Ray Brehm's Blog, page 13

27 minutes left to join Coaching INC

*** For More: Check out our podcast https://ray.fm ***

Enrollment for Coaching INC anthology closes in about 27 minutes. https∶//co-author.me (https://email.e.berserkermail.com/c/eJxFjrtuhDAQAL8Gd0He9cKZwgXSHco1J6VNg_wMFg8j4yjJfX1IFWnqmXEqYHCELCrkiByQOAkOUFMwwXZkA790SJ2oiPva-Hz4PPu86rjUNq1sUq7VEjQhNT5IsPr0SBMQmguCsyDZoqZS9qMSfYXDiU0v-rNMKderr8Qwjns6YolpG8dKXIH5P_mrPiZ1uw7miz_eoujfb_f50X8PfWE2bUXbcneqBTLGtb4FR-CFc2Cbsy5ZVln_mCV9YJ3C_JTbef_Ue_wf_wUPEk1O)
Are you ready? Leap. Love. Grow.
Ray Brehm Copyright © 2021 Ray Brehm. All Rights Reserved. No part of this
email may be reproduced or transmitted in any form without written
permission from Ray Brehm or Dauntless LLC.

Disclaimer: If you buy anything I recommend, it’s likely I’ll receive
some sort of affiliate commission at no extra cost to you (sometimes
you even get a better deal than what’s offered to the general
public). With that being said, I ONLY promote stuff that I personally
use, trust and stake my reputation on, and happily share with friends
and family.

We are in the business of helping authors and entrepreneurs build
authority. If there is anything we can do for you, just hit reply and
let us know what you need help with.

Want out of the loop entirely? YIKES – But just keep in mind… if
you unsubscribe I won’t be able to send you more valuable training and
updates via email, even for things you asked/paid for.

… Unsubscribe (https://email.e.berserkermail.com/c/eJx1ULtuhDAQ_BpTot31YqBwgXSHcs1JadP5GSw4QIZTkvv6kCYpkkhTzWtX43Wk6JmKpAmIAImBJSCWHG10LbsIdUvcSsEQShvyFvIY8s2kqXTLrRh0HZWT6BDZtDUqC1ARxNYAO6gaCcWkh31fNyE7Qf0Bs66_iw7-Pm93u7mcbBCyT17Ik0K21qug0DMG6T26CqhpBKnwlXwy23DYzqfevsH1Ocnu5XwZr9173-3Ft0P_rbtl3o3bL17_d6bIOpsPOy2vVC5xfDTzscLDrOnn708Pz2M9)
Dauntless LLC, 18444 N. 25th Ave. Suite 420, Phoenix, AZ 85023

Want to become a Bestselling Author?

*** For More: Check out our podcast https://ray.fm ***

We are closing enrollment tonight for Coaching INC.
It is guaranteed to be a bestseller on Amazon, but there are also other benefits to joining:
You get Bestselling Author Status (forever!)
Your chapter brings people to your world. This could be another book, your website, your course, or coaching.
You create another permanent marketing asset for your portfolio. Your goal is to create lead magnets and other content assets that bring people to your work.
Your co-authors are marketing you forever after! Every time any of us sends someone to read this book, that person sees you.
Authority by association. Just being a co-author in a book shows you add value.
You don’t have to be a book marketer or learn book marketing to have a Bestseller. You just need to focus on your great chapter! Leap. Love. Grow.
Ray Brehm
P.S. Coaching INC is open for enrollment for a few more hours.
Hit reply if you have any questions.
You can learn more here: https∶//co-author.me (https://email.e.berserkermail.com/c/eJxFzrtuwyAUgOGnMVstOICBgSFSZbXpkg5dslhcDrXlCw6mUpunbzpV-udfX7QJUhRAJgsUgDIQFDhlrJXUhE6FpBWTaKJvBMXWYzmwzFhWNy1tyCsZLUUnJUfqNZdSqsTRGOyMFAI9KMPJYsda96Phpwb6RyE_ua865tKu2PB-GPZ8THXK2zA0_JkS_Ju_uGO037uazTVc3i63qx7evfqYzz0Jeasu1NdoOya8jx12LAqGPEYWJAWtSbHF_fglf0Kb03zX20N_d_v0D_8FBSRNcg) Copyright © 2021 Ray Brehm. All Rights Reserved. No part of this
email may be reproduced or transmitted in any form without written
permission from Ray Brehm or Dauntless LLC.

Disclaimer: If you buy anything I recommend, it’s likely I’ll receive
some sort of affiliate commission at no extra cost to you (sometimes
you even get a better deal than what’s offered to the general
public). With that being said, I ONLY promote stuff that I personally
use, trust and stake my reputation on, and happily share with friends
and family.

We are in the business of helping authors and entrepreneurs build
authority. If there is anything we can do for you, just hit reply and
let us know what you need help with.

Want out of the loop entirely? YIKES – But just keep in mind… if
you unsubscribe I won’t be able to send you more valuable training and
updates via email, even for things you asked/paid for.

… Unsubscribe (https://email.e.berserkermail.com/c/eJx1ULtOxDAQ_Bq7jOy140fhAglFcDRHQXMNsr02iZJLcnZOgvt6QgMFIE01r10NugwZJdDBAQNgHCQDwThvWmaj0jEbzdtkMRDJUhNSqamMqZz9MDVxOdPe-ZYFG7nRqBgywb0XVomYZTIoZfZ0cv22rZWIOwLdDr-uv4t2_jrXa6ixDCER0Q1IxL3iMgRUSXGUPAlEHlsGxhBQ6Sv54Gu_295XPdpTPD4dLyfz-hz0y3jo6LfD_a3HZd583B7R_XeGFlf8R5iWN2iWPN7MvK9w8-vw8_cnQFxk-Q)
Dauntless LLC, 18444 N. 25th Ave. Suite 420, Phoenix, AZ 85023

Does this cross the “creepy line” to finding out more about you?

*** For More: Check out our podcast https://ray.fm ***

There is this documentary on Netflix called The Creepy Line.
It is about how big tech social media claim to “approach the creepy line, but not cross it” in regards to your personal data and what they use it for (not to mention censoring you).
It is quite disturbing.
It is probably worth a watch though.
The flip side of the creepy line is the data that you actually want people to know about you, especially when it comes to your expertise and your business.
Whether you are a coach, course creator, thoughtleader, or any other type of expert…. Are you doing enough of the type of data sharing you need to be? How easy is it for people to make a first impression about you before even speaking with you?
I am not talking about typical social media posting and telling each other what you had for breakfast.
I realized this as other influencers I reached out to were responding with things like: “Ray, I looked around online and I like the kind of things you are doing.” “Ray, I know who you are…let’s connect.”
What I realized was they were really saying was: “Ray, I see your Amazon Author account and I see you have written a bunch of books on the subject of _________.”
It is easy to see (or even assume) one’s level of authority online.
And a lot of that has to do with the number of books in your author library (those that you have authored OR co-authored).
It is also easier than you think to beef up the number of books your name is attached to or get your name as the author on that first book.
Just join up with other authors and create anthologies. Leap. Love. Grow.
Ray Brehm
P.S. Learn how you can add books to your library, which is essentially your online resume. Our latest anthology Coaching INC is open for enrollment this week.
You can learn more here: https∶//co-author.me (https://email.e.berserkermail.com/c/eJxFjr1ugzAURp8Gtlq-18ahg4dILUrUIWOrLujavg4ogJFx__L0pVOlb_3OOcFGjEFjPVqUiBJQISoJIBqEqDwSmcdIQK7SkoXjvHG-cZ5pnIRPcz3YppXo-dA4Fyh40MTGoA_7Vx_A7ejJDqWsW6WOFXb7fHqgjzKkLGauVNf3a9rGMqal7yv1JGv-g59oG2wX4-X5-H15iVf99q4-eX1tv2qflkK-nIM1oHerYQNBA6sQwDcS27bONtOPm9IVRYq3e7vs9Xdax__wX8iUTqU) Copyright © 2021 Ray Brehm. All Rights Reserved. No part of this
email may be reproduced or transmitted in any form without written
permission from Ray Brehm or Dauntless LLC.

Disclaimer: If you buy anything I recommend, it’s likely I’ll receive
some sort of affiliate commission at no extra cost to you (sometimes
you even get a better deal than what’s offered to the general
public). With that being said, I ONLY promote stuff that I personally
use, trust and stake my reputation on, and happily share with friends
and family.

We are in the business of helping authors and entrepreneurs build
authority. If there is anything we can do for you, just hit reply and
let us know what you need help with.

Want out of the loop entirely? YIKES – But just keep in mind… if
you unsubscribe I won’t be able to send you more valuable training and
updates via email, even for things you asked/paid for.

… Unsubscribe (https://email.e.berserkermail.com/c/eJx1UD1PwzAQ_TXOGNlnxzGDh0oQgTp0BLGdP66xmiaWkxbor8csMADS0w3v497pgiWgoKBJFjgAFyABJBei7UCQ9ICo7wgFOqZ4bF0sayynWM6YptYv52a0fe8RnJJa9T2PdXQkwRlSwXXakG4mO25bXpncMRgqMOffiyp_mdeLW31JLjI5pMDkvRbKuaCjFkGJKEMQvuNgDAMdv5KPuI7VNhAdHnbvhz0d1curvMb8bN6ab4f9W_fLvKHfnoL9r6YptuCHm5YjtAudbmauX7hhTj93fwI24GUZ)
Dauntless LLC, 18444 N. 25th Ave. Suite 420, Phoenix, AZ 85023

Can Perpetual Marketing Work For You?

*** For More: Check out our podcast https://ray.fm ***

One of the most powerful things you can do for your book and/or your career is something I call perpetual marketing.
What is it?
A piece of marketing content that you create one time, that works on your behalf forever.
Oh yea, and it works for free. That means you don’t have to continue paying for it to work for you.
You probably know what I am getting at. When you create a book, it will work on your behalf forever (as long as you want it to).
That is why I am always finding ways to create more books. I find topics that need explaining or teaching, and I create a book.
At present, I have more book ideas sitting in a queue than I have time to produce. That is because completing an entire book yourself is hard work.
But books are one of the best ways to perpetually market I know.
So, what is the answer?
Finding ways to get your name on books where you don’t have to do all the work. I call it “crowdsourcing a book.”
If you look at my Amazon Author Library (on Author Central), nearly a third of my books are the result of crowdsourcing. They are anthologies, or multi-author books.
Each one now works for me as a perpetual marketing source. And I didn’t have to do all the work.
Some of them I was the organizer (the harder part) and put the whole book together. Some of them I simply participated by writing a chapter (the easier way).
The great thing about these “crowdsourced” books is not only are they perpetual marketing sources, but the marketing of the book is crowdsourced as well.
Each of those books has multiple people advertising and sharing them with their respective audiences.
So you as one of the authors will have a perpetual marketing tool working for you, that has crowdsourced the marketing effort.
Oh, and by the way, there are no recurring costs for the “perpetual marketing” part …
ongoing…and forever forward … to have all of this awesomeness.
You just have to find a book, and invest a little upfront and put in the effort for your chapter.
It is a great way to add titles to your library, and add some perpetual marketing to your brand. Leap. Love. Grow.
Ray Brehm
P.S. Start perpetual marketing today.
Our latest anthology Coaching INC is still open until tonight midnight.
You can learn more here: https∶//co-author.me (https://email.e.berserkermail.com/c/eJxFzs1OxCAUQOGngZ0NXChTFizG0YnGhb5BA9xby_SHSjET5-kdVyZnffKhG2BADTw5EABCgpJdq6RuvLaoWqMEQhggeqYFNYHKTmWisvg0NzEvfHRkvZCHSDFKYwPpGDwdUFpt7CBM0Hx2Y63bztSRwflezA_-u465NAsxde77Le-pprz2PVNPgtPf_MXvo7PX9_KWn78uVzx9lMfJqFN74TGv1cf6is5IHQIaMhK1JIUoYyug63hxxf-EOX9Ck4fp1q13_c1v6R_-C-BDTsA) Copyright © 2021 Ray Brehm. All Rights Reserved. No part of this
email may be reproduced or transmitted in any form without written
permission from Ray Brehm or Dauntless LLC.

Disclaimer: If you buy anything I recommend, it’s likely I’ll receive
some sort of affiliate commission at no extra cost to you (sometimes
you even get a better deal than what’s offered to the general
public). With that being said, I ONLY promote stuff that I personally
use, trust and stake my reputation on, and happily share with friends
and family.

We are in the business of helping authors and entrepreneurs build
authority. If there is anything we can do for you, just hit reply and
let us know what you need help with.

Want out of the loop entirely? YIKES – But just keep in mind… if
you unsubscribe I won’t be able to send you more valuable training and
updates via email, even for things you asked/paid for.

… Unsubscribe (https://email.e.berserkermail.com/c/eJx1UMtOwzAQ_Br7GNnrR-yDD1BagTjAL9heu0mTJqmdqqJfT7jAAZDmNK9dDboMGSXQ3gEDYBwEN0pw2XhpUSgtGELIED2RLDUhlZrKkMrZ92MT5zPtnFXWY7SylciVFYoxDdno2LaQQ8iKjq5b16US8UDgsMEvy–ijb9O9RpqLH1IRBx6JOJJcxkC6qQ5Sp4EIo-KgTEEdPpKPvvabTZ7eyuv8_5yuuHuvTwOWuzUiX473N96nKfVx_UF3X9naHHFf4RxPkIz5-Fupm2Fu1_6n78_ARYhZOI)
Dauntless LLC, 18444 N. 25th Ave. Suite 420, Phoenix, AZ 85023

The George Costanza School of Self-Publishing

*** For More: Check out our podcast https://ray.fm ***

There is this classic episode of Seinfeld called The Reverse Peephole.
There are a lot of storylines and subplots in this episode, but the main one revolves around the group planning to pool their money together and buy a massage recliner chair as an apartment warming gift for a friend.
George proclaims himself the one in charge of buying the chair, because he has a “sixth sense for these sorts of things.”
What he means is he is good at finding deals.
To which Jerry replies, “ Cheapness is not a sense.”
Since the gift is a surprise, George has it delivered to his apartment to hold until the housewarming party.
While keeping the chair safe, George becomes addicted to sitting in the chair, and because of this denies having even bought the chair yet.
As the days pass, the rest of the group, for various reasons, turn sour on the whole idea of going in on the gift.
As George procrastinates revealing he has already bought it, the group one by one drop out of the commitment.
This leaves George with the chair, which he can decidedly not admit he had purchased at this point.
Any author starting out has probably had this same sort of procrastination.
I call it the George Constanza School of Self-Publishing.
I suffered from it for a long time myself when I started.
We become experts at excuses (we can come up with all kinds of good reasons to procrastinate), but not at the actual execution of writing and publishing. I don’t have enough time. I need to take one more class. I need someone else to read and approve my manuscript.
Admittedly, I never suffered from this last one.
The truth is… All it really takes is committing to it.
I had 15 years of sticky notes in a folder of ideas and books I was “going” to write.
I used those same excuses above.
Then one day, at a conference, I walked by a vendor booth advertising an anthology.
All I had to do was write one chapter, then I would have my first book and be a bestselling author.
The price tag for that book was steep (7k), but the monetary commitment would ensure I would stop the procrastination madness, and finally become an author.
That quick decision and commitment changed the trajectory of my career.
It also motivated me to learn more.
A year and a half later I was a “book guy” and helping others.
And participating in that anthology inspired me to create my own series of anthologies (with a much lower price tag).
All it took was expelling myself from the George Costanza School of Self-publishing and taking action.
Leap. Love. Grow.
Ray Brehm
P.S. Want to get that first, second, or third book out there?
Our latest anthology Coaching INC is open for enrollment through tonight.
You can learn more here: https∶//co-author.me (https://email.e.berserkermail.com/c/eJxFzrFqwzAQgOGnsbYY6STLyqCh0JpmKXRKNyPdnWMT2zKyAkmevulU-Oefj_wAAxkQkwcJIBVopWSjZO0MtlGRPLKzbUSsjOQ6ct45XzkvYZprTIsYvWSU0TARtdjYwbSKubU6ogGG4WjE7MdStr3SbxV0rzAdwq2MKdcLV7rr-y3tU5nS2veVfleC_-afYR_91-PsHrf7R2f5dJB3ef6BbxSY1hKwnMhbZWIky1aRUayJFDYSnBPZ5_CIc7pAnYbr060v_TNs0z_8F8VJTmY) Copyright © 2021 Ray Brehm. All Rights Reserved. No part of this
email may be reproduced or transmitted in any form without written
permission from Ray Brehm or Dauntless LLC.

Disclaimer: If you buy anything I recommend, it’s likely I’ll receive
some sort of affiliate commission at no extra cost to you (sometimes
you even get a better deal than what’s offered to the general
public). With that being said, I ONLY promote stuff that I personally
use, trust and stake my reputation on, and happily share with friends
and family.

We are in the business of helping authors and entrepreneurs build
authority. If there is anything we can do for you, just hit reply and
let us know what you need help with.

Want out of the loop entirely? YIKES – But just keep in mind… if
you unsubscribe I won’t be able to send you more valuable training and
updates via email, even for things you asked/paid for.

… Unsubscribe (https://email.e.berserkermail.com/c/eJx1kDFvgzAQhX-N2YrsszHO4KFSi5IlUqd09fmOgkIAGZBCfn3dpR3aSje9e9-70yPfQksGit6DBJAKtFKyUrJ0JtaoSB7Y2RpjFEZyiZwWTldOt9APZZxuReeVAcdAtqIMxqAQDeDBaOaaclxVDL5b13kR-llAkyfM8–grG_jsuESU48sdNOT0C9WGUSybBUZxZpIxUqCcwIsf5HHsHTZdt4vbt_ur43l05O8y8s7vMXi2-H_3sdpXENcT-T_O1Mkn8KOw_QB5dReH27MLTzC3P_8_QndtmQz)
Dauntless LLC, 18444 N. 25th Ave. Suite 420, Phoenix, AZ 85023

Beating Cancel Culture By Sheer Numbers

*** For More: Check out our podcast https://ray.fm ***

Long before Cancel Culture became a mainstream idea, and a full time job for those living in their parents’ basements…
It was alive and growing on the pages of Amazon…
in the form of book reviews collectively distinguished by the always anonymous “Amazon Customer.”
These Book Justice Warriors spend their time bad mouthing books on Amazon for sport.
I realize there do exist some accurate reviews of books out there, and reviews play an important role for purchasers…
but I am on a roll, so let me continue…
There is a subset of the people who have nothing better to do than try to tear down those who create things (especially authors).
These are the cancelers, 1-star reviewers, trolls, etc…
who many times haven’t even read the book, and definitely haven’t tried to understand anything.
Sometimes they are even other authors who anonymously try to beat their competition by leaving bad reviews for competing books.
When I first started out, I remember not being able to sleep at night when I received a bad review.
I would dwell on thoughts like… They are taking that out of context. How did they not get that? They clearly didn’t even read it. This seems more like a personal attack.
Sometimes they were right. Many times they were just mean spirited.
Almost all of them are anonymous.
It is pretty easy when you have read enough reviews to know which reviews are meant to help buyers, and those that are meant solely to bully.
Unfortunately, Amazon’s algorithm doesn’t know, or just doesn’t care.
But if you were ever a child (most of us have been), and dealt with a bully, you will notice they all have one thing in common. They would much rather go after individuals than groups.
This concept is especially true for authors.
I was recently looking at one of my anthology books, The Success Code, which now has over 100 reviews with a 4.6 star average.
There are very few 1 – 3 star reviews, and none of those have any text associated with them.
This is highly unusual, as most of the time these types of reviewers 1-3 star givers) like to say what they think.
But it is a little different with an anthology, because in order to criticize one author, they have to be willing to criticize them all.
And remember, bullies don’t like to do that.
That is why it is nice to occasionally participate in anthologies. There is safety in numbers and it gives you a solid additional book for your Amazon Author page.
If you are just starting out, this can be very appealing, because fear of bad reviews almost always slows new and solo authors in their tracks. Leap. Love. Grow.
Ray Brehm
P.S. Want to join our group for your next book?
Our latest anthology Coaching INC is open for enrollment this week. You can learn more here: https∶//co-author.me (https://email.e.berserkermail.com/c/eJxFzrtOwzAUgOGnibdGPseXmsFDpVIB6sgAU3R8a6ImceQYQfP0hAnpn399wSZMQSIbLHJEDogIoAHaZFzQIKNUJkQlfSN5bF0sayz3WCYaxtbnifX2GOITYVKkjkYZTgmEoZBAS0PaCcdG29e6rI04NXjZ8_lAX7XPpZ1iIy5dt-R1qEOeu64RZ87i3_yF1n39eXi7Ak0_7x96ezx313A-fTOf50q-vga7-9yujBqChChCAK84GsOKLfRwY75hm9N9M_Ou32gZ_uG_kPNONw) Copyright © 2021 Ray Brehm. All Rights Reserved. No part of this
email may be reproduced or transmitted in any form without written
permission from Ray Brehm or Dauntless LLC.

Disclaimer: If you buy anything I recommend, it’s likely I’ll receive
some sort of affiliate commission at no extra cost to you (sometimes
you even get a better deal than what’s offered to the general
public). With that being said, I ONLY promote stuff that I personally
use, trust and stake my reputation on, and happily share with friends
and family.

We are in the business of helping authors and entrepreneurs build
authority. If there is anything we can do for you, just hit reply and
let us know what you need help with.

Want out of the loop entirely? YIKES – But just keep in mind… if
you unsubscribe I won’t be able to send you more valuable training and
updates via email, even for things you asked/paid for.

… Unsubscribe (https://email.e.berserkermail.com/c/eJx1kD1PwzAQhn-NvRH5LrbjDB4qlYpWHRlgQv5souZLdipofj1mgQGQbrp77u7R63XE6DnSXiNDZICIABKgisp6CTxwoXwQ3BHOQmVDyiFdQxpNP1RuHmmnmRItkzGiE9DIpik4Z9haiaptUAg66G5dl0zqHcFDKbMsvw-V_m3KN5td6m0g9aH3pN4XAVs0ggTPIdTegxMMlSIow9fmk8ldwZrXh9MZzPjx_CK3–Pb2e937_Sb0H_P3Tytxq1Hr_97Q5NO5m6H-YLVHK-bmkoKm1n6H-9PRGZjyA)
Dauntless LLC, 18444 N. 25th Ave. Suite 420, Phoenix, AZ 85023

The P.T. Barnum Strategy

*** For More: Check out our podcast https://ray.fm ***

I recall going to the circus as a child, with a short list of what I wanted to see.
I loved the trapeze, the elephants and the lions.
Those were my main reasons for going.
Inevitably, however, I would leave the circus loving some of the other amazing acts just as much.
The part where they invited all the kids to come down and ride in carriages around the arena as part of the finale comes to mind.
There were amazing horse riders, sword swallowers, and many other acts that I left the event raving about.
Plus, of course, the cotton candy.
Now, had you mentioned these other acts in the beginning, to try to lure me to the circus (without my favorites included), I would not have been nearly as interested.
I came for certain acts, and left loving some new ones.
The same is true when you are just starting out as an author.
It can be hard to get more eyes on your “act” in the beginning.
But if you can showcase your talent alongside others, you can attract and build your own readership.
It is a way to get more eyes on you and your work.
Rather than waiting years for your name to be in headlines, you can jump start the process.
When you take part in an anthology, you have multiple authors bringing attention to the book, which in turn brings eyes on you, as a co-author.
I call it crowdsourcing an audience.
That is why I host and also participate in as many anthologies as possible.
With an anthology, I know there will forever be multiple authors bringing attention to that book, and as a result, more people will be introduced to me and my work.
Just one of the many reasons I think a well-run anthology is one of the Greatest Shows on Earth for authors.
Well, that and cotton candy. Leap. Love. Grow.
Ray Brehm
P.S. Want more eyes on you and your book?
Our latest anthology Coaching INC is open for enrollment the next few days.
You can learn more here: https∶//co-author.me (https://email.e.berserkermail.com/c/eJxFzr1OwzAUQOGniTcs-_pH7uChCEVFLUxIwBTZ1zckahKnjitBn54yIZ356Eu-hz5pYKMHASAkSFBCSMkdRo0YHUjsQYRdowXxSGWjcqYyh3HimGc2eAJnEwVLpKOxJvUahUKh3U6AAavY5Ida161R-wbae5gfwrUOufCZGtV23Zq3sY556bpGPQGjv_khbIO_7g_msX17fz3my-nyMXyu3-sLw7zUgPU5eSt1jMmSlUlLUilJNAKcY8WX8BOn_AU89-ebW-76W1jHf_gvkPFOWA) Copyright © 2021 Ray Brehm. All Rights Reserved. No part of this
email may be reproduced or transmitted in any form without written
permission from Ray Brehm or Dauntless LLC.

Disclaimer: If you buy anything I recommend, it’s likely I’ll receive
some sort of affiliate commission at no extra cost to you (sometimes
you even get a better deal than what’s offered to the general
public). With that being said, I ONLY promote stuff that I personally
use, trust and stake my reputation on, and happily share with friends
and family.

We are in the business of helping authors and entrepreneurs build
authority. If there is anything we can do for you, just hit reply and
let us know what you need help with.

Want out of the loop entirely? YIKES – But just keep in mind… if
you unsubscribe I won’t be able to send you more valuable training and
updates via email, even for things you asked/paid for.

… Unsubscribe (https://email.e.berserkermail.com/c/eJx1kDFPwzAQhX-NM0b22UmcwUMrFLUqMCEBo31nk6hp7DqJBP31hAUGQHrTvffdnR6ZAIEUFIMBDsAFCJCcC1FqdArRaRAYgNuWKe5L5_Ps89nnix3GEuOl6E0LiipNXvvGQWNRKR2olRuG1NRUFaPplyXNTO4YdJtsSr8XbfN1mlc3Yx6cZ7IbiMm7WijnqPa1ICW8JBJYcdCaQe2_yIOd-y227g7Vvnt6fjzF6_31pX9N7-mh-E6Yv32M02JxOZL570yRTbYfboxvUMZwvulpa-Fm0_Dz9ycNAmY0)
Dauntless LLC, 18444 N. 25th Ave. Suite 420, Phoenix, AZ 85023

Using Your Secret Amazon Real Estate

*** For More: Check out our podcast https://ray.fm ***

A little tip I learned from the great Marc Reklau.
He writes books on happiness and habits.
He is also one of the few people I know who lives off of his royalties (to the tune of 20k USD a month).
A while back, he made mention of one little thing that has completely changed how I do things.
He said he puts every one of his books in a series of some type on Amazon.
I recall thinking that a series was really only something useful for fiction authors.
But when I looked it made complete sense.
When you put your books in series, you get these benefits:
the ‘real estate” (Amazon book page space) directly below your book description becomes free advertising space for the other books in your series (it used to show paid ads or also-boughts).
Readers of one book in the series are automatically given guidance as to which other books of yours they may be interested in
Book browsers who look at your page instantly see you as more credible and serious about your craft, because they can see your other books (without going to your author page)
Any interest in one of your books may turn a non-purchaser into a purchaser, when they find a more appropriate book in the series than the one the first clicked on
You can create a special series page with even more information and searchable content
What makes one person interested in you and your books, may be different for the next. That is why showing them what you have to offer as soon and as easily as possible is paramount.
It is easy to see your other works, and build authority using a series.
Now every book I publish is part of a planned series.
But there is one other thing you can do to supercharge the use of a series… Participate in an anthology that is part of a series.
Take our “Code” series: The Success Code The Happiness Code The Wealth Code The Entrepreneur Code
Each time one of those 100 authors mentions their book, and someone checks it out, all of the books in the series benefit.
In fact, all 100 authors are exposed to that new reader.
As we add authors and books to that series, everyone’s benefits continue to increase.
That is why I love the combination of using series and anthologies (which very few anthology host authors use).
By the way, you can create your own series with multiple books very easily inside your KDP account.
But if you want to take advantage of both series and anthologies, that is offers bigger audience and marketing exposure. Leap. Love. Grow.
Ray Brehm
P.S. Want more eyes using the combined effect of other authors and the use of series?
Check out our latest anthology Coaching INC.
It is open for enrollment this week (though Sunday). You can learn more here: https∶//co-author.me (https://email.e.berserkermail.com/c/eJxFzrtOwzAUgOGniTcin2MntQcPlVCVMsGCYIp8OSYmF0eOO9Cnp0xI__zrCyZiDBJZMsgROSAA8A6ghZPUQJoLEjJ4pxvJqXVUDiozldWmpfV5ZZNxqDqMkaSknnut_UlCR1qdyAUryLHFTLXuRyPODV4e-fxkb3XKpV2pEZdx3PORasrbODbimTP6mw_2mMzrwEuIanh5v33Mn9-pe7uOkfm8VevrNZgepHOhpx6CBBIhgO84KsWKKfbHLfkL2xznu9oe-rvd0z_8F2WyTjY)
P.P.S. If you want to see the “real estate” I am talking about, check out our code series listed below The Success Code. https∶//ray.fm/successcode (https://email.e.berserkermail.com/c/eJxFj7tuxCAQAL_GlBYLmLMLikjRyZcqaaKksoBdYuIHFnBF7uvjVJGmmG40aIIIqASLRnAhOAgA4B1ACxc1AA1cklTo3dAoTq2jXCgvlDcb19anjc2m4xr6YJXGoKUPUnGUePGgrHNaE7LVzLUepZFPjbieZPvThu2UcveeSvEJqZHXaTpSiTWmfZoa-cwZ_UVGW2bzOvKMoR9f3u8fy-d37N5uU2A-7dX6ekOjQTmHmjSgApKI4Dsu-p5lc8bcmr5Em8Ly6Pfz4mGP-D_wC-yyUQs)
Our INC Series is following the exact same formula with Author INC already an incredible anchor book for the series, and you can be in book two, Coaching INC, now through Sunday. https∶//co-author.me (https://email.e.berserkermail.com/c/eJxFzrtOxDAQQNGviTsiz9gbnMIFElplqaBBUEW2Z0xMHo4cb8F-PUuFdOurQzZiJI0iWZSIEhAA5AmghUfdA_dSsdIUfN9oya3ncnCZuawuLW3Iq5is5t5wUIBeG-qklj1zdAHIeYxek1jsVOt-NOqpwfO9kB_ctU65tCs36jyOez5STXkbx0Y9g-C_-eCOyb4OslA0w8v79WP-_E6nt8sYRchbdaFeyHagvaeOOyANrIggnCQaI4ot7scv-QvbHOeb2e76m9vTP_wXkixOfw) Copyright © 2021 Ray Brehm. All Rights Reserved. No part of this
email may be reproduced or transmitted in any form without written
permission from Ray Brehm or Dauntless LLC.

Disclaimer: If you buy anything I recommend, it’s likely I’ll receive
some sort of affiliate commission at no extra cost to you (sometimes
you even get a better deal than what’s offered to the general
public). With that being said, I ONLY promote stuff that I personally
use, trust and stake my reputation on, and happily share with friends
and family.

We are in the business of helping authors and entrepreneurs build
authority. If there is anything we can do for you, just hit reply and
let us know what you need help with.

Want out of the loop entirely? YIKES – But just keep in mind… if
you unsubscribe I won’t be able to send you more valuable training and
updates via email, even for things you asked/paid for.

… Unsubscribe (https://email.e.berserkermail.com/c/eJx1kD9PwzAQxT-NM0a-s-MmgwckVKVM7YJgQrbvTEzSJHKSgX560gUGQDrpSfd-90ePbMRIGotkUSJKQACQFUAJB90AN1Kx0hR8I7Tk0nNeOPecry4NZZiuRWfvWIyRTK29iQ5CcBWwRjh4F3YpBtut67wI9SDwuJeb59-L9v42LptfQk6ehTomEurRgPaeDBsgDayIIFQS61qg4ftk65Zux86tzBTr9ul5e-lfP1J1Ob3F4puwf_thGlcX1hPZ_84U2Wb36YfpHcsp9rd63FO4uTn9_P0FY7JlRQ)
Dauntless LLC, 18444 N. 25th Ave. Suite 420, Phoenix, AZ 85023

She was bad mouthing me, and I was glad she did

*** For More: Check out our podcast https://ray.fm ***

A short time ago I was a guest presenter on a live three-day book marketing training.
I presented on virtual summits as a way to create an audience.
I was getting some great feedback in the comments, so I stuck around and watched them for a little while after my presentation.
As the host came back on and started commenting about how anthologies can work for authors like virtual summits do, the conversation in the chat turned to anthologies.
Quickly the “experts” (sarcasm meant) in the chat started talking about anthologies. Side note, don’t ever take advice from other participants during a webinar. They are the ones that like to talk and don’t listen. And almost always dole out bad advice.
Anyway…they were talking about getting together an anthology amongst them and how it would be free.
Then I saw the comment,
“That is why I didn’t join one of Ray’s anthologies. He charges $1000.”
Have you ever had one of those moments like, Hello!?!?!!! I am still standing here.”
I didn’t respond (I probably wouldn’t anyway, but definitely not in this case because it was not my event).
Interestingly, the person who made the comment was from my email list, and was probably attending the event because I had promoted it.
I have no need to defend my product or price. It is a premium product. In fact, the contribution should be higher than it is.
We offer a well-packaged book and well-run system, and each contributor is guaranteed to become a bestselling author.
In the chat, they went on to discuss places (not Amazon) where they could publish their anthology that had a feature that could divide up the royalties among the authors. That is when I had to chuckle.
First, any serious author knows an anthology is not about royalties. It is not an income play. The goal is to build authority, and get more eyes on you as a contributor.
Second, let’s do some quick math.
You create an anthology with 30 authors, and sell the eBook at 99¢. The royalty (using an Amazon scheme) will be about 30¢.
These people in the chat were focusing, as their highest priority, on finding a platform that would help them split 30¢, 30 ways.
Those are not the types of people I want in my anthology books.
Nor should you.
That is why I am glad she bad mouthed me.
Part of my messaging during enrollment for my anthologies is geared toward weeding out those with scarcity mindsets.
Not only would they be a pain for me to deal with as the anthology host, but they are the types I don’t want to put on books with the other amazing co-authors that join us.
So when I see a red flag with someone, they do not qualify as a co-author.
It is great because it is kind of like asking people to raise their hands if they would be bad co-authors.
The people that my investment amount attracts are business minded, and on their way up.
They believe in investing in themselves.
They are abundance minded.
Which is more than I can say for people worried about splitting 30 cents 30 ways.
I have hosted and participated on many anthologies.
They have all been very high quality, and never has there been a royalty split. That’s just a waste of time.
The function of anthologies is building authority, adding a book to your library and putting more eyes on all the authors.
Think about it from your perspective. Would you rather co-author a book with decisive, abundance minded people or those worried about who gets the penny royalties? Would those willing to invest in themselves be more willing to promote you (and in turn put more eyes on your work)? What do you think will happen when it comes time to ante up for marketing with the penny authors? Do you think it will be an easy task all 30 authors need to decide on a cover? Will it be based on quality or price?
One of the most important parts of an anthology is the leader, and the launch plan. You want someone who has done both before.
This advice applies to almost anything you do:
You are the sum of the company you keep. Leap. Love. Grow.
Ray Brehm
P.S. If you do want to see what we do, our latest anthology Coaching INC is open for enrollment this week.
You can learn more here: co-author.me (https://email.e.berserkermail.com/c/eJxFjrFOwzAUAL8m3ohsP8ekg4eiqgQxIiHBEtnvPTehSZw6Bol-Pe2EdLrxdOSijmS0GJ2WWkt1N4CSNTxG46nxmi1D3IXKSK4D543zmfPsx6nGNIvBIarGRqRGelDoA1sZGyS90waQLIjJDaWsWwX7Sh9vYHrw32VIuZ65gmPfr2kby5iWvq_gIAXf453fBjd9HX7e0-cTXC5vzyforh-pexWYluKxvJCzyoRAlq0ioxiIFDZSt63ILvvfMKWTrlM8X9vldn_16_g__gcKQE8P) Copyright © 2021 Ray Brehm. All Rights Reserved. No part of this
email may be reproduced or transmitted in any form without written
permission from Ray Brehm or Dauntless LLC.

Disclaimer: If you buy anything I recommend, it’s likely I’ll receive
some sort of affiliate commission at no extra cost to you (sometimes
you even get a better deal than what’s offered to the general
public). With that being said, I ONLY promote stuff that I personally
use, trust and stake my reputation on, and happily share with friends
and family.

We are in the business of helping authors and entrepreneurs build
authority. If there is anything we can do for you, just hit reply and
let us know what you need help with.

Want out of the loop entirely? YIKES – But just keep in mind… if
you unsubscribe I won’t be able to send you more valuable training and
updates via email, even for things you asked/paid for.

… Unsubscribe (https://email.e.berserkermail.com/c/eJx1UD1PwzAQ_TXOGNl3jpMMHkBVm4oRCQk2f5wb0zROnRSJ_HrSBQZAerrhfdw7ndcBgpdQRA0cgIv7RBS8xDpI4ysDpAhDa5nkVFrKM-Uz5YuJQ-nSpei1FMilszUPknNJNdaNhNbULrhKOWyLQffLMs0MHxjsN5hp-r1o42_jfLOzy9ESw330DHdKSGu9IiW8FITeC1dxaBoGiu7Jzsz9Zhvedx8v6e0Rr9fnwwm79TV1T8W3Q_-tuzQuxi1Hr_-rKbLO5tMO6QRlCue1GbcvrGaKP3d_AS9QZTU)
Dauntless LLC, 18444 N. 25th Ave. Suite 420, Phoenix, AZ 85023

The Counterintuitive Way To Get More Eyes on Your Books

*** For More: Check out our podcast https://ray.fm ***

The formula seems pretty simple, right?
Especially when you are starting out…
The idea is that to get more eyes on your books you just need to run more ads (and spend more money). That is what the pros do, right? That is why they sell you courses on how to run ads, right?
I can tell you, nothing was more frustrating for me than solving this dilemma when I was just getting started.
In fact, even a couple of years into self-publishing, I still see authors struggling because they are convinced this is the way.
A few years ago I completely stopped using Facebook Ads, and I barely use Amazon Ads (the only ads I run are for my free books at the moment).
The gurus like you to believe that you just don’t understand Amazon Ads, or that the algorithm has changed.
In which case, you need to buy their next ads course.
I am not against running ads, doing it yourself, or ads courses. But you better enjoy doing it if that is to be your only way of getting more eyes on your book.
However, since I stopped focusing on ads, and focused on what I am about to tell you, my book downloads have seen a huge increase. So what do you do?
You have others recommend your book for you, without the cost of running ads. How does one do that?
Well, you could go ask other influencers to promote your book directly. But you probably already know that is a tough request (when you don’t have anything valuable to offer in return).
You could also host a virtual summit (my top choice for this).
When all the speakers send their audience to your summit, you get 1000s of new eyes on your book or books (because they have introduced their best audience to you).
But some people aren’t ready yet to invest the time, money and energy into a virtual summit. Want to know a faster way?
Join a well-run anthology book as a co-author.
When any one of the other authors sends someone to read that book (directly or indirectly), you get eyes on you and whatever else you want them to see (the content and/or contact info contained in your chapter).
It is permanent marketing (without ongoing ad costs) for you and your literary works.
The time investment to get it done (as a co-author contributor) is minimal, usually just submitting your chapter.
And if the host author is knowledgeable at launching books, there will almost instantly be a lot of eyes on you and your work.
It is really tough to beat from a time / money investment standpoint. So, where do you find well-run anthology books you can participate in?
Funny you should ask… https∶//co-author.me/ (https://email.e.berserkermail.com/c/eJxFj71ugzAURp8Gb7F8rx3_DB5aVVE7dqArMr6moABGxgzh6ZtMlb7pDEfnIz_gQArZ5FEgCgALIK4guFTSSYVOiuBIBmiUSLxPZU_lnsoSppnHvLDRS00WCYyxdjB9MsY5ARExEBmIA7HZj7VueyPfGrw9F_MlHHXMhS_pReSt67a8T3XKa9c18kOw9PJ_hn3083cLR3uZj_b90VbtfsRxdizmtYZYv8hrUH1POmkgBUkSQbwKtJYVX8Kjn_Mv8jzcT7s-D5xhm_7b_wCUn04q) Leap. Love. Grow.
Ray Brehm
P.S. The Co-Author Project for the book is now open for enrollment. If you are a coach or train coaches, this may be a great book to join. Coaching INC
You will be getting more emails than usual from me through week this Sunday night while we enroll our coaching authors. Then we will go back to our normal near daily schedule. Copyright © 2021 Ray Brehm. All Rights Reserved. No part of this
email may be reproduced or transmitted in any form without written
permission from Ray Brehm or Dauntless LLC.

Disclaimer: If you buy anything I recommend, it’s likely I’ll receive
some sort of affiliate commission at no extra cost to you (sometimes
you even get a better deal than what’s offered to the general
public). With that being said, I ONLY promote stuff that I personally
use, trust and stake my reputation on, and happily share with friends
and family.

We are in the business of helping authors and entrepreneurs build
authority. If there is anything we can do for you, just hit reply and
let us know what you need help with.

Want out of the loop entirely? YIKES – But just keep in mind… if
you unsubscribe I won’t be able to send you more valuable training and
updates via email, even for things you asked/paid for.

… Unsubscribe (https://email.e.berserkermail.com/c/eJx1kL1OxDAQhJ_G6Yh21z5jFy5A6AQlRWiRf0l0uSRy7OLy9JgGCkDaana-2dUEkygFQd1kCIgAUSHCCaHngmsuSHOwOnCLTEDsXcx7zJeYr3aae79eu9GQBoEqKErAZaO9SCQkJrh3mocQu9mMpWw74w-Mzm3stv0Oanpd9up2nycXGT9PgfEnicK5IKPEIDC2NPQnIKUYyfhFPtt9bLb5dcA63M11eLwNReo3qMd79-0wf-_9uhTry0sw_53pssn25ub1g_o1XQ61tBYOu00_f38C-Apj_w)
Dauntless LLC, 18444 N. 25th Ave. Suite 420, Phoenix, AZ 85023