Erik Qualman's Blog, page 344

5 Ways SEO Has Changed in 2017

5 Ways SEO Has Changed in 2017 Google’s algorithm is erratic and unpredictable, often changing multiple times per day without any warnings or announcements. Typically, when something goes right—or wrong—across the board, the most logical conclusion is that Google has rolled out an update that has either positively or negatively affected search engine optimization. Of […]

Alphabet Sue-p

Alphabet and Goldman Want Their Money Back Alphabet and Goldman Sachs are suing Outcome Health for breach of contract and alleged fraud. Outcome Health, an adtech startup, supposedly provided false facts and financial reports before Alphabet and Goldman invested hundreds of millions of dollars in the startup. Now the two investors want their money back. […]

Bitcoin is Changing the World of Business… And You Should Embrace It!

Bitcoin is Changing the World of Business… And You Should Embrace It! The world of business and finance is changing at a rapid pace. As more and more people rely on the Internet to conduct everyday banking, the “trust factor” associated with digital money is shifting. Now people see physical cash as a hindrance, often […]

3 Features to Look Out for In The Right Retail POS System

3 Features to Look Out for In The Right Retail POS System A point of sale (POS) system is not often spoken of in excited tones. After all, it’s nothing more than a way to collect money from clients. What more is there to say? However, you should not underestimate the importance of finding the […]

5 Effective Marketing Strategies for Multilingual Websites

5 Effective Marketing Strategies for Multilingual Websites For companies with a global presence, a multilingual website is a must. Your international site visitors will be able to understand your website and you will rank in each of the languages’ search engines.  Having a multilingual website requires an effective planning and strategy. Here are five effective […]

Meet Combin: A Promising Instagram Growing Tool

Meet Combin: A Promising Instagram Growing Tool Instagram is known to be one of the best social media platforms for digital marketing, and the number of ways and approaches for brand promotion seems to be infinite. Marketers have come a long way from follow-for-follow audience growing strategies to working with influencers and using specialized tools […]

Can You See Me Now?

Face Mapping for Fashion Warby Parker has never been your typical online glasses company. Their home try-on program, extremely #aesthetic retail locations, and hilarious Facebook Video series really set them apart. The Warby Parker iPhone X app has a new face mapping feature that analyzes your facial features and recommends the glasses that will look […]

Top Hacks to Save Money on Business Travel

Top Hacks to Save Money on Business Travel Business travel can be an expense that’s hard to justify. With all the technology that can bring teams together virtually, travelling for business can seem like an extravagant expenditure. However, sometimes you have to make the journey to connect with teams, meet with clients or attend events. […]

Chatting Online | Risks & the Tips to Stay Safe

Chatting Online | Risks & the Tips to Stay Safe The advent of Internet has opened up a wide range of possibilities for people of all age groups and abilities. Nowadays, you can easily carry out real-time communication with your friends and family located in any part of the world through chat apps, email and […]

Review of The 3 Biggest Security Hacks of 2017: Is Your Data Safe?

The 3 Biggest Security Hacks of 2017: Is Your Data Safe? As technology changes, so do the type of threats to data stored online. Unfortunately, 2017 has been a banner year for security hacks and breaches. As we enter the final quarter of the year, it helps to review the unexpected attacks that have caused […]