Erik Qualman's Blog, page 346

The Power of Content Marketing

The Power of Content Marketing The Internet revolves around content marketing. It’s essentially a big competition: Google lays down the ground rules, judges the competitors, and can disqualify those who cheat. A few years ago things were very different and almost anyone could achieve top 10 rankings with little effort. Nowadays it’s much more difficult. […]

Mobile Application Testing | Step-By-Test Process

Why it’s a mobile-first age Today several businesses are swiftly adapting ‘Mobile-First’ Technology. Why are web pages for a variety of screen sizes and orientations more important? Well-developed mobile websites can provide a best possible viewing experience for all users and can also impel improved business performance. 60 percent of web usage takes place through […]

72 Must-Have Features for Ecommerce Websites [Infographic]

72 Must-Have Features for Ecommerce Websites In addition to having great products, an ecommerce site needs to keep a sharp eye on usability. UX of any site mostly depends on the inclusion and placement of important design elements. The question of which features and design elements are important for an ecommerce site, has a fairly […]

Four Tips for More Readable Blog Posts

Four Tips for More Readable Blog Posts Today, having a business blog is an essential for many companies. Blogging isn’t just a method of improving your online presence, it also gives you the opportunity to engage with both your existing and potential customers, whilst showing off your knowledge and expertise in your industry to boost […]

7 Web Design Hacks That’ll Skyrocket Your Website Conversions

7 Web Design Hacks That’ll Skyrocket Your Website Conversions When you’re running an online business or a website, the most important way to generate more customers for your business is to drive more traffic to it. And there are lots of ways to do this. You can use content marketing, paid to advertise, or social […]

New Emoji, Who Dis?

It’s Raining Emojis The Apple iOS 11.1 update features dozens of new emojis. Mythical creatures like wizards, fairies, and vampires join the ranks of the dancing girl and sassy girl emojis. New activities include rock climbing and curling, and new winter clothing items like gloves and a trench coat. There are also a couple of […]

Why Delivery Companies Should Consider Route Optimization

Why Delivery Companies Should Consider Route Optimization For delivery companies, the rising cost of fuel and the ever-growing need for reliable delivery services has meant they need to become more efficient in the way they plan their transportation schedules and routes. Traditional route planning has posed delivery challenges that have affected logistics and distribution companies […]

The Top 3 Security Hacks that Have Happened this Year

The Top 3 Security Hacks that Have Happened this Year It’s been a monster year for cybersecurity so far in 2017. At the end of 2016, we thought we’d seen it all – from the series of hacks on the Democratic Party to the costly hacks on Yahoo, LinkedIn, and Dropbox. But, if anything, these […]

5 Advantages of Cashless Payment Systems for Your Business

5 Advantages of Cashless Payment Systems for Your Business Although cash feels like one of the most obvious signs of success for your business, more and more customers these days are interested in alternatives that allow them to get away from carrying a wallet full of bills around. As a business owner, this may mean […]

What Are Progressive Web Apps?

You may not have heard about them yet, but Progressive Web Apps are about to change the app development landscape. Though announced in 2015, the they have really been gaining popularity this year. Before it becomes the ‘in’ thing, let’s learn what the buzz all is about. What are Progressive Web Apps? PWA’s are the […]