Erik Qualman's Blog, page 445

How To Make Your Next Giveaway A Social Media Success

Contests and giveaways tend to generate a lot of interest and help companies spread the word and gather leads for their business. However any marketing activity needs to be measured by the revenue it returns. With giveaways, it is easy to generate a lot of buzz on social media by offering a free iPad or […]

Google Launches WhatsApp Competitor

Google Launches WhatsApp Competitor Step aside chat apps, Google is entering your space. Google recently launched Allo, a mobile chat app similar to app WhatsApp and iMessage. Allo offers features such as stickers, emojis, one-on-one chats and group chats. The main thing that will put Allo to competition with WhatsApp is encryption. Allo does not […]

How To Measure Your Twitter Marketing Strategy

Since launching in 2006 Twitter has exploded onto the social media scene and has not only become a way for people to share their thoughts with friends but an excellent tool for businesses to connect with customers. While many firms have a social media strategy in place those that are the most successful continuously measure […]

You Can’t Be Everywhere – Choosing the Right Social Media Platforms for Your Business

No business can avoid it. Social media is a critical piece of any online marketing strategy. But with so many platforms, you cannot have a presence on all of them. You would do nothing more than create content and run from platform to platform, posting new content and responding to all comments and questions. All. […]

Samsung Phones are Still Exploding

More on Those Exploding Phones The Samsung Galaxy Note 7 issue continues to escalate. A man from Florida filed a lawsuit against Samsung stating his phone exploded in his front pocket. The explosion caused the man to have second-degree burns on his leg and his thumb when he tried to remove the phone from his […]

5 Intuitive Tools and Insights to Power-Up Your Employee Advocacy Program

In today’s social media marketing scenario, there are two assumptions that we can safely make: 1) Globally, social media is the largest medium connecting brands and their target audiences (Based on studies that show the number of social media users at 2.4 billion, over 1/3rd of the world’s population at around 7 billion) 2) To […]

The 10 Marketing KPIs You Should Be Tracking

Utilizing the appropriate KPIs (Key Performance Indicators) increases productivity, sales and business intelligence generally. Several types of usable KPI examples are available to analyze a company’s marketing effectiveness, but not all are appropriate measures. KPIs should be researched to ensure the information being identified is important to the growth of a company. According to the […]

Find A Parking Spot With Waze

Find A Parking Spot With Waze The struggle is real when you want to go somewhere but you just know the parking is going to be a nightmare. Waze wants help ease your parking stress and anxiety with their new “where to park” feature. This feature shows drivers parking lots around their destination and will […]

5 Tips for Schools Looking to Leverage Social Media

When it comes to leveraging social media for business purposes, schools have been some of the last organizations to adapt. The reason is that schools often view social media in a different light. They’ve seen the backlash that mistakes can have and don’t want to deal with parents on such a visible platform. However, the […]

What Are Performance Bonds and How Does That Help Business?

When it comes to business, performance bonds are very helpful. However, that doesn’t mean that everyone in business knows what they are. Do you know what performance bonds are and how they help business? We have an advantage over those who went before us, before the internet. Back a few decades, it was easier for […]