Victoria Fox's Blog, page 60
September 8, 2024
This belongs to the tourism concept of Bad Godesberg.
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Many Bad Godesbergers probably no longer believed that the proposed tourism, culture, leisure and sports concept for the area would actually be viable at some point. People had already been involved too often, and the proposals were eventually reflected too rarely. This was heard at one or two engagement events where the city invited people in the past few months. But now the final report by Michael Deckert and Hannah Zehren of the consulting firm dwif is available. It is 44 pages long and divided into several chapters. You know exactly where to start.
The Public Prosecutor’s Office is trying to prevent me from running
Former US President Donald Trump addressed a pre-election rally in Wisconsin on Saturday. The Republican candidate in the upcoming presidential election lamented that the prosecutors who brought charges against him are actually trying to prevent him from running in the November election.
Observers note that the pre-election rally in Mosinee, located in central Wisconsin, took place just days before the announced first, and likely only, debate featuring his rival in the race for the White House, current Vice President Kamala Harris. Trump appeared before his supporters behind a bulletproof glass shield, a consequence of the July 13 attack during a rally in Butler, Pennsylvania, in which he was slightly injured.
Harris and Biden’s Justice Department is trying to put me in prison – they want me behind bars for the crime of exposing their corruption
— the former US president accused his political opponents.
In this context, the AP stresses that there is no evidence that President Biden or Vice President Harris had any influence on the decisions of the Department of Justice or local jurisdictions regarding Trump’s impeachment. The Republican candidate spoke a day after appearing in court to appeal the decision that finds him responsible for sexual harassment.
Hours later, a Manhattan judge announced that sentencing in his bribery case had been postponed until after the election. The verdict was previously scheduled for Sept. 18.
During a rally in Mosinee, Trump once again criticized his Democratic rival. In his opinion, if – as he said – “Comrade Kamala Harris” becomes president of the United States, the country will turn into a “banana republic” in the full sense of the word, ruled by anarchy. He also condemned the Biden administration’s migration policy, calling the Democrats’ approach to the issue of migration “suicidal.”
The AP points out that to have a chance of winning the November vote, Trump must win the support of an electorate like Wisconsin residents, which will allow him to eliminate the Democrats’ advantage in large urban centers.
tkwl/PAP
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Trump Threatens Lawyers, Donors, Election Officials With Jail For ‘Reckless Behavior’
MOSINEE, Wis. — Former President Donald Trump, who often makes false claims that the 2020 presidential election was stolen by rampant fraud, warned Saturday that he will seek to imprison anyone who engages in “ruthless conduct” during the 2024 race results.
The threat, posted on Truth Social, his social media website, repeated his false claims that the 2020 election had been stolen and accused Democrats of “rampant cheating and skullduggery.”
“The 2024 election, where voting has just begun, will be under the strictest professional scrutiny and WHEN I WIN, the people who cheated will be prosecuted to the fullest extent of the law, including long prison sentences. This miscarriage of justice will not happen again,” he wrote.
He continued: “Beware that this legal exposure involves lawyers, political operatives, donors, illegal voters and corrupt election officials. Those involved in unscrupulous activity will be sought out, apprehended and prosecuted at levels sadly never seen in our country.”
The threat was one of the most extensive he has made in his run for president since his 2020 defeat — it didn’t go beyond threatening old enemies and issuing warnings to those running in the current election.
Although he spent much of the 2016 campaign threatening to imprison his opponent Hillary Clinton, he doesn’t tend to go after people on the fringes, like donors and campaign workers.
Election workers across the country have been threatened, most notably Ruby Freeman and her daughter Shaye Moss, two election workers whose entire lives were upended when Trump and his allies attacked them after the 2020 election with false allegations of fraud.
Ahead of the 2020 election, Trump began issuing unsubstantiated warnings of election tampering, which intensified after he lost, culminating in mobs storming the U.S. Capitol on January 6 in an attempt to block Biden’s acceptance of the election. He has started making similar statements ahead of the 2024 election.
He also emphasized the GOP’s focus on election integrity this cycle in a speech Saturday in Wisconsin, suggesting that if Republicans stop Democrats from cheating, he won’t need to continue campaigning.
“We’ve got to stop cheating. If we stop cheating, if we don’t let them cheat, I don’t even have to campaign anymore,” Trump said. “We’re going to win so much. Meanwhile, too big to pin, too big to tackle.”
Trump and his allies filed dozens of unsuccessful cases after the 2020 election to try to overturn the results. Some Democrats say new Republican legal battles in battleground states ahead of the November election are raising concerns that Republicans are trying to cast doubt on the outcome if Donald Trump loses.
A spokeswoman for the Trump campaign could not immediately be reached Saturday night to provide additional context on Trump’s plan.
This article was originally published on NBCNews.com
19-year-old motorcyclist dies in collision with truck
The obstetrician who secretly gave birth to a childDecades ago, a gynecologist. Azad woman who did not get pregnant through artificial insemination. According to one report in our newspaper, he used his own sperm. How many children does he actually have?
September 7, 2024
Americans are trying to count so-called shy Trump voters. “They won’t admit it in the polls”
Young and other researchers said they tweaked their methodology in several other ways to ensure they included an accurate mix of Democratic and Republican voters.
Elections in the shadow of the ballot boxes
Pollsters increasingly draw samples from voter registration databases rather than relying on random lists of phone numbers.
— Register-based sampling systems provide more detailed information about where respondents live. The practice makes it easier to weight the data to ensure that rural areas and other areas with right-wing views that favor Trump are not underrepresented in the results, said Charles Franklin, director of the Marquette Law School Poll in Wisconsin.
Another important change in polling is that in the last two election cycles, pollsters have typically weighted their results by education.to ensure they accurately capture non-college-educated voters who lean toward Trump.
Trump led in polls for most of the year before Biden dropped out of the race in July and was replaced by Vice President Kamala Harris. Trump is currently tied or ahead of Harris in many national and state polls.
Trump campaign spokesman Steven Cheung said in response to a request for comment that the former president is “dominating” in the polls two months before the election.
— Polls show that President Trump is dominating both nationally and in swing states because voters want a return to pro-American policies that actually work, Cheung said in an interview with Newsweek.
Newsweek also asked Harris’ strategists for comment for this article.
Much of the debate over Trump’s impact on the polls dates back to the 2016 election. At that time, opinion polls routinely undercounted voters without college degrees, which led to thisthat most polls showed Trump losing several percentage points to his Democratic rival, Hillary Clinton.
The biggest underestimates of Trump’s performance in 2016 were in Pennsylvania, Wisconsin and Michigan. Clinton held a comfortable lead until Election Day.
According to the Marquette Law School poll, Trump led in just one of 133 polls conducted in the three so-called Blue Wall states from early September through the final day of the race.
On election night, Trump won all three states and surprise victories helped seal his victory in the Electoral College. He won the most votes among people without a college degree, according to national exit polls.
Trump has shy voters
In 2020, the political polling industry’s focus on education made most polls more accurate than four years earlier.
But Trump still received more votes in 2020 than polls suggested, further fueling the popular theory that there are millions of so-called shy Trump voters who won’t admit to polls that they plan to vote for him.
This theory is largely dismissed by pollsters who believe it is difficult to determine from polls whether respondents who say they do not support Trump are not telling the truth or are simply undecided about who they intend to vote for.
– “It’s a marginal issue,” Young said. He added that the bigger problem is finding a way to capture the humor likely Trump supporters who don’t normally vote.
As Franklin said, the challenge in 2024 is not so much getting honest answers from potential Trump voters as getting any answers at all.
“Most Trump supporters are very suspicious of the media and other institutions, including pollsters,” Franklin said. “It’s not that they do an election interview and say they’re not voting for Trump, but they do vote. The problem is that they don’t agree to an interview from the beginning.”
Election day is the day of truth
The pollsters said the issue appeared to be directly related to Trump, who in 2016 and 2020 turned out voters who had not voted regularly in previous presidential elections. The polls were more accurate in the 2018 and 2022 midterm elections, when Trump was not on the voter rolls.
It remains to be seen whether investigators will be able to do that when voting begins in the 2024 presidential election.
“Researchers have certainly made changes to the way they conduct research to try to limit this problem,” Franklin said. “We won’t know if they’ll work until early November.”
Sam Chen, a Pennsylvania Republican strategist whose company conducting some of the polls, said Republicans shouldn’t disregard the polls this time nor assume that the timid Trump voter effect will influence the election.
— One of the mistakes the Republican Party made in 2020 was assuming that the silent majority (Trump) would remain silent. In fact, they have reached out, Chen said. — I don’t think Trump’s support is counted as inaccurately as it used to be.
Text published in the American magazine “Newsweek”. Title, lead and subtitles by the editors of “Newsweek Polska”.
“The Rosenheim Police”: Sophia Schiller talks about “an unpleasant hierarchy”
Fans of “Rosenheim Cops” can look forward to new episodes of the TV series. The 24th season in ZDF format will be broadcast from October this year. Of course, there are also audience favorites such as Marisa Burger, Max Müller and Dieter Fischer. But loyal “Rosenheim Cops” viewers can also look forward to new additions…
‘Rosenheim Cops’ newcomer Sophia Schiller: That’s why it was hard to say goodbye to ‘The Storm’.Sophia Schiller, who made her name known as ‘Constanze von Thalheim’ in ‘Sturm der Liebe’, is a new addition to the series. Filming for the 24th season is set to begin in the spring of 2024, and Schiller has already been able to reveal some interesting details about the series changes, her new role, and her new companion.
Sophia Schiller made a name for herself as “Constanze von Thalheim” in “Sturm der Liebe”. She will soon be seen in a new role in “The Rosenheim Cops”.© Seongchung / Future Image
Sophia Schiller made a name for herself as “Constanze von Thalheim” in “Sturm der Liebe”. She will soon be seen in a new role in “The Rosenheim Cops”.
Author: imago / Future Images
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AZ: Mr. Schiller, Was it difficult to say goodbye?
SOPHIA SCHILLER: You have that classic look in your eyes that almost makes you cry and laugh every time you say goodbye. During “Sturm der Liebe” my eyes were crying mainly because I was saying goodbye to this great team behind the camera. For better or worse: When you come to the set, you often quickly become part of the “film family”. A film family is a family that you can have fun at work with and that you can rely on when you go on a film shoot. Your family probably knows that. It’s always together. This experience was especially formative for me early in my career, and I’m grateful that I was able to take a lot of this team spirit with me.
Your role in ‘Sturm der Liebe’ is different from your role as an investigator in ‘The Rosenheim Cops’. What are you looking forward to in particular?
A new beginning itself: it’s like recreating all the characteristics and experiences of the character, the way someone walks, stands, feels, doubts, laughs, grieves. Then you start searching the text to give this role a face, discover it, breathe life into it with your acting partner, your direction, your own instincts. Some things you have to filter out, some things come naturally, and some you have to add randomly to make sure they’re right. It always feels like alchemy until you get the gold. But when you’re on the right track, you can feel it exactly.
Do you think the new setting of “The Rosenheim Cops” could replace the cast of “Sturm der Liebe”?
For me, the filming of ‘Sturm der Liebe’ ended two years ago, in the summer of 2022. So it doesn’t really feel like a replacement at all, but rather a new chapter. It’s funny, because the two studios are actually next to each other on the Bavaria Film site, so it’s a chapter where you can wave to the “old team”.
How similar is Sophia Schiller to her new role as Inspector “Astrid Schubert” in “The Rosenheim Cops”?
I think it is very difficult to answer this question. You do not observe and judge yourself as a role or a fellow human being. But “Astrid Schubert” is fundamentally closer to me than “Constanze von Talheim”. I can imagine that “Astrid Schubert” and I are perceived from the outside as hard, tough, and very determined people, but in reality we have a soft core that allows us not only vulnerability but also humor. We also share the same great curiosity to understand every connection down to the last detail, and we have a fundamental skepticism towards other people when more money is involved.
Michael Hirte: What Really Happened to the Man Who Played the Harmonica?
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Celebrity opening in Munich: Claudia Effenberg celebrates here with her daughter Lucia.
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‘Rosenheim Cops’ newcomer Sophia Schiller talks about ‘the unpleasant class’.
What did you take away from your time on “Sturm der Liebe” that made you grow further as an actor and off-camera on “Die Rosenheim Cops”?
Do everything for the story! As filmmakers, it is our job to tell stories that move people. But in this huge machine that organizes creation, there are also many temptations and distractions that can derail this effort. Suddenly, you find yourself pursuing more selfish goals than you intended or wanted to admit. Then, a nasty hierarchy arises that can ruin the whole thing or the fun. In my opinion, there is no place for that on a set. No one should have extra sausage. Everyone should be equally involved in the service of the story for the story to work.
Filming for Season 24 of ‘Rosenheim Cops’ began this spring. Have you had any memorable and special moments with your new colleagues?
Yes, of course. My favorite moment was when I was shooting with Dieter Fischer and Max Müller and had to wait a few minutes on set for a technical change, and we spent time doing a three-part version of “Veronika der Lenz ist da” (with the Comedian Harmonists slapping me around the ears). The earworm followed me for the next week.
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‘Rosenheim Cops’ Rookie Sophia Schiller: “I Want to Be Liked”, “I Don’t Want to Offend Anyone”Are you a little worried about how ‘Rozan Cops’ fans will receive it?
Of course, everyone wants to be loved. I am no exception. “Rosenheim Police” has had a very loyal and passionate audience over the years, and I hope I am not offending anyone. I think there is often a fear that introducing a new character might mean replacing another character that has been around for a long time. But I can say this clearly: Commissioner “Astrid Schubert” is irreplaceable! She helps only where she can, and maybe there are people who like her, right?
You also sing and lead the band Fia Sco & The Majestics. Do you want to do more with music besides your acting career?
Actually, everything started differently. I was already on stage at the age of 17, sometimes with a band, sometimes without. Only then did I find my way to study acting at the Mozarteum in Salzburg. But I didn’t give up music because of that, and to this day I am a singer and presenter in the variety show of the Viennese company “Cirque Rouge”, both with a band and solo. But my main focus is acting, whether on stage or in front of the camera.
Are there any personal or professional milestones you would like to achieve in the next few years?
Yes, it is. After my last Austrian role, “Laura Berger” in the successful second season of the Sky series “DER PASS”, I would like to film in Austria again and take on a role in a dialect or in an English-language project. In general, I am attracted to ambivalent characters, when what they say or say corresponds to their attitude, but their actions completely contradict it. That fascinates me and it would be a dream to be able to play such a character! In addition to acting, I have been developing more and more ideas for my own scripts and concepts over the past three years, which will soon no longer be in the drawer but will be realized in the near future. I am looking forward to it, but unfortunately I cannot reveal anything yet… Personally, I am too busy learning Italian right now, so I never know when I might need the language!
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Top Analyst Sees BTC Potentially Drop to $31,500? Here’s Why
Despite early hopes for a steady price increase with the start of a typically bullish Q4, Bitcoin has struggled to hold its ground, recently dropping as low as $54,000. Given the ongoing bearish trend, prominent crypto analyst Ali Martinez has warned that Bitcoin could drop further, potentially to $31,500. Here’s why analysts are predicting this drop.
Strong Warning: BTC Drops to $31,500In a recent tweet post, Ali Martinez pointed out that Bitcoin historically tends to experience further declines once it drops below its Realized Price-to-Liveliness Ratio. This key metric, currently at $51,600, is a leading indicator that tracks the cost basis of Bitcoin holders and overall market activity.
If Bitcoin breaks below this level, Martinez believes the next stop could be $31,500, which is the Realized Price, an average price at which all Bitcoins in circulation are purchased. This pattern has been seen in previous market cycles.
When Bitcoin falls below the realized price-to-viability ratio, the price typically continues to fall until it reaches the realized price of $31,500.
Meanwhile, Martinez’s warning comes as Bitcoin struggles to maintain momentum after a recent market drop, with the crypto market closely monitoring these critical levels.
Bitcoin Price ActionCurrently, Bitcoin price is trading around $54,340, reflecting a 1% increase over the past 24 hours. Despite this, BTC trading volume has dropped by 62%, currently hovering at $18 billion, with a market cap of $1.07 trillion. At the same time, Bitcoin’s market dominance has dropped slightly to 56.81%, reflecting a 0.09% drop over the past day.
Recent data from Soso shows that Bitcoin ETFs have seen a massive outflow of $706.19 million through September 6, the largest outflow since the launch of these exchange-traded products this year.
Alia Bhatt wants to be a hero like Bachchan to save brother Vedang Raina
New Delhi:
Alia Bhatt’s much awaited movie teaser trailer Jigra has been released today and it triggers a range of emotions – love, hate, hate and survival instincts. The trailer opens with Alia Bhatt, who is seen documenting her precarious situation in sharp detail. “Ma ko Bhagwan le gaye. Papa ne khud ki jaan le li. Dur ki rishtedar ne panah di aur bhari kiraya wasool kiya. Choro na Bhatiya saab. Kahaani bohat Lambi hai aur bhai ke paas waqt bohat kam. (God robbed mother. Father took his life. Distant relatives gave us shelter and we had to pay heavy rent for it. Leave it, Bhatiya saab. The story is long and bhai has little time),” a teary-eyed Alia can be heard saying.
The scene then moves to violent action sequences where Alia Bhatt appears with an ax and a sharp weapon in her hands. A few seconds later, Vedang Raina, who plays Alia Bhatt’s brother in the film, appears to be handcuffed. In one scene, Manoj Pahwa tells Alia:Bachchan is not banned. Bach ke nikal na hai (No need to be a Bachchan. Learn to escape).” A determined Alia Bhatt replies, “Ab toh Bachchan hi ban na hai (Becoming a Bachchan).” The stark and grim reality of Alia and Vedang’s situations. Their siblings enliven the Teaser, where Alia hugs Vedang tightly, when he is about to leave Hare Rama Hare Krishna plays through in the background. What crime has Vedang committed? How far will Alia go to get her brother out of jail? To get the answers, we have to wait until October 11th. Watch the teaser trailer here:
Sharing the teaser trailer, Alia Bhatt wrote, “Ulti ginti shuru! (The countdown begins). #JIGRA TEASER TRAILER OUT NOW! In theaters on October 11…
Ahead of the teaser trailer of Alia Bhatt’s much-awaited film Jigra being released today, the actress shared two brand new posters of the film. The posters feature close-ups of Alia Bhatt. In both the posters, Alia has a dark expression and is looking directly into the camera. Sharing the posters, Alia wrote, “2 HOURS LEFT! JIGRA TEASER TRAILER OUT TODAY AT 11AM! Ulti ginti shuru (Countdown begins)! Watch:
Jigra is Alia Bhatt’s second production venture after the 2022 Netflix thriller-comedy Darlings. He has produced this project along with Karan Johar’s Dharma Productions. Jigra hits theaters on October 11. The film is directed by Vasan Bala.
Although television is still very important, it is no longer enough
Beata Gował: In 2023, Poles drank 400 million half-liter bottles of beer less than the previous year – according to data from NielsenIQ and the Association of Employers in the Beer Industry – Browary Polskie. This is the fifth consecutive year of falling consumption of this drink. To what extent did the increases in beer prices, both in stores and bars, contribute to this? Could these increases have been avoided?
Piotr Chęcielewski, Carlsberg Polska: The past few years have brought numerous challenges to the beer industry, but the beer market is gradually rebuilding after the global pandemic and record inflation in our country. Beer consumption in Europe fell from 377 million hl in 2019 to 345 million hl in 2020, and by 2022 two-thirds of the losses were recovered, reaching 366 million hl. In Poland, the beer market has decreased by 6 million hl over the last 5 years, with the biggest drop of 2.2 million hl last year, but this year, after the first six months, we see a slowdown in the downward trend. This is important because we are the third largest beer producer in Europe, the second largest FMCG category in Poland, and beer, as a national product, supports the national economy.
The beer price increases were driven by extremely high inflation, rising costs for raw materials, energy and packaging, and higher excise duties. It is important to note that the price increases introduced did not cover the full increase in costs that would affect producers. They were a prerequisite for maintaining business profitability and preserving jobs. Looking globally, despite the numerous difficulties, high production, energy and raw material costs, the number of breweries in Europe is growing steadily from 8,976 in 2016 to 12,876 in 2022, which shows that the fascination with the world of beer is not waning.
Perhaps this year’s hot summer and the accompanying sporting events that consumers are looking forward to, such as Euro 2024 and the Olympic Games, will halt the downward trend in beer sales volumes?
The data from the first half of the year shows that the market is holding steady at the same level as last year. In the context of recent history, where declines have been very noticeable, its slowdown can be considered a success. However, occasions that favoured collective support, such as Euro 2024 and the Olympic Games, did not significantly increase demand in the category. I think we still need some time to recover and create a more optimistic feeling among consumers. Beer is a drink of social celebration and good atmosphere, so, to put it simply, people should be willing to look for opportunities to drink beer.
Last year, the top sellers were the more expensive beers in the top and ultra-premium segments, which had seen growth in previous years, and the cheaper beers in the economy segment. Why is this happening?
Economic crises always have a negative impact on consumer choices, reducing the purchasing power of household budgets. How does it work? Consumers of top and ultra-premium beers chose cheaper options. In turn, consumers of beers in the economy segment reduced their shopping basket (-10%), meaning they went to the store less often and, when they did go there, they bought less beer than before. It is worth noting that in these difficult times, consumers still preferred branded beers (98% of the market) to retailers’ own brands. This is an appreciation of our work in offering a quality proposition to the consumer and a confirmation that investments in building the brand, its unique proposition and image are profitable.
How do you retain customers and acquire new ones?
We offer quality products that meet consumer needs and are appreciated by beer critics. We are strengthening our portfolio in key segments and maintaining our position as a leader in innovation in the category. The beer category remains a sector with prospects. PFor example, in Poland, non-alcoholic beers account for approximately 5.5% of the beer market value. Meanwhile, in Spain and Germany – the largest beer producers in Europe – this segment accounts for almost 10% of the market. We have our magnets that attract consumers. Carlsberg Polska’s range includes non-alcoholic beers from Okocim, Somersby, Garage and the excellent Žatecký 0.0%, brewed with Žatecký hops, considered the father of all European hop varieties.
Our strength is innovation, which wins numerous awards every year. For example, this season we have prepared a functional product – Garage Hydro Rave 0.0% – a beer with hydrating properties. For those looking for fewer calories, we offer Somersby Light Pink Grapefruit and Somersby Light Apple. Mentioning these proposals, we find ourselves in the flavored beer segment, where our Somersby, Garage and Okocim brands are leaders. Flavored beers are a response to the consumer’s desire to discover new taste experiences. When it comes to attracting consumers, we must not forget the premium segment – specialty beers. Our proposal 1664 Blanc – a white beer with citrus notes – responds to the need to look for richer flavor bouquets and unconventional ingredient combinations. As I mentioned earlier, Poles choose branded beers (almost 98% of the market), and we brew excellent beers, creating visible advertisements and engaging campaigns for consumers, which translates into effective reach to the target audience.
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Many breweries are expanding their offerings each year with new flavors or energy-boosting beers. What about Carlsberg? Will these solutions help stem the decline in sales in the beer industry?
In 2012, we introduced consumers to the Somersby brand, which is now the leading flavoured beer brand in Poland. For years, we have supported the development of this segment, expanding our portfolio with flavoured versions of the Okocim brand and introducing the innovative Garage brand, which allows us to maintain our leading position in this segment. Brewing beer is an art, we like to draw inspiration from other beverage categories and consumer expectations. I will mention here Harnaś Lodoherbata, which was born out of consumerism. Last year we started exploring the energy drink category, this year – functional ones. We observe and address trends in flavoured beers. We focus on innovation and development.
What really influences the beer category in the Polish market? An aging society?
Demographic factors such as the ageing population in Poland limit the number of new consumers entering the beer category. In addition, we have changing lifestyles and social trends that limit overall alcohol consumption and household wealth. On top of that, we can add a negative narrative around beer and high excise taxes. Today’s beer culture is sociable, tasty and low-alcohol. The amount of alcohol consumed in beer is decreasing every year, and supporting the development of the non-alcoholic beer segment is an important step in building a culture of prudent alcohol consumption. Beer is also a seasonal category and the climate determines the level of consumption. At the same time, there are category drivers. New consumption contexts, such as the need for non-alcoholic soft drinks, or functional drinks with hydrating or energizing properties. Beer fits perfectly into the widely known gastronomy and the party culture that is developing in Poland.
Breweries in Poland do not significantly increase their spending on media advertising from year to year. Does this mean that ATL advertising does not work?
Today we have much greater advertising opportunities than we did 5 or 10 years ago. The development of the Internet and streaming platforms has changed the way consumers search for information. Completely new marketing communication tools and innovative visual techniques are constantly being created, often combining the digital environment with realism. This leads to a greater diversification of brands’ activities. When talking about beer advertising, it is worth remembering that it is legally limited and the entire category is committed to an ethical advertising message. Therefore, among other things, as part of self-regulation – i.e. regulation not resulting from state law – we belong to the Advertising Ethics Council, which has developed additional standards that the industry must follow when creating responsible advertising messages.
The beer’s main target audience, i.e. young consumers, is a very technologically advanced generation, the Internet generation, who are almost constantly with them every day. Is Carlsberg therefore shifting its focus in communication from traditional media to the Internet?
The Internet plays a key role in our marketing strategy and is an integral part of many 360-degree campaigns. Although television is still very important, it is no longer sufficient. The advantage of the Internet is the ability to interact, engage the consumer and offer them a more immersive brand experience, which goes beyond sound and image. In addition, this experience can be personalized, which makes each consumer feel noticed and special. It is also worth noting that Everyone is present on the Internet, not just the younger generation.
What are the biggest marketing challenges facing Carlsberg and the entire beer industry?
The industry must restore the glory of beer culture in Poland. We have reason to be proud, just like the Czechs. We are on the podium in terms of beer production in the EU and many countries would like to be in our position. Brewing is a beautiful art, beer offers a richness of flavours, is a low-alcohol drink and, in addition, has a wide range of non-alcoholic versions. Beer is social, accompanies happy moments and, as research shows, is chosen for its taste rather than its alcohol content. We are the largest FMCG beverage industry in Poland and by purchasing raw materials for beer production, we support Polish producers and farmers. We are an important link in the Polish economy – more than PLN 18 billion of total added value we generate, more than PLN 114.6 billion. jobs in breweries and related sectors. Therefore, all legal regulations that affect us must be created in dialogue with us, because they affect not only the category and consumers, but also industries such as trade, gastronomy, agriculture and logistics. Like Carlsberg Polska, we must naturally increase the awareness of our brands. Without this, consumers will not try our products. And we know that if they do, they will stay with us. In addition, we must look for areas of growth in the category, optimizing marketing tools, finding the best ways to reach consumers, all while maintaining the ethics of beer advertising.
Consumers increasingly value brand authenticity, so value-based communication, including sustainable development, will become increasingly important. This fits in with global trends in corporate social responsibility. It is worth remembering that beer is not just a drink, but also a culture – connecting people, celebrating moments and creating shared experiences.
What trends in the beer market can we talk about in the coming months?
As I mentioned, we are experiencing a slowdown in the downward trend in beer sales volume and expect it to continue in the fall. Double-digit market growth can be seen in the non-alcoholic beer segment. Flavored beers are showing stable volume, but lagers, which are on a downward trend, require attention and stabilization, which we will address with our actions.
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Trumps heads to the deep red part of swing state Wisconsin to talk about the economy
MOSINEE, Wis. (AP) — Former President Donald Trump heads to Wisconsin on Saturday for a rally that is expected to focus heavily on the economy. It marks his first trip to the deep red, largely rural region of the key battleground state.
Trump and Vice President Kamala Harris have talked more about their plans for the economy in the days leading up to Tuesday’s presidential debate, where their dueling proposals are expected to take center stage.
Trump vowed on Thursday to lead a “national economic renaissance” by raising tariffs, cutting regulations that increase energy production and drastically cutting government spending and corporate taxes on companies that produce in the United States.
Harris this week called for raising the corporate tax rate, leaving taxes on tips and Social Security income, and expanding small business tax breaks to boost entrepreneurship.
Both Harris and Trump have visited Wisconsin this year, a state where four of the last six presidential elections have been decided by less than one percentage point. Several polls of Wisconsin voters, conducted after President Joe Biden withdrew, showed a close race between Harris and Trump.
Democrats consider Wisconsin one of the must-have “blue wall” states. Biden, who was in Wisconsin on Thursday, won the state in 2020 by just under 21,000 votes. Trump won it by a slightly larger margin, nearly 23,000 votes, in 2016.
Trump took his economic message to the central Wisconsin town of Mosinee, home to about 4,500 people. It is located in Wisconsin’s mostly rural 7th Congressional District, a reliably Republican district in the purple state. Trump carried Mosinee County by 18 percentage points in both 2016 and 2020.
Democrats have relied on massive turnout in the state’s two largest cities, Milwaukee and Madison, to counter Republican strength in rural areas such as Mosinee and the Milwaukee suburbs. Trump needs to pick up the vote in places like Mosinee to have a chance to cut into the Democratic advantage in urban areas.
The Republicans held their national convention in Milwaukee in July, and Trump has made four previous stops in the state, most recently in the western Wisconsin city of La Crosse last week.
Last month, Harris and his running mate, Minnesota Gov. Tim Walz, packed the same Milwaukee arena where Republicans held their national convention for a rally that coincided with the Democratic National Convention just 90 miles away in Chicago. Walz returned to Milwaukee on Monday, where he spoke at a Labor Day rally organized by unions.
Biden was in rural western Wisconsin on Thursday, his first visit to the state since dropping out of the race. Biden used the visit to announce a $7.3 billion investment in 16 cooperatives that provide electricity to rural areas in 23 states. The purpose is to reduce the costs of urgently needed Internet connections in hard-to-reach areas.
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Bauer reports from Madison.
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