Carma Spence's Blog, page 221
July 9, 2012
The tools of the squeeze page
Last week, I did an impromptu demonstration speech on how to set up a squeeze page. In this excerpt from that presentation, I explain what a squeeze page is and the tools you’ll need to set one up.
One thing I left out of this presentation is that you’ll also need some method to create a web page. this can be software such as DreamWeaver (which I use) or even a content management system such as WordPress. I know people who love using the “Optimize Press” theme for Wordpress because it makes ma...
July 4, 2012
Have you invited them in?
In this excerpt of my “The 5 Deadly Mistakes of Home Page Design” presentation, I explain what the third deadly mistake is:
Are you making this mistake? Are you losing potential business because you aren’t inviting visitors to your website to continue the conversation with you? This is easy to fix!
1. Sign on for an autoresponder service such as Aweber or MailChimp.
2. Create a subscriber list and grab the opt-in box code.
3. Slap (or get your web person to slap) that code on your home page.
Ta da...
July 2, 2012
Be careful of your domain
Because your domain name is an integral part of your brand, you need to make sure that it gives a good first impression. But what you intend it to say may not be what people actually see. For example, my user name on Twitter and Facebook is “CarmaP” … but when you see it in all lower case letters, it looks like “CarMap.” This example isn’t that big of a deal, but check out some of the ones I shared in this excerpt from my “The 5 Deadly Mistakes of Home Page Design” presentation:
Want to know w...
June 29, 2012
How to get on someone else’s stage
Last night, Lee Pound spoke at District 1 Toastmaster’s Speaker’s Bureau bout “Creating Your Own Opportunities.” Because the audience was speakers and emerging speakers, he was talking about creating your own speaking opportunities, but what he had to say could be applied to more than just speaking opps. A lot of his tips could be applied to attracting clients, projects and joint venture (JV) opportunities outside of speaking.
For example, to be attractive to the market, he suggested solve a p...
June 25, 2012
Is your website professional?
The second deadly mistake of home page design is a lack of professionalism. In this excerpt from my “The 5 Deadly Mistakes of Home Page Design” presentation, I give you a few tips on how to tell if your website gives a professional first impression.
Want to know what all five deadly mistakes are? Grab a copy of my book, Home Sweet Home Page: The 5 Deadly Mistakes Authors, Speakers and Coaches Make with Their Website’s Home Page and How To Fix Them! at www.dragonwyze.com/homesweethomepage.
June 22, 2012
Are you clear about the purpose of your website?
The first deadly mistake of home page/landing page/website design is not being clear on the purpose of the page/site. If you don’t know what it is supposed to do, how do you know that it is successful? I recently gave my “5 Deadly Mistakes of Home Page Design” presentation and in this clip I talk about the first and most important mistake.
Here are some questions you can ask yourself to make sure you are clear on the purpose of your home page, landing page or website as a whole:
Who is your tar...
June 20, 2012
Where to host a book launch party?
Yesterday I was talking with a client of mine who is launching a book set in the 1970s. She found a store that is all about the ’70s and is now in discussions to host a book launch party there. This got me to thinking about all the various places that you could host a book launch shindig.
A bookstore
This is the obvious choice and one that many an author makes. Of course it makes sense … a book launch party is supposed to jump start book sales, so why not hold it in a place that people buy book...
June 18, 2012
Some thoughts on what web presence is
When you hear the term “online presence” what does it mean. Here’s a “formal” definition:
on•line pres•ence \än-līn pre-zən(t)s\ noun (also web presence): 1. the state or fact of being present on the Internet 2. the visibility or influence of a person or business as reflected by mentions of that person or business throughout the Internet
And here’s what I had to say about it in a recent presentation of “The 5 Deadly Mistakes of Home Page Design”:
As I said, every mention of you or your business...
June 15, 2012
Home page vs. Landing page
Last night, I gave a 10-minute version of my “The 5 Deadly Mistakes of Home Page Design” presentation, followed by a Q&A session, at the Long Beach Technical Toastmasters meeting. In this excerpt from the presentation, I share my definition of a home page and answer a question from the audience about whether to drive traffic to a home page or a landing page.
If you like the information in this video, you’ll love what you’ll find in my book, Home Sweet Home Page: The 5 Deadly Mistake Authors, S...
June 13, 2012
How To Achieve Big Goals
How do you prevent from being daunted and overwhelmed by big goals? You have two options:
You don’t make any
You break them down into smaller goals
I recommend the latter. In this video excerpt from my “5 Key Components of Business and Marketing Plans” video coarse, I share a tip on how to break down big goals.
For more information on the full video program, available for only $25, visit:
www.dragonwyze.com/pybv
