David Meerman Scott's Blog, page 39
February 24, 2018
KFC Runs Out of Chicken in UK, Apologizes with Clever Adverts and Timely Content
It’s a #KFCCrisis. A chicken restaurant without any chicken! KFC in the UK changed logistics companies and the new provider fouled up the fowl deliveries. FCK! But the company has done a wonderful job communicating on social networks and via advertisements.
February 22, 2018
Matt Risinger Shows How a YouTube Channel Helped Grow Business from Zero to $20 Million
Twelve years ago Matt Risinger started a custom home building firm specializing in architect driven and fine craftsmanship work. Soon after, he also started a YouTube channel about building science, craftsmanship, and best practices for building and remodeling. Matt now has more than 130,000 subscribers to his channel and his construction firm has grown from zero to $20 million in annual revenue in just over a decade. At a recent Tony Robbins Business Mastery event we sat down to discuss how Matt uses YouTube to grow his business.
February 14, 2018
Better, Faster, Cheaper!
Many marketers obsess over the competitors and their work reflects that obsession. But this isn’t the best approach to communicating to existing and potential customers. Advertising frequently includes comparison with the competition: Better, faster, cheaper!
February 8, 2018
My New American Express Business Platinum Card is METAL!
I received a new American Express Business Platinum Card and was delighted to find that it is made out of metal. It’s really substantial, sleek, and stylish. All of a sudden my other credit cards seem mundane. As I was geeking out about a seemingly simple bit of branding, I realized the new metal card is an interesting marketing move by Amex.
February 2, 2018
Here’s Where You Should Invest $7 Million Instead Of A Super Bowl TV Advertisement
It’s been reported that a 30-second 2018 Super Bowl television advertisement costs $5 million. Adding in a million dollars for production on top of that plus agencies and the internal resources dedicated to such advertising increases the cost to a minimum of $7 million. Yes, you will get seen. But is it worth it? Here are a few marketing strategies to consider that are likely to be more effective to market your company:
January 23, 2018
As a Top Producing Agent
Today I got a direct mail advertisement from the local office of Sotheby’s International Realty. Normally I just throw my junk mail into the recycle bin, but the headline of this particular piece struck me as missing the mark. “As a Top Producing Agent” is what it said.
January 11, 2018
Power Outage at CES Brings Irony, Newsjacking, and Attention to Puerto Rico
The massive Consumer Electronics Show in Las Vegas experienced a power outage. Crazy, right? All those gadgets and games gone dark! Ha. You can’t make this stuff up. This, of course, was fodder for real-time commentary, newsjacking, and powerful thoughts about the people in Puerto Rico who have been without power for months.
January 2, 2018
The New Rules of Marketing and PR 6th Edition Audiobook Out Now
This winter I was in the studio recording the audiobook for the new 6th edition of The New Rules of Marketing and PR. The audiobook is now available on Audible.com.
December 27, 2017
In 2018, Success Will Come From Telling The Truth
In a world of increasing scandal, with institutions playing fast and loose with the truth and people slapping “fake news” labels on content with increasing frequency, I predict success in 2018 will come from telling the truth. Always.
December 16, 2017
Oxford Dictionaries Shortlists 'Newsjacking' As Word Of The Year For 2017
Oxford Dictionaries announced the shortlist and winner of the Word of the Year for 2017 and I’m stunned that newsjacking, a marketing strategy I popularized, is on the list. Youthquake was selected as this year’s Word of the Year and the shortlist includes Antifa , Broflake, Gorpcore, Kompromat, Milkshake Duck, Newsjacking, Unicorn, and White fragility.
