Sambit Kumar Dash's Blog

Introducing Mastering Software Product Management

Amazon Links:

USA: https://a.co/d/aux4e91

India: https://amzn.in/d/i0EKXRn

Others: Please refer to the country-specific Amazon sites based on your location.

Google Preview: https://books.google.co.in/books?id=uslUEQAAQBAJ&newbks=0&printsec=frontcover#v=onepage&q&f=false

Publisher Links:

Global: https://orangeava.com/products/mastering-software-product-management
India: https://orangeava.in/products/mastering-software-product-management

Here is an outline of the book from the preface.

Preface

It all starte...

Introducing Ultimate Web Authentication Handbook

https://www.amazon.in/Ultimate-Web-Authentication-Handbook-Cryptography/dp/8119416465/

Here is an outline of the book from the preface.

The COVID-19 pandemic affected not only approximately 640 million people worldwide but also resulted in 6.6 million casualties1. The disease spared no one, affecting people from developing nations to the most developed ones. Despite all lockdowns and travel restrictions, the world has moved on. Life has not come to a standstill. The pace at which the world embrace...

Decoding the Viability in MVP

Minimum Viable Product was perceived by agile/lean management champions like Frank Robinson, Steve Blank, and Eric Ries. The basic premise got acceptance with the agile process model of product lifecycle. Build fast, release fast mindset. There is always something in the market to test the market than hypothetical assumptions. We are talking about a decade of history from 2000–2010. In the past decade, there has been a plethora of jargon shopping in product definitions. Every management school o...

A Vision is All that You Need

While most product organizations aspire to excel in developing, marketing and selling their products, the great ones make their presence felt across the board. The not-so-great ones try to do a little of everything and do not make that presence felt. While organizations are good at setting up vision and mission statements and letting all the employees be aware of them, very few spend time and energy defining their vision statements for the products. This article is our attempt to sensitize the n...

IP Invasion

The organized retail and service sector is back on track post-COVID slump. All services are delivered multi-channel. Pure play cloud kitchens operate in the economic range, while the branded operators distribute their services through multiple channels. Demand generation now means the brand should have a presence and connection to the target audience. Everyone wants a trademark that associates with the audience from the beginning and needs little marketing campaign. A few days back, a fellow alu...

What is a Product — A Strategy Perspective — V

What is a Product — A Strategy Perspective — V

Products provide us with economies of scale. We achieved these by spreading over the customers:

Marketing and selling costsProduct development costsWhen properly planned, even infrastructure costs

Are all the companies able to achieve similar levels of economies of scale? Why are some companies able to serve such a large-scale audience while others are struggling to scale up even with a moderate set of customers? There is the choice of business; equall...

What is a Product — A Strategy Perspective — IV

What is a Product — A Strategy Perspective — IV

Trying to answer the question “What is a Product?” we have looked at the following:

A software product helps in gaining economies of scale.Products help in achieving economies of scale in marketing and sales functions.Products also enable organizations to achieve economies of scale in engineering functions.

We chose examples from the past to establish the same. We talked about on-premise server products or desktop products to ascertain our position. W...

What is a Product — A Strategy Perspective — III

What is a Product — A Strategy Perspective — III

In the last article, What is a Product — A Strategy Perspective — II, we saw how companies brought economies of scale into marketing and selling. They developed a captive customer base to who they reached out to hone the products. They can add new functionalities to their offerings and make the products more attractive. We called the collection of products a suite. However, customers wanted more. They want behavioural integrity across point product...

What is a Product — A Strategy Perspective — II

What is a Product — A Strategy Perspective — II

In the article, What is a Product — A Strategy Perspective-I, we looked at why a product mindset helps an organization build software effectively. The mathematical equations showed economies of scale are inherent in building products. We also suggested two characteristics for products:

We intend to provide the same services to a large number of customers.We want every customer to realize different value perceptions of the same product.

Counterintuitiv...

What is a Product — A Strategy Perspective-I

What is a Product — A Strategy Perspective-I

Every company wants to be a product development company, yet no one is licensing any products. We license software as a service, platform as a service, to everything as a service. When we say everything, it is virtually anything — including pieces of furniture, homes, hotel rooms, etc. So, what do we mean when we say we are in the business of software products?

A Brief History

If you have devoted time to management literature, the mention of products exi...