Erik Qualman's Blog, page 451

WhatsApp To Share Data with Facebook

WhatsApp To Share Data with Facebook Facebook-owned messenger app, WhatsApp, is making some changes to their privacy policy that you will want to know. In an effort to allow businesses to communicate with their one billion users, WhatsApp will share phone numbers and analytic data with Facebook in order to help the messaging app better […]

4 Tips to Guide Content Marketing in a Crisis

Sometimes the news cycle is so dense with tragedy and disaster that it’s hard to figure out how to position your content marketing in the midst of it. If your online users are saturated with updates on the latest terrorist attack or Zika outbreak, how can you justify promoting your super-cool new software platform? The […]

Google Punishing Sites with Pop-Up Ads

Google Punishing Sites with Pop-Up Ads Sites with pop-up ads are annoying enough on a desktop, but pop-up ads on a mobile device are infuriating as they sometimes take over the whole browser. Google plans to end our frustration by punishing those websites. Next year, Google will start pushing websites with intrusive advertisements down on […]

6 Major Ways Freelancers Are Changing The Economy

Nowadays it seems everyone’s a freelancer. Working for yourself certainly brings lots of benefits, including choosing your own working hours and enjoying a good work-life balance. But how is freelancing changing the economy?  Contributing to the coffee shop economy Ever walked past a coffee shop and wondered what all those people sat in front of […]

Why Do People Share Content? A Look at the Psychology of Social Sharing

Why do people share content? It’s a simple question, but one that you probably haven’t considered. When you dig down deep beneath the obvious layers, what you’ll discover is actually quite interesting and somewhat surprising. From a marketing perspective, it’ll fundamentally change the way you approach social media and content dissemination. The New York Times […]

Amazon to Launch Echo Only Music Service

Amazon to Launch Echo Only Music Service Watch out Spotify, Apple Music and Tidal, there is a new music streaming service in town. Amazon wants their Amazon Echo speaker device to have their own exclusive streaming service. Compared to their rivals, the Amazon streaming service will only cost $4-$5 a month but will require the […]

Top Tips For Instagram Newbies – Things To Enhance Use

Instagram continues to grow exponentially. The acquisition by Facebook and the launch of the Android app continues to help Instagram be one of the world’s most popular social media platforms. Instagram currently has over 500 million daily active users. Those that are new to Instagram may have a difficult time learning the ropes. Instagram isn’t […]

Boost the Social Reach of Your Corporate Video

Creating a corporate video is just the beginning of a wider strategy for increasing customer awareness of your business. After putting what will likely be a significant amount of time and effort, not to mention expense, into creating your corporate video, you will be eager to see a tangible return on the investment you have […]

Tokyo Incorporates Anime into Next Olympic Games

Tokyo Incorporates Anime into Next Olympic Games Tokyo is making big plans for the 2020 Olympic games as they will be the host country. Japanese Prime Minister Shinzo Abe showed up to the Olympic Finals dressed as Super Mario. Before his appearance, the Tokyo games showed a two-minute montage film about their plans for the […]

Social Media Influence: 5 Ways to Leverage Videos for Promoting Blog Posts

Driving traffic to your blog isn’t as easy as it seems. While it usually requires a well-researched strategy, using videos is also a pretty good option. Moreover, with a slew of social networking platforms, it actually becomes easy to leverage each one for your video-centric goals. Firstly, we should know that creating videos— how small […]