Jason Thibeault's Blog: From My Pen, page 74

October 4, 2012

Content Delivery to All Devices: Can You Afford NOT To?

Originally published on the Limelight Blog as part of my role as Sr. Director, Solutions Marketing (Digital Media) and Product Manager for Streaming.


I recently read anarticle on StreamingMedia.com titled “Streaming to All Devices: Is it Worth the Expense?” And although it was a good article, bringing in lots of information from people in the industry, it left me asking what I think is a more important question: “Streaming to All Devices: Can You Afford Not To?”


In today’s hyper-connected world...

 •  0 comments  •  flag
Share on Twitter
Published on October 04, 2012 22:33

How-To: Making Art with your iPhone Camera (iPhotography)

iPhotography is rapidly becoming a medium for creating artistic photographs with nothing more than an iPhone camera and a few apps. The results are sometimes amazing and hard to tell that they came from the same thing we text, email, and call on. In a great article from the New York Times discussing this:


His epiphany occurred when he began editing photos on his iPhone to pass the time during an hourlong public train commute between San Francisco and Silicon Valley, where he was a video game d...

 •  0 comments  •  flag
Share on Twitter
Published on October 04, 2012 22:33

Try Fitting That Into Your Glass…

Almost exactly a year ago, a 251-square-kilometer sheet of ice broke from the Petermann Glacier in Greenland and started slowly drifting into the open ocean. Now, a year later, satellite imagery reveals that the Petermann Ice Island—a Manhattan-sized chunk of that ice sheet—is now floating in Canadian waters and heading toward the fragmented coastline of Newfoundland.


Gene Patey captured this jarring image of a piece of the towering iceberg looming over the idyllic-looking hamlet of Goose Cove...

 •  0 comments  •  flag
Share on Twitter
Published on October 04, 2012 22:33

Is Transmedia Storytelling the New Digital Marketing?

I think it’s safe to say that marketing has changed. A lot. Gone are the days of telling your message. It’s all about engagement now. It’s about digital presence. It’s about storytelling. And how you tell that story may make or break your business. But the old way of storytelling may not cut it.


How (and why) is Marketing Changing?

The first thing to understand about marketing today is that it’s all about shared experience. Consumer behavior is radically changing with respect to content consump...

 •  0 comments  •  flag
Share on Twitter
Published on October 04, 2012 22:33

September 14, 2012

The iPad as a Business Catalyst

In a recent article on ReadWriteWeb, a correlation is made between an encoding company’s growth and the growth of the iPad. In fact, the two growth lines are almost identical (of course, not in volume but in scale):


http://www.readwriteweb.com/archives/comcast_teams_with_elemental_technologies_to_stay.php


[image error]


The interesting thing about this is wondering how many other companies have their growth tied to the growth of the iPad. I can’t say that dedicated software developers count as they launched p...

 •  0 comments  •  flag
Share on Twitter
Published on September 14, 2012 13:19

Facepalm: Can’t We Put Imagination to Better Use?

Oh, the future sometimes worries me when we seem to be expending energy on the banal. I won’t knock that the link below to “Pickup Lines From 13 Historical Figures” isn’t funny at times but you might, like me, be more inclined to put your face into your palm thinking about all the work that went into this. Maybe they would be better served making more cat videos to post on YouTube…


/facepalm


http://www.collegehumor.com/article/6590736/pickup-lines-of-13-historical-figures


 •  0 comments  •  flag
Share on Twitter
Published on September 14, 2012 13:18

Facebook as a Platform

If you aren’t a Facebook user (or don’t really know what it is) stop reading. Seek help.


Kidding aside, Facebook has become a predominant way for us to interact with the Web. Providing us insight into our friends, access to information and services, and even entertainment, it has evolved into a platform from its humble roots as a web application.


But what makes it a platform? Two things. APIs and third-party app hosting.


Although it wasn’t common practice 10 years ago to create API frameworks, i...

 •  0 comments  •  flag
Share on Twitter
Published on September 14, 2012 13:18

Are You Having Conversations with your Data?

Big data. It seems that it’s on everyone’s tongue these days (perhaps like Cloud was last year).


What does “Big Data” even mean, though? More importantly, what does it mean for your business?


What is Big Data?

Wikipedia defines Big Data as, “a collection ofdata setsso large and complex that it becomes difficult to process using on-hand database management tools. The challenges include capture, storage,search, sharing, analysis,and visualization. The trend to larger data sets is due to the additi...

 •  0 comments  •  flag
Share on Twitter
Published on September 14, 2012 13:18

September 13, 2012

Photo: The Surrealism of Nature

Sometimes you can just lose yourself in a photo. It may not be art. It may not be very interesting. But visually, it is stunning and inspires the imagination. Such is the case in a recent posting by NatGeo.


[image error]


 •  0 comments  •  flag
Share on Twitter
Published on September 13, 2012 17:22

New Photos Uploaded: Signs

New photos uploaded into my Signs category. Great vintage/historic bijou sign on Mill Avenue in Tempe, AZ. Also features my first sepia-filtered picture. Not sure if I will do that again but it makes the photo look interesting.


http://photography.jasonthibeault.com/portfolio/photo-categories/signs


 •  0 comments  •  flag
Share on Twitter
Published on September 13, 2012 17:22

From My Pen

Jason Thibeault
News, announcements, and other information about my books and publishing company. I've also connected my regular blog (http://blog.jasonthibeault.com) here which includes lots of my thoughts on a vari ...more
Follow Jason Thibeault's blog with rss.