to always create wealth, no matter what happens. SMA has helped me to understand myself so much better. I’ve been able to put boundaries in place around my time and taking weekends off and taking care of myself. I’m also no longer discounting ANYTHING! My prices are my prices."
GAIL STARR
Kajabi Coach & Specialist, South Africa
Archetype: Accumulator
As a fast action bonus for joining, you’ll get EVERYTHING from my $1m launch… schedules, checklists, email copy, social posts, ads, and all of our sales tracking…
This bonus is worth the enrollment fee alone, so click here to get all the details and join today.
April 26, 2023
Passive Income: How to start and why you’ll resist it
Passive Income: How to start and why you'll resist it
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Hi there,
Growing up, I never imagined that there would be a day when I could make an income without putting in the usual one-to-one effort, like selling a product or service in person.
Everything changed when I stumbled upon the concept of passive income in my early 20s.
With the rise of the internet, I realized the traditional way of earning money was evolving.
So I started by writing an ebook and selling it online but I felt uneasy about being paid for something I had already created.
This is the biggest mindset problem I see with passive income today, and why so many entrepreneurs are skeptical of the idea;
For some, passive income doesn’t feel real, and sometimes it doesn’t feel ethical.
The idea of creating something once and being paid multiple times goes against the money beliefs many of us have been raised with, so can bring up guilt or feel risky.
In today’s podcast episode, I’m dispelling some myths about passive income to motivate you to get started on your next passive income stream.
Plus, we look at passive income through the Money Archetypes lens.
Because each Archetype has its own specific blocks and challenges when it comes to passive income.
Passive income can be a game-changer, especially for Accumulators, Rulers, and Mavericks, but all Archetypes have blocks and resistance to passive income.
In today's episode, you'll learn:
How I got started with passive income and the blocks I had to overcome
Why each Money Archetype will resist passive income
Tackle common challenges associated with passive income.
How to uncover new passive income ideas and opportunities
How to break free from the “I have to work hard for money” block
If you haven’t yet taken the Money Archetype quiz, discover your Archetype and what it means for your passive income here.
In the world of entrepreneurship, passive income can be a challenging concept to embrace, but once you do, it can transform your income.
Let me know what your aha’s are from this episode and what’s stopping you from starting with passive income.
xx Denise
P.S. NEW WORKSHOP COMING SOON >> I’m excited to tell you that I have something exciting starting soon to help you grow your business.
I know how hard it can be to find a mentor who understands your business.
Most business gurus teach what they know.
But ultimately, what works for them doesn’t automatically work for you.
So if you’re following cookie-cutter advice, it can lead to frustration or burnout.
Personally, I’ve wasted thousands of dollars following business advice that just didn’t feel authentic to me.
My million dollar lesson is that you have to build your business around your money personality - and have the courage to do business on your terms.
I’m just about to open up my once-a-year business course where I teach you how to leverage your strengths and make more money using Money Archetypes.
I’ll show you how to design your business, create marketing, passive income, grow a team and more - by doubling down on your strengths and learning to avoid your challenges.
Plus, there’ll be an opportunity to work with me live as your coach and be part of an incredible community.
Join the waitlist now at denisedt.com/sma to be the first to get all the details.
April 19, 2023
How to build your Money Team to grow your wealth
How to build your Money Team to grow your wealth
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Last year, I joined the local country women’s association near my farm, and we had a country fair selling scones and cakes.
They said, “Denise, you’re young and spry; you should be on the cash register.”
And I thought… “No, I can’t; please don’t make me!”...
I didn’t want to have to make change and add up numbers with people watching. So I heated up scones instead.
Maths was really hard for me as a kid and still is.
I use my calculator for everything and get the brain version of “tongue-tied” whenever I have to calculate anything (I suspect I have Dyscalculia, it’s like Dyslexia but with numbers).
For a long time, I was scared to hire “numbers” people in my business - I was intimidated by the idea of building a money team around me, like accountants, bookkeepers, or financial advisors because I felt like I would be tested or they’d realize I wasn’t good at maths.
But being bad with numbers doesn’t have to mean being bad with money - this is a skill you can outsource.
On today’s podcast episode, we’re talking about building your money team so you can grow and protect your money.
Whether you’re good with numbers or not, listen in to learn:
The benefits of hiring a bookkeeper, even when just starting out
How to be a good steward of your money, where you are right now
Who’s on my money team, and how they help me grow my wealth
Why different money personalities are vital when putting together your team
The type of advice and strategies I get from my Financial Planners
Let’s normalize conversations about money, wealth, and investing because until you see it, it will feel scary.
You deserve to be surrounded by people who believe in your dreams and who see the next step for you.
Hiring people working in their zone of genius who are invested in the success of your business can bring accountability and help you go to the next level.
So what’s the next upgrade for your money team?
xx Denise
April 16, 2023
Who is the Ruler Money Archetype? The Ultimate Guide
The Ruler is the boss, visionary empire builder, and sometimes a workaholic who has BIG plans and often gets burnt out trying to monetize everything simultaneously.
Sacred Money Archetypes® are a way of understanding how you are in the world, especially around finances - how you think, feel, and behave with money.
Of course, they are all about how you relate to money and wealth, but, as founder and creator of The Sacred Money Archetypes® program, and my money mentor, Kendall Summerhawk, explains,
“The way we do money, is the way we do everything.”
So discovering and working with these archetypes can have a profound impact on all areas of your life and business.
You can find out more about your Archetype and take the Money Archetypes Quiz here.
There are 8 Archetypes and this is your guide to the Ruler.
T he Ruler’s drive to create and innovate makes them an unstoppable and passionate force for making a significant impact with their business.
For them, money measures their level of achievement and accomplishment.
Their work ethic makes them a formidable entrepreneur but sometimes a less than a present human being, friend, or parent. There's nothing wrong with their ambition, but sometimes they forget their bodily needs (like food, water, or sleep!) and burn themselves (or their team) out.
Rulers might feel frustrated in the entrepreneurial world when they know they can work hard, but it's not all coming together yet.
They say yes to everything, have multiple complex projects on the go, and are completely delusional about the workload required to get everything done to their high standards.
Rulers are natural leaders and innovators. They can totally figure out how to build an enormous empire with ease and grace.
The Ruler is you if you…
Never feel satisfied you've made enough, continually challenging yourself to achieve higher financial goals.
Find your business dominates most of your time and attention.
Fear losing control of your money, power and identity.
Hide feeling not good enough behind over-achieving, ambition and a quest for more.
Are a natural and passionate leader people want to follow, giving you the prestige and reputation you desire.
Believe what you're creating now will bring you happiness in the future, often driving you to overwork.
Love empowering people and enriching lives through your business.
Thrive on creating, innovating and building something of lasting value.
Feel safe and protected from danger by accumulating financial resources.
Are reluctant to pull money out of your business and are often cautious about spending.
Each of the 8 Sacred Money Archetypes® has strengths and challenges.
Here are the Ruler’s strengths, they;
Inspire others to take action and have big dreams for their life and business.
Have a robust and determined work ethic. Nobody can work harder than a Ruler.
Can quickly achieve "impossible" goals and love challenging themselves to grow.
Are a bold, creative business visionary with ideas to improve almost any industry.
Innovate with new exciting ideas before everyone else.
Create win-win business empires where everyone can thrive.
Can monetize and market pretty much anything.
The Ruler’s challenges are that they;
Rarely celebrate achievements - they just move on to the next thing.
Are a Perfectionist and hard to please, so they never feel satisfied, and team members can feel unappreciated.
Often over-commit to multiple projects at the same time.
Are always thinking about future goals, so they find it hard to be in the present moment.
Can be delusional about a realistic workload for themselves and their team. They just work harder.
Will rather burn out rather than quit or admit defeat.
Often feel demotivated without big goals and sometimes break things that work fine!
Struggle with hobbies (work is your hobby) and can neglect friendships in favor of work.
What about real, famous people? How can you tell if someone is a Ruler?
They will give little clues in their interviews, quotes, and entrepreneurial endeavors, and by watching their challenges play out in public!
Here are some famous people I think could have Ruler tendencies, check out what they have said about money:
Oprah Winfrey, media queen
"The big secret in life is that there is no big secret. Whatever your goal, you can get there if you're willing to work."
Martha Stewart, lifestyle queen
"Study your strengths; then decide how hard you want to work."
Beyonce, pop queen
"I'm a workaholic and don't believe in 'No.' If I'm not sleeping, nobody's sleeping."
Are you intrigued to find out what your Sacred Money Archetype is? Do you think you are a Ruler? Click here to take the quiz or enter your details below to watch the Ruler edition of the ‘Leverage Your Strengths and Make More Money’ workshop.
Watch the “How to Leverage Your RULER Strengths and Make More Money” works
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Here’s what some fellow Rulers have said about discovering their Archetype and the Sacred Money Archetypes® business course:
"SMA is just such a fantastic place to step into and explore all of those parts of yourself that you thought were not so great. You might have thought that they were bugs in your system that you needed to fix but really they’re your gifts. It’s amazing what you can accomplish when you lean into your gifts, and work through all of your self sabotages."
JESS KEATING
Author, Scientist & Soul Coach, Canada
Archetype: Ruler
“Doing this course is going to help you really step into the true expression of who you are and why you are on the planet to do what you're doing.”
RIFA THORPE-TRACEY
Coach & Consultant, USA
Archetype: Ruler
"SMA is going to open up a lot of doors and understanding who you are energetically and how you can align to that within your business, within your relationships, within your home is going to change things. It's going to make everything feel so much easier."
KERIN MONACO
Lightworker, USA
Archetype: Ruler
"It helps so much to reflect on yourself and then to choose the right business for you. Done-For-You didn't work out for me, so I'm doing coaching now."
SANDRA HOFFMAN
Automation Expert, Germany
Archetype: Ruler
"I've loved the SMA course, it's been so good. It has revealed so much about what I have to work on. It’s helped me to see what is going on inside my head and to not let those shadow thoughts get in the way. It really has helped with my relationship with my fiance too, because now I know he's a Romantic and it's so much easier to deal with things together now."
ANNE BRUCE
Veterinarian, Finland
Archetype: Ruler
Click here to join the waitlist to find out about our next live SMA business coaching course.
Who is the Romantic Money Archetype? The Ultimate Guide
The Romantic is the go-with-the-flow dreamer and luxury lover who inspires others to live in the moment and enjoy the finer things in life. They often ignore pesky details like money or retirement.
Sacred Money Archetypes® are a way of understanding how you are in the world, especially around finances - how you think, feel, and behave with money.
Of course, they are all about how you relate to money and wealth, but, as founder and creator of The Sacred Money Archetypes® program, and my money mentor, Kendall Summerhawk, explains,
“The way we do money, is the way we do everything.”
So discovering and working with these archetypes can have a profound impact on all areas of your life and business.
You can find out more about your Archetype and take the Money Archetypes Quiz here.
There are 8 Archetypes and this is your guide to the Romantic.
Romantics use money to enjoy life and often spend it to bring more ease and pleasure or to indulge their loved ones.
They reward themselves often because they feel like it and shopping for gifts often becomes, "one for them, one for me!" They feel like throwing a tantrum if someone tells them no! “Why not? I deserve it!”
Romantics might feel frustrated in the entrepreneurial world when they see people moving ahead and making money while they struggle. Or they feel like an outlier in a hustle-culture world.
They follow pleasure in their business, too, sometimes switching to more exciting ideas or giving up if things feel too hard or tedious. Their love of ease and spaciousness can be their greatest asset if they embrace automation, master delegation, and spend some time creating passive income! They can create systems to be consistent without having to be consistent themselves.
The Romantic is you if you…
Buy things to feel gratification, sensory pleasure or because you "feel like it".
Dislike feeling like a slave to money, preferring to use money to enjoy the good things in life.
Believe money is to be enjoyed and dislike being told "no".
Often don't see the point in saving money, as life is to be enjoyed.
Indulge in yourself to feel special, appreciated, loved or valued.
Often spend money on things because you feel "I deserve it".
Often avoid making changes in your money behavior, even when you know it would benefit you.
Can easily spoil the people you care about with lavish or abundant gifts.
May shrug off your money habits, telling yourself you're not good with money.
Each of the 8 Sacred Money Archetypes® has strengths and challenges.
Here are the Romantic’s strengths, they;
Believe in the abundance and benevolence of the Universe.
Are optimistic about future possibilities and think it's all going to work out fine.
Create beauty and ease for themselves and others.
Role model pleasure and self-love.
Inspire others to enjoy their life too.
Appreciate and relish life in the moment.
Can easily see ease and short-cuts.
The Romantic’s challenges are that they;
Spend money to feel good about themselves or to relieve boredom.
Have an instant gratification mindset, so don't always think about the consequences of their spending.
Often ignore or avoid financial details, creating money drama or unnecessary expenses.
Frequently can give up if things feel too hard or tedious.
Won't work if the vibes aren't right or conditions aren't perfect.
Get bored or lose interest in ideas and abandon almost finished projects for new ones.
Waste money with flamboyant or unnecessary spending and often get into debt.
What about real, famous people? How can you tell if someone is a Romantic?
They will give little clues in their interviews, quotes, and entrepreneurial endeavors, and by watching their challenges play out in public!
Here are some famous people I think could have Romantic tendencies, check out what they have said about money:
Marie Kondo, author and tidying expert
"Now imagine yourself living in a space that contains only things that spark joy. Isn't this the lifestyle you dream of?"
Stevie Nicks, performer and songwriter
"I'm going to spend my life writing poems, turning them into music that will affect people and touch their hearts."
Aishwarya Rai Bachchan, actress and philanthropist
"I don't believe in proving a point to anybody. Nobody is that important."
Are you intrigued to find out what your Sacred Money Archetype is? Do you think you are a Romantic? Click here to take the quiz or enter your details below to watch the Romantic edition of the ‘Leverage Your Strengths and Make More Money’ workshop.
Watch the “How to Leverage Your ROMANTIC Strengths and Make More Money” works
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Here’s what some fellow Romantics have said about discovering their Archetype and the Sacred Money Archetypes® business course:
"It was eye opening to understand where my self-sabotage is coming from and that there are gifts that can be brought to light from those parts of my personality as a Romantic, Celebrity, Maverick. SMA has helped me understand my business blocks. I'm thinking about how I can emphasize my primary archetypes and sprinkle in the others. I believe it's my time and I'm ready for the next step."
MICHELLE STEVENS
Body Compassion & Movement Mentor, US
Archetype: Romantic
"SMA very validating for me. It's accepting the traits that I have and that they're okay. It's okay to be this way. It's okay to want things to be easier and to work to my strengths and that, even though there are some weaknesses in there, there's also a lot of strengths."
TENILLE WILLIAMS
Success Coach, Australia
Archetype: Romantic
“I started surrendering and even letting go of the outcome and of the money goal and just doing it for the process and enjoying it."
HOUDA AZZAOUI
Money Mindset Coach for Women Entrepreneurs, Australia
Archetype: Romantic
"Before SMA, I would have put myself in that camp of being wrong because I'm not an accumulator and I didn't save my money, And now I realize that my life experience is valuable and it does offer value to other people just the way that I go about my life."
CAMY KENNEDY-MEXICANOS
Life Coach for People Pleasers, USA
Archetype: Romantic
Click here to join the waitlist to find out about our next live SMA business coaching course.
Who is the Nurturer Money Archetype? The Ultimate Guide
The Nurturer is the kind-hearted, gentle and wise soul always thinking about serving others, solving other people's money problems, and overdelivering with clients, even when it causes grief and leads to martyrdom and resentment.
Sacred Money Archetypes® are a way of understanding how you are in the world, especially around finances - how you think, feel, and behave with money.
Of course, they are all about how you relate to money and wealth, but, as founder and creator of The Sacred Money Archetypes® program, and my money mentor, Kendall Summerhawk, explains,
“The way we do money, is the way we do everything.”
So discovering and working with these archetypes can have a profound impact on all areas of your life and business.
You can find out more about your Archetype and take the Money Archetypes Quiz here.
There are 8 Archetypes and this is your guide to the Nurturer.
The Nurturer’s desire to be of service makes them extremely generous.
What they see as selfless generosity can easily create enabling relationships and problematic boundaries with the people they want to help, plus sow seeds of resentment or martyrdom within them.
Some Nurturers can lose themselves in their quest to serve others, unsure of their own desires and taking on other people's preferences as their own. They can be "spongey" and often feel the whole world's weight on their shoulders.
It's not unusual for their generosity to compromise their finances, get into debt for other people, or loan money instead of building wealth and stability for themselves.
Nurturers might feel frustrated and lonely in the entrepreneurial world when they see people charging ahead recklessly while they struggle to be heard.
Setting boundaries is tough for Nurturers, but they can learn the priceless wisdom of putting their own oxygen mask on first. This will allow them to build a kind, caring business that creates a ripple effect worldwide.
The Nurturer is you if you…
Appreciate money yet feel you need to over give for every penny you bring in.
Find your natural generosity includes wanting to protect, shelter or nurture others financially.
Are responsible with your personal finances but often attract people who need your help, financially and otherwise.
Are likely motivated to give generously to help others, often at the sacrifice of yourself.
Have good money habits but either don't have much saved or may carry debt because of helping others.
Find your self-worth comes from compassion, giving and 'being there' for others.
Find it painful to set financial boundaries with people you care about.
Can be taken advantage of financially by others or secretly feel resentful because what you give is not reciprocated.
Find asking for what you're worth requires every ounce of courage you possess.
Tend to create emotionally entangled, dependent financial relationships, which unconsciously disable the people you want to help.
Each of the 8 Sacred Money Archetypes® has strengths and challenges.
Here are the Nurturer’s strengths, they;
Are loyal, patient, and kind to everyone.
Are giving, devoted, and patient if people are struggling.
Are incredibly generous with time and money to their friends and family (even strangers!)
Give fantastic value and quality. People know they can rely on them.
Hold space and listen to others without needing to add their own experiences.
Are non-judgemental and empathetic. People trust them.
Have a lot of wisdom to share with others but don't need to be the center of attention.
Are inclusive and sensitive to all needs.
The Nurturer’s challenges are that they;
Often take on debt for other people but don't always ask for it back.
Sometimes use their Martyr complex to guilt others about their sacrifices.
Can display low self-esteem and apologize frequently. They can often take small things personally.
Are sometimes slow and cautious to take action and miss opportunities.
Can attract co-dependent people and clients, collecting "strays" and sometimes unappreciative people.
Often feel resentful and unappreciated by people in their life and business.
Frequently don't communicate needs clearly but then feel resentful if people don't consider their feelings.
Feel responsible for rescuing others and often lose themselves in the process.
What about real, famous people? How can you tell if someone is a Nurturer?
They will give little clues in their interviews, quotes, and entrepreneurial endeavors, and by watching their challenges play out in public!
Here are some famous people I think could have Nurturer tendencies, check out what they have said about money:
Michelle Obama, author, and First Lady
"Service is a limitless opportunity; it is the reason why we breathe."
Betty White, performer, and philanthropist
"Kindness and consideration of somebody besides yourself keeps you feeling young."
Louise Hay, author, and publisher
"Self-approval and self-acceptance in the now are the main keys to positive changes in every area of our lives."
Are you intrigued to find out what your Sacred Money Archetype is? Do you think you are a Nurturer? Click here to take the quiz or enter your details below to watch the Nurturer edition of the ‘Leverage Your Strengths and Make More Money’ workshop.
Watch the “How to Leverage Your NURTURER Strengths and Make More Money” works
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Here’s what some fellow Nurturers have said about discovering their Archetype and the Sacred Money Archetypes® business course:
"I found that the best thing about SMA was how to put together a strategy, because when you've got ideas going here, there, and everywhere, you need discernment. You need to be able to get a plan behind that to make it actionable, and SMA helps you to do that step by step."
CHARLOTTE
Meditative Counsellor, UK
Archetype: Nurturer
"I love SMA and it is has been so powerful to understand the choices I have made in the past. Knowing my archetype helps me accept those choices and move on with forgiveness for myself."
JOHANNA SCULLION
HR Mentor, UK
Archetype: Nurturer
"It's a must have! It helps you to understand yourself and your relationships (with money and with the people)"
MARY SOCO ORTIZ
Web Developer, Mexico
Archetype: Nurturer
"Loved the course! I FINALLY understand the origin of money drama...and my husband's. It's stopped me from spending spending spending...mostly money on course after course. I'm unsubscribing from all of the gurus and sticking with the few who have really helped me and Denise is at the top of my list. SMA is a life-changer!! Anyone...business owner or employee...who has an issue with money should dive in!"
C.REN WASHINGTON
Life Coach, US
Archetype: Nurturer
Click here to join the waitlist to find out about our next live SMA business coaching course.
Who is the Maverick Money Archetype? The Ultimate Guide
The Maverick is the ruler breaker and underdog champion who hates being told what to do and often remakes entire industries with their bold and courageous ideas, but who sometimes burns down their business in the process, even when it's working.
Sacred Money Archetypes® are a way of understanding how you are in the world, especially around finances - how you think, feel, and behave with money.
Of course, they are all about how you relate to money and wealth, but, as founder and creator of The Sacred Money Archetypes® program, and my money mentor, Kendall Summerhawk, explains,
“The way we do money, is the way we do everything.”
So discovering and working with these archetypes can have a profound impact on all areas of your life and business.
You can find out more about your Archetype and take the Money Archetypes Quiz here.
There are 8 Archetypes and this is your guide to the Maverick.
The Maverick’s creativity and audacity for generating money is impressive - they're often like a modern-day pirate; they can find gold in the most unexpected places.
Balance and stability aren't something Mavericks find exciting, which can lead them into situations of creating extreme financial highs and lows. They're almost addicted to the adrenaline rush of seeing how close they can get to ruin, just to rise dramatically from the ashes like a phoenix. Feast from famine is their favorite party trick!
Mavericks might feel frustrated in the entrepreneurial world when they see people who put out boring or unoriginal work, moving ahead and making money while they struggle to get traction.
The Maverick is you if you…
Are attracted to get rich opportunities.
Are willing to take a financial risk in exchange for a potential big win.
Are happy to stand out from the crowd.
Have courage and tenacity when it comes to generating income.
Like being rebellious and showing what you're made of.
Usually don't cave into the opinion of others.
Are always looking at how to gain a financial advantage.
Pay great attention to the up and downside of their numbers.
Are often drawn to becoming the hero for the underdog, modeling what's possible.
Each of the 8 Sacred Money Archetypes® has strengths and challenges.
Here are the Maverick’s strengths, they;
Are a champion of the underdog and will always fight for the marginalized or forgotten.
Have out-of-the-box, unique ideas that nobody else can conceive.
Take bold risks and fast action - before they know all the details.
Inspire others to up their game because they ignore how things should be.
Easily handle complex, uncommon, or complicated business strategies.
Are clever, flamboyant, and charismatic. And they make it look fun and easy!
The Maverick’s challenges are that they;
Can lead others to mutiny and burn down whole industries (sometimes over a misunderstanding!)
Can be secretive or deceptive, sometimes taking things to the edge of decency or legality.
Can be self-righteous and judgemental about money, dismissing other people as 'sheep' or 'sell-outs.'
Miss easy wins because they're determined to do the opposite!
Often, their impulsive action leads to regrets, as not all their ideas work out, or you burn bridges in the process.
Often get bored and burn things down, like business assets that are almost finished.
Often quick to condemn people without all details, like 'canceling' someone and leaving the wreckage behind.
Sometimes their risk-taking in their business turns to reckless gambling, and they can lose money through inattention to the details.
What about real, famous people? How can you tell if someone is a Maverick?
They will give little clues in their interviews, quotes, and entrepreneurial endeavors, and by watching their challenges play out in public!
Here are some famous people I think could have Maverick tendencies, check out what they have said about money:
Lauryn Hill, performer, and songwriter
"When you're young, and everything dramatic is exciting, you start to believe that hype that, in order to be an artist, you have to suffer. I've graduated from that school."
Madonna, performer, and director
"Why did I want to break all the rules? Because the rules didn't make sense, that's why!"
P!NK, performer
"You can't move mountains by whispering at them."
Are you intrigued to find out what your Sacred Money Archetype is? Do you think you are a Maverick? Click here to take the quiz or enter your details below to watch the Maverick edition of the ‘Leverage Your Strengths and Make More Money’ workshop.
Watch the “How to Leverage Your MAVERICK Strengths and Make More Money” workshop.
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Here’s what some fellow Mavericks have said about discovering their Archetype and the Sacred Money Archetypes® business course:
"SMA was so eye opening about my own drive towards money. It showed me how far I’ve come and the road that is still ahead. It has motivated me to keep going, because I know I already have everything inside of me that I need. Thanks Denise!"
BIANKA THIELCKE
Money Coach, Germany
Archetype: Maverick
"I’m a rebel in my industry; I’ve always done things a little bit differently. I’ve always marched to the beat of my own drum. For me, SMA was like a deep permission - I've literally been this way forever. And now it's really up to me to embrace it and bring it into every part of my business.”
KIERRA JONES
Visibility & Sales Messaging and Mindset Coach, USA
Archetype: Maverick
"It's really helped me to understand my money patterns and also been great for my relationship. My husband and I are on the same wavelength now thanks to understanding our archetypes. Highly recommended! Thanks Denise for sharing this with us!"
SARAH SIENKIEWICZ
Strategy and Alignment Coach, UK
Archetype: Maverick
"I gained so much clarity with this course in such a short space of time. It's quite unbelievable that doing this course has given me the idea for a business that I actually want to get up every morning and do something in, and one which I would consider leaving medicine for. This is a huge milestone for me, and one that I would never have got to if it wasn't for this course. I needed the permission, the encouragement, and the "behind the scenes" reality to gain the courage to get going! This course has pretty much changed my life!"
DR NIKKI RAMSKILL
Money Coach, UK
Archetype: Maverick
"I loved the idea of understanding my particular archetype with money. I love, love personality and archetype profiling because distinctions help us understand particulars that we are unable to identify before they are laid out before us. This was the case for me. It also helps to understand why my particular boldness and courage is attractive to others, while also being difficult for them to actually do. I love Denise's groundedness as an individual and her brilliant business mind. She is an excellent teacher and is gifted with insight. It was an honor to get to know her through this program. Thank you!"
VANESSA HORN
Business Coach, US
Archetype: Maverick
Click here to join the waitlist to find out about our next live SMA business coaching course.
Who is the Connector Money Archetype? The Ultimate Guide
The Connector is the relationship builder, sometimes-counselor, cheerleader, and problem solver who freely gives away their ideas and advice but struggles to charge ANYONE because everyone they meet becomes their new best friend.
Sacred Money Archetypes® are a way of understanding how you are in the world, especially around finances - how you think, feel, and behave with money.
Of course, they are all about how you relate to money and wealth, but, as founder and creator of The Sacred Money Archetypes® program, and my money mentor, Kendall Summerhawk, explains,
“The way we do money, is the way we do everything.”
So discovering and working with these archetypes can have a profound impact on all areas of your life and business.
You can find out more about your Archetype and take the Money Archetypes Quiz here.
There are 8 Archetypes and this is your guide to the Connector.
Connectors keep the world spinning and bring everyone together with kindness and love.
Their faith and optimism that money will always be available keep them from worrying about money. They tell themselves it will work out, and it often does, magically at the last minute. Connectors could live off heart-shaped mung beans and probably find someone to share it with anyway.
The Connector’s trusting nature means they can attract co-dependent or sometimes shady people who take advantage of them. But they forgive them and move on. C'est la vie!
Connectors might feel frustrated in the entrepreneurial world when they see people who don't put their heart and soul into their business as much as they do, moving ahead and making money while they struggle.
Their ability to bring people and solutions together is the key to their business, but they resist it and worry about being inauthentic.
The Connector is you if you…
Connect to others and create long term relationships that can generate income.
Are happy when someone else is making financial decisions for you.
Wish you didn't have to think about making or managing money.
Are more likely motivated to be taken care of financially than driven to create financial independence.
Avoid facing your money situation, hoping it will improve on its own.
Can easily allow others to make you feel disempowered or inadequate about money.
Care more about heart to heart connections than about making money.
Believe that somehow, you'll always be taken care of financially.
Each of the 8 Sacred Money Archetypes® has strengths and challenges.
Here are the Connector’s strengths, they;
Are a peacemaker and mediator, seeing all sides of a situation with compassion.
Quickly see the connections and interconnections between complex relationships.
Are trusting, innocent, and resilient. They can fit in anywhere and find a friendly person in the room.
Can easily flex their personality to match other people's energy.
Freely give solutions and referrals to everyone without expectation because they care about solving their problems.
Lead with kindness and inclusivity to everyone. They are often looking to help the left out or forgotten.
Are a cheerleader, and always remember to acknowledge and thank people.
Have an incredible memory for names, birthdays, and special occasions. They are a great, thoughtful gift giver.
Have faith and optimism that everything will always work out financially. And it often does; they are an incredible money manifester.
Assume the best in everyone's intentions.
The Connector’s challenges are that they;
Can be indecisive and sit on the fence because they don't want to take sides.
Often lack financial independence and can relinquish financial details to dodgy people.
Create blurred boundaries with clients, they become their BFFs, and they can't charge them anymore.
Get intense FOMO and hurt feelings, sometimes feelings of being left out.
Take it personally if people don't reciprocate your need for connection or acknowledgment.
Feel overwhelmed by financial details and put their head in the sand, hoping it will work itself out.
Secretly judge people's prices and income because they tell themselves that they care more by charging less.
Attract co-dependent people and clients who don't always appreciate their over-generosity.
What about real, famous people? How can you tell if someone is a Connector?
They will give little clues in their interviews, quotes, and entrepreneurial endeavors, and by watching their challenges play out in public!
Here are some famous people I think could have Connector tendencies, check out what they have said about money:
Lizzo, singer, songwriter, and musician.
"I'm really proud of you – because life comes at you fast, and sometimes it can be so hard, but if I can make it, I know you can make it. We can make it together."
Malala Yousafzai, activist and author
"One child, one teacher, one book, one pen can change the world."
Angelina Jolie, actress, filmmaker, and humanitarian
"Nothing would mean anything if I didn't live a life of use to others."
Are you intrigued to find out what your Sacred Money Archetype is? Do you think you are a Connector? Click here to take the quiz or enter your details below to watch the Connector edition of the ‘Leverage Your Strengths and Make More Money’ workshop.
Watch the “How to Leverage Your CONNECTOR Strengths and Make More Money” workshop.
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"I always love a live round of SMA, I get new insights every time as my business grows and changes."
HANNAH GILLY
Knitting Tutor, UK
Archetype: Connector
"This has been a game changer for me! Can’t wait to move forward with my business and my new understanding of myself!"
KATIE EM
Bigger Than Space 2, Australia
Archetype: Connector
"Finding out about my Connector money personality was such a revelation. I could suddenly see my old, unhealthy money patterns and access blocks I just couldn’t see before. Within 24 hours I found myself spontaneously clearing out a huge amount of scarcity consciousness that was keeping me playing smaller than I needed to be. This is exactly the work I was looking for to help me take my business to the next level."
SAM NOLAN-SMITH
Visibility Coach, Australia
Archetype: Connector
"Finding out that I'm a connector really made me appreciate the unique qualities that I have. It was also useful to have the pitfalls spelt out so clearly. It was interesting for me to just notice how I've been hiding under the desk, not looking at my money things, and kind of leaning on other people very lightly, but for basically all my life, never being totally independent. "
ORIT OJOS
Holistic Vision Teacher & Visual Educator, Spain
Archetype: Connector
"Learning my archetype, and then learning my husband’s, was so enlightening for our relationship - it explained so much. We’ve been married for 30 years and it’s helped us so much to understand this and see where we were coming from. In my business, I am really leaning into my Connector abilities as a channel and as a guide. Having that awareness has been really enlightening."
JODIE HOWARD
Cosmic ReWilding Coach, USA | Read More
Archetype: Connector
"There's two big things which I have taken from SMA. The first is empowering words. When you know who you're talking to, when you know who you want to bring into your world, having lists of all those amazing empowering words, it's like ALL the candy to sprinkle through your copy. The second thing is understanding that I am very much the Alchemist, and that I have zero follow through. Now I just get to build my business and I don't have to worry about that."
CARRIE EKINS
Mind Body Integrative Mentor, UK
Archetype: Connector
"It's helped me embrace all of me, all the different parts of me, because up until discovering SMA, I was thinking more along the lines of being a Libra, but not really resonating with horoscopes because they’re so one-dimensional. Understanding my connector traits, and the other underlying ones, I feel like I’ve got the whole package. It’s helped me grow as a person, improve my relationship with my family."
DEIRDRE AMIES
Business & Money Coach, Australia
Archetype: Connector
Click here to join the waitlist to find out about our next live SMA business coaching course.
