Carma Spence's Blog, page 220

Localizing your video for Local SEO

In my previous video about local SEO for online video, I talked about the content of the video. But that’s only half the story. Search engines can’t search video content, so to get the benefit of that local SEO juice, you need to take some more steps, which I talk about in this video.



In review, [...]

Spoof marketing

This cool advertisement for an annual scientific meeting arrived in the mail today. And I thought to myself, if the American Society for Cell Biology can do it, so can you!
What am I talking about? Well, let me tell ya!
In this example, the Society is playing off the recent hit movie that is due out [...]

Video and local online presence (with Pacific blue whales)

Did you know that you can enhance your local online presence and local SEO with video? In this video, I share three tips on how you can do that.
Oh! And stay tuned … more videos on using video for local online presence are in the works!

In review:

Use local locations as a backdrop to your videos.
Make [...]

Domains are not case sensitive

There are parts of a website address that are case sensitive, and parts that are not. In this quick excerpt from her “The 5 Deadly Mistakes of Home Page Design” presentation, I talk about which parts are which.



In other words, everything before the .com is not cases sensitive, so www.CarmaSpence.com is the same as www.carmaspence.com. [...]

A suggestion for domain names

Sometimes, your company name will have hidden and often unwanted words hidden in it when you squish them together. I shared some examples of these unfortunate side effects in an earlier video. But to refresh your memory, an owners rental website wanted to encourage people to choose Spain as their vacation destination, so they went [...]

Are you hiding behind your fear?

This weekend, while journaling through some thoughts about why I’m not moving forward in my business in a manner I think I should be, I experienced a “Conversations with God” type of moment. And the insights that emerged for me I think could help you, as well.



In the “conversation” that follows I’ll refer to “God”’s [...]

Use white space to make your website more readable

In this excerpt of my “The 5 Deadly Mistakes of Home Page Design” presentation, I explain what the fifth deadly mistake is:



Although are lots of ways that you can tank with web copy, the one I focus on in this video is view-ability. Online, when too much text is clumped together, people won’t read it.
Ways [...]

The squeeze page process

A couple weeks ago, I did an impromptu demonstration speech on how to set up a squeeze page. In this excerpt from that presentation, I explain the process someone goes through when they opt-in to your list.



In the video I explain the steps you need to create to properly get your website visitor from squeeze [...]

Give them a good reason to opt-in

In this excerpt of my “The 5 Deadly Mistakes of Home Page Design” presentation, I explain what the fourth deadly mistake is:



Are you making this mistake? Are you loosing the opportunity to continue the conversation with visitors to your website because you haven’t offered them a compelling reason to give you their name and email [...]

Branding Tips: Your Website

Your website is the hub of your online presence and therefore needs to be the quintessential representation of your brand in sight, sound and symbol. What do I mean by this? Let me explain.
Sight
What does your website look like? What colors do you use? How are they used? Does your brand have a specific font [...]