Doing Good is Good For Business

Do you know why brands like Warby Parker Eyewear and TOMShoes have been able to experience such an out-there level of growth and success with brand loyalty and brand affinity? It’s because their philosophy of “buy one, give one,” has established them as “brands with a heart.”

No matter who you are, you cannot help but love a business or enterprise that champions a social mission or shows social responsibility; everybody likes it and wants to associate with such a business.

That’s why start...