Kristen Lamb's Blog, page 93
September 24, 2012
Anatomy of a Best-Selling Novel—Structure Part One
The normal world’s connect to the…inciting incident. Inciting incident’s connected to the…turning point. The turning point’s connected to the…next act….and here’s the bones of your boooooook.
Okay, I promise to stop singing…for now .
Want a way to stand out from all the other writers clamoring to get an agent’s attention? Want to be a best-selling author with stories that endure the tests of time? Want a runaway indie success that sells loads of copies?
Learn all you can about the craft, particularly novel structure. Structure is one of those boring topics like finance or taxes. It isn’t nearly as glamorous as creating characters or reading about ways to unleash our creative energy.
Since we are closing in on National Novel Writing Month, I am dedicating Mondays to some of those core issues that writers (particularly new writers) struggle to grasp. Those of you who’ve been following my blog for a while have heard most of this before, but all of us can use a refresher, right?
Structure is probably one of the most overlooked topics, and yet it is the most critical. Why? Because structure is for the reader. The farther an author deviates from structure, the less likely the story will connect to a reader. Agents know this and editors know this and, since they are in the business of selling books to readers, structure becomes vital. A lot of new writers want to break rules. Okay, well I won’t stop you, but I will point out a simple truth:
Story that connects to reader = lots of books sold
Story that deviates so far from structure that readers get confused or bored = slush pile/few or no book sales
As an editor, I can tell in five minutes if an author understands narrative structure. Seriously.
Oh and I can hear the moaning and great gnashing of teeth.
Trust me, I hear ya. Structure can be tough to wrap your mind around and, to be blunt, most new writers don’t understand it. They rely on wordsmithery and hope they can bluff past people like me with their glorious prose. Yeah, no. Prose isn’t plot. You have to understand plot. That’s why I am going to make this upcoming series simple easy and best of all FUN.
Sharpen Your Pencils and Pay Attention
Learning narrative structure ranks right up there with…memorizing the Periodic Table. Remember those days? Ah, high school chemistry. The funny thing about chemistry is that if you didn’t grasp the Periodic Table, then you simply would never do well in chemistry. Everything beyond Chapter One hinged on this fundamental step—understanding the Periodic Table.
Location, location, location.
See, the elements are a lot like the groups at high school. They all have their own parts of the “lunch periodic table.” Metals on one part of the table, then the non-metals. The metals call themselves “The Ionics” thinking it sounds cool. They like to date non-metals, even though this coupling creates “meaningful bonds” that frequently results in the creation of little cations (and then the pair has to leave and worry about daycare).
Metals never date other metals, but non-metals do date other non-metals. These non-metal couples call “going steady” “being covalent.”
And then you have the neutral (or “noble”) gases. Inert? More like In-NERD gases, the socially inept of the Periodic Table. No one hangs out with them. Ever. Okay, other In-NERD gases, but that’s it. Period.
The Ionics will give the In-NERD gases electron wedgies if they ever forget their place.
Okay, yeah. I totally ran with that. All silliness aside, if you didn’t understand what element would likely hang out where and in what company, the rest of chemistry might as well have been Sanskrit…like it was for me the first three times I failed it.
Have to Nail the Basics
Novel structure can be very similar. We have to know what goes where and why or life as a writer will be unnecessarily tough. A long, long time ago in a galaxy blog far, far away, we talked a lot about novel beginnings (pun, of course, intended). Normal world has a clear purpose, just like all the other components of the narrative structure. Today we are going to go back to basics, before we ever worry about things like Aristotelian structure, turning points, rising action, and darkest moments.
There are too many talented writers out there writing by the seat of their pants, believing that skills that earned us As in high school or college English are the same for a novel. No, no, no, no. When we lack a basic understanding of structure we have set ourselves up for a lot of wasted writing.
Ah, but understand the basics? And the potential variations are mind-boggling even if they are bound by rules, just like chemistry. Carbon chains can be charcoal, but they also can be pandas and periwinkles and platypusses…platypi?
Whatever.
Today, we are going to just have a basic introduction and we will delve deeper in the coming weeks. Now, before you guys get the vapors and think I am boxing you into some rigid format that will ruin your creativity, nothing could be farther from the truth.
Plot is about elements, those things that go into the mix of making a good story even better.
Structure is about timing—where in the mix those elements go.
When you read a novel that isn’t quite grabbing you, the reason is probably structure. Even though it may have good characters, snappy dialogue, and intriguing settings, the story isn’t unfolding in the optimum fashion. ~James Scott Bell from Plot and Structure.
Structure has to do with the foundation and the building blocks, the carbon chains that are internal and never seen, but will hold and define what eventually will manifest on the outside—periwinkle or platypus? Paranormal Romance? Or OMGWTH? Structure holds stories together and helps them make sense and flow in such a way so as to maximize the emotional impact by the end of the tale.
If an author adheres to the rules, then the possible combinations are limitless. Fail to understand the rules and we likely could end up with a novel that resembles that steamy pile of goo like from that scene in The Fly when Jeff Goldblum sends the baboon through the transporter but it doesn’t go so well for the baboon. The idea was sound, but the outcome a disaster…okay, I’ll stop. You get the idea. Structure is important.
We are going to first put the novel under the electron microscope.
The most fundamental basics of a novel are cause and effect. That is super basic. An entire novel can be broken down into cause-effect-cause-effect-cause-effect (Yes, even literary works). Cause and effect are like nucleus and electrons. They exist in relation to each other and need each other. All effects must have a cause and all causes eventually must have an effect (or a good explanation).
I know that in life random things happen and good people die for no reason. Yeah, well fiction ain’t life. So if a character drops dead from a massive heart attack, that “seed” needed to be planted ahead of time. Villains don’t just have their heart explode because we need them to die so we can end our book. We’ll talk more about that later.
Now, all these little causes and effects clump together to form the next two building blocks we will discuss—the scene & the sequel (per Jack Bickham’s Scene & Structure). Many times these will clump together to form your “chapters” but all in good time.
Cause and effect are like the carbon and the hydrogen. They bind together to form carbon chains. Carbon chains are what make up all living organisms. Like Legos put together differently, but always using the same fundamental ingredients. Carbon chains make up flowers and lettuce and fireflies and all things living, just like scenes and sequels form together in different ways to make up mysteries and romances, and thrillers and all things literary.
The Two Elements of ALL Fiction
Structure’s two main components, as I said earlier, are the scene and the sequel.
The scene is a fundamental building block of fiction. It is physical. In the scene, something tangible is happening. The scene has three parts (again per Jack Bickham’s Scene & Structure, which I recommend every writer buy).
Statement of the goal
Introduction and development of conflict
Failure of the character to reach his goal, a tactical disaster
Goal –> Conflict –> Disaster
The sequel is the other fundamental building block, and the sequel is the emotional thread. The sequel often begins at the end of a scene when the viewpoint character has to process the unanticipated but logical disaster that happened at the end of your scene.
Emotion–> Thought–> Decision–> Action
Link scenes and sequels together and flesh over a narrative structure and you will have a novel that readers will enjoy.
Oh, but Kristen you are hedging me in to this formulaic writing, and I want to be creative. I am an artist!
Understanding structure is not formulaic writing. It is writing that makes sense on a fundamental level. Structure will not make your writing formulaic, rather one’s execution of structure is what makes writing formulaic. Make sense? In music, we need to use the notes E, G, B, D, F & F, A, C, E, and sharp and flat variations thereof.
We can put these notes in countless combinations and it is how we put these notes together that makes it music or noise, artistic or trite bubblegum. Music has structure. Art has structure. Writing, too, has an inherent structure.
On some intuitive level all readers expect some variation of narrative structure. Deviate too far and risk losing the reader by either boring her or confusing her.
Can we get creative with pizza? Sure. Can we be more than Domino’s or Papa John’s? Of course. There are countless variations of pizza, from something that resembles a frozen hockey puck to gourmet varieties with fancy toppings like sun-dried tomatoes or feta cheese. But, on some intuitive level a patron will know what to expect when you “sell” them a pizza. They will know that a hot dog on a stick surrounded by deep-fried corn batter is NOT pizza.
Patrons have certain expectations when you offer them a “pizza.” Pizza has rules. So do novels. Chemistry and biology have rules, so do novels. We can push the boundaries, but we must appreciate the rules…so that we can break them.
I look forward to helping you guys become stronger at your craft. What are some of your biggest problems, hurdles or misunderstandings about plot? Do any of you have tricks for plotting you would like to share? For those who have heard this before, thank you for being here.
One quick announcement. For those of you who want more instruction of how to blog and use your blog to build a supportive community for your work, my October blogging class is now open. It’s two months long and takes you from idea to launch and can be done at your own pace and on your own time.
I LOVE hearing from you guys!
To prove it and show my love, for the month of September, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.
I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).
And also, winners have a limited time to claim the prize, because what’s happening is there are actually quite a few people who never claim the critique, so I never know if the spam folder ate it or to look for it and then people miss out. I will also give my corporate e-mail to insure we connect and I will only have a week to return the 20 page edit.
At the end of September I will pick a winner for the monthly prize. Good luck!
I also hope you pick up copies of my best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer . And both are recommended by the hottest agents and biggest authors in the biz. My methods teach you how to make building your author platform FUN. Build a platform and still have time left to write great books.


September 21, 2012
Politics, Religion, Social Media & How Great Writers Change the World
The Internet and social media offer us tremendous power and control over our author career, but with great power comes great responsibility. Sometimes we need to make tough decisions. We must remember that everything we say and do on-line serves as part of our brand. We are closing in on an election and it is tough to remain indifferent, but no one ever said the life of a professional author was easy.
When Are We Getting in the Danger Zone?
All of us have a faith and a political affiliation, but unless we are a religious or political writer we need to be VERY careful. We are counting on others in our social network to help us, to share, RT and tell people about our books.
If we hope to build a platform that will reach out and include readers, we need to remember that if we spend half our time calling them idiots, they probably won’t be terribly supportive. Additionally, if we have to hide other writers from our feeds because they make our blood pressure spike, then we can’t easily support them because we can’t SEE them.
What Brand are We After Anyway?
We must be aware that we can be friends with all kinds of people, and non-stop ranting and name-calling is uncool and a bad way to build a platform…unless our goal is to be known as a political-ranting-hater-jerk. If our goal is to be the next Howard Stern, Bill Maher or Rush Limbaugh then sally forth, but don’t send me a friend request. I have no time for people who cannot be respectful of others and their beliefs.
So if we are NOT political or religious writers, we need to be mindful that we aren’t bludgeoning part of our support network.
Are we running for office or wanting to sell books?
Beware–The Genie Doesn’t Go BACK in the Bottle On-Line
One of the biggest reasons we do have to be careful of everything we write on-line, is, once it is out there, we can’t control it. If we decide to blog about some politically hot topic because we need to get something off our chest, that is fine, but prepare for some consequences. It very well might just be another of many blogs and life continues on as usual…or it could totally dismantle our platform and irreparably alter our brand. We don’t know who is going to read that post, and we can’t control where and how it is spread how it is twisted and…what if it goes viral?
What takes YEARS to build can take only minutes to destroy.
I was friends with a writer who had a decent little blog following. He suddenly decided to blog about a topic so volatile, it had sparked riots across the U.S. I suppose he thought his readers would be level-headed and rational when they read his post, but they were anything but. People were deeply hurt and divided, and this writer was inundated with long, emotional, angry e-mails.
His readers felt they could trust him for a certain kind of content and then he took a weird left turn that left them all feeling icky. This writer spent months repairing the damage, and I’m unsure if the harm could ever be completely undone. This writer had never expected this post to be a big deal, yet, once he hit Publish, the genie was out of the bottle and there was no putting it back.
The genie also has a way of landing collateral damage. There were very angry people who knew we were friends who made it their mission to also come after me. I spent days shutting down trolls and hate mail for a post I never even wrote and would never have, in a million years, approved of.
We need to remember WE ARE NOT ALONE. Our actions have consequences and sometimes they can inflict collateral damage. Not only did this writer’s platform and brand suffer, but friendships were damaged as well.
Social Media is a Giant Cocktail Party, Yet Not
If you like kittens then you are a moron!
Did that change your mind?
People who like dogs are idiots. Americans spend way too much money on stupid brainless pets when they could be spending it on rainbows.
Did that make you want to give up your pets and spend money other ways? No? What? You didn’t like being called names and told what you love and value is stupid?
Here is the thing, most of that hater junk floating around Facebook is not going to change hearts and minds. If that is what we want to do, win people over, then ranting and name-calling is a faulty plan that makes us look like insensitive jerks.
One of the main problems with social media, is that it is like a cocktail party…yet it isn’t. We have all the expectations of a cocktail party, but there is a computer between us. Most of us would not show up to a party and start ranting and name-calling and beating people up with our beliefs.
On social media, we tend to gravitate to people who love the same things we do—writing, books, kittens, dogs—but that does not naturally presume we are all homogenous on the political and religious front. At a cocktail party we would also gravitate to people who liked talking about the same things—writing, books, dogs, kittens—but we would have the benefit of body language to know when we were hurting others or treading into dangerous water with the conversation.
Remember social media is social, but we need to take extra care what we post. We don’t have the same social litmus tests on-line to know when we are alienating others. Often people won’t confront us directly. They will unfriend, unfollow or hide our feed, and that isn’t going to help us eventually sell books. Additionally, computers don’t afford the same social filters. Arguments can easily get completely out of control and become a Frankenstein that takes out our entire platform.
I remember an instance where some person commented on something political on Twitter and a popular rapper happened to see it and take offense. This rapper then mobilized his platform of millions against said tweeter and the poor woman had to get off Twitter and practically go into Witness Protection. Social media is like a loaded gun. Handle with extreme care.
Great Writers Use Story to Change the World
Every time I blog about politics and social media, I hear the outcry about how writers have an obligation to change the world, how we should be doing more than writing about vampires that sparkle. I completely agree. But posting hateful Facebook cartoons are for regular people who are not gifted with the creative power of prose.
Upton Sinclair wrote The Jungle to highlight the plight of the immigrant workers who were being exploited. He used story to highlight wage slavery, corruption and horrific practices (mainly) in the meatpacking industry. This book led to the formation of the FDA and was one of the vanguards for social programs for the poor and better treatment for workers.
To Kill a Mockingbird took on racism in the court system and paved the way for equal rights. Animal Farm was Orwell’s commentary on Stalin and he showed through story how the corruption of leadership was what would poison any revolution. Brave New World, Uncle Tom’s Cabin, 1984, Catcher in the Rye the list goes on. THIS is how real writers change the world.
Star Trek didn’t come on TV and rant about how all races should work together and women were more than secretaries. Star Trek showed that world. Gene Roddenberry put the world he envisioned in story form to change hearts and minds in a nonthreatening way, and he did it. Joss Whedon has dedicated his screenwriting career to busting apart stereotypes.
SHOW Don’t TELL
Story is very powerful because it harnesses empathy and it draws readers into being part of a narrative. Audiences/readers are part of something, not being attacked, so they are more likely to be convicted and have a change of heart. We see characters who shatter our preconceived ideas, we get attached and then BOOM! change.

Sorry, Charlie. This Angel’s gone rogue…
In my opinion, Terminator 2 did more to shatter stereotypes of weak females than a hundred angry protests. We saw Sarah Connor, were mesmerized by her strength, her power, how a mother had been utterly redefined. She didn’t wait on a man or wear lip gloss. She learned to use a freaking AR-15 to defend her son and the save world she loved.
AND WE LOVED IT!
Characters like Sarah Connor opened the door for strong female heroes, and the more society was exposed to these daring dames, the more we grew to love and accept them in these new roles. Now we see women in more and more professions that once were “Men Only.” We now see women on SWAT teams and flying fighter jets, and writers helped that happen.
Leave the misspelled Photoshop rants to amateurs and regular people. We are not like them. We are not mere mortals. We are writers, and, when we want to change the world, it changes.
Protect the Brand
Social media is a lot of fun and it has a lot of advantages, but as professionals we need to always remember that our brand is a cumulation of EVERYTHING we do on-line. So if we start Twitter fights and rant and name-call and blog about volatile topics, we take a risk. Even when we don’t rant, ANY political blog can be taken by the opposition as an attack. Why risk it?
I hope you guys DO change the world. Write books that change hearts and minds and make the world better then use social media to get people to read those books. We are people not robots, I get that. I know this is an uncomfortable topic, but it is part of my responsibility as the social media expert for writers to address it.
For those of you who want more instruction of how to blog and use your blog to build a supportive community for your work, my October blogging class is now open. It’s two months long and takes you from idea to launch and can be done at your own pace and on your own time.
So what are your thoughts? Concerns? What great works of literature do you feel did the most to change society? What are your favorites?
I LOVE hearing from you guys! And since we have a guest today, every comment counts DOUBLE in the contest.
To prove it and show my love, for the month of September, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.
I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).
And also, winners have a limited time to claim the prize, because what’s happening is there are actually quite a few people who never claim the critique, so I never know if the spam folder ate it or to look for it and then people miss out. I will also give my corporate e-mail to insure we connect and I will only have a week to return the 20 page edit.
At the end of September I will pick a winner for the monthly prize. Good luck!
I also hope you pick up copies of my best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer . And both are recommended by the hottest agents and biggest authors in the biz. My methods teach you how to make building your author platform FUN. Build a platform and still have time left to write great books.


September 19, 2012
How “Personal” Should Writers Get On Social Media?

Image courtesy of Jenny Kaczorowski WANA Commons
The world around us is changing so quickly that most of us struggle to keep up. New paradigms call for new rules and new social norms. What do we keep from the old? What do we add to the new? The common denominator to all this social media technology is the human heart beating in its center, and we are wise to remember this.
Yet, we do run into dilemmas. How much personal information should we reveal? How professional should we be? A lot of experts seem to have conflicting advice, so I am here to clear all of that up…
They are wrong and I am right .
Unless these experts are telling you the same things I am, then they are also right and amazingly brilliant and insightful. Odds are they are probably freakishly good-looking, too.
Where was I? Oh, yes. Advice.
I know that writers are encountering new problems in the digital world, and you guys need some vodka and chocolate sound advice. I am actually trying to talk Writers Digest Magazine into giving me a monthly advice column for social media questions…and a corporate credit card with unlimited spending for candy. They replied and mentioned something about a restraining order and a 50 foot perimeter, but I know this is just them playing hard to get.
In the meantime, while we are waiting on Writers Digest to let go of denial and acknowledge the vast empty hole in their content that is exactly Kristen-shaped, I will just go ahead and answer your biggest social media questions as you send them. Here is an e-mail I received recently over at WANATribe:
Dear Social Media Jedi, Kristen Lamb,
I am so confused. Everything I read says to keep the tweets we send and the pages we create professional, but then I look at your messages in your Twitter stream and your blogs about spamming and they are personal to the point that they seem to contradict that advice. I think I have my blog under control, but I’m unclear about my Facebook page and I definitely don’t know what to do about Twitter, as I’ve been trying to only post relevant writing information, which results in essentially retweets and links – completely opposite of your advice.
Can you point me in the right direction? How much personal is okay before it’s unprofessional? How many links are okay before it’s spam?
I really need an answer quickly, or I might lose all hope and be forced to shave my head and join a cult of moon-worshiping vegans.
Thanks.
Wow, now you see why we had to talk about Staci’s problem quickly. Hair takes time to grow, and a life without bacon is no life at all.
Okay, I totally made up that last line about the vegan cult (and she didn’t specifically call me a Jedi), but the rest of Staci’s problem is not only true, but it is also very common.
Technology and Humans
We are in a completely new age, and technology cannot help but affect human civilization. Not only does technology affect our lives, but it affects our language, our ideals, and even how we define our reality.
For instance, for thousands of years, every human activity was governed by the sun and the seasons. Then some genius invented the clock. The clock got its start in the Benedictine monasteries in the 12th and 13th centuries, and the reason the device was created was for one sole purpose—to provide regularity for the monk’s seven periods of devotion throughout the day. The church bells would ring, signaling a canonical hour, and the technology that afforded bell-ringing precision was the clock.
So this doo-hicky “the clock” was invented to make sure a bunch of monks prayed enough during the day in between doing other things like gardening and inventing beer. Yet, I would venture to say that none of the monks could ever have imagined how this tool would change the very course of human history. In fact, economic ideologies like capitalism would have never been possible without the invention of the clock, and forget movie matinees, commerce and mass transportation.
Can you imagine trying to be an air traffic controller with no clock?
Why do I mention this story? Because it was really cool and I needed a place to share. But, aside from that, we cannot envision life that is not precisely measured in increments of hours, minutes and seconds. Measured time ripples into every corner our world.
Like it or not, social media is doing to humankind what the clock did centuries ago, only on a larger scale and far faster than ever in human history.
The world before clocks had different rules, expectations, and norms than a world revolving around the notion of precisely measured time. Same with social media. When some marketing “expert” tells us to only present our “professional face” on social media, that information and approach is outdated. It applies to a pre-social media world.
The New Paradigm
In a pre-Facebook world, most people didn’t own and use computers. There were no smart phones and reality television was some weird experiment on MTV. People didn’t interact real-time with each other, let alone with their favorite authors. In the pre-social media world, web sites were very expensive and most were not user-friendly, so we had to hire copy writers and web masters to do any changes.
This meant changes were expensive, so they happened very little.
Cost and difficulty are why our author image had to be so carefully crafted in the pre-social media age. We were engaged in one-way communication that had only a small window of opportunity. Print ads, billboards, television time were astronomically expensive, so of course we would present a crafted one-dimensional image.
This was why authors had only the heavily airbrushed author photo, a newsletter and some press releases. We only had small (and expensive) windows of opportunity to connect, so we needed to make them count. We needed to talk about our books our work and about ourselves before the window closed and we had to cough up a trunk-load of cash to open it again.
These days?
Our world is completely different. We are interacting real-time, globally, and for free. The technology is so easy a five-year-old can use it. Ah, but this also means that we are inundated in a bazillion choices (this was not a problem back in 1995). Our world is more and more impersonal, and we are looking for fellow humans among all the technology.
The Global Cocktail Party
If all writers do is talk about one facet of their identities, they will quickly bore others. Social media is like a giant cocktail party. At cocktail parties we do talk about our work and what we are writing, but we probably would also mention an upcoming trip we are excited about. We’d also tell people if we were married and how many kids we have.
If we are really great at socializing, we might tell a couple jokes, or share stories and anecdotes that will make other people laugh and want to gather around us and maybe get our number so they can hang out again or do business with us. We would ask questions about others and be careful to be good listeners. We’d compliment others, and go out of our way to talk to them and make them feel welcome.
What we wouldn’t do is badmouth others, rant about sex, politics and religion, or start fights. We wouldn’t whine and complain and tell others intimate or embarrassing personal details. We wouldn’t likely give names and specific details about our kids or our home address. We wouldn’t go to our car and grab a box of books, a folding table and a credit card machine and start selling copies of our new novel. And hopefully, we wouldn’t get blitzed on Fuzzy Navels and cry as we talk about our ex.
Granted, there are people who do all of these things at cocktail parties, but they don’t get invited back…ever.
And while it is okay to talk business and give tips and advice, if we just walked around the party handing out business cards and fliers and spouting off stock tips, others would think we missed taking our meds. So, Staci, to answer your question, feel free to post some links…but don’t get crazy.
Timeless, Yet Not
A lot of things are still the same. We are still humans with needs, loneliness, issues, drama, and a longing for company. What is different is that technology sometimes makes us forget this. We forget about the human on the other side who wants to know us as a person as well as a writer. My advice to you, Staci is to just balance both. People crave connection with real people, and they buy from who they know, so why not know you?
If you have a burning social media question, please send it to my minion assistant Chad. His e-mail is ccarver at wanaintl dot com. And, for those who want to learn more about how technology has changed our world, I recommend Neil Postman’s Technopoly–The Surrender of Culture to Technology.
Also, at WANA International, we are offering a seriously cool class, Audio Books–Catch the Wave! for only $25 this Saturday and from the comfort of your own home, using the WANA International Digital Classroom. So if you’ve envisioned your book in audio format, this class will get you started. Here is the list of our current classes. My October Blogging to Build Your Author Brand class is now open, so make sure you get a spot. This class is two months long and can be done in your own time, but it is also a class that has a history of selling out, so sign up asap. I won’t be offering another one until 2013.
But back to social media and etiquette…
What are your thoughts? Ideas? Questions? Problems? Concerns? What do you feel is TMI on social media? Do you like authors who connect with you as a person? Does it not make a difference? Have you had an experience with someone in your network wearing a digital lampshade after too many digital daquiris?
I LOVE hearing from you guys! And since we have a guest today, every comment counts DOUBLE in the contest.
To prove it and show my love, for the month of September, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.
I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).
And also, winners have a limited time to claim the prize, because what’s happening is there are actually quite a few people who never claim the critique, so I never know if the spam folder ate it or to look for it and then people miss out. I will also give my corporate e-mail to insure we connect and I will only have a week to return the 20 page edit.
At the end of September I will pick a winner for the monthly prize. Good luck!
I also hope you pick up copies of my best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer . And both are recommended by the hottest agents and biggest authors in the biz. My methods teach you how to make building your author platform FUN. Build a platform and still have time left to write great books.


September 17, 2012
Black Swan–The Trick to Inner and Outer Demons
It’s now September and we are closing in on NaNoWriMo, so I am going to be posting on some core issues that stump many a new writer. Most new writers do not properly understand the antagonist, and that is a HUGE problem, namely because no antagonist, no story. The antagonist creates the story problem the protagonist must solve/resolve by Act III.
Here’s the rub.
Whenever I blog about the antagonist, I always get, “Well, my protagonist is the antagonist. She is her own worst enemy.” We have discussed this somewhat in earlier blogs. But, in a nutshell for those of you who have slept since we talked about this, virtually all protagonists, at the beginning of the story are their own worst enemies. That is called character arc. If properly plotted, all protagonists would fail if pitted against their enemy in Act One. It is the story that makes our protagonists grow, mature and rise to become heroes and heroines.
Ah, but what if our protagonist literally is the antagonist?
This is when a proxy can be extremely helpful. Even fancy Hollywood directors know that. There will be a character who represents that side that must be conquered in order for the protagonist to be triumphant. One of the best examples of this I have ever seen is the movie Black Swan. Spoiler alert if you choose to keep reading (will try to minimize spoiling the movie if you haven’t yet seen it, but come on! The movie’s been out almost a year and a half).
Anyway…
In the movie Black Swan, the protagonist Nina is very literally at war with herself. She is a high-strung perfectionist who has clearly not been allowed to grow up like a normal young woman. Nina is cast to take the place of an older dancer who is retiring (not so willingly). Nina must embrace the light and the dark, but can this good girl unleash the darkness pent inside, yet keep her sanity?
This is the big question presented in this psychological thriller.
For those not in the know, Swan Lake is basically a tragic fairy tale. A young girl is bound by a curse to become a swan forever, and true love is the only thing that can break the spell. The cursed girl (Odette-the White Swan) finds hope in a young prince, but her evil twin sister (the Black Swan-Odile) seduces him away. Faced with defeat, Odette kills herself.
In the movie, Nina wins the role as the lead in “Swan Lake” and is perfect for the role of the delicate White Swan, Odette, but then progressively loses her mind as she becomes more like Odile, the Black Swan.
Nina does great with uptight, naïve innocence, and is perfect White Swan material. The problem is that Nina’s big life goal is to be perfect, BUT Nina needs to learn that true perfection is a mixture of order and chaos.
The Black Swan is a sexualized role. The Black Swan is a raw, visceral temptress. Nina can’t relate. She is too repressed by her overbearing mother who is living vicariously through her daughter.
Nina is her own worst enemy.
Ah, but here is where proxies come in handy, because a movie with Nina arguing with herself would be weird and probably boring (Hint: In novels this is just as annoying, if not more annoying). Aronofsky and the screenwriters came up with a brilliant solution which had me sitting on the edge of my seat all three times I watched the movie.
Their solution? Lily.
[image error]
Mila Kunis plays Lily, Nina’s rival for the role of prima ballerina. Nina, coincidentally, has a rather intricate flower tattoo (black lilies) on her back that, in the right light, looks like a set of black folded wings. Lily is everything that Nina longs to be. She is beautiful, wild, carefree, and doesn’t have some weirdo narcissist mother making her go to bed before 9.
If you guys followed my series last year about structure, then you know the antagonist (or a proxy) MUST be introduced before the turning point into Act One.
Normal World–> Inciting Incident–>Turning Point Act One
This is based off the four-part model—Normal World, Act One, Act Two, Act Three. In screenplays, Normal World usually gets condensed right into Act One. In novels the reader needs more time to get grounded; ergo a 4-part structure.
If Nina is her own worst enemy, how can we introduce her as a protagonist AND an antagonist? We can’t. We need a proxy. We need Lily.
How does the director introduce Lily, yet still hint that the core antagonist is Nina? He uses a tad of camera trickery.
Nina is taking the subway into the city. She is wearing a pale pink coat and a white fluffy scarf, her hair up in a prim ballerina bun. Out of the corner of her eye, she spies what looks like her twin, only the “other Nina” is wearing a black coat and dark gray scarf (not so subtle symbol there). Nina never sees her “twin’s” face, only sees that the girl has on iPod ear buds. In every way, though, this girl looks like the photo negative of Nina….her dark “other half.”
In the next scene, we are introduced to Lily and see she has on ear buds. This cues the viewing audience that Lily is the “twin” Nina spied on the subway. Lily is Nina’s “black swan.” Lily is the main antagonist. Lily represents everything that Nina longs to be.
Yet, is Lily the only antagonist? Not by a long-shot.
To really understand the other antagonists in this movie, we need to get to Nina’s core issue. What is Nina’s problem? She longs to grow up but she is afraid, namely because her overbearing mother does everything she can to keep her a “little girl.”
While the director Thomas is daring Nina to explore her sexuality and discover her wild side, Mom is busy buying Nina more stuffed ballerina bunnies for her pink little girl bedroom. Nina is being pulled against to polar extremes.
Repressed naïve little girl vs. wild sexual temptress.
Even though Nina is her own worst enemy, I challenge you to look at each of the scenes in this movie, and there was almost always an outside antagonist driving her arc, exposing the soft and tender parts that Nina was trying so hard to cover. She is a girl who needs to control and the thought of losing control terrifies her. But, to dance the Black Swan, that is exactly what she must do. She must be able to balance order and chaos. She must be able to keep control and lose control all in the same moment.
Can she?
Thomas is pushing her to let loose. He even says, “The only person standing in your way is you.” Mom is doing everything in her power to force Nina to stay a “little girl.”
Lily is showing Nina everything she could be…but isn’t.
The entire movie is a battle of two questions–Is Lily out to get Nina and take her part? Or, is Nina losing her mind? The core question, however, is whether Nina can be both White Swan and Black Swan without fracturing. And that part I will leave out. This is an excellent movie and well worth studying.
Suffice to say that movies have leeway that novelists do not. Nina is pitted toe-shoe to toe-shoe with her rival, Lily. This is where the camera work is very cool. Ever so often, we see Lily, but then there is a flash of Nina’s face…hinting that Nina is pitted against her own darkness that she has tried so hard to keep contained. A darkness, that, once let out of the box, has the power to destroy her.
What can we learn from this? If we can’t use the fancy camera trickery, then why bother studying this movie? Study conflict and scene antagonists.
Thomas and Mom represented the two sides warring for little Nina’s heart and mind. Lily was a brilliant proxy and made for a formidable BBT (Big Boss Troublemaker). In the Big Boss Battle, Nina had to stand up to Lily (the Black Swan) and claim that she could dance both parts. According to narrative structure rules, Nina must utterly defeat/kill the BBT, which she does.
But who dies? Lily or Nina? Watch the movie .
As far as a book that explores inner demons, Dennis Lehane’s Shutter Island is one that I would highly recommend for study, and is a very similar psychological thriller. What about you guys? What books or movies would you recommend? What did you like about the movie? What didn’t you like? Are there other movies you would advise we watch for study?
I LOVE hearing from you guys! And since we have a guest today, every comment counts DOUBLE in the contest.
To prove it and show my love, for the month of September, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.
I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).
And also, winners have a limited time to claim the prize, because what’s happening is there are actually quite a few people who never claim the critique, so I never know if the spam folder ate it or to look for it and then people miss out. I will also give my corporate e-mail to insure we connect and I will only have a week to return the 20 page edit.
At the end of September I will pick a winner for the monthly prize. Good luck!
I also hope you pick up copies of my best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer . And both are recommended by the hottest agents and biggest authors in the biz. My methods teach you how to make building your author platform FUN. Build a platform and still have time left to write great books.


September 14, 2012
10 Things No One Told Me About the Publishing Process

Clay Morgan, Author of “Undead”
Happy Friday, and do I have a treat for you guys–CLAY MORGAN, author of Undead–Revived, Resuscitated, Reborn. Some of you might think me inviting Clay to guest post is merely a shameless ploy to garner more zombie Klout…
Okay, busted.
Kidding! Though I do dig zombie Klout.
I met Clay on Twitter ages ago and have been blessed to watch him grow from hopeful noob to professional author. In true WANA style, Clay is here paying it forward which is awesome because it frees up time for me to keep reading his new book (which ROCKS, btw). Give him a warm WANA welcome!
***
I’ve been reading about how to get published for years, even before I wrote a bad novel that will likely never see the light of day. Like most of you, I’ve spent years trying to hop on that bucking beast known as publishing success. Studies have included:
Reading traditional mags like Writer’s Digest.
Following industry leaders from literary agencies as well as publishing houses.
Spending considerable time trying to figure out how the brave new digital world is changing everything.
Trying to determine whether self-publishing is a) terrible b) awesome c) inevitable d) it depends or e) *leaps to my death with Kindle in hand because I just can’t take it anymore*
Absorbing wisdom from standouts like my gracious host here Kristen.
After all of that, I’m now attempting to gather my thoughts from a unique position—a spot not everyone gets to be in and one where I’ll never be again. I’ve sold my first book through traditional publishing but it hasn’t quite released yet.
In other words, as I write this I am a published author yet not a successful or failed published author. I’m saddled up on top of this bronco, hat in hand, waiting to see if I’ll hold onto the reigns or get dumped on my keyster when that gate swings open.
I’m just a guy in the midst of this process and still asking a lot of questions, but here are 10 lessons I’ve learned from the traditional publishing process.
1. The author-agent relationship is critical.
I went to a conference last year with one particular person in mind as my ideal agent. She liked what I pitched and I thought I found my match. But then I bumped into another agent and we had instant chemistry. I signed with the latter and that other agent has already changed careers.
A thousand articles have been written by pros more experienced than me about what makes a good agent, but I can attest to how important the right one has been for me.
2. Finding the right publisher is critical.
We all know that rejection is a part of this business. It also really sucks. The challenge is to not equate your personal value to the responses your work receives. As my proposal went out and came back from editor after editorial board, I felt that angry horse kicking.
Not landing an agent is frustrating; watching your work get turned down by house after house gets downright terrifying. In the end a really terrific publisher named Abingdon made an offer, and I’m having a wonderful experience with them.
3. Know thy team.
The old maxim to “know thyself” still holds, but a close second in publishing is to know thy team. I was told that it might be helpful to meet with the people responsible for designing, marketing, publicizing, selling, and producing my book, so I flew to Nashville to meet with the team. You gotta figure there’s a pecking order everywhere, and I’d rather be a smiling face instead of just an ISBN number. We have a great working relationship and it all started there.
4. Some compromise is necessary.
If you want full control over your work then you should probably trot your trusty steed down the self-publishing trail. I knew before a deal was even offered that I would have to change my title. And since I write nonfiction the manuscript wasn’t completed yet. The scary thing about that is the potential for the entire direction of your book to change. Of course, input from smart people can be great as well, and I’ve been fortunate to work with smart people.
5. An accelerated timetable is both a blessing and curse.
I’m learning that publishing is the ultimate “hurry up and wait” industry. Nothing happens for weeks and then you may suddenly have two hours to come up with any number of critical items such as catalog copy ideas or alternate subtitle suggestions or whatever.
One experienced editor who’s worked with a big house told me that my timetable was about the fastest he’d ever seen. We went from signing a contract on an unfinished manuscript to having the book out in less than nine months. The process will often take twice that long, sometimes even more. But we made it and now the blessing is that I don’t have to wait another year for the release date.
6. Finishing is HARD.
Finishing this book was the hardest professional thing I’ve ever done. I’ve read On Writing by Stephen King a couple times and used to think it was strange how he said he was sick of his manuscripts by the time they actually came out. After working and reworking my book, I kind of get that now. I finally just read my own book start to finish for the first time.
7. Plan as if you will have to do everything on your own.
We always hear that the days of sitting back while the publisher does everything for us are gone. So I figured I would have to do everything myself. Turns out I’ve had wonderful support in many ways, but my efforts only encourage the team to work hard because they know I won’t waste their effort.
8. Networking still matters.
Connect with people like crazy and pursue any creative opportunity you can come up with. I try to combine my passions and abilities with areas where I have something to offer someone. Then figure out a way to approach that individual, organization, event, or whatever. Every little bit matters. I’m not likely to get a foreword by Stephen King but I can connect with 100 other professional creatives in a positive way.
9. Creating new stuff gets much tougher when promoting your past work.
As I write this in early September I’m thinking about the 50 pages of a new manuscript I told my agent she would have by the end of August. I’ve written four of those pages. Yes, I have a day job like most everyone else but the reason I’m not getting new books written is because I’m trying to do every last possible thing I can to make my first book a success. From what I see around the web, many writers struggle with promotion and publicity at the expense of writing new stuff.
10. You gotta enjoy the little things (big things too).
The farther along I’ve gotten in this process, the less I’ve celebrated milestones. I always thought that the most magical thing ever about getting published would be the day when those first books with my name on them would arrive on my doorstep. I imagined I would hold a copy into the sunlight and weep as Queen music played in my mind or something.
What happened instead though was that I smiled and then felt like I was going to throw up. Because this just got real. No turning back now; this book would be seen by people. What if I fail? That’s the problem with big dreams, the stakes are so dang hi! Success is never free of risk.
In the meantime, what if I spend so much time doing the next thing and the next that I never enjoy this ride? As Columbus had to learn in Zombieland, you gotta enjoy the little things.
So like I say I’m holding onto my hat. My feet are firmly locked in the stirrups now that some great people have boosted me into this saddle of opportunity. The ride isn’t easy but should be exhilarating. Yeehaw.
~*~*~
Clay Morgan is a writer, teacher, and speaker from Pittsburgh, PA who blogs about pop culture, history, and the meaning of life at ClayWrites.com. He is the author of Undead: Revived, Resuscitated, and Reborn about zombies, God, and what it means to be truly alive. Connect with him on Twitter.
I LOVE hearing from you guys! And since we have a guest today, every comment counts DOUBLE in the contest.
To prove it and show my love, for the month of September, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.
I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).
And also, winners have a limited time to claim the prize, because what’s happening is there are actually quite a few people who never claim the critique, so I never know if the spam folder ate it or to look for it and then people miss out. I will also give my corporate e-mail to insure we connect and I will only have a week to return the 20 page edit.
At the end of September I will pick a winner for the monthly prize. Good luck!
I also hope you pick up copies of my best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer . And both are recommended by the hottest agents and biggest authors in the biz. My methods teach you how to make building your author platform FUN. Build a platform and still have time left to write great books.


September 12, 2012
Mythbusting—Three Lies That Could Sabotage Your Writing Success

I see somebody hasn’t made word count. This is gonna hurt…
Now that we are in the Digital Age, I hope it has become crystal clear that a strong social media platform drastically improves our odds of being successful authors. Yet, one thing I keep hearing over and over is how writers simply do not have tiiiiiiiiime to do social media. Yes, we do have time, but it is easy to buy into the lie that we don’t. So, today, we are going to do some myth-busting.
Myth #1—We have to spend hours on Twitter and Facebook to be effective.
Um…that would be a negative. Total myth. In fact, if we do? An angry clown will jump out of our computer and bite off our face. Kidding! No, the angry clown is a total lie. But, it is likely people will unfollow us because we never shut up.
Do you like hanging around people who have this itching need to fill the air with words, no matter how vapid? I don’t care for people who talk to hear themselves talk…namely because they are interrupting me doing all the talking. But seriously. I want people who offer a great conversation. We all do.
Quality trumps quantity every time.
Think back to when you were a kid. Who do you remember most? Often the people who made the most impact on our lives weren’t there 24/7. It was a teacher we had for 9 months of our childhood or a grandparent who lived 5 states away whom we only saw on special occasions. So this idea that we have to smother people to be memorable is flawed.
Myth #2—If we do social media, we just won’t have the discipline to get back to the writing.
There are a lot of reasons that this job is not for everyone. Writing for a career takes an incredible amount of discipline. I firmly believe that the arts have such a tremendously high failure rate due to one simple reality—we artsy types have the attention span of a fruit bat on crack. We love chasing shiny objects. Don’t believe me? Just turn on a pen light and dance it across the wall at a Starbucks. Guarantee you will lure at least two writers and a musician.
As I was saying….OOOH SQUIRREL!
Oh, sorry. Hey, I can be honest. The personality that makes us creative also tends to make us flaky. Those of us who can learn to get our stuff done despite our nature are the ones who will eventually make it to the tipping point where everything falls into place and we can finally make a real job out of what we love.
Social media gives us much better odds of success, and I cannot emphasize enough how important building a platform is. But, at the end of the day, we are in control. Okay well, the aliens are really in control so put on your tin foil hat and minimize Twitter.
I use social media as a reward for hard work. I minimize everything until I make certain goals and then I can go spend 5-10 minutes on Twitter and Facebook (and now WANATribe–the new social site for writers)…3-5 times a day. Morning, afternoon, and evening. I spend about 30 minutes a day on my social media. Little efforts over time add up for big returns.
Myth #3—I have to be self-disciplined to do social media.
Yes…and no. Is it wonderful to develop will power? Yes. Self-discipline can help us in many other areas of our lives, from cupcakes to credit cards. But sometimes we are wise to realize when we just lack what it takes to back away from the shiny thing.
It is okay for us to admit that we are lacking. That’s called maturity. Admitting we can’t do something on our own frees us to look for outside help. For instance, you could hire one of those really scary looking clowns to chase you around the computer if you hang out on Twitter too long.
Hey, it would totally work on me. Just sayin’.
OR…Writer Or Die, Freedom, or Ommwriter are there to shut everything down and MAKE us be disciplined. These services will block out any Internet capability for a set amount of time and you have to REBOOT the computer to get back on-line.
We are often capable of far more than we believe. By nature, many of us (me included) are lazy slackers who, if given the choice, will take the path of least resistance (it has margaritas and cookies). But, here is the thing. I freely admit that I am the reigning queen of Do It Later Land, so I know that I can’t let my feelings have a vote. Here is a horrible truth. If something is contrary to our nature? Then that is likely what needs doing.
Blech…I know.
Social media, like exercise, adds up with dedicated, disciplined consistency. We can do far more than we believe if we just take it one day at a time, one step at a time.
Many writers are spending too much time on social media, namely because they have no plan. They don’t understand branding and how search engines work, so they are like hamsters running in a wheel…a lot of running but no forward progress. My book, We Are Not Alone—The Writer’s Guide to Social Media is designed to help writers work smarter, not harder. I would also recommend hopping over to WANA International to check out my upcoming classes.
So what are some tactics you guys use to keep social media from taking over your life? How do you carve out time to write? How do you make yourself be disciplined? Can you recommend an affordable angry clown service? (Image above courtesy of Wikimedia Commons).
I LOVE hearing from you guys!
To prove it and show my love, for the month of September, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.
I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).
And also, winners have a limited time to claim the prize, because what’s happening is there are actually quite a few people who never claim the critique, so I never know if the spam folder ate it or to look for it and then people miss out. I will also give my corporate e-mail to insure we connect and I will only have a week to return the 20 page edit.
At the end of September I will pick a winner for the monthly prize. Good luck!
I also hope you pick up copies of my best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer . And both are recommended by the hottest agents and biggest authors in the biz. My methods teach you how to make building your author platform FUN. Build a platform and still have time left to write great books.


September 10, 2012
Little Darlings & Why They Must Die…for REAL

But you LOVE me….
Almost any of us who decided one day to get serious about our writing, read Stephen King’s On Writing. Great book, if you haven’t read it. But one thing King tells us we writers must be willing to do, is that we must be willing to, “Kill the little darlings.” Now, King was not the first to give this advice. He actually got the idea from Faulkner, but I guess we just took it more seriously when King said it…because now the darlings would die by a hatchet, be buried in a cursed Indian filing cabinet where they would come back as really bad novels. …oops, I digress.
Little darlings are those favorite bits of prose, description, dialogue or even characters that really add nothing to the forward momentum or development of the plot. To be great writers, we must learn to look honestly at all little darlings. Why? Because they are usually masking critical flaws in the overall plot.
Today we will address two especially nefarious writing hazards that like to lurk below the wittiest dialogue and most breathtaking description:
Hazard #1—Mistaking Melodrama for Drama
Hazard #2—Mistaking Complexity for Conflict
These two related booby-traps are often hidden beneath our little darlings (clever dialogue, beautiful description, etc).
That is probably why Stephen King recommended we kill them. Yes, kill them dead. No burying them in the Pet Semetary, also known as “revision.” Killing means killing….as in delete forever. Or at least cut them cleanly from the story and hide in a Word folder to give yourself time to grieve and move on with the real novel. Yet, too many times we hang on to those favorite characters or bits of dialogue, reworking them and hoping we can make them fit…at the expense of the rest of the story.
Th-they come back….but *shivers* they are…different.
Let me explain why it is important to let go.
Hazard #1—Mistaking Melodrama for Drama
Drama is created when a writer has good characterization that meets with good conflict. Good characterization is what breathes life into black letters on a white page, creating “people” who are sometimes more real to us than their flesh and blood counterparts. The problem is that characterization is a skill that has to be learned, usually from a lot of mistakes. Yet, time and time again, I see writers—as NY Times Best-Selling Author Bob Mayer would say—moving deck chairs around on the Titanic.
In a last ditch attempt to spare a darling, a writer describes the character more, or gives more info dump or more internal thought, or more back story, yet never manages to accomplish true characterization. So, when something really bad happens, we the reader just don’t care. Les Edgerton, in his book Hooked explores this problem in detail if you would like to read more, but to keep it short and sweet I’m going to explain it this way.
Most of us have driven down a highway at around rush hour, so picture this scenario.
We notice emergency lights ahead. The oncoming traffic lane is shut down and looks like a debris field. Four mangled cars lay in ruins, surrounded by somber EMTs. Do you feel badly? Unless you’re a sociopath, of course you do.
Now, you look into that same oncoming lane and two of the cars you recognize. They belong to friends you were supposed to meet for dinner.
Before you cared…now you are connected.
That is how good characterization makes the difference. If we open our story with this gut-wrenching scene in a hospital where someone is dying, we are taking a risk. Readers will certainly care on a human level, but not on the visceral level that makes them have to close the book and get tissue.
I have had to pry many, many darlings like these away from desperate writers “parents” unwilling to take the scenes off of life support. They wrote opening scenes of car accidents and hospitals and death and child abduction so vivid they couldn’t read their own work without tearing up. I did the same thing early in my writing journey. The problem, however, was this…
No one but us cared.
We hadn’t done enough development of the story to make the readers just as vested as we were. And, because we were so determined to keep these gut-wrenching scenes, we never dug in and did the real work that would have made the audience cry too.
Hazard #2—Mistaking Complexity for Conflict
Complexity is easily mistaken for conflict. I witness this pitfall in most new novels. I teach at a lot of conferences, and, in between my sessions, I like to talk new and hopeful writers. I often ask them what their books are about and the conversation generally sounds a bit like this:
Me: What’s your book about?
Writer: Well, it is about a girl and she doesn’t know she has powers and she’s half fairy and she has to find out who she is. And there’s a guy and he’s a vampire and he’s actually the son of an arch-mage who slept with a sorceress who put a curse on their world. But she is in high school and there is this boy who she thinks she loves and…
Me: Huh? Okay. Who is the antagonist?
Writer: *blank stare*
Me: What is her goal?
Writer: Um. To find out who she is?
These conversations actually make me chuckle because now I know what Bob Mayer felt like the day he met me . My first novel was so complex, I don’t even think I fully understood it. Most writers want to land an agent, yet, out of everyone I talk to, I can guarantee that only two or three will be able to state what their novel is about in three sentences or less.
Most new novels don’t have a singular core story problem. It is my opinion that baby writers, deep down, know they’re missing the backbone to their story—CONFLICT. I believe they sense it on a sub-conscious level, and that is why their plots grow more and more and more complicated.
They are trying to fix a structural issue with Bond-o putty and duct tape and then hoping no one will notice. How do I know this?
I used to own stock in Plot Bond-o.
The problem is, complexity is not conflict. We can create an interstellar conspiracy, birth an entirely new underground spy network, resurrect a dead sibling who in reality was sold off at birth, or even start the Second Civil War to cover up the space alien invasion…but it ain’t conflict. Interstellar war, guerilla attacks, or evil twins coming back to life can be the BACKDROP for conflict, but alone are not conflict.
And, yes, I learned this lesson the hard way. Most of us do. This is all part of the author learning curve, so don’t fret and just keep writing and learning.
Little darlings are often birthed from us getting too complex. We frequently get too complex when we are trying to b.s. our way through something we don’t understand and hope works itself out. Um, it won’t. Tried it. Just painted myself into a corner. But we get complex to hide our errors and then we risk falling so in love with our own cleverness—the subplots, the twist endings, the evil twin—that we can sabotage our entire story.
I sincerely believe these little darlings are like fluffy beds of leaves covering punji pits of writing death.
Be truthful. Are your “flowers” part of a garden or covering a grave? We put our craftiest work into buttressing our errors, so I would highly recommend taking a critical look at the favorite parts of your manuscript and then get real honest about why they’re there. And then kill them dead and bury your pets for real.
You have rewritten me 14 times. You think I’m going to leave without a fight? Hssssssss.
So what do you do with your little darlings? What’s been your experience? Do you have any tips, tools or tactics to help us dispose of the bodies?
I LOVE hearing from you guys!
To prove it and show my love, for the month of September, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.
I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).
And also, winners have a limited time to claim the prize, because what’s happening is there are actually quite a few people who never claim the critique, so I never know if the spam folder ate it or to look for it and then people miss out. I will also give my corporate e-mail to insure we connect and I will only have a week to return the 20 page edit.
At the end of September I will pick a winner for the monthly prize. Good luck!
I also hope you pick up copies of my best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer . And both are recommended by the hottest agents and biggest authors in the biz. My methods teach you how to make building your author platform FUN. Build a platform and still have time left to write great books.


September 7, 2012
When Do Writers Need Multiple Blogs?

Write multiple blogs? Might I suggest one of these…
Recently, in my post Top Five Creepy Social Media Marketing Tactics, one of the commenters mentioned that she needed to tweet from multiple identities for two reasons: 1) she felt some followers wouldn’t be interested in what one “personality” had to say and also 2) she had FOUR blogs because she was interested in different things, and she believed she needed separate blogs to keep the topics and readers separate so as to avoid confusion.
I get this scenario more than I care to, so today we are going to tackle the big question:
When Do Writers Need Multiple Blogs?
Um…never.
It is never necessary for a writer to have multiple blogs. Can we choose to have them? Sure. Is it a good use of time? Nope. We need that time and word count for the most important aspect of our author platforms…MORE BOOKS.
See, here is the thing. When we step out and decide we want to be writers, most of us will not get paid for a while, which means that there will be a period of time where we will have to balance a day job along with social media, blogging and the writing of the actual book.
Additionally, most of us don’t have a house full of servants. Laundry, dishes and dust bunnies are not going to magically disappear because we have decided to follow our lifelong dream of being a career author. Spouses, children, friends and family will still need us, and, frankly, they should. It keeps us balanced. We need these multiple roles in order to be emotionally healthy.
Yet, too many of us, the second we discover social media, promptly develop a condition I call R.D.D.—or, Reality Deficit Disorder. R.D.D. can cause headaches, sleeplessness, heart palpitations, premature aging, hair loss, weight gain, a weird twitch in our left eye, and a need to shout expletives at passing strangers.
If left untreated. R.D.D. can be fatal…to our careers.
No one will stop us from having multiple blogs, but if we are spread so thinly we begin wearing our underwear on the outside of our clothes, how useful is that to our career?
We also have to look at what our real end goal is. Are we blogging to build our author platform–our BRAND which is our NAME—or do we have the goal of having a nervous breakdown? There is a thin difference, and that is why it is critical to look at WHO is offering the advice.
We are going to look at some BAD social media advice I’ve seen floating around the Twitterverse from, um “experts”:
A writer is blogging for pleasure and who has multiple interests needs separate blogs.
NO. BAD ADVICE. First of all, all of our blogging should be blogging for pleasure. There is no reason that a blog that supports our brand cannot be fun. Why are these activities assumed to be mutually exclusive? What is the point of churning out thousands of words a week if they aren’t serving to build our brand? Come on. Let’s work smarter, not harder.
When I coach writers how to blog to build a brand, it is their interests other than writing that are going to connect to readers. Blogging about our book and our writing process will wear us out quickly. And, to be blunt, since when is talking about ourselves non-stop ever been a good plan for connecting with others?
Ten years ago, who cared is an author could cook or garden? Now? Those hobbies are the very things that are going to help you reach out to readers. Readers don’t give a flying squirrel’s butt about three-act structure, Create Space, or the future of publishing, so if we hope to extend our influence to persons who are not writers, these interests become vital. Thus, to put them on a separate blog will actually undermine our ability to influence and convert blog readers to fans of us and our books.
Oh, and as far as needing separate blogs for different interests? Give the reader some credit. If we switch topics, it will not fracture their reality. Really. Our brains are bigger than the average goldfish. We also don’t start crying when you leave the room because we believe you are gone forever. Please stop treating us like we need a drool cup.
This is why blogs should always be branding YOU. Slap your name at the top and then you don’t have to strictly adhere to one subject. Why? Because the common thread that will tether ALL your blogs together is your writing voice. In fact, the purpose of your blog is to expose as many people as possible to your writing voice so that they fall in love and buy your books no matter what genre you write.
Many “experts” claim writers should blog about the writing process. WRONG.
Most fiction authors are expert storytellers, not expert writing teachers. In fact some of the worst writing teachers I’ve encountered are authors. Frankly, this is a boneheaded assumption anyway.
Oh, because Tiger Woods is the best golfer in the world, he must be a whiz of a golf instructor, too.
NOT.
Teaching writing is a totally different skill set, and frankly, one that will not connect you to readers who aren’t also writers. Writers are experts at looking at the world around them…and assigning meaning. Writers often are interested in everything.
Use that beautiful fascination and curiosity in your blogs, too.
If we have to maintain separate blogs for every interest, that is a formula to burn out and give up. Any social media strategy that ends with us curled in the fetal position in a closet clutching a bottle of scotch is just BAD.
More bad advice…
You might need more than one blog if you write under multiple names.
Again….why? Go to NYTBSA Bob Mayer’s site. We know he blogs, but he also has 5 other pen names. Would Bob have any time to write more books if he had a separate blog for every identity? Again, I think it is a tad insulting for us to assume that readers are morons. We “get” that Bob Mayer has sci-fi books under the name of Robert Doherty, and yet we live to tell the tale. Besides, pen names are old paradigm. Even Bob has streamlined to ONE NAME.
will explain why, in the Digital Age, pen names should be avoided at all costs.
If you insist on a pen name, don’t say I didn’t try to warn you. You will need a good plan for branding while managing multiple names. My books will show you how to do this and actually have time left to write more books.
Anyway, having separate blogs all over the place is certainly one way to do it. Of course we also have the option of hand sewing all our clothes and growing our own food. Doesn’t mean that is the most efficient or best use of our time.
But what if I am writing YA, erotica, sci-fi, and cookbooks? Don’t I need different blogs for each platform?
Invariably I get a question akin to this when I tackle this notion that we don’t need separate pen names and identities and blogs/platforms for different audiences. First of all, if you are writing 6 different genres, blogging is the least of your worries.
Also, if you are writing YA, teenagers who read blogs like to be spoken to as if they are just another adult. They are a precocious bunch who like content that targets adults so there isn’t any need to “make content younger.” Blogging posing as a teenager is risky. If you are found out, you chance a massive backlash. We are in an age where people desire authenticity, so pretending we are something we aren’t is a huge risk.
If you want to blog to build a platform for YA, then your target audience will be adults (or teenagers who believe they are adults). A lot of real adults buy and read YA. Blogging doesn’t have to reach massive groups of teenagers, but it CAN reach massive groups of adults who want to relive the young and stupid years… *cough* Twilight.
If you need a separate pen name and identity to write erotica, again we need to look at time. How can we reasonably cook, clean, pay bills, go to work, write four different genres and build a solid separate platform for all? We can’t. Or we can, but not do any one of them all that well.
If you write erotica and another genre, my recommendation is that you focus on building the platform that won’t cause problems with your employment. Pen names offer only a thin veneer of protection and the more content you post, the greater the odds your pen name won’t protect your privacy. Sorry. Wish I could tell you differently, but that is the truth.
The Heart of the Problem
But beyond the simple challenge of multiple names and blogs, we need to make sure we are addressing the REAL problem. We need to ask hard questions and make certain that this is not subconscious sabotage.
Are we setting ourselves up for failure out of fear? Fear of failure or even fear of success? Do I write YA and erotica because I fear success? Thus I hold back on both of them because success in either means answering a lot of uncomfortable questions and could create a backlash? Or do I fear failure? So if I spread myself too thinly, then I will have a reason other than lack of talent to account for my failure.
I had to face this choice, myself. I wanted to write every genre. I loved fantasy and women’s fiction and thrillers and NF. But eventually I had to choose if I hoped to enjoy any success. If I didn’t choose, then it would have been impossible for me to focus my energy. Lack of focus is a huge reason that too many talented writers never make it. They have chosen a plan that has very high odds of failure.
I am not telling anyone they must choose. Feel free to write 5 different genres and blogs to build platforms for each. Just make sure you ask the hard questions first. I, personally, had come from a very high-achieving family who was less than thrilled I wanted to be a writer. There finally came a day that I had to be honest and confess that I was terrified of failure, and THAT was the real reason I wanted to write 42 different genres.
At the end of the day, the same goes for blogs.
We can have multiple blogs under different names writing on different subjects, but is that a good plan? I want all of you to enjoy success, and the fastest and easiest way to be successful is to embrace focus. Make every effort work together in perfect concert.
Most of the time, when I meet an author howling how social media doesn’t work, it is their approach that is flawed. All their efforts are spread out like white light. Take those diffused efforts and focus them like a laser and social media will be far more effective and it will take a lot less time.
A balanced writer who still has relationships, hobbies and time to sleep is a writer who can endure and turn out quality material for the long-term. R.D.D. is serious and not to be taken lightly. Focus, goal-setting and a group of friends willing to use tough love are the best cure.
Do you suffer from R.D.D.? How did you snap out of it? What are your greatest fears about choosing a genre? What ways do you recommend for being more efficient? Do you have any advice or tactics? Problems? Questions?
***Image above is courtesy of Wikimedia Commons.
I LOVE hearing from you guys!
To prove it and show my love, for the month of September, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.
I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).
And also, winners have a limited time to claim the prize, because what’s happening is there are actually quite a few people who never claim the critique, so I never know if the spam folder ate it or to look for it and then people miss out. I will also give my corporate e-mail to insure we connect and I will only have a week to return the 20 page edit.
At the end of September I will pick a winner for the monthly prize. Good luck!
Winner!!!—TL Jeffcoat is the winner of 20 pages of edit for August. Please send your 5,000 word Word document to kristen@ wana intl dot com.
I also hope you pick up copies of my best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer . And both are recommended by the hottest agents and biggest authors in the biz. My methods teach you how to make building your author platform FUN. Build a platform and still have time left to write great books.


September 5, 2012
Social Clear-Cutting–Can Our Social Media Behaviors Destroy Our Social Environment?

We must be stewards of our environment. (Image courtesy of Wikimedia EPA)
So many writers rush onto social media with tunnel-vision. All they can see is 99 new ways to blitz others about their books, and it makes me kind of sad because there are a lot of benefits to being on social media that have little to do with marketing or sales. When we look out at our fellow human beings and can only see them with dollar signs on their faces, we shortchange them, but worse, we shortchange ourselves.
In a sense it makes me think of a documentary I watched the other night about the redwood forest. Did you know that those leviathan trees, the tallest living thing on earth, used to make up much of North America during the days of the dinosaurs? Even into the 1800s, the redwood forests were still quite large…and then came the lumber industry.
Businessmen soon realized that one felled redwood could make 200 picnic tables. All the lumber industry saw was dollar signs, and they clear-cut the trees until they’d virtually destroyed the redwood forests. The current forest is a mere fraction of its original size and has never recovered. Likely, it never will.
Social Clear-Cutting
I have spoken at length about the dangers of tools and automation when it comes to social media, but today I am going to probe deeper and explain why using machines to connect for us is just a bad plan. Sure, we gain some short-term advantages—more time to write instead of tweeting—but, over the long term, we destroy the very platform we are working to build. We clear-cut the community, planting no seeds of relationships.
The Law of the Fax Machine
Metcalf’s Law states that the value of a telecommunications network is proportional to the square of the number of connected users to the system (via Wikipedia).
Metcalf’s Law is, by some laypersons, referred to as the Law of the Fax Machine. In the beginning, when there was only one fax machine, how valuable was it? Not very. Why? No one to fax. Yet, as more and more companies bought fax machines, the value of the fax machine drastically increased because there were more people capable of receiving a fax.
This is true of any telecommunications tool from the telegraph to the telephone to the cell phone. What good was a calling plan when no one we knew could afford a cell phone?
Thus, the number of connected users drastically increases the value of any telecommunications tool. Same with the Internet. The more people hop onto the Information Highway, the more content they contribute, the more valuable the Internet becomes. This applies to search engines and….you ready for this?
Social networks.
Balance is Key
This is one of the reasons that my Law of Three—1/3 Information, 1/3 Reciprocation, and 1/3 Conversation—specifically includes conversation. Why? Notice how Metcalf’s Law states that the value of any telecommunications network is proportional to the square of connected users.
When marketers start abusing various forms of telecommunications, what happens is that people withdraw to go hang out where people are. Humans are wired to be social, not just to part with cash to buy more stuff.
The Days When the Telephone Ruled
Many of us remember the days of the telephone. I recall being so excited when we got an extra long phone cord, because then I could drag the 30 pound phone into my room and talk all afternoon and evening with my friends. I was the Master of Three-Way Calling and many teenagers like me tied up the phone so much, that this forced the invention of Call Waiting.
But then something happened. Telemarketers.
Invasion of the Marketers
As more and more marketers started calling our home phones, this prompted more and more inventions to avoid these marketers. Answering machines and Caller ID are two that come to mind. We started avoiding our home phone. More marketers called and we started gravitating to using cell phones even more to escape the non-stop barrage.
People who knew us understood that, if they wanted to actually talk to us, it was just better to call our cell phone. Pretty soon, it got to the point (for many of us) that we knew if the house phone rang, it was someone trying to sell us something. Eventually, using our home number was a worthless way to connect with us.
Why?
Because to avoid being sold to non-stop, we had set of a layer of filters (barriers) to weed out the telemarketers. Our friends and family knew they’d have to hop the answering machine and Caller ID barriers, and that the quickest and best way to reach us was the cell phone.
As more people gravitated to using cell phone networks, cell phone network providers were able to offer more and more bells and whistles for cheaper and cheaper. Thus, the amount of connected users of cell phone networks has increased exponentially in the past 5-10 years, and, as this has happened, the value of the telephone has steadily decreased in value.
Why?
There are fewer and fewer connected users. The telemarketer, in my opinion, killed the home telephone.
Newsletters–Not as Powerful as the Good Old Days
Spammers have made marketing using e-mail less and less effective. This is one of the reasons I am unsure how much value there is to be had in giant mailing lists. As spam filters get better and better, most newsletters are more likely to end up in the spam file, and, unless the fan is eager to get our content and goes looking for it (which won’t happen unless we engage), then the newsletter will effectively die a slow lonely death in the cold of cyberspace.
Click-through rates are dreadful (how many people actually open a newsletter) simply because modern humans no longer only have a handful of e-mails to manage. We have hundreds. This clutter renders most messages (including newsletters) invisible.
I am not saying that newsletters and large mailing lists are worthless. I am only saying they are less effective. Sort of like a four-year degree is still valuable, but it is no longer a guarantee to a high-paying job. This isn’t 1983. Any marketing approach that fails to account for changing social dynamics is a plan that will fail.
We can’t rely on tools that worked famously…ten years ago. We have a different, more sophisticated audience with different thresholds and expectations, and we either appreciate this or we waste a lot of valuable time and effort. We must appreciate that spammers have clear-cut the e-mail environment, and now the harvest isn’t what it used to be.
Connect or DIE
One of the reasons that it is dangerous to automate on social media is that it is too easy to get lazy and rely on automation. Now, if this wasn’t a common human tendency, then we wouldn’t have a problem, but it is part of human nature to slack off. We all do it.
Yet, when we start automating our messages and not engaging with others, we need to remember that other people will be doing this too. The more automation invades a social site, the less effective that site becomes. Why?
Metcalf’s Law.
No Connection, No Value
Value is related to the amount of connected users. Less people connect because either 1) they have automated everything so they have time for more “important” things or 2) they are avoiding Twitter, Goodreads, etc. because they are tired of all the spam and just want to talk to another human being, because it is called a social network not a shopping network.
Ads have crippled or killed many social platforms, and, if we want to reap advantages of these large pools of fellow humans, then it is our job to contribute instead of take. Yes, we can post links to our blog or posts that interest us, but the Law of Three is designed to keep this in balance.
When we don’t take time to talk to people, they move on, and if no one is present to see our link, follow it and part with money, then our Twitter account is as useless as those e-mails about my inheritance in Ghana from relatives I didn’t even know I had.
Social media, in ways, is a delicate ecosystem. Harvest its fruits, but remember to plant more seeds. Clear-cutting is only profitable short term. We should want Facebook and Twitter and all our current social networks to thrive. If they continue to thrive, this saves us from having to rebuild on a new social network.
We should want our current networks to grow and to be there long-term. We have better things to do–like write more books—than start from Ground Zero on a NEW social site because no one logs on to Twitter anymore because of the non-stop spam.
And trust me, link after link after link, automated or not gets spammy. We are on Twitter to chat with people too, and when that goes away? Then Twitter and Facebook and Goodreads all join the ranks of the home telephone, and the only people who hang out there are the spammers, marketers and bots. Don’t believe me? Go check out MySpace to see the devastation of social clear-cutting.

Welcome to MySpace
(Image courtesy of Wikimedia Commons)
What are your thoughts? Opinions? Concerns? What social sites have you started avoiding? What would you like to see change? Do you miss MySpace? I do. I was really saddened that the ads ruined it. Which platform is next? What platforms do you now avoid that you used to enjoy?
I LOVE hearing from you guys!
To prove it and show my love, for the month of September, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.
I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).
And also, winners have a limited time to claim the prize, because what’s happening is there are actually quite a few people who never claim the critique, so I never know if the spam folder ate it or to look for it and then people miss out. I will also give my corporate e-mail to insure we connect and I will only have a week to return the 20 page edit.
At the end of September I will pick a winner for the monthly prize. Good luck! I will announce August’s winner on Friday.
I also hope you pick up copies of my best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer . And both are recommended by the hottest agents and biggest authors in the biz. My methods teach you how to make building your author platform FUN. Build a platform and still have time left to write great books.


August 31, 2012
Maturity–The Difference Between the Amateur and the Professional

Not down yet.
Happy Friday and WHEEEEE!!!! Finally, a holiday weekend! I don’t remember the last time I needed rest this badly, and just so you know, no blog on Monday.
I’m honored to serve the writing community, and one thing I know for certain, is that being a successful author is not for the faint of heart, no matter which path we take. There are a lot of people who are more in love with the “idea” of success than the hard work that goes into making success happen.
As the WANA Mama, I feel much of my calling has been to teach you guys how to grow from baby writers to mature professionals. Those of you who have children know that it is no great trick to get them to eat dessert, but kids cannot grow up strong and healthy living on ice cream and candy. They need the spinach, broccoli and fish, too.
Same with writers.
I can be very inspiring, and get all of you stirred into a big happy dance of fun. Wheeee! We’re all going to be best-selling writers! Wheeeee! Feelings are great, but they aren’t enough. Feelings will fail you, especially if you try to do anything remarkable. To be successful we need to grow up. We need to mature, and just so you know, this process never stops.
This year, I have been taking on a new leg of my own adventure. I launched WANA International and a new social network for writers and creative professionals, WANATribe. I would love to say this has been one big fun party, but it hasn’t. I’ve had to grow up, and I am still learning and maturing. It is brutal, especially for me, to have to do math, figure out technical stuff, and even fire people. I’ve had to learn to be a boss as well as a leader and the process feels something like this:
AAAAAGHHHHHH, NOOOOOOOO!!!! WHY MEEEEE?????? IT’S NOT FAAAAIIIIIRRRRR! WHY CAN’T PEOPLE JUST DO WHAT THEY ARE SUPPOSED TO DO?????? WHAAAHHHHHHHH!!!! IT’S TOO HAAAAAARDDDDD!!!!
See, even I am not always dignified. In fact, sometimes I am downright pathetic. Hey, they are not called “growing fluffy kitten touches.” The are called “growing PAINS.”
Accounting is tough and legal is a headache, but it is all a process. We cannot have the rainbow without the rain. Everyone wants to be there for the party, but how many people really want to be part of the set-up or the clean-up?
I’m not where I hoped to be, but I am still here, and too many people underestimate what a big deal that simply staying in the game really is. To have any kind of success in life, we must grow up, and this applies to anything we want to do in life that is beyond mediocre.
Writing is no different, and, in the new paradigm, maturity is probably more vital than ever before. Writers are in charge of roles they’ve never had to worry about (oh, but let’s remember there was a 93% failure rate to go with “only having to write books”). Most people will never reach success simply because they fail to ever grow up.
So, to help you guys out, today we are going to discuss some marks of maturity.
Mature People Stick to the Dream
Immature people always have a new calling. They don’t stick to anything, so they are never around long enough to enjoy any of the harvest. They flit from calling to calling, idea to idea, book to book, and they don’t finish what they start. Dreams take time to yield harvest. We can’t toss in some seeds and quit a few days, weeks or months later because the seeds “didn’t work out.” It is shocking to me how many people quit in less than a year.
Mature People Understand there Are No Bad Jobs
Sticking with the farming analogy, some crops are planted merely to prepare the soil for the real crop. Years ago, I moved into a house that had no gardens, and I like to garden. Well, Texas soil, for the most part, is good for growing Johnson grass and weeds. It’s sandy and rocky and has clay instead of nutrients.
What did I do?
I removed all the rocks and took a hoe and worked in top soil and fertilizer and planted plants and flowers.
And they died.
So I planted some more.
And they died too.
Then I planted even more.
And those caught on fire then fell over and sank into the swamp died too.
Each time a “crop” failed, I hacked up the crispy plant bodies into the soil and added more top soil and fertilizer, then I would plant something different. By the second year and numerous rounds of plants, something changed. The plants and flowers started to thrive. Everything I planted looked AMAZING, even varieties that had previously died.
Yet, let’s look at what happened.
Every failed “crop” added something that was missing in the soil. But what if I’d given up on the first round of dead zinnias? What if I’d started a new garden in a different area? What if I had just decided that gardening wasn’t my real calling and I needed to play the ukelele instead? I would have never enjoyed the lush beautiful gardens.

One of my Don Juan roses. Took OVER A YEAR to bloom!
Most of us start out as poor, rocky soil. We need to be “prepared.”
I remember when I left my sales job, I wanted to be a writer so badly. I wanted my first novel to take New York by storm and launch me to wild fame and success. Hey, at least I’m honest. I figured I’d have agents fighting over me, but instead I got a couple dozen form-letter rejections in the mail.
Yet, something strange happened. I didn’t get an agent, but out of nowhere I was offered a job as a technical writer. I would be the person who wrote instructions for software. *shivers*
In terms of writing jobs, let me tell you that this was the bottom of the barrel for me and my personality type. I rarely ever read instructions and now I was going to write them? And computer stuff? Were they crazy? I took the job even though I knew it wasn’t my end dream. I knew that this job was there to each me something. It was there to test my character, my discipline, and prepare me for the real dream.
I wanted to be a novelist, but I ended up teaching social media to writers. I look back at the tech job and realize it was preparing me for a destiny I didn’t even know I had. I understood technical stuff so well that I could make a frightening world not only accessible, but fun for people like me who were terrified of technology.
Your day job is there for a reason. What is it teaching you?
Yes, right now you might be working for another person’s dream, but what tools is this job giving you? Is it teaching you how to use certain computer programs? Is it teaching you accounting? Are you learning to meet deadlines? Work with difficult people? Are you learning to prioritize? Are you learning to meet self-imposed deadlines?
Let me be blunt. When we turn pro at anything, we have to be willing to work no matter what, no matter how we feel and when there is no boss standing over our shoulder. We also have to understand (as NYTBSA Bob Mayer states) that writing is the entertainment business.
How many artists make millions only to end up penniless because they didn’t understand the business side of their business? How many actors, musicians, and writers taste the dream, yet it all crashes down because they missed the lessons that would have matured them into responsible efficient business owners who would have spotted a thief or an embezzler?
Mature People Do the Hard Stuff
We will have lots of friends and cheerleaders in the beginning, when everything is shiny and new. But when it gets hard? Prepare to do this alone. To be successful, we need to be willing to do the work even when it is hard.
Yes, blogging can be hard. I’ve had only a small handful of days off in three months. On Wednesday, it took me almost FIVE hours to write my blog, but I showed up. Might not have been the best blog, but I was there, and attendance counts in the Game of Success.
I wasn’t always that person. I was the person who would have felt the first push-back and decided that maybe I didn’t have the right dream. I would have given up and found a new shiny.
If you go pro, I will tell you that I can almost guarantee that you will have to fire people. It could be an agent who doesn’t return e-mails, a web person who is taking too long, a cover designer who failed to deliver what you wanted. It is an uncomfortable spot to be in, but it is part of growing up. Grownups do the hard stuff.
Mature People Do the Boring Stuff
This is in line with the last point. Being a writer is not always a glittery unicorn hug. Some of it can be downright tedious. Revisions are a pain. Revisions will make you question your own existence. Revisions separate the amateurs from the professionals. There is a lot of boring stuff that goes with being a professional anything, including being a professional author.
Mature People Honor Their Commitments
One thing I have learned over the course of my career is that “Talk is cheap.” Many people will promise the moon and the second it gets tough or boring, they will find excuses to dump the mess off on someone else so they can start something “funner”. Hey, I used to be one of those people, but until I learned that this behavior was bad, I had very little victory to show for my life. I had to grow up and start taking my commitments seriously if I hoped to be successful.
This is one of the reasons that the uber successful are called The 5%. All of us want to believe we are a 5%er, but are we? Our actions, choices and decisions testify to where we sit on the bell curve. It takes no great character to start new projects, to pursue new callings, and to leave the mess for others to clean up. The Spawn does all of these things at least 20 times by breakfast.

The Spawn’s “Work History”
Don’t get me wrong. I don’t sit on some high seat of successful piety. I am still learning all of these lessons every day. Even I struggle with temptation. I fight the siren’s song of a new idea, calling, destiny. I struggle not to throw up my hands and walk away. It would be so easy just to give up, and I’ll be blunt, there are days I wonder what the hell I am doing.
But they pass.
And I show up, day after day, step after step, even when it sucks. Our trials can defeat us or define us. The choice is ours. Success is a journey, and we will never find a time we won’t face opposition. In fact, if we aren’t facing opposition, then we aren’t doing anything remarkable.
There Will Be Blood
The picture at the top of this blog serves as testimony. I’d had the worst week and it just kept going downhill. I’d had some people flake out, fail to deliver, and then quit at the worst possible time. I stepped off the plane in LA exhausted, ill-prepared, overwhelmed, and discouraged.
As I was leaving from doing my keynote speech for the RWA WF pre-conference, I realized I didn’t have my phone. I leaned into Jenny Hansen’s trunk to see if my cell phone was in my bag, and the trunk lid crashed down into my head slicing an inch and a half gash in my head. Blood went everywhere, and I narrowly escaped a trip to the ER.
But, I iced my head, Jenny helped me clean the wound (because she is an amazing person and a phenomenal friend), and I got up the next day and got back at it even when I could have called in sick, and let me tell you there was a time I would have. No one would have blamed me for staying in bed. My head hurt and throbbed the entire next day (I had a mild concussion), but nevertheless I found my work shoes and my smile.
***And, yes, I know I shouldn’t have had a glass of wine after getting bashed in the head, but it was all I had for the pain and I was fine. It also made the picture funnier, because it was all I could do not to break down and give up.
Anyway, I don’t tell you this story to brag. I tell you this story to show you that maturity is a process. I wasn’t always the person who would have gone back to work with a busted head. I was a whiny wimp who quit the second stuff became difficult. To this day I have my wimpy moments. Just ask Jenny Hansen, Piper Bayard, Rachel Heller and Jay Donovan (TechSurgeons), some of my dearest and closest WANA peeps who have had to talk me off the ledge more times than I like admitting to.
Some days we are the windshield, but most times, we’re the bug. But those interested in real success keep going back again, and again and again and our WANA pals are here to support us in those dark times.
We are not alone!
Enjoy your holiday weekend and stay safe. Rest, relax and recharge. Prepare for battle, because it all starts again come Tuesday. I can’t promise this journey will be easy, but I can promise it will be worth it and I will be here day after day .
What are your thoughts? What would you add? Where do you struggle? What is your biggest area of weakness?
I LOVE hearing from you guys!
To prove it and show my love, for the month of August, everyone who leaves a comment I will put your name in a hat. If you comment and link back to my blog on your blog, you get your name in the hat twice. If you leave a comment, and link back to my blog, and mention my book We Are Not Alone in your blog…you get your name in the hat THREE times. What do you win? The unvarnished truth from yours truly.
I will pick a winner once a month and it will be a critique of the first 20 pages of your novel, or your query letter, or your synopsis (5 pages or less).
And also, winners have a limited time to claim the prize, because what’s happening is there are actually quite a few people who never claim the critique, so I never know if the spam folder ate it or to look for it and then people miss out. I will also give my corporate e-mail to insure we connect and I will only have a week to return the 20 page edit.
At the end of August I will pick a winner for the monthly prize. Good luck!
I also hope you pick up copies of my best-selling books We Are Not Alone–The Writer’s Guide to Social Media and Are You There, Blog? It’s Me, Writer . And both are recommended by the hottest agents and biggest authors in the biz. My methods teach you how to make building your author platform FUN. Build a platform and still have time left to write great books.

