Erik Qualman's Blog, page 449

4 Ways to Handle Social Media Trolls

When your business makes the smart decision to invest in social media as a tool for digital marketing and customer service, you’re also making the choice to open yourself up to praise and criticism. While praise is easy to handle, criticism proves much more challenging. Do you know how to handle negative feedback in a […]

What Things Matter To Make Your Startup Successful

Starting a business requires serious efforts to be put into work from day one. Why so many people fail with their first business endeavors is because they don’t come out of their comfort zones. Business is all about risk and doing things that you won’t normally do. You have to do a lot of running […]

JetBlue Misplaces a Child

On August 17, JetBlue presented Maribel Martinez with the wrong child, after arriving at the Kennedy Airport to pick up her son. The child presented to her was supposed to be sent to Boston, which is where her son, Andy, was sent instead. So, how do you mistake two children for one another? When the […]

5 Tips for Generating Awesome Blog Content

5 Tips for Generating Awesome Blog Content Setting up a blog for your small business can be a great addition to your online presence. Consistently creating great content is valuable for your prospects, customers and overall health of your small business. However, coming up with great content on a consistent basis can get a bit […]

Millennials Aren’t Buying Things on Social Media

Over the last decade, social media has transformed from a meet-and-greet for friends to a business marketplace where startups can begin and businesses can grow. It began as a marketing platform where businesses shared products and engaged with customers. Now, it’s more of a community where customers search for information and products, and bond with […]

What Is the Best Pricing Model for Your Business?

Whether you are a freelancer who offers services online or a firm that takes up outsourced projects, you will have to choose your pricing model correctly. Whatever pricing model you use, you need to make sure you get paid properly for the amount of efforts that you put in. Here is a list of a […]

Dropbox Hack Exposed 68 Million People’s Data

Dropbox Hack Exposed 68 Million People’s Data 4 years ago Dropbox had experienced a hack that took the passwords and emails of 68 million users. Not cool. The cloud storage company revealed that the data from the hack 4 years ago had been found on the web and so they’re doing some damage control. Dropbox […]

How Important Are Photos In Your Marketing Campaigns?

Photos have always been important.  In 1911, a newspaper article ad suggested, “One Look Is Worth A Thousand Words” and the old ad-age was born.  If only Instagram had existed back then, they may have really understood the power of the message they were conveying.  With modern marketing revolving more and more around the constraints […]

Google Enters the Ride-Sharing Game

Google’s Ride-Sharing Service Google is offering a ride-sharing service through their app Waze, which allows you to connect with other commuters to set up a carpool. Google will launch its service in San Francisco this fall. The new service will put Google in direct competition with Uber. Although unlike Uber, who connects you to a […]

6 Ways to Connect with Instagram Influencers for Product Promotions

Photos are an extremely powerful tool for building up brand awareness and sales in almost any industry. People respond powerfully to visual content, and there are many ways to leverage this tendency, including using Instagram to boost buzz and sales. With over 500 million monthly users, Instagram is a powerful tool for marketers and consumers […]