Ray Brehm's Blog, page 39

Do I Need a Book For My Business?

USA Today Bestseller Campaign (And How You Can Do It)

800 Meters of Belief

The Phantom Menace

One Minute Book Clinic: Author Positioning Statement

Today I want to talk to you about something you got to do before doing anything else with your book, it is called your Author Positioning Statement.

This is for you, internal to you, as you’re writing your book, as you’re telling the stories, as you’re gathering information, as you’re approaching your reader.

How do you want to be positioned by your book after they read the book?

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It is very simple. You put your name on the first line (blank line) and say is the most sought after… (blank) in the marketplace. So in my case, Ray is the most sought after book launch coach in the marketplace.

You need to do that for yourself, and that will help guide you in your book. That’s something we do in my bookchallenge to help authors get going. It is also gonna help you believe you can do it and be the expert, so get it done today! Get your author positioning statement done!

Want help getting your book done? Go to mybookchallenge.com Check it out. And we just finished this 60 seconds, so boom!

Book Writing Hack: Turning Your Course Into a First Draft

I am going to talk to you about one of the new books I’ll be putting out next month. It is based on my Book Draft Bootcamp. I just want to show you how easy it is.

It’s just one of the hacks that we use to create books. This is how it works: I just go to my Rev.com account and place a new order for a transcription or a caption.

In this case, I am going to do captions, because I could use them for two purposes. I can grab a TXT file, also I can grab and use the SRT file for subtitles. So, it’s double the bang for your buck if you do it that way.

Then I am going to upload the files, my training videos, in order, and that essentially is going to be the chapter order.

After that, I can have the SRT file so I can add captions to them for my course. I can translate those captions into Spanish, which we will be doing real quickly here. And I also have a TXT file that I just got to put character terms in, and now I’ve got a draft of my book, describing what I do in my Bootcamp.

So, that’s a starting draft, and man, that’s half the battle of getting the draft done, right? Check it out. It’s really cool. I just took my course videos, threw them into Rev. I’ll get them back in a day, probably less, even, because they’re all pretty short videos.

Then I’ve got transcripts and captions, and I could use them for a draft of my book and to add captions to those videos. It’s super cool, super easy.

Isn’t technology great?

We’ll talk to you soon.

Are you self-selecting into the right group?

My question for you today is are you self-selecting into the right group?

I want to talk to you about something here. About a post by the famous, one of my favorite people, Steve Larson, formally of ClickFunnels; now out on his own OfferMind, I’m going to the OfferMind event in September 2nd and 3rd up in Boise.

He made this post. It’s just a simple post, and if you look at it, it says, “Work smarter, not harder,” and you can see somebody’s just walking up stacks of money and somebody else is climbing these big steps and it’s causing a big problem, right?

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Here’s the thing. I won´t tell you to who the comments are from. But one person says, “That’s not working smarter, dumb ass, that’s having rich parents.”

-Oh, really? That’s nothing to do with anything.

Or, “That was the worst comparison of working smarter, not harder.” Or, “Or be rich.” Then we got a good comment there by somebody who’s going to make it big, already look like they’re making it big.

“I’d say smarter and harder and try and get there even faster.” That’s a good comment. Like try both, right?

“Well, if I had that kind of money I would definitely work smarter.” -Really?

So, my point to you is are you self-selecting to the wrong group? I can tell you right now on that post who’s going to be successful and who’s not just based on their comments, because here’s somebody saying, giving a positive quote out to the world. It’s very common quote, “Work smarter, not harder.” And immediately you’ve got people saying, “Well, if I had rich parents or if I was richer I would do that.”

Most of these guys, especially Steve, everybody that look up to they built their wealth themselves. It wasn’t because of rich parents. The government’s out there telling people that to hate successful people, to demonize success and entrepreneurs, and it’s working for some people, apparently.

Don’t let it happen to you. Self-select in the right group, and if you don’t agree with what somebody’s saying, that’s fine, too, but, man, I tell you. I can look in all these and everybody’s got them. There’s these comments, just little prickly comments people make, and it’s not being born with money. It’s being born with the ability to have the right mindset.

And, anyway, I love Steve Larson, and that guy tells it like it is. It was a great post, and so I posted on there, I commented back and said, I basically said what I’m writing to you in this note. Self-selecting, I said, “This is an epic post because you can see how people self-select what group they’re in”.

Either the negative and blame others unsuccessful or the successful or soon-to-be successful group just by their reactions, and it has nothing to do with the current amount of money they have. Because there was people on here that responded positively that had money and there was people that responded positively who don’t have money, and then the opposite’s true. Just people that are out to blame other people.

You just got to watch what you’re saying every day, watch your comments and think what you’re attracting to your life by what you say and self-select in the right group. Because we want to stick together and self-select from the same group, and that’s what is awesome about social media is you can be around the right people all the time, getting in masterminds, finding like-minded people. I love it.

So with that I will say have a great day and just make sure that you are self-selecting into the right group. Write to you soon, everybody.

Make a Book Plan, Write it and Take It to the Next Level

I want to introduce you to one of my new favorite authors, she is author of Pre-School for Gummies.

Isabella Brehm. She is my daughter of course. And that is coming out in the next couple of weeks because we’ve got to get it out before the end of the school year. Each child wrote there, all five year olds. 

Each child wrote a chapter on a topic that helps you get through preschool properly and that’s why it’s called Pre-School for Gummies and Isabella wrote a chapter on being safe. It is awesome! They’ve got bios in there. They drew pictures of their tip.

Can you imagine going into an interview or putting on your resume that you published your first book at five? Well, boom! Isabella has. My son Ray did when he was five and he’s already got this mapped out.​

In fact, we’re starting this weekend on a Child’s Book Series for him and he’s already got it mapped out, it is about racing cars and all this stuff. So it is cool. They’re thinking this way. They’re little entrepreneurs. I love it! 

As for me, it’s a great week. This is the inaugural month of my Book Draft Bootcamp. And we are in week two of that and people are getting their drafts done in three weeks. They are all using a formula that I use. 

You kow? I’ve been through this. When I did my first book, it took 10 months and I thought, oh my God, I can’t do that again! And that was because there was no system and you’re constantly going back between logical thought and creativity, logical thought, creativity.

So I figured out finally that I had to get all the logical stuff in the structure set up so that could just be creative and just let ideas flow.​

And that’s what we’re doing in the Book Draft Bootcamp indeed, we are helping nonfiction authors get their books done professionally, quickly and in a great format for the reader. 

It all starts with creating a One Page Book Plan in five days. That is mybookchallenge.com We repeat it every month. The june one starts on June 1st. You can sign up there that’s free. After that you can in the Book Draft Bootcamp. It’s great. This is all leading up to the 2019 version of Bestseller University. 

There we learn Facebook for Authors, Click Funnels, Kartra for your Book Funnel. And it’s so cool because I was just on a webinar watching Rob Kosberg and he said exactly what I had in my script notes for my webinar about Bestseller University. He was talking about that he competes with Amazon. 

And that’s exactly what I’m talking about. 

In Bestseller University  you quit chasing pennies with the royalties. That’s great. Keep the royalties, but you want to take it to the next level with your book or it just doesn’t feel like you really did what you were meant to be doing. And that is creating a book funnel, making an engine of your business, that is the goal. So it’s in Bestseller University, we encompass all of it.

Get your book done, launch professionally, get that going. Royalties, adds, everything from the normal book publishing world and then take it to the next level and create a book funnel, monetize it and make hundreds or thousands of dollars per book sale as opposed to the pennies you’re making as royalties. And for first, this 2019 edition of Bestseller University, it’s going to be awesome because we are having a Book Funnel University as a bonus that’s going to be separate class later. So I’m throwing it all in here. 

Uh, and if you’re around you’ll see it on a webinar that’s coming soon. I’ve got the Book Expert Secrets Interviews. I’ve interviewed all kinds of people in the industry from the Self Publishing Gurus, Marketing Gurus, to the Digital Marketing experts and we’ve got all that in.

And then I’m giving a free year, that is right. The free year to my Mastermind for Bestseller University​. So anyway, this is all fun stuff.

Then I’ve got a book coming out on October 15, with 30 of us authors. It is about taking your book to that next level. It’s, about gamification, book funnels and ads. Just taking all that and getting information from all these experts put it together. I’ve done that also with the Book Expert Interviews.

 I’ve been busy, but I think you should be busy too. You should be, if you don’t have a book yet, get one. Go to mybookchallenge.com and take the five day challenge and get your book plan on paper. Boom! That’s a huge start! Instead of it just circling around in your head this idea you’ll get to next year or the year after, get that done.

If you’ve already got a book and you haven’t launched it properly, you could focus on that Bestseller University​ which is coming out. This will teach you how to do that perfectly building audiences. 

That’s with building audiences while you’re running ads for your normal launch on Amazon or wherever else, you’re also building audiences on Facebook. And there’s a super cool way to do that. So we’re teaching that as well. 

Move to a level up, get to the point where you’re making $5,000 per book, you sell thousand dollars, $10,000 per book yourself because you’re actually using that as an engine for your business. So all that stuff’s going on. 

So here’s one of the experts I’ve got in my Book Experts Secrets: Dave Chesson, Eric Van Der Hope, Jim Mollinelli,  Brian Bernie and Rebecca Kevis. 

So that is the kind of stuff that’s coming out on October 15th. Stay tuned and we will talk to you soon.

Success is a Novel Concept

My interview on the Sell or Die Podcast is now live!

What is so cool about this is it all started with publishing a book. Jeffrey Gitomer and Jennifer Gluckow’s team reached out to me, right after I released The Snowball Book Launch and asked if I would join them.

I haven’t even started my own outreach campaign yet (which is crazy I know)!

It is so cool what launching a book (the right way) can do for you!!

From the Podcast Notes:

Many of our diehards are sales lifers and have a lot of information to share with the world. Writing a book is a great way to do that but where do you start? And how do you distance yourself from everyone with a laptop and a self-publishing deal?

Ray Brehm has been helping first-time authors get their books crafted and published for over a decade. Today, he’s on Sell Or Die to help you craft your magnum opus. Learn why Ray believes the real work begins AFTER you click publish. This is an episode you won’t be able to put down.

This episode is brought to you by, The Why and The Buy, hosted by Jeff Bajorek and Christie Walters. They interview entrepreneurs and sales experts to find out the why behind their success. Listen on Apple Podcasts or wherever you get your podcasts.

On today’s show…

05:04 – Why Ray coaches writers and what he has to say to newbies

07:05 – How do you break through the noise and market your product?

16:32 – Why entrepreneurs should look into writing books to promote their businesses

22:54 – Solving the riddle that is the Amazon algorithm

27:04 – Why most books fail

More on today’s guest

Ray Brehm is a bestselling author of more than ten books that motivate and educate entrepreneurs to write books and use them in their businesses or as their businesses.

See it on iTunes here:

https://go.raybrehm.com/sellordie

The Best Course on the Internet!

I’ve  got to tell you about something and it’s not even book related. What!?  It is the best course on the Internet I’ve found and I buy everything. Yes, I am what Brendon Burchard says: be your own best Avatar. That’s me. I like everything and I’ve got my One Funnel Away Challenge box.

 I am going to tell you how the challenge works. It is super cool!

This is a masterpiece and basically a 30 day challenge. It helps you create a product, a funnel and an offer. It gets you mentally prepared, and they give you all this stuff and it’s a 100 bucks. 

I’m not kidding. It’s probably the best course ever taken, especially at that price point. If you check it out, if you go inside the course, it has a members area. It also has a pre training for a week. So you get an extra week and they basically get rid of your false beliefs that you can’t do it. 

Then you go in there and the first week is all about creating an offer. The second week is all about your story. So all these things that you’re trying to piece together from different places, and you got your original story hooks working, then you build a funnel in the third week and the fourth week you start driving traffic to it. Then they’re trying to get you to actually create a business and a funnel in a month. And it’s unbelievable. 

The people in there is incredible. Steve Larsen is coaching in three or four videos every day. You get permanent access to him. I have not seen anything that takes you in such detail through your own online business than this course. 

You don’t need the box to actually participate. They give you everything digitally. But once you receive the box you will find great content in there! By the way, they suggest if you don’t have a product yet, they teach you how to create a funnel to affiliate their product, which is what I’m doing right now. You can be an affiliate and start making money on all their stuff right away.​

So I am opening my One Funnel Away Challenge box here. It contains a little MP3 player. It’s got all the challenge stuff on it. And you will find a solid hard cover book, I’ve been looking forward to reading to. I didn’t even know it was in here!:  If you suddenly lost everything in 30 days, what would you do? Brunson asks all the top people in the industry and they put it all in this book.

Also contains the One Funnel Away Challenge workbook. And I’ve been needing this cause I’m just printing stuff and scribbling all over and it has all the checklists and strategies for creating your offer and cool stuff. 

I admit I took the challenge just to learn about creating challenges cause I’m running mybookchallenge right now, a book draft bootcamp right now and I’m just taking other challenges to make sure I’m doing stuff right.​​

It is hard to compete with these guys though. Cause they were just got it dialed in. But I mean I took one week of the training, a day of the training is worth 100 bucks. I’ll just tell you that right now. So I want to share that with you. I am pumped and you know, I’ve got so much going on and I still said, you know what, I got to squeeze this in. 

So I’ve been like working on funnels and re invigorating my knowledge of click funnels and offer strategy. And I’ve just met a ton of great people in there too. Which by the way, is that part of the key to all of this is just who you meet. And with that said, I’m going to end on this note. 

I want to share with you a little deal I got today. This made my day.

Here it is. I commented to Russell Brunson, he’s added a wrestling tournament. Me, like he’s 20 years after college or 10 years or, I mean he’s younger than that I guess. But anyway, he’s doing a wrestling tournament. So I messaged him on one of his face, Instagram posts and he responded back and made my day. And it’s like, this is what it’s all about, is reaching out to other people, working together as entrepreneurs, working together as authors. ​

So if you’re interested in this One Funnel Away Challenge, and the reason I am writing this instead of driving home right now, which I should be doing, is because they said they just stopped doing it every month. Next month may 2019 is the last month. And then they’re taking a break for a month or two. I’m not even sure what the regular schedule is. 

So if you want to join next month, I think I’m joining again. I know I’m joining again. I believe I’m going to enroll in the next month again just because I could for 100 bucks. It’s unbelievable what you can absorb. I hope you join me. I hope you check it out. I’m going to do it again. I mean, I literally, you could do it every month for a year and it’d be worth it. 

Getting access to the whole members area and all that. I love this thing. All right. Have a great day here in mountain standard time. Talk to you soon. Thanks for reading !!

Are you in? https://go.raybrehm.com/onefunnelaway​