Ray Brehm's Blog, page 41
February 8, 2018
How to create an online course – Jeff Walker’s PLF
There was one course and person that moved me from “happy I published a book” to internet entrepreneur with a very nice first (half year) income.
That person is Jeff Walker and his course is Product Launch Formula (PLF for short).
Wait, isn’t he just the “launch” guy?
Actually no, the title is really a little deceiving.
A few months ago in one of my masterminds the question came up:
“If I want to create a course, what course should I take to learn how to do it?” I said Product Launch Formula. The response was, I thought he was just for launching. The answer is that PLF addresses all of that. It teaches you how to launch and create your course (and actually get paid while you create – more on that in another email).
But the gold standard of the whole approach is called The Sideways Sales Letter. This is the format you see all of the gurus use to launch (some you may be familiar with are Frank Kern, Nick Stephenson, Chandler Bolt). I have used it often, and it is magic. In fact, almost all products are launched this way nowadays.
Jeff Walker – The Sideways Sales Letter
Every year or so, Jeff Walker releases a free Launch Workshop (complete with training videos and PDF downloads)… and it’s always a complete marketing education all by itself.
It’s always a really good idea to check out this free training – because it’s just that good.
AND the price is right… it won’t cost you anything (other than your email address).
His first training video will completely change the way you look at marketing (and your business). It may be the most important thing you learn this year.
Jeff Walker – FREE Product Creation and Launch Workshop (Sideways Sales Letter)
The only caveat is, he does not usually leave these videos up for more than a week or so. So make sure you register now, even if you can’t watch today.
When I watched the 2016 version of this video, it convinced me I could do this. You can do it too!
Ray
P.S. The Sideways Sales Letter is a key strategy to creating an online business or course. With the link below, you can learn about it on Jeff’s free video. Be sure to download the PDFs for reference too. I hope you like the video!
November 30, 2017
A River Runs Through It – The Fly-Fishing Incident
A month or so ago, I went on a fly-fishing trip in Oregon (don’t worry, this was a catch and release trip). But something happened on that trip that now has me convinced I am on the right path.
It was a group of eight of us entrepreneurs, for a short retreat. We do some business exercises, as well as experience-type activities. Fly-fishing was our experience activity during this trip.
We went out on the river in pairs, along with a guide. I was fortunate to fish with a great friend Kevin.
We had been on the boat for about 3 hours, had nothing to show for our efforts and only one “nibble” on the line. It was fun because we were learning how to cast, and all I kept thinking was Robert Redford’s voice as the narrator from A River Runs Through It.
We were wet casting (I think). Wet casting uses wet flies that resemble insects beneath the water’s surface. Dry flies are flies that resemble insects that are floating on the water’s surface
At one point, the conversation between us and our guide turned to the typical, “What do you do for a living?”
Our guide asked, and before I could answer, Kevin told the guide, “Ray is a Bestselling Author.” Our talkative guide didn’t even respond; he seemed impressed.
What convinced me I am on the right path in my career is the fact that Kevin proudly bragged about me to the guide. It felt great. There is something extra special about when people you care about say good things about you.
I am currently reading Donald Miller’s Building a StoryBrand: Clarify Your Message So Customers Will Listen (an excellent book!).
In it, he talks about identifying the transformation a customer will have by using your product or service. One of the most important concepts is creating the “aspirational identity” of your client.
He says:
“The best way to identify an aspirational identity that our customers may be attracted to is to consider how they want their friends to talk about them.”
On that trip, Kevin uncovered one of my aspirational identities: for friends to be proud of my work. Thanks, Kevin!
That is why I am so convinced that I am doing the right thing. The people I help share that aspirational identity.
That is why:
I help entrepreneurs become bestselling authors.
What is your aspirational identity? How do you want your friends to talk about you?
Whatever it is, you can do it!
September 24, 2017
How to “Jump” off and start your book!
Sometimes knowing you can do something (like write a book) is not enough. In fact, most of the time it isn’t.
You need to know your why. You need to actually allow your dream to grow and become reality.
BASE Jump: Finding Yourself in an Unfulfilling Professional World is a magnificent tool to help you get there. It is written by Carrie Sechel, a colleague of mine who is in a couple of my mastermind groups. She is also in my Bestseller University and The Co-Author Project.
I call her “The Female Tony Robbins.”
She is an excellent leader for those who want to live a brighter and bolder life.
Her book just hit Bestseller!
BASE Jump: Finding Yourself in an Unfulfilling Professional World
Check it out, and make your life bolder. If you are looking for a reason to actually get started on your first book, your next book or making a business out of your book, I highly recommend it.
September 15, 2017
Entrepreneur and Best-Selling Author® Ray Brehm Featured in USA Today
Pretty Cool!
From Press News Room:
Entrepreneur and Best-Selling Author® Ray Brehm Featured in USA Today
FOR IMMEDIATE RELEASE
Ray Brehm, Founder of publishing company Dauntless Prose, was recently featured in USA Today, and acclaimed as one of “America’s Top Authors.”
Anthem, AZ – August 21, 2017 – Ray Brehm provides inspiration to entrepreneurs through his enlightening writing, online courses, and personal coaching. He was recently chosen to appear in the USA Today by the National Association of Experts, Writers and Speakers®. The full-page spread titled “America’s Top Authors” ran in the July 27, 2017 edition of the publication. The piece highlights Brehm along with a select group of ThoughtLeaders®, and details their novel approaches to business and the concepts behind their Best-Selling books. The National Association of Experts, Writers and Speakers® was founded to honor entrepreneurs and professionals around the world for their contribution to education, enlightenment and the advancement of business, and they continue to do so by spotlighting professionals like Brehm in the country’s top media outlets.
The USA Today spread highlights his forward thinking by eloquently synopsizing the insights he provides in his book, The Soul of Success Vol. 2.
“In The Soul of Success Vol. 2, Ray establishes the four mental muscles he believes are key in being successful. First, get out of your comfort zone—pushing past your mental limits creates a belief in yourself that carries into all aspects of your life. Second, believe without proof. You need to develop an unrelenting belief that things will work out. The third is knowing adversity makes your stronger. The more you try to succeed, the more adversity you’ll encounter. Know you’ll always come out the other side of a problem stronger. Lastly, failure is a good option. If you try for perfection, you will never know what you’re capable of. Failures are the most important part of success.”
Launched in 1982, USA Today has been the “host of American conversation” for decades. From business to entertainment to technology, the publication is a national leader supplying the latest news stories. USA Today serves as a hub for contemporary communication and the exchange of informed opinions. Brehm’s appearance on this national platform allows him to spread his business knowledge and further solidify his reputation as a leader in the e-commerce industry.
About Ray Brehm:
Brehm is a Best-Selling Author®, Entrepreneur and founder of his publishing company Dauntless Prose. Ray empowers entrepreneurs to become authors via his books, online courses and coaching service. Ray empowers entrepreneurs to become authors via his books, online courses (Bestseller University) and coaching service (Ghostlauncher). Ray’s behind the scenes guidance of many Best-Selling Author’s book launches has garnered him the nickname “The Ghost Launcher.”
You can connect with Brehm at:
Ghostlauncher.com
About NAEWS®:
The National Association of Experts, Writers & Speakers® (NAEWS) was founded to honor entrepreneurs and professionals around the world for their contribution to education, enlightenment and the advancement of business. This organization was created to help people come together and uncover the secrets of the world’s top experts, writers and speakers in order to attain a higher level of success. By providing information, strategies and networking opportunities, the National Association of Experts, Writers & Speakers® enables creative and knowledgeable people to build on their talents to achieve even more personal and professional success.
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Contact:
Brittany Barocsi
Dicks and Nanton Celebrity Branding Agency
Brittany@DNAgency.com
September 10, 2017
As seen on CNN, CNBC and Fox News: Ray Brehm on America’s Top Authors™
A few months back, I had a super cool interview on America’s Top Authors™. It aired on CNN, CNBC and Fox News.
If you have trouble sleeping tonight, take a peak it is about 7 minutes long. Greg Rollett (the interviewer) is one of my heroes and the founder of Ambitious.com.
September 8, 2017
Using “Rapid Writing” to Finish the Draft of your Book
A few weeks ago, I was interviewed by Jyotsna Ramachandran of Happy Self Publishing on the topic of using rapid writing to finish your first draft.
This quick podcast (11 minutes) gives all of my theories on publishing your first book in a nutshell. It just came out today.
Check it out if you have a chance!
http://happyselfpublishing.com/raybrehm/
In it, I discuss:
what size of book is best
publishing vs launching
the best way to write quickly
what technique I use that Jyotsna called “groundbreaking” for creating a book
defeating imposter syndrome
It is a quick listen (if you can take 11 minutes of my voice – haha).
If not now, when?
Ray
PS. Here is that link again:
June 16, 2017
I just created the draft of my next book in 23 seconds…..
That subject can’t be true, can it? It is, though I wasn’t exactly timing it.
Last week I posted a Facebook Live video that reviewed The 12 Questions.
Those questions are the things you must answer for the reader as a non-fiction author. I am publishing that book, The 12 Questions, at the end July.
In any case, today I created the draft in 23 seconds……from that video.
Want to see how I did it? Check out this short two minute video….
Draft in 23 seconds – on Facebook
Draft in 23 seconds – on YouTube
May 26, 2017
The Bestselling “Golfer” – Alan McComas
This is a great story about a launch and a great book!
Alan McComas is an all around great guy, and from Ohio, so that is a plus. He just released THE LAIDBACK LIFESTYLE: “Anyone can have it” this week.
One thing I love is when authors live the life they describe in their books. Alan takes this to new limits because he was on the golf course when his book hit bestseller status on Amazon.
As a matter of fact, the story gets even more intriguing. Having received an advanced reader copy of the book, I had already reviewed Alan’s book. So Tuesday I night, I was just poking around on Amazon, and I noticed something. Alan had great sales and a high rank. After further investigation, I realized he needed to tweak his categories on Amazon. He should have been a bestseller, but just needed to make some subtle changes. I sent him a message on Facebook that night. The next morning he had made the changes and VOILA! He was a bestselling author by midday.
The cool thing is, I am pretty sure he made those changes from the golf course! He sent me a note later thanking me for “saving his launch.”
Or maybe he meant “saving his lunch.”
In either case, his gratefulness made my day. It reminded me why I am here, and why I am doing what I do. I love helping others, good people who are making an effort to put their work out into the world. It is sometimes scary to do, but when you have a community behind you, it makes it that much better.
Thanks for the praise Alan McComas, but thank you so much for giving the world the gift of your book!
May 12, 2017
Jeff Yalden – Bestselling Author! —> BOOM!
Just a quick Friday shout out to my friend Jeff Yalden. Talk about hitting one out of the park, he just released his book out on pre-order. The release date is not until May 28th. Within 24 hours it became a Bestseller.
The name of the book is BOOM:One Word to Instantly Inspire Action, Deliver Rewards, and Positively Affect Your Life Every Day!
It is a well-written passionate plea for you to live your life to the fullest. Jeff is inspiring to say the least, but not because of his book, but what he does everyday. He is the #1 Teen Motivator in North America. His story is inspiring and so are his words.
The pre-order price is only $.99 cents (it goes up after launch). That is less than a Starbucks coffee. The coffee will give you a caffeine high for an hour. This book will give you a high for a lifetime.
So I have one question to ask you. When will you just say BOOM and go after your dreams?
