What is a Product — A Strategy Perspective — V

What is a Product — A Strategy Perspective — V

Products provide us with economies of scale. We achieved these by spreading over the customers:

Marketing and selling costsProduct development costsWhen properly planned, even infrastructure costs

Are all the companies able to achieve similar levels of economies of scale? Why are some companies able to serve such a large-scale audience while others are struggling to scale up even with a moderate set of customers? There is the choice of business; equall...