Angela Ackerman's Blog: Writers Helping Writers, page 149

March 18, 2015

Critiques 4 U! March Edition

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Pixabay


I hope that Spring is springing wherever you are. This winter has been a hard one for many, so I’ll refrain from complaining about how the air has been on in my house for two weeks now and our eight-month Summer has already begun. No one wants to hear that. Least of all me.


What you DO want to hear is that IT’S CRITIQUE TIME again! If you’re working on a first page and would like some objective feedback, leave a comment that includes: 


1) your email address


2) the working title of your WIP
3) its genre (no erotica, please)
4) the intended audience
ONLY ENTRIES THAT FOLLOW THESE INSTRUCTIONS WILL BE CONSIDERED.

3 commenters’ names will be drawn and posted tomorrow. If you win, you can email me your first page and I’ll offer my feedback. Best of luck!


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Published on March 18, 2015 02:54

March 14, 2015

Talents and Skills Thesaurus Entry: Herbalism

As writers, we want to make our characters as unique and interesting as possible. One way to do this is to give your character a special skill or talent that sets him apart from other people. This might be something small, like having a green thumb or being good with animals, to a larger and more competitive talent like stock car racing or being an award-winning film producer. 



When choosing a talent or skill, think about the personality of your character, his range of experiences and who his role models might have been. Some talents might be genetically imparted while others are created through exposure (such as a character talented at fixing watches from growing up in his father’s watch shop) or grow out of interest (archery, wakeboarding, or magic). Don’t be afraid to be creative and make sure the skill or talent is something that works with the scope of the story. 



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Courtesy: Pixabay



Description: Using herbs and plants to maintain health and cure ills.


Beneficial Strengths or Abilities: Basic knowledge of botany and biology; being able to forage and find the plants that one needs


Character Traits Suited for this Skill or Talent: observant, analytical, nature-focused, intelligent, objective, resourceful, studious


Required Resources and Training: Before modern doctors and medicine, herbalism was often the only medical resource available to the general public. Aspiring herbalists would be apprenticed to masters who taught them about the different kinds of plants and their properties. Less formal training methods would involve a student learning at the hand of a parent or neighbor. Today, herbal medicine is making a comeback as part of the alternative medicine movement, and much information is available for anyone wishing to educate themselves in this area in the form of books, online articles, coursework, and apprenticeships.


Associated Stereotypes: wise old women, midwives, medicine men, shamans, quacks


Associated Perceptions: In past times, when herbalism was common, those with medicinal knowledge of herbs and plants were considered wise and beneficent. Today, in many advanced cultures, herbalism is often seen as quackery, and those who practice it are viewed as ignorant and uneducated, since much of herbalism isn’t based on scientific evidence. Those who embrace it often do so out of a growing distaste for current medicinal practices and a desire to return to a more natural method of healing.


Scenarios Where this Skill Might be Useful:



In a fictional society where healers aren’t readily available to the general public
In a fictional society where plants have both medicinal and magical properties
In the past
In a post-apocalyptic scenario
When someone is isolated or alienated from society
When someone is injured or falls ill on a camping or hiking trip
When someone becomes gravely ill and known medicine techniques have been exhausted
During a time when medical supplies are scarce, such as a war or natural disaster

Resources for Further Information:


Medicinal Plants


Herbs and Plants Historically Used for Medicinal Purposes


From Traditional Remedies to Modern Pharmaceuticals


Gathering Your Own Herbs


Related Talents and Skills: Foraging, Basic First Aid, Gardening


You can brainstorm other possible Skills and Talents your characters might have by checking out our FULL LIST of this Thesaurus Collection. And for more descriptive help for Setting, Symbolism, Character Traits, Physical Attributes, Emotions, Weather and more, check out our Thesaurus Collections page.


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Published on March 14, 2015 02:08

March 12, 2015

Tips When Writing Multiple POV Novels

Today YA author Lisa Gail Green is here to offer some thoughts on writing multiple POVs. This is a route some authors go, but handling more than one protagonist is not easy. Lisa’s latest novel features dual POVs, so the lessons she learned are fresh in her mind. Please read on!FleuronWhen starting a new manuscript, point of view is an important choice. Who is the best person to tell your story? Sometimes the answer includes more than one character, and that means multiple POVs.


First things first: figure out the purpose behind your choice. If you want to write multiple POVs, you should always have a dang good reason for it.


soul crossedWhen I started writing SOUL CROSSED, I knew using dual POVs was the perfect way to help build sympathy for both my Demon and my Angel. Readers would understand the thought processes of each MC as well as see how each interpreted the world differently and why. For me the choice was a great tool to plant the seeds of my theme: is there pure good and pure evil?


Another great reason for multiple POVs is that each compliments two or more story arcs that intersect at a later point. If this is the case, you have to make sure both arcs are truly necessary for your overarching story. Look at backstory with the same lens. How much is truly needed and when does the reader need those specifics?


Now that you’ve defined the purpose and benefits of multiple POV’s, it’s time to get to work. Here’s the challenge: when you have dual POVs, you have two internal arcs to plot and the decision of what scene is in whose point of view. Lets look at some rules you’ll want to follow.



 Make sure each character has a distinct voice.

1) Does this character use certain anachronisms or speech patterns? What is his/her educational level? Does he/she think in phrases or complex sentences?


2) What senses does this character use the most? Pick those out for use with descriptions.


3) Get inside his/her head. Use some character building exercises if you need help. Look up some theatrical ones and try those too.



Understand each character’s goals, stakes, and pitfalls.

Make sure each POV character (really all characters) have a specific goal and obstacles that keep him/her from that goal. Ask yourself in each scene whether he/she is acting toward that goal, what’s at stake, and what’s in the way.



Don’t redo the same scene from multiple POVs.

Full disclosure: I break this rule once in SOUL CROSSED. I did it for all of maybe a page, and I did it purposefully because it was important to understand when Josh and Grace came together what was happening in each character’s head. I also wanted to highlight this moment for readers and slow it down so I used this as a device.


Overlapping POV in scenes is a real temptation. As the author, you know they’ve each seen something different or had a different reaction to the same scene, and you want to share it with your audience. Resist, unless you have a VERY good reason, like I did. Instead, pick the POV that gives the important info to your reader and use that. Believe me, it gets really tired if you don’t move forward with a story. Each chapter should build on the last.



 Have a reason a particular chapter is in a particular point of view.

Why did you choose this character to tell this part of the story? Does he have a crucial piece of info to reveal? Does she reveal something deep about her character when confronted in this scene? If you don’t have a reason, go back and make sure there’s a purpose for the scene itself.



Ground the reader as soon as each switch takes place.

The last thing you want is for the reader to be confused about whose head she’s in. So make sure you give clues right away with setting and internal dialogue before you jump in.


I used names as chapter titles to help indicate who was speaking. This is a common practice. It’s not foolproof as some people skip titles when they’re in the groove, but it does help.


If you’re still unsure whether you should undertake a multiple POV manuscript, try it out and see how it feels. Ask someone to read it specifically for POV to see if it can be followed easily. Finally, it’s great to challenge yourself, but make sure you’ve got a traditional structure down before you go for it.


lisaLisa loves YA. She believes with all her heart that teen readers are ready and willing to experience things that some adults have closed their minds to, that books are the safest way to explore, learn, and escape, and that imagination is the key to just about everything.


Praise for Soul Crossed

“The Mortal Instruments meets Romeo and Juliet in this title that’s jampacked with love, chaos and heartbreak. Readers will have a hard time putting Soul Crossed down” — Romantic Times


“A wickedly romantic story that will have you cheering for Lisa Gail Green’s addictive storytelling. Soul Crossed is devilishly delicious!” — Martina Boone, author of Compulsion and the Heirs of Watson Island trilogy 


Want a chance to to snag a copy of Lisa’s newest Paranormal YA book? Your in luck. There’s a big giveaway going on right now. You can also find Lisa at her website, twitter and add Soul Crossed to your Goodreads List.


Have you written a book in Multiple Point of View? Are you tempted to give it a try?

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Published on March 12, 2015 02:41

March 10, 2015

What’s So Good About Talents and Skills?

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No idea. But having a high skill in bean curd must account for something.


As many of you know, Angela and I are currently creating a Talents and Skills Thesaurus that includes many different aptitudes that a character might have. We started this thesaurus because we wanted to offer writers more options than the usual talents we see portrayed over and over in novels. Hence, this thesaurus.


But recently, I received a question on my Facebook page that made me think about this: Why does every character have to have a unique skill or talent? In formulating a response, I realized that this is an interesting question that needed more of a response than I could type into a comment field. So I’d like to address it here.


First, let me say that all characters don’t have to have a stand-out talent or skill. I can think of a handful who don’t (though I could argue that they do have talents disguised as character traits, like charm or leadership). But the fact that the overwhelming majority of memorable characters are really good at something speaks to the value of talents and skills. A lot of good things happen when our characters display an aptitude for something. Knowing this, I’d like to share a few reasons why you should consider assigning one to your hero, villain, or sidekick.


1. Talents and skills are admirable. Why are we drawn to certain people in real life? Many times it’s because there’s something about them that we admire�—a character trait they possess or a talent that they’re good at. Michael Jordan, John Williams, Christina Aguilera…we’re interested in these people because they can do something really cool, and they’re really good at what they do. Giving your character a special talent makes them a little more interesting to readers for the same reason.


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Courtesy: Steven Depolo at Creative Commons


2. They add uniqueness. How many novels have I read recently where the main character was a runner, artist, or writer? These are great skills, but sometimes you want something to make your character a little more unusual. When a talent is bestowed thoughtfully, in a way that makes sense for the character, it can go a long way toward creating a character that no one has ever seen before. And that’s usually a good thing.


3. They add character depth. So often, talents and skills seem to be randomly attributed to characters. Many times, a talent or hobby is a popular one that seems to be a passion of the author more than a true gift of the character. To add dimension, choose talents and skills that make sense for THEM. They should flow out of the character’s backstory, upbringing, experiences, and life circumstances. Chosen thoughtfully, a talent or skill can enliven an otherwise dull character.


4. They add depth to the story. Skills can definitely be used to enhance a character, but what about skills that elevate the story itself? Archery is a pretty cool talent in itself, but when it’s necessary to Katniss’ survival and solving the overall story problem in not just one but all three novels, it adds to the story, making it thick and meaty and layered.


5. They define peripheral characters. It’s not just the hero or villain who benefits from being good at something. Secondary and minor characters are also made more memorable by their talents or skills. Take To Kill a Mockingbird. Look past the main players to the ones in the shadows. Mrs. Dubose, a nasty, racist, morphine-addicted old woman who grows the most beautiful gardenias on the street. Calpurnia, the African-American housekeeper who breaks the stereotype of the day by being able to read and write. Dill, the summer playmate who, it turns out, is very inventive when it comes to making up stories about his past. There are a lot of characters in this well-loved story, and when the cast is large, it’s easy to get them confused. But when the players are assigned interesting or memorable skills, they’re less likely to be forgotten.


6. They can add conflict. Not everyone will value a character’s talent as much as the reader or character himself do. What about the jealous competitor who wishes he could rival the hero? The parent, teacher, or government official who doesn’t see that particular talent as being valuable? The character who wishes he was better at his skill, or that he didn’t have it at all? A talent that must be hidden or downplayed? There are so many ways to add conflict to a story. Using a character’s supposed strength is a great and unusual way to add tension.


7. They can be removed. Characters depend upon their talents. Many times, they define who a person is. Assigning a skill to a character can be beneficial for the simple fact that it can be removed and make things really complicated. When a childhood piano prodigy loses her ability to play, how does she then define herself (Sea of Tranquility, Katja Millay)? When Grace’s mother dies and she’s unable to write the poetry that has always soothed her, how will she cope? (The Secret Hum of a Daisy, Tracy Holczer). As closet torturers, authors are always looking for ways to make things more difficult for their characters. Giving them a talent, then taking it away, is a great way to add inner conflict and turmoil.


For these reasons, I would argue in favor of giving your character a specific talent or skill. You can have a successful story without them, but including them can make the job a lot easier.


*photo credit: Wm Jas at Creative Commons

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Published on March 10, 2015 02:25

March 5, 2015

The Secret to Creating a Really Good Bad Guy

12 pillarsBecca and I are welcoming Susanne Lakin today, who is a writing coach, author and editor all rolled into one. Susanne is our go-to expert for all things editing, and has a great new book out called the The 12 Key Pillars of Novel Construction: Your Blueprint for Building a Strong Story (The Writer’s Toolbox Series). I’m reading it now and am far enough in to say this is a book that you want to add to your collection. Susanne does a great job of showcasing each critical piece of storytelling, and explaining how they all fit together to frame the structure of a compelling and meaningful novel.


Today she has some great thoughts on how to build an memorable antagonist, so please read on! FleuronDon’t you just love to hate really great bad guys in novels? A list of the most intriguing villains in literature includes characters such as Moriarty in Arthur Conan Doyle’s Sherlock Holmes stories, Long John Silver in Treasure Island, Edmund from Shakespeare’s King Lear, and Hannibal Lecter in Red Dragon by Thomas Harris.


Not every novel has a villain. Often many characters take on the role of an antagonist at various times —someone who stands in the way of your protagonist. They may be well meaning or not.


But if your novel features one specific character providing the central source of opposition for your hero or heroine—in other words, a villain or bad guy—take the time to craft such a character so that he or she will be believable and memorable.


hannibalThere are countless varieties of bad guys, but the best ones are memorable because of four specific traits:



They aren’t stereotyped. People are complex, fickle, selfish, self-sacrificing, and fearful. Depending on the situation and mind-set when something happens, each of us might react in an unpredictable way. The temptation, especially with a nemesis character, is to defer to stereotype. To make bad guys really bad to the point that they are comic-book cutouts. How can writers avoid the stereotype? Read on . . .
They have a reason they’re bad. Great villains are passionate about what they believe. They go after a goal much in the way a protagonist does, and believe that what they are doing is the right thing in the circumstance. They aren’t just bad to be bad. All characters, whether virtuous or villainous, need core motivation based on how they were raised and treated throughout their life, the lies they believe about themselves and the world, and the deep-seated fears that frighten them and cause them to act as they do.
They show a glimpse of vulnerability and inner conflict. The best villains in literature are the ones you almost like (but would never admit it!) and find fascinating. They are usually complex, full of inner conflict, but have moments of grace or kindness that seem contradictory. Those moments, though, turn a predictable stereotype into a riveting, believable nemesis. Give your bad guy a moment of doubt. Let your readers feel sorry for him . . . for just a second. Then get them back to hating him.
They are flawed, and they usually know it. Often a villain’s awareness of his flaws is what motivates him toward his goals. He overcompensates for those flaws with his negative traits: pride, impatience, cruelty, heartlessness, greed, lust—to name a few. Because he is unable to love, he hurts others. Because he lacks true self-worth, he hates to see others succeed and attain happiness. What has been denied him, he denies others.

Push Beyond the Stereotype


Life is messy, difficult, stressful. Everyone reacts to stress differently and often inconsistently. You may want to make your role as writer easier by manufacturing consistent, predictable, stereotyped characters, but I would like to encourage you not to.


Push yourself to create believable characters that are complex and sometimes unpredictable. If you can create a moment in your novel in which the hero and the villain agree on something and realize what they do have in common, you can have a powerful moment.


Likewise, those moments in which the bad guy is actually vulnerable and/or empathetic can go a long way to making your story feel authentic.


How Bad Guys Are Good for Your Story


 Even if you don’t have one classic villain in your story, be sure you have one or more antagonists in your novel in some form or another.


Antagonists are so useful in many ways. By providing opposition, the hero can voice and demonstrate what he is passionate about, what he’s willing to risk, and why he’s after that goal. Nemesis characters provide the means to amplify and showcase the themes in your story, for they often take an opposing view on issues.


Your nemesis character does not want your hero to reach his goal. He himself should have needs, fears, and goals he is striving for based on what he believes. He may be evil, greedy, psychotic, or a sociopath. Or he might instead be a friend who is fearful of losing something precious to her, and who believes with all her heart the protagonist must not reach his goal. It depends on your story.


If you don’t have anyone opposing your protagonist, spend some time thinking how to create someone. Make his needs and goals clash with your hero’s. Make him believe he is right and has the right to his belief. Then readers will really love to hate your bad guy. Which is a good thing!


Who are your favorite bad guys in literature and why? Do they show a glimpse of vulnerability or some empathetic quality in the midst of all their evil? Share in the comments.


susanne S. Lakin is the author of sixteen novels and three writing craft books. Her award-winning blog Live Write Thrive gives tips and writing instruction for both fiction and nonfiction writers. If you want to write a strong, lasting story, check out her new release The 12 Key Pillars of Novel Construction, part of The Writer’s Toolbox Series, which provides a foundational blueprint that is concise and practical, and takes the mystery out of novel structure.


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Published on March 05, 2015 02:20

March 3, 2015

Vulnerability: The Key to Compelling Romantic Relationships

love The connection between two characters is one of the most magnetic forces in storytelling, especially in romance novels.

Whether they welcome the relationship, fight it, or fall somewhere in between, emotional friction creates an energy that leaves readers anxious to see what will happen next.


Building a compelling romance is not easy, and to make the pairing realistic, a writer must know each character down to their bones, including any past hurts experienced at the hands of others. Pain is a necessary component of any fictional romance. Pain? I know, it sounds crazy. Here’s why.


1) Romance isn’t simple.

You can’t throw two people together and expect pheromones and sex drive do all the work. Readers have expectations that a rocky road lies ahead, because obstacles, suffering and hardship are what makes a romance so satisfying. Characters willing to walk through fire to be together convinces readers they belong with one another. Love is powerful, and there is great beauty in the struggle to obtain what the heart wants most.


2) Healthy relationships (especially romantic ones) require vulnerability.

To really dig into this, we need to first look at vulnerability in real life. It’s usually cast in a negative light, used in the context that if we don’t avoid it, bad things will happen. If we don’t lock our doors, we’re vulnerable to thieves. If we don’t protect our personal information, people may steal it. Negative experiences teach us to be wary of appearing vulnerable, so we take care in who we trust and what we share. We dress a certain way, act a certain way, hide our hurts and pretend we are strong.  Characters, to be realistic, should think and act the same way.


But there is another powerful side of vulnerability: acceptance.

When a person accepts themselves, faults and all, they are able to show their true self to others rather than hide it. This openness, this sharing of one’s innermost feelings and beliefs, is the foundation of all meaningful relationships. Being genuine and honest allows a person to connect with another on a deep level. In romances, characters who are willing to be vulnerable and put their true feelings out there open the gateway to love and intimacy. Without vulnerability, a romantic relationship reads false.


So where does the pain come in?

Being vulnerable is not easy, especially for characters who have been hurt by those they once loved. A character’s past is often a quagmire of painful events making it difficult to let down one’s guard and trust.


For example, if our protagonist was manipulated by an abusive ex-husband, her painful experience with him becomes a wound she can’t forget. She will harden herself, maybe push people away, using emotional armor to keep from being hurt. But this also blocks any new trusting relationships from forming, something she may deeply want. Even when she finds a man to love, it is a difficult process to strip oneself of that armor and be vulnerable enough to forge a strong relationship, risking hurt once more. The character’s desire for the relationship must outweigh her fear of being hurt.


As writers, the need for vulnerability creates a giant obstacle. Why? Because it is our business to create characters who are broken, jaded or struggling in some way. Yet somehow we must show them it’s okay to trust. We must find a way to give them the strength they need to let go of their fears of being hurt and open themselves up to another. The question is, how do we do that?


1) Hone in on the desire for “something more.”

A common need we all have as people (and therefore all characters should have it as well) is the desire for growth and fulfillment. Fears hold a character back and leave them feeling unfulfilled, affecting their happiness. They must realize this, and yearn for something to change. This is the first step.


For example, if your character is having a hard time with trust and openness, have her look within and see the dissatisfaction she feels at not having close relationships, or people to hang out with, trade gossip or confide in. This realization will lead her to probe for what she truly wants (genuine friendship and connection) and create the desire within her to obtain it.


2) Create positive experiences for vulnerability.

There are many times when opening up and being genuine pays off. It feels good to tell someone a secret fear only to find out they understand because they fear it too. Or asking for help and then getting it. Even when we share a problem, we feel the weight of it lift because it’s no longer ours alone. Experiencing love, intimacy, trust, and friendship are all positive experiences that can build a person up, encouraging them to be more open and vulnerable with others.


3) Showing how the past has affected your character but having them see how negativity is holding them back so they can take an important step forward.

In the example above of the woman seeking friendship and connection, it will take time to learn how to trust and feel comfortable sharing details about herself, but if the desire for change is strong enough, it can be achieved.


The path to vulnerability is often the meat of a romance, so it’s important to get a good grasp on it as it plays into the obstacles, hardship and struggles that must be overcome to end with a deep, loving connection.


Image: PublicDomainPictures @ Pixabay
 Would you like a bit more help with romantic relationships? Try my post over at Romance University today: You Wrote a Killer Love Story…But Did You Romance The Reader?



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Published on March 03, 2015 02:20

February 28, 2015

Character Talents and Skills: Regeneration

As writers, we want to make our characters as unique and interesting as possible. One way to do this is to give your character a special skill or talent that sets him apart from other people. This might be something small, like having a green thumb or being good with animals, to a larger and more competitive talent like stock car racing or being an award-winning film producer. 



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When choosing a talent or skill, think about the personality of your character, his range of experiences and who his role models might have been. Some talents might be genetically imparted while others are created through exposure (such as a character talented at fixing watches from growing up in his father’s watch shop) or grow out of interest (archery, wakeboarding, or magic). Don’t be afraid to be creative and make sure the skill or talent is something that works with the scope of the story. 


 REGENERATION

Description: the ability to restore one’s physical condition to an optimal state, healing wounds and bodily damage at a cellular level.


Beneficial Strengths or Abilities: to achieve this ability, one would require an evolved level of mental control so that the healing progress could be triggered at will. Superior genes and intelligence would both be needed to direct the allocation of energy, ensuring that if necessary, calorie intake, stored fat and even muscle tissue could be refocused to repair tissue or organ damage. Being able to consume large quantities of high energy foods without getting sick and learning to sleep at will would both heighten one’s ability to regenerate and recover as needed.


Character Traits Suited for this Skill or Talent: focus, intelligence, determination, adaptability, gluttony, conservative, self-controlled


Required Resources and Training: While a large part of regeneration would have to be genetically imparted (unless it came about through taking a drug or some kind of nano technology), a great deal of concentration and study would be required to learn how to harness and focus healing, especially during times of high stress. Meditation and having a mentor who can lead one through exercises to boost one’s mental prowess would help one master this skill. Additionally, a deep understanding of the body, organ placement and how everything works in concert would be necessary to perform regeneration without over extending oneself and depleting energy stores beyond recovery. As well, a person with regenerative skills would have to have constant access to an energy source (food, sleep, a drug, etc.) to power one’s ability to regenerate.


Scenarios Where this Skill Might be Useful:



in battle, warriors could fight longer and harder, and not be slowed by injuries
people with this skill could fight off infections and disease, even if there was no known cure
those with this skill could work in hazardous environments that could kill a person normally (radiation leaks, sub zero temperatures, etc.)
If one suffered a major trauma in an accident (such as losing limb) regrowth would be possible

You can brainstorm other possible Skills and Talents your characters might have by checking out our FULL LIST of this Thesaurus Collection. And for more descriptive help for Setting, Symbolism, Character Traits, Physical Attributes, Emotions, Weather and more, check out our Thesaurus Collections page.


Photo: erikawittlieb @ pixabay

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Published on February 28, 2015 02:15

February 25, 2015

A Book Marketing Truth Few Experts Will Admit

Book marketing is tough, especially when it comes to self-publishing. The good news is there is no shortage of experts, books and websites out there to advise authors on how to market. The bad news is that while some offer content brimming with strong, helpful advice, others impart ‘wisdom’ that belongs in a primer on what NOT to do. It takes time and the willingness to work hard to sort good ideas from bad and come up with a plan that is best for you.


But here’s a cold, unpopular truth about book marketing: you can do everything experts say to do, and still feel you are not getting a good ROI (Return on Investment).

There are a number of reasons for this. Here are some of the biggies:


Unrealistic expectations.

bookstoreIt’s human nature to look around and compare one’s book to that of a similar one and weigh the success of each, but the reality is this is an unfair comparison. Every book is different, so how readers connect with the characters and story of each will also vary. And readers aside, each author will have a unique platform and marketing focus. So while outwardly two books rest in the same apple cart, they might not belong together, and authors should not expect them to perform the same.


(image: Geralt @ pixabay)
Industry and market shifts.

amazonNot only do readers’ tastes change as trends reach a saturation point (people grow tired of reading about X so change to Y), so does the online retail market. Going exclusive with Amazon used to be a golden ticket, but now? Not so much. Same thing with the power of free. In the early days, free was the fast track to downloads, exposure and shooting up Amazon lists. But technology is fickle. Algorithms shift. Subscription services enter the picture. And BAM, just like that, the playing field changes…what used to work no longer does, or the value of marketing a certain way lessens. So depending on when you release a book and what is happening in the online marketplace at that time can affect your ability to reach those big sale goals.


(image: Roadrunner @ pixabay)
 Luck.

Anyone who says luck has had nothing to do with their success is either lying or naive. Luck is ALWAYS a factor – the right book, the right time, the author connecting with the right influencers to help boost their reach, and finally, being discovered by readers who will become super fans…this all requires an element of luck. Sometimes, people just can’t catch a break. But, that said, authors make their own luck by putting themselves out there. If you want to hear a knock at the door, you have to be close by.


Playing the game, but not getting why.

social mediaI know many writers who “do everything right” by pricing appropriately, paying for a professional cover, designing a website, blogging, getting on social media, running visibility events, book signings, speaking engagements…and they still don’t feel it’s working. A person can do every strategic thing right and still fail if they don’t understand and respect that their number one goal should be to connect genuinely with readers. Readers aren’t dollar signs, or Facebook likes, or book reviews…they’re people. It means treating them like people, caring about them like people, and enjoying that relationship without strings. It is about providing them with value when we can, and entertainment, a listening ear or whatever else is within our ability to give.


Being on social media is not the same as “getting” social media. Tweeting and blogging and posting to Facebook in ways that are only strategic, not social, means one is not using the platform as it is meant to be used. And if you don’t come across as genuine and interested, if it feels like a job to tweet and share…people sense it. They will (maybe) friend you and (maybe) retweet because it is the polite thing to do, but the depth of the relationship will only ever go so far. They won’t really care about what’s happening with you. That level of connection won’t be there.


(image: Nominalize @ pixabay)
Marketing to the wrong audience, or focusing on only a niche.

AudienceIf you are marketing your heart out trying to connect with people who love and need hammers by hanging out with golf enthusiasts, your efforts won’t yield much. Understanding who your exact audience is and what they need and want is key to improving your chances for success when it comes to finding readers. Think beyond genre. And in the same wheelhouse, if you are targeting the right audience, don’t focus on too small a group. A typical way authors do this is by concentrating marketing on other authors who write in the same genre. Yes, writers are readers, but at best, this is settling for a tiny slice of pie when the whole pie is available. At worst, you are damaging relationships with your fellow writers who may feel put off when you promote at them.


(image: openclips @ Pixabay)
A sub par book.

Simply stated, a lot of books are published that aren’t at the caliber they need to be to do well. Learning strong writing craft takes a lot of time and dedication. Some writers understand this and by applying savvy marketing to their quality book, they knock it out of the park. But with the ease of self-publishing comes a subset of writers who are hoping a quick upload to Amazon is their shortcut to success. Or they think quantity wins out over quality, and seek to get out as much product as possible to have a larger revenue funnel. But, if one is more focused on quantity than making each book better than the last, the saturated market offers a sobering reality: unless there is something special about a book, it generally doesn’t gain a foothold that lasts. There are just too many other good books to read.


 So, does this mean we should all give up? That the cards are stacked against us? Not at all!

I’m no expert and have plenty to still learn. But I’ve picked up a thing or two, so here’s a few sound bites:


senses 1) Write a book so good it fills you with pride. Never stop learning your craft. Always strive to do better with each new book.


2) Be genuine. Talk to people, start conversations. Build relationships and be present. This takes time and energy, but it’s worth it.


3) Only do what feels right via social networks. If you hate twitter, don’t use it. Remember to be social. Provide value in some way and be part of the community.


(image: john hain @ pixabay)

4) Figure out who your audience is, and find them online. Don’t just focus on other writers…unless that is your exact audience.


5) Learn to love what you do…not just the writing part, but the connecting with people part. Yes, even you introverts! The more you do it, the easier it gets, I promise. And when you connect with people, you find friends, supporters, and influencers, making your own luck!


6) Understand your personal strengths and what you have to offer, then offer it the best you can. Are you funny? Let it out. Have a knack for finding interesting content your audience will like? Share it! Be yourself, and be awesome.


7) Talk to other people about marketing. Ask for help. Offer help in return. Collaborate. We’re all in this together.


8) Try new things, take risks. Look at other industries and how they connect with their audiences. Don’t fear mistakes because they are simply opportunities to learn. Not everything will work and that’s okay.


caring9) Make it about your audience, not you. Put yourself in their shoes…shoes that are probably overworked, stressed, underpaid and over-promoted to. Do they need more spaghetti promotion thrown at them? Probably not. So how can you use social media to make a positive difference in their day to day lives? How can you provide content that entertains, supports or adds value? How can you make them feel valued?


(image: PublicDomainPictures @ pixabay)

10) When you give freely, it comes back to you. As self-publishers we have many hats to wear, and only so much time, which is why some authors struggle with the idea of doing something so labor intensive as “building relationships.” But taking the time is well spent, because when you form real connections with people and care about then, they care about you in return, and about your books and your success. Many end up helping in little ways, including telling others about your books. Word of Mouth is the most valuable marketing currency there is.


 Have any tips to share? Please leave them in the comments.


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Published on February 25, 2015 02:15

February 24, 2015

Critiques 4 U, February Edition

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Courtesy: Dana Lookadoo @ Creative Commons


Well, it’s time for another round of critiques, but I’ve decided to do things a little differently this month. I know that the writing journey is hard and long. We’ve all heard the stories about writers who submitted their stories over and over again, piling up insane rejection amounts before hitting the big time. Authors like…



Kathryn Stockett, whose book “The Help” was rejected 60 times.
Louie L’Amour, rejected 200 times before he hit the jackpot.
Jack Canfield and Mark Victor Hanson, who racked up 134 rejections for “Chicken Soup for the Soul”.
Beatrix Potter, whose “The Tale of Peter Rabbit” was rejected so many times that she eventually just published it herself. 45 million copies later…

The list honestly could go on and on. Success as a writer depends on persistence as much as it does natural ability and luck. So to honor this important trait, I went back and found our most dedicated Critique 4 U junkies, and I’ll be offering them the first page critique prizes for this month. Nicole Zoltack and Linda Andersen have entered 4 of the 5 contests, so they deserve a shot in the arm. The remaining winner was randomly chosen from those of you who have entered to win 3 times, and that lucky girl is Aften Brook Szymanski.


I hope by this post, you’re encouraged to keep trying. Hard work and persistence really do pay off. Keep at it, and I’ll see you next month! Winners, I’ll be in touch :).


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Published on February 24, 2015 02:34

February 21, 2015

Talents and Skills Thesaurus Entry: Super Strength

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Pixabay


As writers, we want to make our characters as unique and interesting as possible. One way to do this is to give your character a special skill or talent that sets him apart from other people. This might be something small, like having a green thumb or being good with animals, to a larger and more competitive talent like stock car racing or being an award-winning film producer. 



When choosing a talent or skill, think about the personality of your character, his range of experiences and who his role models might have been. Some talents might be genetically imparted while others are created through exposure (such as a character talented at fixing watches from growing up in his father’s watch shop) or grow out of interest (archery, wakeboarding, or magic). Don’t be afraid to be creative and make sure the skill or talent is something that works with the scope of the story. 



Description: having unusual or extraordinary physical strength


Beneficial Strengths or Abilities: being physically fit, being flexible


Character Traits Suited for this Skill or Talent: adventurous, ambitious, confident, disciplined, competitive


Required Resources and Training: As with most skills, strength is a natural ability that is enhanced with practice and exercise. A strong person who works out, eats well, and takes care of her body will become even stronger. To build upon one’s natural strength, a person might exercise frequently, possibly hiring a personal trainer to maximize one’s fitness efforts. They may also enter competitions and contests to give them something to work toward and spur them on to making the most possible progress.


Associated Stereotypes: Super strength is usually associated with superheroes, but there are real people who are naturally stronger than others and are capable of extraordinary feats of strength. Typically, enhanced strength is portrayed as a male trait, usually among bodybuilders and weightlifters.


Associated Perceptions: When one thinks of an incredibly strong person, the image of a muscle-bound body builder comes to mind. But while many times that can be an accurate representation, strength can also come in smaller packages. Ample evidence exists of other factors that contribute to strength apart from muscle mass (see the Resources for Further Information section). There is also the perception that strong people are strong in every physical way, able to lift, press, squat, throw, and carry extraordinary amounts of weight. To switch things up, consider creating a character who is exceptionally strong in a given area.


Scenarios Where this Skill Might be Useful:



in a strength contest
in a fistfight
in a catastrophe, when heavy debris must be moved to pave a way or save someone’s life
when it’s beneficial to impress someone important
to excel in a certain sport in which one’s area of strength is an asset
when the mere threat of violence or power is enough to affect change

Resources for Further Information:


Getting Big Vs Getting Strong


What Makes Someone Physically Stronger than Another Person of Equal Size?


You can brainstorm other possible Skills and Talents your characters might have by checking out our FULL LIST of this Thesaurus Collection. And for more descriptive help for Setting, Symbolism, Character Traits, Physical Attributes, Emotions, Weather and more, check out our Thesaurus Collections page.


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Published on February 21, 2015 02:41

Writers Helping Writers

Angela Ackerman
A place for writers to find support, helpful articles on writing craft, and an array of unique (and free!) writing tools you can't find elsewhere. We are known far and wide for our "Descriptive Thesau ...more
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