David Lidsky's Blog, page 2891
September 15, 2015
Why Converse Gives Chuck Taylor Fans Control Of The Brand
Brand vice president-general manager Geoff Cottrill talks about why free studio time for musicians is great advertising, and more.
As iconic American brands go, the Chuck Taylor may be the least advertised. Don't get me wrong, the Nike subsidiary spends plenty of money on marketing, but think about the most popular brands out there: Air Jordans, iPhones, Budweiser—along with an unforgettable logo and product, they boast ads that have had a cultural impact. Whether it's "Is it the shoes?," "Hello?," or "Waassuuuup?," the advertising is part of the aura.
September 14, 2015
The "Dancing Baby" Ruling Is Good News For YouTube And Facebook
A federal court declared that Prince's label should not have issued a takedown letter over a YouTube video featuring one of his songs.
A federal appeals court delivered a blow to the music industry today, ruling that a case brought against Prince and Universal Music Group for misuse of copyright law can move forward to trial. The decision could be a significant one for both YouTube, where the copyright issue originated, as well as Facebook, which was already racking up 4 billion video views per day back in April.
Meet Relay: Stripe's New, Simplified, Payment-Processing System
The payment-processing company behind companies such as Lyft will let you make purchases without having to awkwardly fill out online forms.
You may not have heard of Stripe; but you've used it if you've called a car on Lyft, ordered a delivery on Postmates, or backed a project on Kickstarter. The young company that processes billions of dollars a year for tens of thousands of businesses and startups today introduced Relay, a service that adds one-click buying to mobile apps, most notably Twitter. It also lets people buy straight from the ads that run in mobile apps.
George Zimmer Launches Online Tux Rental Service, Generation Tux
The Men's Wearhouse founder has raised $50 million and is working with Salesforce on the technology.
It's been a busy year for George Zimmer, the man best known for launching Men's Wearhouse in 1973.
Etsy Partners With Manufacturers To Help Sellers Scale
Etsy is inviting manufacturers to join a new marketplace that will provide sellers with means of production.
Etsy, an online marketplace for artisanal goods, announced Monday that it was launching Etsy Manufacturing, a new service that will match manufacturers with Etsy sellers who need help to produce their wares. Heather Jassy, SVP of members and community at Etsy, wrote in a company blog post that the new marketplace will "make it easier for our sellers to source responsible production assistance when they need it."
This App Will Help Freelancers Avoid Tax Penalties
Mobile banking app Qapital is adding the ability to routinely set aside part of your income for taxes.
Nobody enjoys filing taxes. But for freelancers and contractors, the process is even more complicated, in part because they can be required to pay estimated taxes on a quarterly basis, and face steep penalties if they miss those deadlines. For workers beholden to these rules, the last quarterly payday of 2015 is right around the corner—on Tuesday.
DJI's New Camera Promises Professional-Quality Aerial Filmmaking At A Low Cost
The new cameras also support interchangeable lenses.
Consumer drone powerhouse DJI just unveiled a new set of cameras aimed at professional filmmakers and photographers.
M. Night Shyamalan, Jason Blum, and The Creativity of Limitations
Producer Jason Blum perfected the model for high-concept low-budget horror, and he used it to aid in M. Night Shyamalan's creative comeback.
If the scariest thing imaginable is the unseen lurking threat you can only imagine, perhaps horror is the movie genre best suited for minimalism. High-concept, low-budget horror is at the core of super producer Jason Blum's wheelhouse, and it's the reason he nearly always makes a box office killing.
The Ultimate Space Porn Chart Gets A Modern Design Overhaul
The Integrated Space Plan, a 100-year plan to take mankind out of the solar system, has been updated for the 21st century, and it's gorgeous.
When it comes to vintage chart porn, there's nothing quite like the Rockwell Integrated Space Plan. Now, New York-based design firm 212box, in cooperation with the original ISP's designer and a team of space enthusiasts, have given the ISP a much needed overhaul as the result of a successful Kickstarter.
This Magic Mirror Reflects Clothing Onto Your Body
Want to try a new T-shirt design? Grab the clone stamp tool, and don't take off anything.
"But how will it look on me?" It's the age-old question of clothing shopping, and a new, seemingly magical mirror not only answers that question—it lets you redesign what you're wearing along the way.
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