Erik Qualman's Blog, page 423
January 25, 2017
Apple is Making Moves on India
India Market Gold Mine for Apple Apple may soon tap into a potential gold mine of customers. According to a report by the Wall Street Journal, the company is “oh so close” to finalizing a deal that includes plans to extend manufacturing to India. Apple hopes to emulate some of the same success they’ve experienced […]
How to Build a Strong Brand on Social Media in 2017 (with Tools & Actionable Tactics)
Since 2010, the number of social media users have more than doubled, increasing activity on social media platforms and reducing the average organic reach of social media posts. Building a strong brand on social media isn’t as straightforward as it used to be five years ago – but it has become even more important. About […]
January 24, 2017
How Video Could Solve Your Social Media Problems
By now, you’re fully versed on the efficacy of video as a marketing medium and the ways in which it connects with the human brain. But do you know how to use video in conjunction with social media to produce optimal results? Three Tips for Using Video on Social Media Written content has its place […]
LinkedIn Case Studies: Building Interest for a Non-Profit
Challenge: Meg Harris struggled to find amenities and resources that would allow her daughter, whom suffers from a neurological disease, to travel the world without restrictions. Action: She started a business called SpecialGlobe—essentially a TripAdvisor for special needs families. Meg set out to build her brand by using LinkedIn to network with powerful figures within […]
An Entrepreneur’s Guide to Taking Your Business Online
The digital age has reinvented the way many businesses operate. Although brick and mortar establishments still continue to thrive, online retailing has taken more and more companies up a notch. The fast-paced world continues to spin towards people’s convenience, and businesses are better off riding the wave than pushing against it. Taking your business online may […]
Snapchat Makes Leaps and Bounds
Snapchat Goes All In Along with a brand new redesigned mobile platform, Snapchat has taken a big step in expanding its global outreach. On Monday, the social media company announced it launched its first localized Discover channel in Norway, VG. Being the most widely read online newspaper in the country, VG will grant snap users […]
January 23, 2017
How Startups can Leverage Social Media for the Perfect Liftoff
Over the years, social media has moved from an optional marketing platform to a critical one. Businesses now depend on platforms such as Facebook, Instagram, and Twitter to promote their brands, generate leads, and distribute content. Social media is even more effective for startups, small businesses, and new ventures that often have to work with […]
Jay Z and Sprint Partnership
Sprint Has Tidal Shares Tidal, the streaming music service made waves (#pun) when it launched. Tidal is owned by Jay Z and two dozen other noted artists. Jay Z’s group bought Tidal from Swedish company Aspiro AB for $56 million in 2015 and Sprint is now the proud owner of 33 percent of Tidal. “We […]
LinkedIn Case Study: Creating Thought Leaders = Sales
Challenge: National Bank of Canada (NBC), the sixth largest commercial bank in Canada, struggled with the ability to differentiate their wholesale business. Actions: NBC used LinkedIn to position their wholesalers as “thought leaders” to reach new investment advisors. Results: NBC experienced a 400% return on investment in the first 10 months, while simultaneously holding 250 […]
January 20, 2017
What You Should Be Doing Now to Help Your Marketing Plan for Holiday Season 2017
The success of your next holiday season depends on how well you review and recap the season that just passed. You can be better prepared for next year by taking studious notes and paying close attention to queues from this year. In fact, you should really start during the season, rather than waiting until it […]
