What is a Product — A Strategy Perspective-I

What is a Product — A Strategy Perspective-I

Every company wants to be a product development company, yet no one is licensing any products. We license software as a service, platform as a service, to everything as a service. When we say everything, it is virtually anything — including pieces of furniture, homes, hotel rooms, etc. So, what do we mean when we say we are in the business of software products?

A Brief History

If you have devoted time to management literature, the mention of products exi...