Erik Qualman's Blog, page 421
February 1, 2017
Relive Visual Content Marketing in 2017: 9 New Trends Worth Rooting For
Visual content is both alluring and rewarding at the same time— courtesy the levels of engagement on offer. Be it an array of YouTube videos, Facebook snippets, infographics or data visualizations— visual content is the new fad— slowly inching towards the marketing zenith. While there are many perks of adopting visual content marking on a […]
LinkedIn Case Study: LinkedIn Drinks Its Own Champagne
Challenge: LinkedIn needed to alert members of LinkedIn’s Premium solutions and increase its number of subscribers. Action: LinkedIn used its InMail product to promote their Premium Solutions by targeting certain audiences who already used different LinkedIn features, such as Business Plus and Job Seeker. Result: LinkedIn reached out to over 2 million prospects every week, […]
January 31, 2017
The 4 Commandments of Social Selling
Why: 78% of social sellers outsell peers that don’t use social media.[i] Whether you are a LinkedIn Newbie or Pro, you always need to start and continually revisit the basics and your baseline. How: Let’s start by going directly to the source—LinkedIn—to determine what they consider the four pillars of social selling: Establish Your Professional Brand: […]
Brain Browsing
Netflix’s Brainwave Remote Control Lost your remote? No problem. A group of Netflix engineers have created a device that allows users to browse titles they want to watch using their brainwaves. Similar to the Muse headband, this device is equipped with a motion sensor and monitors brainwave activity. Users simply move their head left to […]
3 Ways to Build a Unique Website without Writing Code
Today, building your own website is easier than ever. With the right tools, you can create a professional-looking site from the ground up without having to write a single line of code. In fact, most online startups and bloggers today depend on content management systems and blogging platforms like WordPress to get started without any […]
5 Metrics to Improve Snapchat Marketing and Maximize Sales
Using Snapchat as a business tool isn’t common as this photo sharing social platform can get trickier at times. However, for people using Snapchat, maximizing sales is a definite goal and in this post, we will be talking about 5 specifics for realizing the same. Before moving any further into this piece, it is important […]
January 30, 2017
Navigating the LinkedIn Boss Button
Why: LinkedIn’s default settings will automatically share your activity updates with your connections. Activity updates include listing a new job, new skill or a change in your location, etc. While sharing on LinkedIn is generally a good thing, sometimes you don’t want to share certain activity updates with your connections, clients or boss. This is […]
How Are Facebook Groups Still Proving Green Pastures For Ambitious Marketers?
While Facebook sees about 1.18 billion people logging in each day, it is true that only a fraction of them know how powerful Facebook can be as a marketing tool. An average user checks Facebook about 14 times a day and that gives your post a clear chance to gain organic views on this social […]
Flying Cars in 10 Years
Autonomous Flying Aircraft Several companies around the globe are working on flying cars. Last year, Uber released a 98-page report stating the business aspects of an air taxi. Uber won’t be building a flying car, but they do want to network with the companies constructing them. One such company is commercial airline manufacturer Airbus with […]
Green Tips for Building a Sustainable Startup
It’s understandable that those who are about to set up a business are primarily concerned about making enough money to repay any debts and ensuring sufficient income. After all, no business can be sustainable without an income high enough to cover all the costs and, hopefully, make profit. However, that doesn’t necessarily mean some other […]
