5 Steps to an Effective Social Media Strategy for Your Small Business

Marketing has dramatically evolved over the last few years. Businesses around the world used to rely on door-to-door marketing to prospect for and find new customers. Then along came print, radio, and TV advertising. Once the new world of Social Media Marketing came into play, it dramatically changed the marketing landscape.

Over 60% of adults worldwide utilize social media in some form. Over a billion people use Facebook each month. Twitter draws 500,000 users each month. Therefore, every bu...