Carma Spence's Blog, page 219

The basics of an online presence – or life – plan

Recently, I saw an advertisement for Deliver magazine’s back to basics post about the 7 tips to starting a direct mail marketing campaign, and I realized that the steps could apply to almost anything in life and business. Here’s what I mean:
1. Set Goals
No matter what you are trying to achieve, from getting more leads, [...]

Online Presence and You: Why is your online presence important? Part 1

In the second part of my “Online Presence and You” presentation, I share powerful statistics illustrating how important it is for you and your business to have a presence online.



As I mentioned in the video, as the Internet becomes more and more important in people’s lives, it is becoming a necessity to have a presence [...]

Online Presence and You: What is online presence?

In the first part of of my “Online Presence and You” presentation, I define the term “online presence” and explain why it is important to you and your business and/or career.



The key to understanding online presence and why it is so important to your business is that it consists of mentions of you or your [...]

Favorite things

Back in September of 2010, I wrote a post that listed some of my favorite things. As I was merging now defunct blogs into this one, I came across that post and so enjoyed reading it again, I thought I’d share it with you on video:



I hope that this video has inspired to spend some [...]

Advanced squeeze page tactics

Now that you have a handle on the basics of the squeeze page process from my first three videos (links below), I’d like to share with you some more advanced tips to help you make your squeeze page process more effective.



In review, to make your squeeze page process more effective:

Put two opt-in boxes on the [...]

The four-step squeeze page process

Developing a squeeze page process is pretty straight forward. In this excerpt from my presentation “Better List Building Through Effective Squeeze Page Use,” I talk about the four steps in the squeeze page process and some tips for making each step more effective.



The four steps in the squeeze page process are:

The squeeze page
The thank you [...]

Daily celebrations

I’m a little more than half-way through my experiment in celebration (I decided to celebrate my birthday every day this month by just seeing at least one thing that happens each day as a celebration) and I’m feeling spectacular.
I’ve had days that were truly awesome (whale watching for free!) and others that were more low [...]

The tools you need for the squeeze page process

In this excerpt from “Better List Building Through Effective Squeeze Page Use,” I share the four tools you’ll need to develop your own squeeze page process.



To review, the four tools you’ll need are:

Web hosting
Web page creation software (HTML editor or Content Management System)
Autoresponder service
Opt-in gift or bonus

I also talked about the difference between single opt-in [...]

Generation Y loves to buy books

If someone tries to tell you that only older generations buy books, they don’t know what they’re talking about. Believe it or not, last year folks between the ages of 23 and 33 (Generation Y, born between 1979 and 1989) spent the most money on books than any other generation, according to the 2012 U.S. [...]

The two types of squeeze pages

Did you know that there are basically two types of squeeze pages? In this excerpt from a presentation about creating an effective squeeze page process, I talk about the two main types of squeeze page and when you would use each type.



In review:

A squeeze page is a page on the Internet that collects the names [...]