David Lidsky's Blog, page 3362
January 9, 2014
At This Coworking Space In A Climbing Gym, You Can Do Pull-Ups At Your Standing Desk
Brooklyn Boulders Somerville is redefining the open office concept. Wouldn't the workday be more fun if it occurred on top of a 22-foot-high climbing wall?
Most people hate open offices. They're loud, people sneeze every minute, and there's barely any privacy. But what if your open office was a climbing gym and your coworkers constantly cheered in admiration at people scaling the walls in the background?










January 8, 2014
Why We Fake Our Way To Twitter Fame
Buying Twitter followers is like social media steroids. Is the boost worth it?
A huge Twitter following can super-charge any career. Writers looking to land an agent, musicians trying to make it big, or anyone trying to raise their public profile can benefit from gaining lots of followers. Of course, that takes a lot of time--why try and curry favor with the digital masses when you can just buy it?















Kickstarter's 2013: 3 Million Backers, $480 Million Pledged
Projects on the crowdfunding platform were backed by 3 million people around the world who pledged $480 million in total.
Seems like 2013 was the year everyone was schilling a Kickstarter project. From Pebble to GoldieBlox, more than 19,000 projects were successfully funded by 3 million people around the world--including Antarctica--who cumulatively pledged $480 million last year. That's according to Kickstarter's 2013 year in review, released today.















The Email Lists We Unsubscribed From In 2013: 1-800 Flowers, Expedia, Party City
The most (and least) popular emails reflect our social media-obsessed culture.
Unroll.me, a much-lauded service that aims to help people drowning in emails manage overloaded inboxes, has released its data on the most unsubscribed and most popular email subscriptions of 2013--and they say a lot about the companies we interact with online.















So Long, MetroCard: NYC Subway Cards Will Soon See Their Last Swipes
New York City MetroCards are going the way of the token, replaced by new and (hopefully) better technology.
In the very near future New York City commuters will no longer have to swipe disposable subway cards through a turnstile to access trains. By 2019, New York's MTA plans to implement a new, yet-to-be-announced system that will either involve "bank issued contactless cards" (i.e., credit or debit cards) or smartphones, Kevin Ortiz, an MTA spokesperson told Fast Company on the occasion of the MetroCard's 20th anniversary.















For Speedier Boarding, Airlines Could Assign Seats Based On Carry-On Bags
By distributing luggage evenly across each row, passengers could save a few seconds in boarding time and airlines could save tens of millions of dollars.
There are many pain points that come with flying, but researchers have devised a new, faster way to board planes.















Yahoo Is Betting Big On Digital Magazines
CEO Marissa Mayer wants her company to copy the publishing industry for its "elegant" designs, "distinctive voice," and of course, our CPMs.
In an overtly flashy keynote address to the packed CES crowd yesterday, Yahoo CEO Marissa Mayer presented the company's vertical move into online magazines. First up is Yahoo Food, which will focus entirely on the culinary realm. Afterwards, Yahoo Tech will launch spearheaded by David Pogue, who was poached from the New York Times last October.










Sony's PS4 Is Outselling Xbox By This Much
Since the PS4 and Xbox One launched before the holidays, gamers have been waiting to find out which one emerged victorious from the next generation of console wars.
Sony says it sold more than 4.2 million PlayStation 4 consoles in 2013, handily surpassing the "more than 3 million" Xbox One units Microsoft said it sold last year.










Inside The Axe Space Bro-gram
"Once you look down on Earth you understand humanity and see how beautiful it is." So says one of the guys going into space courtesy of Axe. We visited training camp in Florida to get an up-close look at a brand-backed space program.
Axe boldly went where no male grooming brand has gone before. Starting early last year, the brand's commercials began been telling us "nothing beats an astronaut" when it comes to sexy professions. And that message didn't stop at the expected, and delivered, commercial scenes of improbably attractive women falling all over average dudes. This time, Axe gave people the chance to test the astronaut premise for themselves by sending them into space.










A Picture Book To Teach Kids Typography
Jeremy Dooley created a new book--and an original font--to tutor tots on typeface.
They say necessity is the mother of invention, but new parenthood isn't bad for coming up with new ideas either. "After my son was born, I found that his very simple books started me thinking about a lot of basic concepts that I would have normally taken for granted," says designer Jeremy Dooley.















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