Erik Qualman's Blog, page 424
January 20, 2017
LinkedIn Case Study: Training Company Closes Sales in 5 Days
Challenge: New Horizons, an independent IT training company, realized their sales team was not utilizing social media to its full potential to find new prospects and push their business forward. Actions: New Horizons used LinkedIn as a way to build their social media existence, making their social cycle more efficient, gaining new leads and overall […]
Privacy: Brits Afraid of Trump
Report Indicates Brits Afraid for Privacy Under Trump On the day of the Presidential Inauguration, a survey reveals that four out of five Brits are afraid that the incoming president will use their personal data for his personal gain. The online poll was carried out by YouGov, with 1,645 adults surveyed in the United Kingdom. […]
January 19, 2017
Are You Making any of these Mistakes with Your Social Media Platforms?
Depending on whom you ask social media marketing could be simple or complex. While understanding people and the nuances of how engagement and segmentation on social media work for businesses, there are some aspects of social media marketing that can be simple. Today we will share with you seven common mistakes made on social media […]
5 Leading Strategies for Ranking Among Google’s Top 10
Many of us tend to wonder whereas the path we are taking for our newly established company is the proper one to follow. Crafting your way towards a niche is something not to be considered as an easy task if your intent is to rank among the top 10 results for Google; but are there […]
LinkedIn Case Study: Sales Team Increases Efficiency by Ranking Contacts
Challenges: Apptio, a provider of SaaS-based technology business management solutions, found it difficult to classify roles and responsibilities of their LinkedIn contacts. Actions: Sales reps took time to rank all their LinkedIn contacts by their role and responsibilities to the company. Results: By ranking their contacts, the sales team became 30-40% more efficient using this […]
Generate Email Leads from Social Media Platforms
Email marketing, though old book concept, is still considered to be one of the most successful lead generating techniques. Your marketing actions should therefore include both social media and email marketing strategies. Here are some simple steps to generate leads in different social media platforms. Leads From Pinterest : Use Rich Pins: The rich pin […]
January 18, 2017
Using Facebook Live as an Effective Marketing Tool
Facebook Live helps people, public figures and businesses share video in real time from their mobile device with their followers and friends on Facebook. Once the video is live it will start to appear in your personal News Feed as well as others. Live video allows you to directly address your viewers, and they have […]
The Power of Consistent Branding For Offline-Online Integration
Consistent branding is important for everyone. It’s how people find you, and take any offline meet and greets online for more information. It also helps your branded SERPs and your direct traffic. Consistent branding is how people find you. Help People Find You Consistent branding helps people find you. Whether you’re dispersing flyers, holding […]
GPS in a Bottle
Message In a Bottle Imagine wandering down to the shore and finding a bottle with a message in it. That is exactly what happened to a lady in Scotland. The lady found a bottle washed ashore with a GPS tracking device inside the bottle. The bottle, as it turns out, is part of an […]
Just How Much Is Too Much Sharing On The Internet?
With the rise of social media, our information is much more readily available than it was before. But when is it too much? Why Do We Share So Much? The internet can be both a blessing and a curse. Information is at our fingertips and we now find out news within seconds of it […]
