Inside The Axe Space Bro-gram

"Once you look down on Earth you understand humanity and see how beautiful it is." So says one of the guys going into space courtesy of Axe. We visited training camp in Florida to get an up-close look at a brand-backed space program.

Axe boldly went where no male grooming brand has gone before. Starting early last year, the brand's commercials began been telling us "nothing beats an astronaut" when it comes to sexy professions. And that message didn't stop at the expected, and delivered, commercial scenes of improbably attractive women falling all over average dudes. This time, Axe gave people the chance to test the astronaut premise for themselves by sending them into space.

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