Erik Qualman's Blog, page 420
February 6, 2017
Super Bowl Halftime Drones
Starry (Drone) Night at Super Bowl LI Leave it to Lady Gaga to impress all her little monsters once more. Lady Gaga used Intel’s shooting star drones in the opening and closing acts of the Super Bowl halftime show, becoming a hit in seconds. For the Super Bowl, Intel reportedly used hundreds of drones (no […]
February 3, 2017
6 Steps To Requesting LinkedIn Recommendations
Why: 93% of purchase decisions are influenced by social media recommendations.[i] Recommendations matter—especially on LinkedIn. High-quality recommendations boost your digital reputation and are searchable, allowing prospects to easily find out what others are saying about you. Start thinking of yourself and your recommendations as a searchable product. How: To access the recommendation page à view […]
How to Optimize Your Help Authoring Software: 5 proven Tips
There are a lot of different types of content online, which serve to help a reader learn about how to use a certain software or fix a small problem that seems to prevent them from using it. But not all of them are good and up to the mark. When faced with content that’s tough […]
Snapchat Goes Public
Snapchat’s Conundrum Instagram Stories put plenty of pressure on that little yellow app on your homescreen with the winky ghost. In fact, Snapchat’s growth slowed 82% after the launch of Insta Stories. Snap lost $514M last year, $372M the year before and warned they may never achieve or maintain profitability. Nonetheless, Snap Inc. announced they […]
The 6 Key Blogging Tools I Use to Write 3 Long-Form Articles Every Week
Blogging is a lot different from other business processes. It’s a creative pursuit and requires inspiration — or caffeine, I can never remember. We’re often asked to produce large amounts of content in a short period of time, and I know from experience how tough that can be. However, with the right approach and a collection of […]
February 2, 2017
5 Reasons Why Technology Is Relevant For Industrial Development
The current world is a technological one. All the sectors of the economy are making use of the available technology to enhance productivity. The importance of technology in industrial development cannot be downplayed in any way since technology plays a very crucial role in the development of industries. We will look into some of the […]
LinkedIn Case Study: Investment Banking Services Increase New Investor Sign-Ups 1,205%
Challenge: Seed Equity is a broker dealer specializing in providing investment banking services to startup companies who need to get the word out about investment opportunities to key audiences. Action: Using LinkedIn Spotlight Ads and Promoted Posts, they targeted existing members with investment skills, as well as targeting venture capital and private equity groups within […]
Soaring Stocks
Facebook Crushes Earnings Remember when people were saying a few years ago that all the “cool kids” were leaving Facebook? We disagreed with this notion at the time. We are fortunate that over 200 universities use our books, so when we polled students from High School to Harvard we saw they were still using the […]
February 1, 2017
Emerging Real Estate Trends to Keep an Eye On
Last year faced us with many dynamic changes that we need to factor in. Political shocks such as Trump’s triumph are still to fully unravel, but we are not keen on disastrous forecasts. Instead, we will focus on facts and figures that suggest otherwise. Of course, predicting how the market will behave is never an […]
4 Ways Content Should Drive Your Email Marketing Strategy in 2017
If you were heading out on a long road trip, you wouldn’t leave without a map, would you? Of course not. You need a plan. A whopping 70% of marketers lack plans for achieving their digital goals. We call this plan a content marketing strategy. It comes before you work on SEO, blogs, social media, […]
