This is a common term in creative industry. Brainstorming is a group creativity method designed to generate ideas. It was first coined by Alex Faickney Osborn in his book, Applied Imagination. Osborn proposed that groups could double their creative output with brainstorming. Anyway, there are problems against its effectiveness, i.e. free rider phenomenon, evaluation apprehension, [...]
Published on November 17, 2010 18:38