David Meerman Scott's Blog, page 44
March 3, 2017
Your Content Strategy
Over the past decade as I’ve written about and delivered talks on the new rules of marketing and public relations and real-time communications, I’ve connected with thousands of people from around the world. I’ve heard from many that they have struggled in getting started with the idea of content creation. Understanding that, back in 2010, I worked with my friends Adam Franklin and Toby Jenkins from Bluewire Media in Australia to create a free Web Strategy Planning Template. We’re now on version 9 of this valuable tool that has been downloaded nearly a million times.
February 22, 2017
Preparing for Dark Times: The Total Solar Eclipse of 2017
My friend Colin reminded me that there is a total solar eclipse that will be visible in North America on August 21, 2017, just 180 days from now. This will be the first total eclipse of the sun visible on the U.S. mainland since 1979 and the first to sweep across the entire country since 1918.
February 14, 2017
Marketing Your Product With Photos On Instagram
Nantucket Island is my favorite surfing spot and when I’m there, I’ll frequently take a lesson at Gary Kohner’s Nantucket Island Surf School. Gary grew up on Nantucket and started surfing in 1984. He started Nantucket Island Surf School in the summer of 1999 to share his love of surfing and the ocean with others. Besides lessons for people of all ages and weeklong surf camps for kids, Gary also rents surfboards, standup paddleboards and wetsuits. Gary is an avid photographer and shares photos almost daily on his @nantucketsurfing Instagram feed.
February 6, 2017
It’s Just Marketing
I’m working on the new sixth edition of my international bestseller, The New Rules of Marketing and PR. The book debuted ten years ago, and every two years or so I update it. It’s always fun to figure out what to add and what to delete from the book. For this edition, I have eliminated the chapter on mobile marketing.
January 31, 2017
No Excuses For Not Being At The Top Of Your Game
I contacted my friend and speaker coach Dr. Nick Morgan. “Hey Nick, I have a speaker dilemma and I could use your input!” I had a speaking engagement booked at Tony Robbins Business Mastery in Palm Beach a few days later and I was injured. I wanted Nick’s advice for how I should manage my obvious disability while presenting to the nearly 2,000 people in the best way possible.
January 26, 2017
Own Your Marketing Assets Instead of Renting Them
In the past several months, many more people than usual have asked me about advertising on the popular online ad networks like Google AdWords, Facebook Advertising, and LinkedIn Ads. While a few people report that they are still having success by investing in these networks, most people say that this form of advertising isn’t working so well anymore. I ask each of these people the same question, “Can you afford to rent your marketing?”
January 17, 2017
Your Content History Should Live Forever
Want to know an SEO secret that almost nobody will tell you? Do not delete old content! Nearly all of your web content should live forever. It’s free to save pages on your site, so why delete them? Yet so many people do.
January 12, 2017
Why You Still Need A Blog In The Age Of Social Networking
The social networking sites are excellent ways to market your products and services. Depending on your marketplace, Facebook, Twitter, YouTube, LinkedIn, Tumblr, Snapchat, or any of the many thousands of other social networks might be right for you. But for long term marketing success for your business and your personal brand, you need a blog or similar content site that you own.
January 4, 2017
My Personal Experiences with the Medical Marijuana Business and the Opioid Epidemic
The American medical system is nuts!
December 21, 2016
Marketing Basics: How to Create Great Content to Reach your Buyers
As many smart marketers know, a well-crafted blog, video, infographic, social networking feed, white paper, e-book, or Webinar is essential for reaching buyers and pushing them into and through he buying process. I’ve been talking about how content drives action for more than 15 years now. In that time, I've seen hundreds of organizations around the world implement these strategies and they work. It doesn’t matter the marketplace – business-to-business, consumer brands, services, or independent consultants – content sells.
