Erik Qualman's Blog, page 339

Why Businesses Need VPNs: 3 Reasons to Invest

Why Businesses Need VPNs: 3 Reasons to Invest The Internet has given businesses the opportunity to expand on a vast scale, with most of the globe now just a button-click away. It has revolutionized the way in which businesses employ and work with staff, converse with clients, and market their services. With over half of […]

Managing Your Personal and Professional Online Profiles

Managing Your Personal and Professional Online Profiles With the continuous expansion of social media platforms, maintaining a consistent online presence can be an enormous challenge. Some platforms are designed for personal use, such as Snapchat, while others, such as LinkedIn, are unquestionably oriented toward professional use. However, nothing online is straightforward. Will your social profile […]

Instagram Archive Makes Everyday a #TBT

[Instagram] Stories of Old People love their Instagram Stories. In fact, so many people are downloading their Stories that Instagram launched Archive: a private collection of all the temporary content you upload to Stories. It’s similar to Snapchat Memories, but Archive also allows you to re-package and post old stories to Highlights, which will be […]

6 Things to Consider Before Setting Up VoIP

6 Things to Consider Before Setting Up VoIP Voice over Internet Protocol (VoIP) is common in several industries because it can reduce telecommunication costs and improve productivity. Phone calls are delivered over the internet, just like emails. Here are six things you should consider before setting up VoIP in your business.  1. Cost “How much […]

6 Easy Ways to Get More Followers on Instagram

6 Easy Ways to Get More Followers on Instagram Over the past decade, social media has become an integral aspect of our daily lives. Platforms like Facebook, Instagram, and Twitter allow us to connect with people around the world, keep in touch with friends, and express our views. However, these platforms have a reach that […]

Entrepreneurs, Focus on What’s Really Important!

Entrepreneurs, Focus on What’s Really Important! It can be challenging for executives at a new startup to prioritize things that are most critical to success. It’s easy to lose focus on the essentials as you get caught up in the ever-changing rush of tasks and new developments that every entrepreneur faces. Once in a while, […]

Alexa’s in Business

Amazon’s the Captain Now And Employee of the Month goes to… Alexa! Amazon recently announced Alexa for Business, which aims to bring productivity and organization into the workplace. Employees can now use Echo smart speakers with enabled Alexa Skills to set up meetings, book rooms, and perform other basic tasks. With approximately 11 million Alexa […]

How to Pump Up Your E-Commerce Email Marketing Strategy

How to Pump Up Your E-Commerce Email Marketing Strategy In the past few years, the availability of massive personalization tools and A/B testing methods have empowered email marketing as one of the massive drivers of traffic for e-commerce websites. In this guide, I will tell you 5 e-commerce email marketing hacks you can put in […]

4 Influencer Marketing Trends for 2018

4 Influencer Marketing Trends for 2018 To put things in perspective, here are some eye-popping stats about influencer marketing from veritable latest reports and studies. Influencer marketing delivers 11 times the ROI compared to traditional digital marketing. 49% of people suggest that they depend on influencers for their purchase decisions. Twitter users reported 5.2 times increase […]

5 Situations Where You Shouldn’t Use Automation

5 Situations Where You Shouldn’t Use Automation Automation has been a big win for small and large businesses. Anyone of us can think of many things we’d rather do instead of laboring over repetitive tasks that a computer would easily take care of. You could have spare time for lunch breaks, hangout runs and whatever […]