David Meerman Scott's Blog, page 67

Micro targeting with big data

This morning, my wife Yukari Watanabe Scott noticed a fascinating advertisement on her Facebook. The ad, for LendingTree, depicted a mixed-race family with one child.

While it could be coincidence, this got us to thinking if she was shown the advertisement because she has an Asian name and Facebook knows she is married to me. And have they figured out we have one child? Do they know we own our home too?

Was this advertisement a result of big data crunching of Facebook demographics to find a small slice of Americans? Maybe. Maybe not.

One or the other? No, both.

In my experience, it is rare to see mixed-race families in advertising. It seems that advertisers are so focused on traditional demographics, that they don’t realize the changing nature of America.

Because America is such a politically correct place, advertisers focus on getting the right numbers of white, black, Hispanic, and Asian faces in their ads. But they forget about the interesting combinations of those races that are part of American culture today.

The President of the United States is multiracial. Yet nearly all commentators describe Barack Obama as “black” or “African American.” It is very rare to hear him described as Multiracial. And I’ve never, ever heard President Obama described as “white” or “Caucasian” even though he is half white. Yet is that definition any more wrong than identifying him as black?

I’ve had some interesting discussions with our daughter about the various forms she’s had to fill out for things like a drivers license, university applications, job and internship applications, and the like. Some force her to check either “Caucasian” or “Asian.” In this case she chooses “other.” Sometimes forms allow for multiple check boxes for race, so she will check both “Caucasian” and “Asian.” Other forms have given her the option to select “mixed race.”

Because of citizen requests, the 2000 US Census for the first time allowed US residents to identify as multiracial by checking more than one ethnicity. According to the 2010 US Census, 9 million people or 2.9 percent of the population identifies themselves as mixed race.

Multiracial Americans are the least marketed to group there is. Which is why I was so interested in that LendingTree ad.

By the way, I’m imagining a world 250 years from now when racial distinctions will be looked upon as quaint because there will be so many people who are mixed.

Micro targeting with big data



The promise of big data is that advertisers can identify a micro target of a population and create content that is designed especially for them.

This ability rewards marketers who understand that buyers can’t be split according to the old rules of race, gender, age, and income.

Google Plus now going all AOL on us

Fifteen years ago I started using my full name - David Meerman Scott – as my byline in the books and magazine articles I was publishing. And in 2002 when I left the corporate world to start my own marketing strategy business, I continued to use my middle name in my work.

I made the “David Meerman Scott” choice because there are so many people whose name is “David Scott”. Some of us are famous -- one walked on the moon as commander of Apollo 15, a David Scott is a US Congressman from Georgia and another of us is a six-time Iron Man Triathlon Champion and the first inductee into the Iron Man Hall of Fame. Certainly good company.

I realized in the late 1990s that I was competing in the search engines with my similarly named brethren. At that time I chose to be unique in the world. There is no other David Meerman Scott out there.

Google Plus now going all AOL on us

Recently when I visited my Google Plus account - +David Meerman Scott – I was greeted with a message that I could get a custom URL for my profile. My current URL plus.google.com/u/0/112026058728255591897 could be turned into a URL with my name.

Cool. Sign me up!

Well, shoot. No can do...

I learned that even if you are the only person in the world with your name, Google won’t let you use it. Sadly, the Google Plus Custom URL isn’t really custom.

Google makes you add an AOL style letter and number sequence to your user name. So it’s not really a “custom” URL is it? Even if nobody else on the planet has your name you can’t use it. Ugh. Forget it.

The RED LETTER ERROR MESSAGE says: “Many people have the same name” [not true in my case] “Add a few extra letters or numbers to this URL to get one that is unique for you.” [no, thank you]

Sorry, but I don’t want my personal brand to change to DavidMeermanScott52 or some such nonsense.

And I don’t want an AOL account either.

Anyone from Google Plus listening?

When the world's attention turns to your expertise

I arrive in Bangkok late last night. By the time the driver approaches the area near Siam Square where my hotel is located it is nearly 1:00 in the morning. But the road is blocked by protesters.

We do a U-turn and drive ten minutes around to the other side and get a little closer to the hotel this time. But there is another blockage. Old tires are piled high. Plastic tape is strung into makeshift fencing. There are several checkpoints.

The driver can’t go any further. He turns to look at me in the back of the car. It’s my move.

“Thanks,” I say and get out. As I lift my bag from the trunk, the driver apologizes while protesters watch. He did the best he could so I give him a big tip.

I’d have to go the rest of the way on my own. I’m told the hotel is several hundred meters away, but I can’t see it. And it’s midnight in a city whose government declared a state of emergency. But I’m not scared as I begin to walk.

Getting to Spark Conference

Leading up to my keynote speech at Spark Conference tomorrow morning, I had been in constant touch with @jakrapong, the young entrepreneur CEO of ThumbsUp Media who is organizing the event, about the rapidly developing political situation in Bangkok. Even though many of my friends told me not to come to Bangkok (some said I was crazy), I told Jak that if the conference is on, I’d do my best to be there. I monitored the US State Department website for advisories for US citizens and checked mainstream media sources like the BBC.

But the primary reason I decided to make the trip to Bangkok and why I wasn’t worried about my walk to the hotel was because I had been following @RichardBarrow on Twitter. Richard is a full time independent travel blogger based in Thailand and he has been tweeting constant updates about the situation in Bangkok.

Bonus! When news breaks in your expertise

As the news traveled around the world that protesters were blocking traffic in Thailand, Richard knew that it a perfect opportunity to be the eyes and ears on the ground of travelers, expats, and the media regarding the real situation in Bangkok. Richard broadcast in real time as the situation changed on an hourly basis.

One of the most important news stories in the world was exactly in Richard’s area of expertise.

“I started tweeting back in February 2010 when there were protests in Bangkok,” Richard tells me. “I had just bought my first smartphone and one of my first tweets was a protest march into Bangkok. I tweeted pictures and live updates of the progress of this march and the affects on the traffic. Over the following days, weeks and months I visited the rally sites and did live updates from each area. At this time, Twitter was a godsend for expats and tourists in Bangkok as all of the news coming out was mainly in the Thai language. So, besides my own eyewitness accounts, I also translated updates from the Thai media. That was when I first started to get a large following.”

As the news of this round of protests was unfolding and I was considering my journey to Bangkok, I knew that the news about the protests would be distorted in several ways. Because it is a political situation, local news media that is translated into English might carry a pro-government or pro-protester slant. International media tend to focus on the worst of events like this so I was wary of sensationalism distorting the media reports about what was going on. And many of the stories from international media were not from people actually on the ground so couldn’t really be trusted.

That’s why Richard was my primary source as someone who is here in the city and who understands travel. And he is also a primary source of the media. For example, he created a real-time map which many media pointed to such as this from Huffington Post. Bangkok Protests Map Informs Tourists Of Areas To Avoid

“This new round of protests has been a bit different,” Richard says. “This time the protests have been taking place at multiple locations around Bangkok at the same time. In addition they have been mobile. As there are far more Thai media personal on Twitter these days, I was able to set up a digital office. I then collected all these reports coming in, processed them (decided which were reliable) and then translated them into English before sending them out to my followers. I also received many live reports from citizen journalists (expats and tourists), which I then redistributed to my followers. Every now and then, I would also visit the rally sites on my bicycle to do live updates to Twitter.”

What fascinates me about this story is how anybody can all of a sudden be in the absolute center of the world’s attention. It’s like a mega version of newsjacking except you’ve already got a following for that particular expertise. It is a perfect opportunity to greatly expend your influence - if you're quick and willing to work hard.

Richard has armed himself out with technology to report in real time including a drone aircraft used to get aerial shots of protests, which he brings with him to rally sites on his bike.

“Technology has improved a lot compared to the 2010 protests,” Richard says. “Battery life was the main problem back then. These days we have battery packs that can keep us going for several days. I also have a DSLR this time with WiFi. So I can zoom in more easily and then have the pictures uploaded live to Twitter. 3G has also been a lot of help as we can more easily upload pictures and video to social media. But, at some of the main rally sites, so many protesters are uploading selfies to Facebook that the network slows to a crawl at times. Another improvement for me in reporting is my quadcopter. I can send this up above the crowd, which does a better job of crowd estimate. The pictures can then be sent live on social media. All of this new equipment goes into my backpack and I can still be mobile and cycle between protest sites.”

Richard’s updates have captured the attention of the world’s media. Reporters around the world including CNN, The Telegraph, Huffington Post, The New York Times and many others follow him and use his updates in their stories.

“Twitter has been invaluable for expats and tourists in Bangkok as it gives instant updates to the situation from numerous people around the city,” Richard says. “We no longer have to rely on the traditional news media to tell us what is going on. We are organizing it ourselves now.”

Because of Richard’s fantastic coverage and the assurances from Jak that it is safe to hold the Spark Conference, I’m not scared as I walk to my hotel. I reach the security checkpoint and thank the security guard as he finishes examining my bags and lets me pass.

I could have cancelled the trip. I could have stayed home. I could have disappointed Jak and a thousand attendees of Spark Conference. I might have let fear control me. But Jak and Richard (and social networking) got me to Bangkok.

Sooner or later the world will be interested in your area of expertise

As news breaks in a subject you have a great deal of knowledge of you have an amazing opportunity to seize the moment in real time and share your thoughts with the world.

If you’re agile like Richard, you can become the global source of what’s really happening. And that means for years to come you’ll be seen as a trustworthy and reliable source of news, just like Richard is on what’s really happening in Bangkok and Thailand.

Press Release PR Pitch Stupidity

I get many unsolicited PR pitches sent to me via email. Nearly all of them are untargeted broadcast pitches, usually in the form a press release. I almost always delete without reading.

Recently I got a press release with a subject line that was interesting to me. I read it because I thought there might be something in there worth sharing.

Alas, I can’t share because the company that sent it are a bunch of idiots.

Some legal eagle insisted on this notice at the bottom of the press release:

CONFIDENTIALITY NOTICE: This email may contain confidential and privileged material from [company] and is for the sole use of the intended recipient(s). Any review, use, distribution or disclosure by others is strictly prohibited. If you have received this communication in error, please notify the sender immediately by email and delete the message and any file attachments from your computer. If you wish to be removed from this email please click here. Thank you.

Press Release PR Pitch Stupidity

Can you believe this?!

Sending a press release and then putting a notice at the bottom saying “sole use of the intended recipient” is ridiculous. That legal mumbo-jumbo means I can't share the news.

You lose.

Quark Expeditions Photographic Journal drives social sharing

As regular readers may recall, I was in Antarctica in December and it was one of the most amazing experiences of my life. This is the last of three planned posts about my experience as it relates to marketing and sales. The first two posts are:

How Inbound Marketing got me to Antarctica

Speaking on all seven continents

Quark Expeditions Photographic Journal

On our expedition, the Quark Expeditions Ocean Diamond ship carried about 180 passengers and about 140 crew members and expedition staff.

Among the staff were several professional photographers including the amazing Sue Flood, a wildlife photographer, author and filmmaker. Sue produced four films for the BBC and was Associate Producer on the award-winning series The Blue Planet, and also Planet Earth. An personalized copy of Sue’s beautiful photography book Cold Places now sits on our living room table.

The photographers onboard the Ocean Diamond delivered lectures during the Drake Passage crossing and in the evenings after we finished exploring each day. They shared how to photograph the amazing wildlife and scenery we were experiencing. They were out with us on the Zodiacs and were with us when we landed to explore. As they shot their own photographs, they were eager to answer questions or offer advice.

Driving Social Sharing

During each night’s expedition recap, passengers were encouraged to upload our own photographs to make them part of our expedition’s Photographic Journal.

The best of the photos submitted by passengers plus those from the professionals were then collected into a Quark Expeditions Photographic Journal chronicling our voyage which each of us were given on the last day of the expedition.

This is a fascinating marketing move by Quark Expeditions because once we all got home, we had a collection of many hundreds of photos to remember our journey (and perhaps spark the desire to go again). Other expedition outfitters sell this kind of thing. Quark Expeditions sees the value of making it free.

Many of us had “epic” photos included in the disk that had been shot by Quark staff and these could be shared via social media. This, of course, serves as free promotion for Quark Expeditions voyages.

For example, the several shots of me doing my polar plunge that were taken from a Zodiac near the Ocean Diamond were perfect to share on Facebook. Last I checked there were 153 likes and 47 comments on this photo, the most I’ve ever gotten on a Facebook post. And each is a potential customer for a Quark Expeditions voyage in the future.

If you’re interested in going to Antarctica too...

As I shared in my previous post, Quark Expeditions is offering an additional 5% off any Quark Arctic and Antarctic voyages. The offer is for expeditions booked by 1 June 2014 for expeditions that depart from 1 April 2014 through 1 April 2015. Use Code Mk52

This 5% off is in addition to any other promotions Quark offers, like the $1500 air credit promotion on a selection of Arctic and Antarctic voyages.

I'd like to make it clear that I have no financial interest in people booking arctic or Antarctic travel via the code in this post. I worked with the good people at Quark Expeditions to be helpful to them and to provide an added incentive to readers who might want to go on the journey of a lifetime. It was a life-changing adventure for me and sometimes people just need a little push to do something they had always dreamed of.

Newsjacking Chris Christie

On Saturday, I presented at the Tony Robbins Business Mastery event in Palm Beach. The event was amazingly high energy! I enjoyed every moment I was there.

During my talk to the 1,000 enthusiastic entrepreneurs, I shared the strategy of newsjacking, the art of how to inject your ideas into a breaking news story and generate tons of attention for your business.

I always like to discuss the news story of the day, so I brought up New Jersey Governor Chris Christie and the ongoing scandal surrounding the lane closures of the George Washington Bridge.

At the time of my talk on Saturday, I had yet to see anybody newsjack the Chris Christie story, but I put myself out there by predicting that Sports International Holdings, the operator of fitness centers including New York Sports Clubs, Boston Sports Clubs, Philadelphia Sports Clubs and Washington Sports Clubs would be among the first.

I shared their terrific newsjacking of Miley Cyrus, Paula Dean, Charlie Sheen, and Kim Jong-un as examples. (See below for images.)

Newsjacking Chris Christie

Today I saw it in my local Boston Globe newspaper. And it is pure brilliance: “Don’t worry Chris, our members stop traffic too.”

This ad works great because it doesn’t take the obvious route and focus on Christie’s weight. Instead it focuses on Boston Sports Club members looking good. Love it.

While newsjacking as I define it involves posting free content such as a blog post, video, or Tweet to get the attention or the media and your buyers for free, the technique works with paid advertising like this too because it gets people talking about your brand. This smallish ad (about 9 inches by 6 inches), will generate much more attention than a generic product based ad of much larger (and more expensive) size.

Over time, people like me come to expect these ads when a public figure ends up in the news and it becomes a big story. I was waiting for this and they delivered.

Oh, and these ads got me to join Boston Sports Club about a year ago. So they work to build business as well as awareness!

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UPDATE 1/15 at 3:00 Last night on Late Night with Jimmy Fallon was this awesomeness now on YouTube. Bruce Springsteen & Jimmy Fallon: "Gov. Christie Traffic Jam" ("Born To Run" Parody)

Speaking on all seven continents

Readers of this blog know that I often discuss my passions including music, travel, surfing, and public speaking.

You may have figured out that I’m a list maker. I’ve shared that I keep a spreadsheet of all the live concerts I’ve seen since 1975, now up to 550 shows. Obsessive for sure, but I’m glad I’ve done it so I can recall the dates of the shows.

You might remember the time I visited my 50th state, North Dakota, when I delivered a talk in Fargo at the American Advertising Federation of North Dakota on a snowy December day in 2010.

Speaking on all seven continents

I reached a milestone last month that I’ve wanted for several years. I have now delivered speeches on all seven continents.

When I was in Antarctica in December, I delivered a talk on the Quark Expeditions Ocean Diamond: When You Return North: Sharing your experiences and becoming an Antarctica Ambassador via social media.

I shared with my fellow explorers how, as one of a tiny percentage of people in the world who have personally discovered the 7th Continent, we understand the critical importance of conserving the pristine Antarctic environment and its associated ecosystems for future generations. This gives us a unique position to be an Antarctica Ambassador upon returning home.



I talked about how social networks are a great way to showcase interactions with penguins, seals and whales and how we experienced the natural beauty of the water, ice, and land. I argued that each of us can help the Antarctic Continent by becoming a spokesperson for the continent and all it has to offer.

However, with sharing comes an obligation. I talked about the importance of sharing only those images of responsible travel.

All expedition travel companies must adhere to guidelines of International Association of Antarctica Tour Operators. For example, visitors must not feed, touch, or handle birds or seals, or approach or photograph them in ways that cause them to alter their behavior. So any images of animals shared on social media shouldn’t show unintended consequences that make it seem like a visitor is violating a guideline.

Now that I am one of the very few people who have presented a talk on all seven continents, I am turning to a new goal. I want to visit 100 countries or territories. I’m at 98 now. It will happen soon!

If you’re interested in going to Antarctica...

As I shared in my previous post, Quark Expeditions is offering an additional 5% off any Quark Arctic and Antarctic voyages. The offer is for expeditions booked by 1 June 2014 for expeditions that depart from 1 April 2014 through 1 April 2015. Use Code Mk52

This 5% off is in addition to any other promotions Quark offers, like the $1500 air credit promotion on a selection of Arctic and Antarctic voyages.

I'd like to make it clear that I have no financial interest in people booking arctic or Antarctic travel via the code in this post. I worked with the good people at Quark to be helpful to them and to provide an added incentive to readers who might want to go. It was a life-changing trip for me and sometimes people just need a little push to do something they had always dreamed of.

How Inbound Marketing got me to Antarctica

Are you old enough to remember when you had no choice but to go to a travel agent to book a vacation? Every town and village had at least one and it seemed like there was one on every corner in the big cities.

The bottom line in booking a vacation twenty years ago was simple: The travel agent was in charge of the sales process because she had the information. The unfortunate traveler was beholden to her recommendations and her prices.

It’s a new world now. The way we book travel is so utterly different from being tied to traditional agents as to be unrecognizable. Mostly we go to the Web first. But some travel professionals like Kelly have negotiated the disruption to create thriving businesses in the new world.

My information expedition

Last month my wife @YukariWatanabe

and I went on a ten-day expedition to Antarctica. Kayaking among giant blue-green icebergs and encounters with penguins and whales in the most remote continent on earth had been a dream of mine since I was a kid. Note: If you’re interested in traveling to Antarctica in the next year, there is an offer at the bottom of this post.

How did we get there? The Web, of course! We began our independent research starting in 2012, more than a year prior to our expedition.

We used Google to find the results for such phrases as “Antarctica travel,” “Antarctica expedition,” and “visit Antarctica.” This led us to about a dozen expedition outfitters and we carefully checked out each one via their sites.

We also found independent blogs written by people who had participated on expeditions, who offered great information on what to consider. There were reviews of operators and expedition ships. We found articles on newspaper and magazine websites, profiling Antarctica travel. We even landed on the International Association of Antarctica Tour Operators site and while it is a trade organization, we learned a lot more there.

Unlike booking travel twenty years ago, we were in charge of the buying process. We had near perfect information from which to make decisions. And we could book directly with our choice of outfitter.

Smart companies understand this new world and build a buying process around the realities of independent research. Instead of selling, they educate through online content. Instead of ignoring those who have already made a purchase, they deliver information at precisely the moment customers need it.

As we evaluated the various expedition outfitters, we quickly narrowed our choice to several based on the content on their sites. We explored information on the animals we might see like Chinstrap penguins, Gentoo penguins, Elephant seals, Leopard seals, Minke whales, and Humpback whales. We viewed amazing photographs of icebergs and watched valuable videos of birds unique to the harsh climate we will encounter. We learned about the ships we might travel with. We could read reviews by adventurers who had traveled before us. We could virtually meet the expedition leaders. And yes, we could compare pricing of the various travel options.

Booking our expedition

And then we were finally ready to book a ten day adventure with Quark Expeditions.

After months of research, the information Quark provided drove us from the initial research phase where we knew nothing to the point where we felt fully educated and ready to pull out our credit card to reserve our cabin.

So I placed the call to Quark Expeditions, reaching Paul, a “Polar Travel Advisor.” I knew exactly what I wanted: which expedition Antarctic Explorer: Discovering the 7th Continent, the beautiful Ocean Diamond ship we wanted, the dates of travel, and the type of cabin. Paul didn’t need to “sell” me because the online content already did! And here’s the important point: Paul knew this. Unlike a sales process in the old days, Paul’s job was 95% done by the time he answered my call. The actual transaction was simple.

Once we were booked, the online content didn’t stop after we committed to the trip with Quark Expeditions. At this point, Paul became a content curator, digging into the Quark Expeditions content library to send me what I needed to make our trip more enjoyable.

Paul sent us information on optional activities in Antarctica we could participate in such as camping, cross-country skiing, kayaking, snowshoeing, and yes, even a polar plunge into near freezing water! Gotta do it, right?! Yep, that me jumping in with my HubSpot cap in hand and those are indeed icebergs in the background. All of these options were presented to us at the right moment in the buying process (after we booked the trip but well before departure).

As the clock ticked down to our departure date, we eagerly awaited new posts Quark expeditions blog.

Later, as we began to plan what we needed to pack, we received a PDF checklist of essential and suggested gear and we watched a video of Jaymie MacAulay, Quark Expeditions Merchandise Coordinator, answering the most commonly asked questions about what clothing to pack when traveling to the Polar Regions. There was information on cameras, binoculars, and video equipment. We learned about sunscreen (it’s bright in Antarctica in the near 24-hour December sun), we got information on anti-seasickness remedies for the notorious Drake Passage, and hints about medicine to bring.

In short, through the provision of online content, Quark Expeditions led us from the initial Google search, through to closing a sale and then they continued the virtual relationship all the way to our expedition departure date. And the online relationship didn’t stop there. We continue to receive information on their other expeditions to the Arctic region and even their trip to the North Pole on a nuclear powered icebreaker.

We are already planning on an Arctic trip in the next few years.

We live in the era of a buying process controlled by consumers, not a sales situation stacked against us. The good news is this means people who understand the new realities, like Quark Expeditions, can drive success.

In the next several weeks, I will post several more times on my Antarctica adventure, including my speaking gig.

If you’re interested in going to Antarctica...

Quark Expeditions is offering us an additional 5% off any Quark Arctic and Antarctic voyages. The offer is for expeditions booked by 1 June 2014 for expeditions that depart from 1 April 2014 through 1 April 2015. Use Code Mk52

This 5% off is in addition to any other promotions Quark offers, like the $1500 air credit promotion on a selection of Arctic and Antarctic voyages.

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UPDATE January 11, 2014 - I'd like to make it clear that I have no financial interest in people booking arctic or Antarctic travel via the code in this post. I worked with the good people at Quark to be helpful to them and to provide an added incentive to readers who might want to go. It was a life changing trip for me and sometimes people just need a little push to do something they had always dreamed of.

What to look for in 2014

I've seen a bunch of 2013 year in review pieces in the past few weeks. I’m sure you have too. My favorite is from The Week magazine, it’s an entire edition devoted to last year.

And there are a bunch of 2014 predictions floating around too. For example, I contributed to Sonja Jefferson’s Marketing trends in 2014 along with 13 others.

My 2014 prediction

As I told Sonja, I see 2014 is a year where we look to the past for inspiration. My sense is we will be energized and spark new ideas based on what marketers and entrepreneurs did decades ago.

We’re living in a world where so many are focused on the new—new tools, new networks, and new techniques. That’s great. But it can be limiting.

In 2014, smart marketers, salespeople, and entrepreneurs will reach way back.

Many of us now realize that while the tools of marketing have changed dramatically in our ongoing communications revolution, strategies for success are rooted in human nature and understanding an audience and those realities haven’t changed.

Qdoba annoys customers with infomercials while they eat

There’s a Qdoba Mexican Grill five minutes walk from my office. I’ve eaten there about 25 times since it opened. I like the naked burrito! (No rice, chicken, extra pico de gallo, guacamole.)

Today, there was an addition to the restaurant. A television playing infomercials! And the sound was competing with the music they were also playing. Really!

Infomercials? WTF!

In the roughly 20 minutes I was eating, I heard an infomercial for a skin product, for a business expense receipt management system, and for a cable television show.

In my photo is it telling that there are no other customers visible? Besides me, the other patrons were as far away from the noise as they could get.

Irony alert – one of the receipts shown in the infomercial for the receipt system was for Taco Bell, a Qdoba competitor!

Why would an executive at Qdoba (or the franchisee) choose to play nonstop infomercials in the restaurant?

Well, because they can. Why not, these geniuses think, make a few hundred extra bucks by installing an advertising network in the store.

Attention Qdoba: Just because you can doesn’t mean you should

This is an idiotic decision. Taking a few dollars to advertise to customers who are paying good money to eat at your restaurant makes no sense. Based on the price of my typical meal at Qdoba, I’ve spent over $250 at this location. I won’t be going nearly as often now.

Just because you can advertise your airline’s credit card through the plane’s loudspeaker while people are trying to sleep doesn’t mean you should.

Just because you have my phone number, it doesn’t mean you should interrupt me with a bunch of robocalls.

Just because I have a blog, it doesn’t mean I’ll take money to advertise on it (so stop asking me).

I hope Qdoba sees the error in showing infomercials in the restaurant. If not, I guess I’ll be going exclusively to Chipotle even though I have to drive there.