Yoav Tchelet's Blog, page 2
November 2, 2020
4 Benefits of Implementing a Project Management Approach
Did you know a whopping 14% of IT projects fail?
And those are only projects that failed overall. This statistic doesn’t include those who were unable to even begin because of inability to meet their fundraising goal or other issues before they project even got off the ground.
Although nothing in life is completely foolproof, there are many benefits to implementing a project management approach. These approaches cannot guarantee a perfect project, they can ensure you’re far less likely to ...
October 18, 2020
4 Tips on Building a Digital Marketing Strategy for Small Businesses
If you are looking to grow your company’s online presence, the right strategy will help. Here are tips on building a digital marketing strategy for businesses.
In today’s digital era, building your online presence is no longer optional. Consumers expect to find your business online and stay informed about your latest offers.
Getting started is the hardest part. Should you focus on social media, pay-per-click advertisin...
October 7, 2020
Refocusing Your Business for the Future
If you’ve been wondering about how you can reposition your business to help make sure it sails through the imminent post-COVID-19 world, you need to realize that;
As a business owner, it’s natural to want to reduce expenses, or even scrape your marketing budget altogether as a stop-gap means to ensure you have enough cash to keep your business afloat during and post the COVID-19 pandemic.
Unfortunately, like many others, such a decision is nothing short of a short-term solution that may pr...
September 3, 2020
5 Crucial Aspects of a Successful Digital Transformation Strategy
How will your business embrace the rapid changes in technology? A strong digital transformation strategy is important in this ever-shifting landscape.
What if you could truly future-proof your business?
With all of the rapid changes in technology, it’s important to adapt your business. However, most businesses don’t know what they need to do today to prepare for tomorrow.
Ready to create a digital transformation strate...
August 31, 2020
Doing Good is Good For Business
Do you know why brands like Warby Parker Eyewear and TOMShoes have been able to experience such an out-there level of growth and success with brand loyalty and brand affinity? It’s because their philosophy of “buy one, give one,” has established them as “brands with a heart.”
No matter who you are, you cannot help but love a business or enterprise that champions a social mission or shows social responsibility; everybody likes it and wants to associate with such a business.
That’s why start...
July 19, 2020
A Software-Defined World
Technology, especially software technology, has been changing the business landscape for years; it shall continue to do so for many years to come.
Today, thanks to how established businesses and startups have used and are using available software technology advancements to enhance service delivery, we can:
Use ride-sharing apps such as Uber, Lyft, and others to request rides from the comfort of our living rooms, something that would have seemed inconceivable 10-20 years ago.Have drones del...
July 8, 2020
Will COVID-19 Mean the End of The Office?
Besides the scare it has brought about, one of the other things precipitated by the coronavirus/COVID-19 pandemic is a change in how we work.
Thanks to social distancing measures adopted by many governments across the world, office spaces around the world are now sparsely populated, if not downright abandoned.
Additionally, many enterprises and businesses are altogether choosing to terminate their office space leases in favour of giving their workforce the ability to work from home as a wa...
June 4, 2020
5 Steps to an Effective Social Media Strategy for Your Small Business
Marketing has dramatically evolved over the last few years. Businesses around the world used to rely on door-to-door marketing to prospect for and find new customers. Then along came print, radio, and TV advertising. Once the new world of Social Media Marketing came into play, it dramatically changed the marketing landscape.
Over 60% of adults worldwide utilize social media in some form. Over a billion people use Facebook each month. Twitter draws 500,000 users each month. Therefore, every bu...
May 29, 2020
Build Your Personal Brand
Download my latest e-book “Building your Personal Brand” for FREE!
Yes, for no charge, you can get access to and read the simple guide on how to build your personal brand and become an online influencer.
Building-Your-Personal-Brand
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May 23, 2020
Covid-19: The Digital Transformation Accelerator

According to, Carolina Milanesi, a tech Analyst and Forbes contributor:
�The current (COVID-19) crisis is accelerating digital transformation. � The more change we see, the harder it is to believe businesses will go back to how things were before this crisis. This �no going back� attitude is not just coming from the reality that COVID-19 will impact many in-person activities and spaces from open offices, to travel and events. The desire to change is also the r...