Erik Qualman's Blog, page 342

Reasons Why You Should (and Shouldn’t) DIY this Holiday

Reasons Why You Should (and Shouldn’t) DIY this Holiday The smell of pumpkin spice lattes and Michael Bublé music in the air means the holidays are here and the coming weeks will be joyfully (and stressfully) filled with food comas, shopping, and family. These hectic times can bring out the best and worst in us […]

Three Tips for Making Your Life Easier as a Digital Marketer

Three Tips for Making Your Life Easier as a Digital Marketer Everyone who works in marketing will tell you that the word “multitasking” can often be used as a synonym for the term “digital marketer.” For those who are just starting in this industry, multitasking may seem like a colorful, dynamic, and productive way to […]

4 Instagram Marketing Techniques That’ll Improve Your Site’s Traffic

4 Instagram Marketing Techniques That’ll Improve Your Site’s Traffic With over 500 million regular monthly users, Instagram is an underappreciated marketing tool that can make your website’s traffic rocket. As an app that began life as a photo sharing tool, it’s since played a significant role in accelerating the careers of Internet celebrities, brands, and […]

Uber Goes Live

I’m sure you’re busy prepping for Thanksgiving, so today’s stories will each be fewer than 280 characters, just like the new Twitter character limit! Uber Just Got a Lot More Live Just in time for Thanksgiving Eve, the biggest “bar” night of the year, Uber has added new features. One is live location sharing so […]

Seven Reasons Your Business Should Exhibit at a Trade Show

Seven Reasons Your Business Should Exhibit at a Trade Show You can’t deny the marketing benefits a trade show offers you and your business. While trade shows are seen as a traditional way to market a service, product, or business, technology has improved the way products are exhibited at such shows. Cost may seem to be an issue though, since […]

How Employee Advocacy Maximizes Your Social Media Footprint

How Employee Advocacy Maximizes Your Social Media Footprint It’s no secret that organic reach on Facebook is a relic of the past, and it’s falling fast on other channels too. Relying solely on a clever headline and an eye-catching photo no longer works for getting your brand’s content in front of your audience. Newsfeed algorithms […]

4 “Outdated” Marketing Strategies That Still Work

4 “Outdated” Marketing Strategies That Still Work The hottest trends in marketing today look very different than they did a decade (or several) ago. From influencer marketing to mobile video, chatbots, and integration with the Internet of Things, today’s marketing strategies tend to be digital, data-driven, and tech-savvy. These trends are enough for many marketing […]

SEO Ground Rules that Will Keep Your Campaigns Strong and Successful

SEO Ground Rules that Will Keep Your Campaigns Strong and Successful What’s the starting point of SEO? Now, this is a question that faces pretty much every SEO expert or beginner, at the start of a new project. However, it’s also one of the more difficult questions to answer. All you need is a Google […]

Twitter Is Now Tracking You Offline

Be Nice Offline To Stay Verified Online Twitter stripped the blue “verified” checkmark from a handful of far right accounts. The company punishes users who break Twitter’s rules on Twitter, but now they are monitoring offline behavior as well. For example, a verified user “who tweeted nothing but pictures of kittens but organized Nazi rallies […]

Creative Business: 4 Must-Haves for any Research-Based Business

Creative Business: 4 Must-Haves for any Research-Based Business Research and development are essential to the invention and creation of new products, but it is important to understand that R&D can get very expensive, very quickly. After you raise the funding for your research and development business, you will have to begin production, a process which […]