Rajat Chakraborty's Blog, page 9
April 11, 2021
What is Marketing?
Why is Apple the most valuable company in the world? Is it because their return on advertising spend (ROAS) is much greater than all others? Yet, I haven’t come across a single Ad trying to “sell me” any of their products. Do you think it is because their products have better features? I haven’t come […]
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February 4, 2021
A story of attachment…with a car
My Dad recently bought a new car. I did not know how to drive a car, so he hired a driving instructor to teach me. By the end of 12 days, I learnt how to drive. Every time we went out, I secretly hoped to drive. The excuse I’d give to my parents: “Look, I […]
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October 19, 2020
The parent-child relationship
If you ask a parent why they gave birth to their child, in most likelihood, they won’t be able to give you any clear answer. Especially if their child is the one asking them this question. This is probably because, for most parents, the child just happens. And if it doesn’t, then it becomes a […]
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