Ray Brehm's Blog, page 9
July 19, 2022
Introducing the Author MasterKit
*** For More: Check out our podcast https://ray.fm ***
Have you ever finished a course and thought, I wish there were more courses like this?
If you are like most course creators, authors, speakers, trainers, coaches you know your journey is going to be one of constant learning.
It is kind of like reading a great novel, you want to read another book that is similar to the one you just read.
When you take a course that leaves out the fluff, doesn’t cost an arm and a leg, and leaves you wanting more…
Well, you want more!
Enter the Author MasterKit.
The Author MasterKit is a bundle of framework masterclasses.
That means you can consume them in less time, while utilizing a similar style of delivery, so that you can start implementing right away.
The Author MasterKit is on sale this week (for early adopters), and contains 9 framework masterclasses specifically made for authors.
The great thing about this bundle is you get lifetime access to all the courses (valued at $2973) for only $77. The courses were hand curated to assist you at each stage of your author journey:
Writing and Publishing
Launching and Marketing
Profiting and Backend Business Building
Regardless of what stage of the process you are, one of those courses probably applies to you right now.
Don’t waste any more time on long, slow to digest courses.
Check out the early bird offer of the Author MasterKit here: https∶//masterkit.io/early (https://email.raybrehm.com/c/eJx1jj1vwyAURX-N2WLx9TAMDF2aRBkqtVX2h4GaxjYRZmjy60uirpXucu9w7vGWeemkIslyyjkdmKGaAtV9ZGpwUoJkri2edZIWvLkSpqUf80ImKyBSYTToOAoEwwOGIWivJYLTBoHMdqr1unXipeOvLQtuNZRLqn3KrQYs842EBdN8wG2y7me3HpXfhfPHvGeH7_e30-dKxrxWHOvRW8UdRG0i1Q6Ag2rigiKTpNiH2Zy_RJ_j5a7X5nrHawrlwX7a_lHOoWwpr8-7f3DiF-v3VNY) Leap. Love. Grow.
Ray Brehm Copyright © 2022 Ray Brehm. All Rights Reserved. No part of this email may be reproduced or transmitted in any form without written permission from Ray Brehm or Dauntless LLC.
Disclaimer: If you buy anything I recommend, it’s likely I’ll receive
some sort of affiliate commission at no extra cost to you (sometimes
you even get a better deal than what’s offered to the general
public). With that being said, I ONLY promote stuff that I personally
use, trust and stake my reputation on, and happily share with friends
and family.
We are in the business of helping authors and entrepreneurs build
authority. If there is anything we can do for you, just hit reply and
let us know what you need help with.
Want out of the loop entirely? YIKES – But just keep in mind… if
you unsubscribe I won’t be able to send you more valuable training and
updates via email, even for things you asked/paid for.
… Unsubscribe (https://email.raybrehm.com/c/eJx1T01PxCAQ_TX0tg0wQOmBg4lZd-PBRM3emQIWt6UN7Sa6v15qol7cZE5v3qczzAkUqoqGU85pw1qqqaS6Dkw1KIQUDAviGBE020_Mvh_rbhqr3iAgb5WFBmnLpAClUftAwSqLEqSoBtOv67wQuCN8X87Oc40-Lz6ffR5tHDajgl_ScsGlyxE9gX10BO4VRxl0G6hGKblUpSRQywThym_Kg136QsOPXToqt_Onl-GBHd6fnx5fU_XLMP__uymttluPztyKqbLZxg7TG9RTOF91KvOvdo5_vX9cTmVQnNJ33A07-AJxQG4N)
Dauntless LLC, 18444 N. 25th Ave. Suite 420, Phoenix, AZ 85023
July 18, 2022
The Problem With Course and Product Launches
*** For More: Check out our podcast https://ray.fm ***
Last week I tried something new, and it was great!
I hosted a 90 minute workshop for Virtual Summit Planning. There was great interaction and it also provided me with feedback on the things I can spend more time helping people with.
But there is a bigger side benefit to workshops…
It is a way for people to make progress (not simply listen to a lecture), and get more comfortable with you as the teacher.
It is a great way to dip your toe into the pool of the online business game.
That is something that full product launches lack. There is so much lead time, and effort involved, that you only do them a few times a year at most, which allows little opportunity to course correct your delivery.
In fact, workshops can help you your courses and programs in just 90 minutes.
It’s probably THE quickest (and most fun) way of generating more of your ideal clients.
And all it takes is 90 minutes of training.
Now my friend Liam Austin has absolutely NAILED his workshop system which he shares inside his ‘ 7-Step Ultimate Workshop Checklist’.
Right now, you can grab a FREE copy . https∶//rayb.me/virtualworkshops (https://email.raybrehm.com/c/eJx1jstqwzAQRb_GWprR6JmFFqVg3EUoFFrapWRJsYhtObKbknx97dBtYeDO5p57vKGeOy5JMgiIoKimakuoKeXKR-4iIJMooOJQ7M2V0I91l0fSGym5AyuEUF4FTrV3qJmXTB1oVAwUGUy_rvNSsacKm-32fj2G7bumsn7b4SeX89LneSFhtGlo7dKbBtvU6ffb67V5Rvv2efyCS0u6PK22W1-8kehE1IcI2gmBQm76DCzlpJidP-QTq3M83_W0Gd_tnELZ2Q_nP8pHKEvK02PuHxz7BZpEVoE)
When you download the checklist, you’ll get the exact system he’s using to create profitable workshops that you can launch in just 2 weeks! Leap. Love. Grow. Ray Brehm P.S. I am so excited about this because workshops give you a consistent, much lower effort way to fill your courses and programs. Copyright © 2022 Ray Brehm. All Rights Reserved. No part of this email may be reproduced or transmitted in any form without written permission from Ray Brehm or Dauntless LLC.
Disclaimer: If you buy anything I recommend, it’s likely I’ll receive
some sort of affiliate commission at no extra cost to you (sometimes
you even get a better deal than what’s offered to the general
public). With that being said, I ONLY promote stuff that I personally
use, trust and stake my reputation on, and happily share with friends
and family.
We are in the business of helping authors and entrepreneurs build
authority. If there is anything we can do for you, just hit reply and
let us know what you need help with.
Want out of the loop entirely? YIKES – But just keep in mind… if
you unsubscribe I won’t be able to send you more valuable training and
updates via email, even for things you asked/paid for.
… Unsubscribe (https://email.raybrehm.com/c/eJx1T0tLxDAQ_jXpsUwmj6aHHEQp9bAIgqLHJE1s2L427Qq7v95UUC8uDAzM98336DTtuOWyiBoBESqqaJU3lJTyqgvcBkAmUQDhkMzFJt-PpZvHotfArDVeUi_qmnsAKUDwSlVMKS5q6YpB99u2rITdEWzymGUprU-rT0efRhOHXSjfz9N6tqtL0XrCmtgR9iDRiqDqAMoKgULmkAwM5QSl3z9bs_aZ1mAbnXq5PH0292ie3w7vcGqLX4b-H3fztBm3PXb6lk2R9F52mD9YOYfjVU25_tUs8S_3j8prLhTn6dvuhhz7ArBtbTA)
Dauntless LLC, 18444 N. 25th Ave. Suite 420, Phoenix, AZ 85023
July 17, 2022
The Shark Tank Rules
*** For More: Check out our podcast https://ray.fm ***
This past week, my kids started watching the show Shark Tank with me for the first time.
It is kind of a dream come true that they are so into it. If you are not familiar the show, entrepreneurs come in and pitch the 5 “sharks” their businesses to raise money in exchange for equity.
It is really interesting to see the products, pitches and reactions of the sharks.
When you watch enough episodes, you start seeing patterns emerge for the pitches that work.
I call them the Shark Tank Rules.
Here are some of the things I noticed:
know your numbers (financials)
you won’t get an offer if you don’t have a unique product, have no sales, or plain don’t know your market
Kevin O’Leary will almost always make a royalty offer in lieu of equity (where he makes a set amount per unit sold, instead taking equity in the company)
Daymond John is the clothing guy, Barbara Corcoran is the real estate guru, Lori Greiner is the product to consumer specialist with connections at QVC, and so on…
Highly over valuing your company at the start with your offer usually fails to get offers
you have to be all in (invested your own money and be full time)
if you have patented IP, you are in much stronger position (they love that)
But one other trend I noticed this week while watching was that all of the sharks now prefer that you are selling direct to consumer online, and growing that way, over opening retail stores or selling through retailers (the brick and mortar route).
That resonates with me, having been a brick and mortar entrepreneur, and the speed to market of online virtually makes some brick and mortar ideas look uninformed on the show.
It is a great lesson for current online businesses and entrepreneurs who are starting, or those who are starting to see the light on leaving the corporate world.
That is why I love what Kristina Safarova is doing, starting tomorrow with her 90 Business Building Summit. Be sure to register here, it starts tomorrow: https∶//rayb.me/90day (https://email.raybrehm.com/c/eJx1jrtuhDAQRb8Gl2g8fhcutomy2nIV2sg2QyABvDI0y9fHrNJGmuIWc889vee9jFKzySMgguGGO4kCWsspoDLacbCmN7KRUMIzFhqXNuWFjZ7H-q6FIiWGgGgt2GSIc2GA0A6OzX7c98fWiEuDb_XOfrtQTQ768GS0hGl-D9voycFnR138ONJt4xd5j_Ptm6W87iHt195rjGqwbgAblUKlq7OAwCUr_oTO-Uu0efg57Fo1j_CYqJzsl-gfpaOyTXl9zf2DE78H-lFx) Leap.Love.Grow.
Ray Brehm
P.S. There is nothing quite like watching a hard working entrepreneur get an offer from the sharks, I encourage you to check out that show if you haven’t seen it yet. Copyright © 2022 Ray Brehm. All Rights Reserved. No part of this email may be reproduced or transmitted in any form without written permission from Ray Brehm or Dauntless LLC.
Disclaimer: If you buy anything I recommend, it’s likely I’ll receive
some sort of affiliate commission at no extra cost to you (sometimes
you even get a better deal than what’s offered to the general
public). With that being said, I ONLY promote stuff that I personally
use, trust and stake my reputation on, and happily share with friends
and family.
We are in the business of helping authors and entrepreneurs build
authority. If there is anything we can do for you, just hit reply and
let us know what you need help with.
Want out of the loop entirely? YIKES – But just keep in mind… if
you unsubscribe I won’t be able to send you more valuable training and
updates via email, even for things you asked/paid for.
… Unsubscribe (https://email.raybrehm.com/c/eJx1jztPxDAQhH-NXUbrt1O4OOl0Al2JSIv8CjGXl-xcQX49DhLQcNJWu7PfzARDAndc4mQoUAqKKNJyyqDRJFoqlGwJaBUURxyy_XQ5DlPjlwkPRvQygNWeMCYkyMBbASFSSZnShCmHRzNs21oQOyF6qWPXtXExl5hvMU82jQeo7u9zubvic3IRsUsKiJ0ldaLXbQ_aCUFFhTsGlnBEZTw-n2wZqiy28NbFzr3u_lrIib-48fqBfxXm_7tf5s367TmYRzY4m6PsuLyzZulvu55r_d2u6S_3D6WrhdIyf9s9wLEvIERt_A)
Dauntless LLC, 18444 N. 25th Ave. Suite 420, Phoenix, AZ 85023
April 23, 2022
REPLAY Ready Course Creators Lab webinar
*** For More: Check out our podcast https://ray.fm ***
If you missed it, here’s the link to watch the recording of yesterday’s online workshop on How to Create Transformative and Lucrative Online Courses: >> REPLAY of Course Creators Lab (https://rayb.us/courselab-replay?__position__=0)
The training was so practical and engaging. You’re gonna love what Chris shared so clearly and with passion.
Chris covered this:
The 4 Essential Elements for building and launching your online course
The importance of knowing your course “Avatar” to attract lots of the ‘right’ students
How to use my Authentic Messaging Blueprint to create powerful copy for your launch pages
How to best leverage joint venture Partners to promote and fill up your course
The importance of utilizing a proven launch system to save time, money and lots of headaches
At the end of the webinar Chris also offered a special opportunity to work with him to help you create and launch your course to increase your reach, impact, and your income.
Registration for his Launch Academy course (which includes coaching with Chris and the Launch Academy team) is now open. And we put together a special offer for you too… Time-Sensitive Discount
The Special Discount of $500 OFF ENDS Sunday, April 24th at 9 pm PT. Use promo code SPECIAL22 at checkout (use all caps).
I am also including my new course Using Micro Summits To Launch Courses for anyone who joins Chris’ program
Learn more and register here: Launch Academy Course
https∶//rayb.us/courselab-special22 (https://rayb.us/courselab-special22)
If you’ve been wanting to create an online course but struggled with where to start, it’s critical that you follow a proven system to launch your course. Chris has the roadmap for you.
Hope you enjoy the replay. Leap. Love. Grow.
Ray Brehm
P.S. Make sure to to the end as we have a watch the Replay (https://rayb.us/courselab-replay?__position__=1) Special Gift for you to download (at 75-minute mark). Copyright © 2021 Ray Brehm. All Rights Reserved. No part of this
email may be reproduced or transmitted in any form without written
permission from Ray Brehm or Dauntless LLC.
Disclaimer: If you buy anything I recommend, it’s likely I’ll receive
some sort of affiliate commission at no extra cost to you (sometimes
you even get a better deal than what’s offered to the general
public). With that being said, I ONLY promote stuff that I personally
use, trust and stake my reputation on, and happily share with friends
and family.
We are in the business of helping authors and entrepreneurs build
authority. If there is anything we can do for you, just hit reply and
let us know what you need help with.
Want out of the loop entirely? YIKES – But just keep in mind… if
you unsubscribe I won’t be able to send you more valuable training and
updates via email, even for things you asked/paid for.
… Unsubscribe (https://app.berserkermail.com/unsubscribe?id=614bbd6e61d41e3dd1c50288&emailHash=sPO1kB6zkJI1pG—LzHu)
Dauntless LLC, 18444 N. 25th Ave. Suite 420, Phoenix, AZ 85023
April 21, 2022
Today 2pm EST Course Creators Lab
*** For More: Check out our podcast https://ray.fm ***
Just a quick reminder that the LIVE Course Creators Lab workshop with me and Chris Kyle is happening today (Thursday) at 2 pm EST / 11am PST.
Chris will be sharing his proven ‘4 Essential Elements’ system for launching a profitable, “A-Level” online course to a global audience.
See you there?
Leap. Love. Grow.
Ray
P.S. Here’s the registration link in case you didn’t see it earlier: https∶//rayb.us/courselab (https://rayb.us/courselab) Copyright © 2021 Ray Brehm. All Rights Reserved. No part of this
email may be reproduced or transmitted in any form without written
permission from Ray Brehm or Dauntless LLC.
Disclaimer: If you buy anything I recommend, it’s likely I’ll receive
some sort of affiliate commission at no extra cost to you (sometimes
you even get a better deal than what’s offered to the general
public). With that being said, I ONLY promote stuff that I personally
use, trust and stake my reputation on, and happily share with friends
and family.
We are in the business of helping authors and entrepreneurs build
authority. If there is anything we can do for you, just hit reply and
let us know what you need help with.
Want out of the loop entirely? YIKES – But just keep in mind… if
you unsubscribe I won’t be able to send you more valuable training and
updates via email, even for things you asked/paid for.
… Unsubscribe (https://app.berserkermail.com/unsubscribe?id=614bbd6e61d41e3dd1c50288&emailHash=vqjSI2ll6ullxhNKBuhli)
Dauntless LLC, 18444 N. 25th Ave. Suite 420, Phoenix, AZ 85023
April 20, 2022
How I got paid 13k to create a course
*** For More: Check out our podcast https://ray.fm ***
I have had many a friend go into hibernation, create a course and then try to sell the course to the sound of crickets.
That can be pretty disheartening.
The stories themselves can put fear into any would be course creator.
Fortunately, there is a better way.
It is called a pilot course.
The way it works is, you create the offer of the course, sell the offer (letting your buyers know you will be teaching AND creating it live).
The pilot allows more access to you personally, and allows you to make sure the course fits the needs of your students (via feedback).
The feedback allows you to adjust the content to balance the needs of your students.
It works so well, in fact, that for the foreseeable future I teach my flagship course live. The most compelling thing about pilot courses?
You get paid to create it.
Your students pay to attend, and you create it after they have committed.
I ran a pilot last year for my Summit Lab Program, and received 13k in advance purchases before it was created.
And now I have a world class course that I know is useful (many of those original students have already run summits).
How about you…could you create an online course from your expertise or book content?
To help you do just that, my friend Chris Kyle and I are hosting a free LIVE online workshop called… COURSE CREATORS LAB
How to Launch Transformative & Lucrative Online Courses
Get Details and Register for Free Here https∶//rayb.us/courselab (https://rayb.us/courselab)
In this free LIVE workshop you’ll learn:
How to create a transformative learning experience so your students rave about your course.
How to develop your Authentic Messaging Blueprint so you’ll enroll lots more of your ideal participants into your course.
The #1 most important marketing strategy for filling up your course.
The simple, headache-free technology solution for promoting AND delivering your online course.
Chris has coached thousands of authors, teachers, speakers, experts and change agents in how to launch engaging, inspiring and lucrative online courses to a global audience. His passion is all about helping you light up the world with your message! Leap. Love. Grow.
Ray
P.S. IT STARTS TOMORROW!
Make sure to join the call live as we have a Special Gift for you. Register HERE. https∶//rayb.us/courselab (https://rayb.us/courselab) Copyright © 2021 Ray Brehm. All Rights Reserved. No part of this
email may be reproduced or transmitted in any form without written
permission from Ray Brehm or Dauntless LLC.
Disclaimer: If you buy anything I recommend, it’s likely I’ll receive
some sort of affiliate commission at no extra cost to you (sometimes
you even get a better deal than what’s offered to the general
public). With that being said, I ONLY promote stuff that I personally
use, trust and stake my reputation on, and happily share with friends
and family.
We are in the business of helping authors and entrepreneurs build
authority. If there is anything we can do for you, just hit reply and
let us know what you need help with.
Want out of the loop entirely? YIKES – But just keep in mind… if
you unsubscribe I won’t be able to send you more valuable training and
updates via email, even for things you asked/paid for.
… Unsubscribe (https://app.berserkermail.com/unsubscribe?id=614bbd6e61d41e3dd1c50288&emailHash=SkoDrNefjv0sg6Goo-b3k)
Dauntless LLC, 18444 N. 25th Ave. Suite 420, Phoenix, AZ 85023
April 18, 2022
Course Creation for Writers, Coaches, Speakers
*** For More: Check out our podcast https://ray.fm ***
Are you writing, coaching, speaking, teaching or practicing in one of these fields?
Personal development or self-help
Health, fitness, nutrition or cooking
Spirituality
Relationships (romantic or parenting)
Business or money
Raising tropical fish
How to do anything that improves people’s lives or solves a problem
If you answered ‘YES’ and you don’t have a profitable online course yet then you’ll want to join this webinar with me and my good friend and colleague, Chris Kyle who is an eLearning expert.
Lately I’ve been seeing many people with a great message or content to share pivoting their business or practice from a “one-to-one” model to a “one-to-many” model with online courses.
This model lets you generate steady new income while giving you more flexibility and freedom with your business.
How about you…could you create an online course from your expertise or book content?
To help you do just that, Chris and I are hosting a free LIVE online workshop called… COURSE CREATORS LAB
How to Launch Transformative & Lucrative Online Courses
Get Details and Register for Free Here https∶//rayb.us/courselab (https://rayb.us/courselab)
Chris is a coach and eLearning expert who will give you the roadmap and key strategies you’ll need to create and launch your impactful and profitable online course.
In this free LIVE workshop you’ll learn:
How to create a transformative learning experience so your students rave about your course.
How to develop your Authentic Messaging Blueprint so you’ll enroll lots more of your ideal participants into your course.
The #1 most important marketing strategy for filling up your course.
The simple, headache-free technology solution for promoting AND delivering your online course.
Chris has coached thousands of authors, teachers, speakers, experts and change agents in how to launch engaging, inspiring and lucrative online courses to a global audience. His passion is all about helping you light up the world with your message! Leap. Love. Grow.
Ray
P.S. Make sure to join the call live as we have a Special Gift for you. Register HERE. https∶//rayb.us/courselab (https://rayb.us/courselab) Copyright © 2021 Ray Brehm. All Rights Reserved. No part of this
email may be reproduced or transmitted in any form without written
permission from Ray Brehm or Dauntless LLC.
Disclaimer: If you buy anything I recommend, it’s likely I’ll receive
some sort of affiliate commission at no extra cost to you (sometimes
you even get a better deal than what’s offered to the general
public). With that being said, I ONLY promote stuff that I personally
use, trust and stake my reputation on, and happily share with friends
and family.
We are in the business of helping authors and entrepreneurs build
authority. If there is anything we can do for you, just hit reply and
let us know what you need help with.
Want out of the loop entirely? YIKES – But just keep in mind… if
you unsubscribe I won’t be able to send you more valuable training and
updates via email, even for things you asked/paid for.
… Unsubscribe (https://app.berserkermail.com/unsubscribe?id=614bbd6e61d41e3dd1c50288&emailHash=ZOXguQwKy5-rg-KKWfZRr)
Dauntless LLC, 18444 N. 25th Ave. Suite 420, Phoenix, AZ 85023
April 15, 2022
Are you ready to release your online course yet?
*** For More: Check out our podcast https://ray.fm ***
If the last two years have taught us anything, it is how much can be accomplished online via things like Zoom.
That includes online learning. It is so easy to click on a page and get started. (I should know I take about a course a week)
Now, imagine what it would be like to impact more people from all over the world with your knowledge or expertise while also growing your following and income substantially…
…And imagine you’re doing that from the comfort of your own home (bunny slippers included).
You can absolutely have this by offering an online course from your message or content.
And with our world changing so rapidly and millions more people going online to learn and grow, it’s critical that you have successful online courses and programs to offer.
Here’s what the stats say:
The e-learning market is estimated to hike to by 2027 (Global Market Insights report in 2021). $1 Trillion
Offering online courses or programs is the #1 way that people are making money from their knowledge, expertise or content.
So…have you been thinking that it’s finally time to create an online course from your knowledge or expertise?…
Or have you already tried launching a course but didn’t get the results you wanted?
Most people I talk with about online courses tell me that they just don’t know where to start, or get overwhelmed by the whole process. The key is having a clear, proven course launch process.
Well, you’ll know exactly what to do after you attend this free LIVE online workshop with me and my friend and colleague, Chris Kyle. It’s called… COURSE CREATORS LAB
How to Launch Transformative & Lucrative Online Courses
Get Details and Register for Free Here https∶//rayb.us/courselab (https://rayb.us/courselab)
Chris is an eLearning expert who will give you the roadmap and key strategies you’ll need to create and launch your impactful and profitable online course.
In this free LIVE workshop you’ll learn:
How to create a transformative learning experience so your students rave about your course.
How to develop your Authentic Messaging Blueprint so you’ll enroll lots more of your ideal participants into your course.
The #1 most important marketing strategy for filling up your course.
The simple, headache-free technology solution for promoting AND delivering your online course.
Chris has coached thousands of authors, teachers, speakers, experts and change agents in how to launch engaging, inspiring and lucrative online courses to a global audience. His passion is all about helping you light up the world with your message!
>> Register Now for this Free Course Creation Workshop https∶//rayb.us/courselab (https://rayb.us/courselab)
It’s critical in today’s connected digital world that teachers, authors and experts have online learning programs as part of their teaching and business model. So, I encourage you to join me and Chris for this workshop to give yourself a big jumpstart on all of it. Leap. Love. Grow.
Ray
P.S. Make sure to join the call live as we have a Special Gift for you. Register HERE. https∶//rayb.us/courselab (https://rayb.us/courselab) Copyright © 2021 Ray Brehm. All Rights Reserved. No part of this
email may be reproduced or transmitted in any form without written
permission from Ray Brehm or Dauntless LLC.
Disclaimer: If you buy anything I recommend, it’s likely I’ll receive
some sort of affiliate commission at no extra cost to you (sometimes
you even get a better deal than what’s offered to the general
public). With that being said, I ONLY promote stuff that I personally
use, trust and stake my reputation on, and happily share with friends
and family.
We are in the business of helping authors and entrepreneurs build
authority. If there is anything we can do for you, just hit reply and
let us know what you need help with.
Want out of the loop entirely? YIKES – But just keep in mind… if
you unsubscribe I won’t be able to send you more valuable training and
updates via email, even for things you asked/paid for.
… Unsubscribe (https://app.berserkermail.com/unsubscribe?id=614bbd6e61d41e3dd1c50288&emailHash=d_4JUPZWiiRgaFK_puh_A)
Dauntless LLC, 18444 N. 25th Ave. Suite 420, Phoenix, AZ 85023
April 2, 2022
A Summit About Nothing
*** For More: Check out our podcast https://ray.fm ***
One of my favorite Seinfeld episodes is called ” The Pitch.”
Jerry and George are pitching the Execs at NBC about a pilot show.
George becomes obsessed with it being ” a show about nothing.”
When they question what that means, he asks one what he did that morning.
When the response is, I woke up and had some coffee…
George responds, “There that’s a show!”
Of course, the real joke was that the show Seinfeld itself was about nothing.
And it worked. I love that aspect of the show.
I take the same approach when I interview for my virtual summits.
Though there is a main theme, I have no script and I like to go where the dialogue takes us.
When I interviewed Honorée Corder for the High Ticket Author Summit (starts Monday), I had no agenda other than asking her about masterminds (since I participate in hers).
And that approach turned into a goldmine.
She shared not only how she runs her very successful mastermind, but the things one should think about when creating one.
Side note: Her Empire Builders Mastermind is so focused on results, that I made the high ticket entry fee back in 45 days of participation.
The interview itself is like a masterclass on masterminds.
That is why I love hosting “interviews about nothing,” because you never know where the conversation will go (and the friendships you will make by having the conversation in the first place).
Be sure to check out the interview with Honorée by registering now. https∶//hta22.live/ray (https://hta22.live/ray)
Starts Monday. Leap. Love. Grow.
Ray Brehm Copyright © 2021 Ray Brehm. All Rights Reserved. No part of this
email may be reproduced or transmitted in any form without written
permission from Ray Brehm or Dauntless LLC.
Disclaimer: If you buy anything I recommend, it’s likely I’ll receive
some sort of affiliate commission at no extra cost to you (sometimes
you even get a better deal than what’s offered to the general
public). With that being said, I ONLY promote stuff that I personally
use, trust and stake my reputation on, and happily share with friends
and family.
We are in the business of helping authors and entrepreneurs build
authority. If there is anything we can do for you, just hit reply and
let us know what you need help with.
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April 1, 2022
Why Amazon Delivery Is Now Better Than Fedex
*** For More: Check out our podcast https://ray.fm ***
This week I had a small but important package coming via Fedex.
Astonishingly, seeing that it was being delivered by Fedex gave me a small amount of anxiety. This is common with anything coming from Fedex these days. Why?
Because I am so used to the delivery experience that Amazon provides (for nearly everything else we buy), that I have become spoiled.
When Amazon delivers, you can see where the item is at all times. You can even click the link they send you, and see where the delivery truck is on a map.
Then they even tell you how many stops left until they will arrive.
I could swear Fedex used to give you some better granularity, but now all they do is tell you it will arrive in two days before 8pm.
I know, I am sound really spoiled. But it is what it is.
When someone serves people better, people notice. How does an online superstore perform delivery services better than the most famous delivery provider in the world?
Amazon’s mission has always been about customer experience. Getting items in a timely and trackable manner was made a priority.
Also, their customers are the recipients in most cases, whereas Fedex’s customers are generally the senders.
In the beginning, they started by using all the methods available: Fedex, UPS, and the postal service (for Sunday delivery). And of course, they still use these as needed.
But you may have noticed the most common delivery trucks on the roads these days are Amazon trucks.
Amazon decided that long term, they were going to be the delivery platform of their products to their customers. That way they could innovate and control the end client experience. They could also use their massive economies of scale to manage the delivery expense.
And most importantly, they control the end to end experience and communication with their clients.
This resonated with me when I interviewed Ben Settle for my High Ticket Author Summit (starts Monday).
The first thing Ben discusses in our interview is how authors should stop thinking like authors, and start thinking like publishers.
One of the ways to do that is sell your best products on your own platform, where you control the experience, audience communication and most importantly, you can get more value from your work.
Ironically, this is where you might think of selling your book on your own site versus Amazon.
Ben sells his high end books (priced $200-$1000 each!) only on his own platform (site). He has other low priced, intro books on Amazon.
But for his prized products, he controls the platform, which also allows him to control access to his best clients, and place the proper value on his work (ie. sell them for what they are really worth).
It also helps him curate his audience.
If he put his high priced books on the Amazon Marketplace, it would be like trying to sell Gucci products at Walmart.
An author mindset may have you sell on Amazon. His publisher mindset says to sell on his own platform where he establishes value, and doesn’t compete against bargain basement books.
That is just the beginning of the wisdom he shares in this hour long interview.
By using his own platform, and a process called “world building”, his high priced books nearly sell themselves (I should know, I have at least 6 of them).
You can hear more from Ben about thinking like a publisher here: https∶//hta22.live/ray (https://hta22.live/ray)
Starts Monday. Leap. Love. Grow.
Ray Brehm Copyright © 2021 Ray Brehm. All Rights Reserved. No part of this
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